I-Los izincwadi zezindaba ku-Ecommerce zibalulekile njengoba ziholela emaphesentini amahle okuguqulwa. Kodwa iqiniso liwukuthi akwanele ukuthumela izincwadi zezindaba nje; kumele futhi zikhange futhi Vusa isithakazelo phakathi kwamakhasimende angaba khona, ngaphandle kwalokho azogcina ekwifolda yogaxekile.
Izinto okufanele wazi ngezincwadi zezindaba ze-ecommerce
Kunezinto eziningana ezandisa i- ukubamba iqhaza nokubandakanyeka ekuthengisweni kwe-imeyili, ikakhulukazi izincwadi zezindaba. Okokuqala, u-11.65% wabasebenzisi bancamela ama-imeyili aqukethe kakhulu izithombe, uma kuqhathaniswa no-35% abakhetha i- uthumelela abanye imiyalezo.
Futhi, ungeza ividiyo kuphephandaba kungandisa i izinga lokuchofoza ngo-300%. Ngakolunye uhlangothi, kubalulekile ukwazi ukuthi i-12.58% yabantu abadala hlola i-imeyili yabo into yokuqala ekuseni ekuseni.
Elinye iqiniso elibalulekile: abantu bathenga okuningi kumabhrendi lapho bayathembaUcwaningo oluhlukahlukene lubonisa ukuthi iningi lidinga ukuzizwa lilondekile ngaphambi kokuguqula; iphephandaba liyisiteshi esinenhlanhla yokwakha lokho kuthembana ngaso inani eliqhubekayo, iphimbo lomuntu nokuvumelana.
Kuyafaneleka futhi ukukhumbula ukuthi idatha yomsebenzisi igolide elingenananiAmathimba amaningi okukhangisa acabanga ukuthi idatha ayisetshenziswanga ngokwanele, futhi amaphesenti abalulekile ahlela ukwenza kanjalo ukwandisa utshalomali kumasu aqhutshwa yidatha; i-newsletter yakho kufanele isebenzise leyo nzuzo ukuze ukwenza kube ngokwakho okuqukethwe nokunikezwayo.
Ungasizakala kanjani ngezincwadi zezindaba ku-Ecommerce?
Enye yezindlela ongakwenza ngazo khulisa ukuguqulwa ekuthengisweni kwe-imeyili Ihambisana namanqamu afaka phakathi okuqukethwe kwevidiyoKuyaziwa ukuthi izinkampani ezisebenzisa amavidiyo ukukhulisa umuzwa wazo wokumaketha zikhuphuke ngo-41%. ukwanda kwethrafikhi ezingosini zabo. Kodwa ukuze lokhu kukhiqize imiphumela emihle, okuqukethwe kufanele kube okwakho izinga eliphezulu kakhulu.
Enye into engenziwa ku- ukukhulisa ukuthengisa ku-ecommerce ukusebenzisa izincwadi zezindaba nge izithombe ze-GIF ezigqwayizayoLezi zinhlobo zezithombe zivame ukuxoxa indaba futhi zithathe ngokushesha ukunaka kwekhasimende uma kuqhathaniswa nezithombe ezimile.
Kanye nalokhu okungenhla, futhi Kungumqondo omuhle ukwakha izincwadi zezindaba ezibiza umncintiswano, izincwadi zezindaba nge izincomo ezenziwe zaba ngezakho, kanye nezincwadi zezindaba nge okunikezwayo okukhethekile nokunomkhawulo lapho isibali sikhathi sokubala siyehla sengeziwe.
Ukuze uthuthukise imiphumela, chaza izinhloso ezicacile (khumbula, ithrafikhi, ukuthengisa, ukuba khona komcimbi), qondanisa iphephandaba nezinjongo zakho zebhizinisi kanye hlela i-cadence namaqiniso. Ukungaguquguquki kwakha umkhuba, kodwa gwema ukugcwaliswa kwesikhala: thumela kangcono imilayezo embalwa ngayo inani eliphakeme ukuthi abaningi ngaphandle kokugxila.
Okuqukethwe okusebenza kahle kakhulu nendlela yokukwethula
- Amaphromoshini nokwethulwa: Izingcezu ezibukwayo zobuciko, okunikezwayo okukhethekile, nezixhumanisi zamashidi omkhiqizo noma izindatshana ezihlobene.
- Ulwazi nombono: ukwabelana ngefilosofi, amanani, isiteji, abalingani kanye nomphakathi; uxoxa izindaba kanye namaphrojekthi aqhubekayo wokwandisa umbono wakho kumkhiqizo wakho.
- Imfundo kanye nezitayela: ama-ebooks, okokufundisa noma ucwaningo lomkhakha beka uphawu lwakho njenge Umthumeli.
- Ubulula obusebenzayo: izihloko zezindaba ezicacile, izihloko ezikhangayo, a phambili ukuqedela umlayezo kanye nokuphuma okukhuthazayo.
Idizayini eguqulayo nolwazi lomsebenzisi
- I-typography engaguquki: Sebenzisa umndeni owodwa ukuze ugweme umsindo obonakalayo.
- Amagridi namabhokisi: isakhiwo phakathi grid ukusetshenziswa okusheshayo, okuskena.
- Ama-CTA abonakalayo: sula izinkinobho ezibonisa isenzo (thenga, funda, landa).
- Izithombe ezinomthelela: Beka isithombe esinamandla eduze kwesihloko.
- Izakhi eziphindaphindayo: Izihloko ezingaguquki, imibala, nonyaweni ukuze kuqiniswe umkhiqizo.
Thwebula, ukuhlukanisa nokwenza kube ngokwakho
Izinhlobo zama-imeyili nokugeleza okubalulekile kwe-e-commerce
- Okwenziwayo: wamukelekile, ukuqinisekiswa kwe-oda, ukusetha kabusha iphasiwedi.
- okukhangisa: Imikhankaso enezihloko nokuthengiswa kwangasese kwababhalisile.
- zokuziphatha: ukubuyisela inqola, ukuvuselela, izincomo ezinamandla.
- Ukugeleza kwesisekelo: Ukulandelana kokwamukela, ukulahlwa kwenqola futhi ngemva kokuthenga/ngiyabonga.
Amamethrikhi, ukuhlola, nokulethwa
- Ama-Analytics: vula, ukuchofoza, ukuchofoza okuyingqayizivele, isikhathi sokufunda, imali engenayo ngokuthunyelwe ngakunye.
- Ukuhlolwa: I-A/B yezifundo, izihloko ezingaphambili, idizayini, ukunikezwa nesikhathi sokuthumela.
- Ukudiliva: ukufakazela ubuqiniso (i-SPF, i-DKIM), izinhlu ezihlanzekile, okuqukethwe okungenabo ogaxekile.
- Ukuhambisana: imvume ecacile, zikhiphe ohlwini nezinqubomgomo zobumfihlo.
I-imeyili ihlala iyisiteshi iyashesha, ingabizi futhi iyasebenza ukuthola amakhasimende uma kuqhathaniswa nezinye izinkundla. Uma wengeza inani, usebenza ekwakhiweni, wenze ngezifiso idatha, futhi uthuthuka njalo, incwadi yakho yezindaba izoba amandla okushayela. ukwethembeka, traffic futhi ukuthengisa okusimeme nge-Ecommerce yakho.
