Ngaphambi kokubheka uhlu lwamathuluzi, kufanelekile ukucacisa Yini oyilindele esitolo sakho esiku-inthanethi?Cabanga ukuthi yiziphi izinsiza onazo nokuthi ufuna ukukhula kangakanani. Ukukhetha kabi kungaholela ekufudukeni okubizayo, ukulahlekelwa isikhundla semakethe, imikhawulo yobuchwepheshe, kanye nokukhungatheka kokubili eqenjini lakho nakumakhasimende akho.
Ngaphambi kokukhetha ipulatifomu ye-e-commerce, cabanga ngalezi zici ezintathu ezibalulekile
Okokuqala, kubalulekile ukukhumbula ukuthi kunenani elikhulu le- izinketho ezitholakala kwi-inthanethiUkuqinisekisa ukuthi ukhetha okungcono kakhulu, qala ngokuphendula le mibuzo emithathu eyisisekelo, ethinta zonke ezinye izinqumo zobuchwepheshe nezebhizinisi.
Uyini uhlobo lwemikhiqizo ethengiswayo?
Kubalulekile ukuchaza ukuthi ngabe imikhiqizo yomzimba, imikhiqizo yedijithali noma ngisho amasevisiIsitolo esithengisa imikhiqizo yedijithali (izifundo, isofthiwe, okuqukethwe okungalandwa) ngeke sibe nenkinga enkulu yokukhetha ipulatifomu ye-e-commerce engcono kakhulu, ngoba ayidingi amamojula okuthumela ayinkimbinkimbi, izinto zokuthutha noma ukuhlanganiswa nezinkampani zenethiwekhi.
Kodwa-ke, kulawo mabhizinisi athengisa imikhiqizo yomzimba Izici ezifana ne- ukuphathwa kwesitoko, the amanani okuthumela, lo ukuhlanganiswa nezinkampani zokuthutha kanye nokuphathwa kokubuyiselwa kwemali. Amapulatifomu amaningi asebenzisa izimali noma imikhawulo ngokusekelwe kumthamo we-oda noma izici ze-logistics ezithuthukisiwe, ngakho-ke uhlobo lomkhiqizo luthinta ngqo inani lezindleko nase- ubunzima bokucushwa.
Ingabe kukhona ukuhambisana nezindlela ezahlukahlukene zokukhokha?
Yize i-PayPal ingenye ye- izindlela zokukhokha ezikhethwayo Kubathengisi nabathengi, akuwona wonke amapulatifomu e-commerce asekelayo noma ahambisana ngokulinganayo nalolu hlobo lwendlela yokukhokha noma nezindlela zakamuva zokukhokha zasendaweni.
Uma ukhetha uhlelo lwe-e-commerce, kubalulekile ukuqinisekisa ukuthi ukhetha oluhambisanayo izindlela zokukhokha Yini ozoyinika amakhasimende akho: amakhadi, ama-wallet edijithali, izinkokhelo zeselula, ukudluliselwa kwemali, izinkokhelo zesikhashana, njll. Ngaphezu kwalokho, kuyalulekwa ukuthi ubuyekeze:
- I-Las amakhomishana ngokwentengiselwano ngayinye esebenza ngayo isango ngalinye.
- Ivumela izinkokhelo zomhlaba wonke ngezinhlobo ezahlukene izinhlamvu zemali.
- Uma ikhambi lokukhokha lihambisana amazinga okuphepha kanye nemithethonqubo efana ne-GDPR.
Yini ubukhulu besitoko?
Lokhu kuncike kakhulu kufayela le- uhlobo lwebhizinisiKodwa futhi kuncike esifisweni sakho sokukhula. Ukuphatha ikhathalogi yezinto eziyishumi akufani nokuphatha eyodwa kweziyizinkulungwane eziyishumi. usayizi wesitoko Izitayela zamanje kanye nokukhula okulindelwe yizinto ezinqumayo:
- La ukuphathwa kwekhathalogi kalula (izinhlobo, izimfanelo, izihlungi, izigaba).
- Gcina ukusebenza uma kuningi ukusesha kwethrafikhi kanye nomkhiqizo.
- Isidingo sokuhlanganiswa ne I-ERP, i-CRM, noma ezinye izinhlelo ukugcina idatha ivumelanisiwe.
Lesi sici kumele sicatshangelwe ukuze kufezwe inani elihle kakhulu ngomkhiqizo ngamunye othengisiwe bese ukhetha ipulatifomu engeke ihluleke uma ibhizinisi likhula.
I-Los izinhlelo zokukhokha Zingaba futhi yisici esibalulekile ekukhetheni ipulatifomu ye-e-commerce. Uma isinqumo sesithathiwe... inketho yokwakha isitolo esiku-inthanethiKumelwe kucatshangelwe ukuthi izindleko zepulatifomu, ukusingathwa, ukuhlanganiswa, ukuklama, ukwesekwa, kanye nokugcinwa kuyingxenye ye ukutshalwa kwezimali kwamasu esiteshini sedijithali.
Ezinye izici zamasu okukhetha ipulatifomu engcono kakhulu
Ngaphezu kwamaphuzu amathathu angenhla, kufanelekile ukuhlaziya ngokuthula ezinye izici lokho yenza umehluko Esikhathini esimaphakathi neside, kunomehluko phakathi kwesitolo esikhula kahle kanye nesitolo esibhajwa ngenxa yobuchwepheshe baso.
Imigomo yebhizinisi kanye nesigaba sephrojekthi
Ngaphambi kokuqhathanisa izixazululo, chaza ngokucacile imigomo yebhizinisiObani izilaleli zakho ohlose ukuzisebenzisa, hlobo luni lolwazi lokuthenga ofuna ukulinikeza, ulindele ukuthi lingakanani inani lokuthengisa, futhi ucabanga kanjani ngebhizinisi lakho le-e-commerce eminyakeni embalwa ezayo? umkhiqizo osebenzayo omncane kakhulu ngezinsiza ezimbalwa zokuthutha isitolo esihlanganisiwe esinekhathalogi enkulu kanye nokuba khona kwamanye amazwe.
Uma isigaba sephrojekthi sithuthuka kakhulu, kulapho uzodinga khona ipulatifomu evumela gibela, phatha ukwanda kwethrafikhi, ukusebenza ezimakethe eziningi futhi uxhumane nohlelo lwakho lwamanje lobuchwepheshe (i-ERP, i-CRM, izindawo zokugcina impahla, izimakethe, njll.).
I-ecosystem, ukuhlanganiswa kanye nokusekelwa
Ipulatifomu enhle akuyona nje isofthiwe eyisisekelo, kodwa yonke uhlelo lwezinto eziphilayo kanye nezinsizakalo ezizungezile. Kunconywa ukuhlola:
- Uma unayo ukuhlanganiswa komdabu ngamasango okukhokha, izinkampani zezokuthutha, amathuluzi okumaketha nge-imeyili, ukubalwa kwezimali noma ukuhlaziya.
- Ikhwalithi ye- ukwesekwa kwezobuchwepheshe kusukela epulatifomu uqobo kanye nabalingani bayo (ama-ejensi, abathuthukisi, abaklami).
- Ubukhona buka a umphakathi osebenzayo kusuka kubasebenzisi kanye nabathuthukisi abakhiqiza amadokhumenti, izifundo, kanye nezandiso.
Umklamo, ulwazi lomsebenzisi, kanye nokuhlaziya
Umklamo wesitolo kanye isipiliyoni somsebenzisi Zithinta ngqo ukuguqulwa. Ipulatifomu efanele kufanele ikuvumele ukuthi:
- Sebenzisana no amathempulethi esimanje futhi aphendulayo ezivumelanisa kalula neselula.
- Lungiselela kalula ukuzulazula, izihlungi, injini yokusesha, kanye inqubo yokukhokha.
- Xhuma amathuluzi izibalo zedatha ukuqonda ukuthi yini esebenzayo, yini engasebenzi, nokuthi ukuthengisa kulahleka kuphi.
Ukuphepha, ukusebenza, kanye nokuthobela imithetho
Ukwethenjwa kwekhasimende Kubalulekile. Noma yiliphi ipulatifomu okufanele linikezwe yizindinganiso:
- Ukuphepha kuzinkokhelo kanye nedatha yomuntu siqu (izitifiketi ze-SSL, izipele, izinqubomgomo zokubuyekeza).
- Kuthengiwe ukusebenza kanye nezikhathi zokulayisha kuyamukeleka ngisho nangesikhathi semikhankaso noma ngezikhathi zokufunwa okukhulu.
- Izikhungo okufanele zihambisane nazo okwejwayelekile njenge-GDPR, umthetho wamakhukhi, noma izibopho zolwazi lwabathengi.
Amapulatifomu e-commerce anconywe kakhulu
Kunezindlela eziningi ezikhona emakethe, kodwa ezinye zivelele ngokuvuthwa kwazo, umphakathi, kanye nesimiso sezinto eziphilayo. Mayelana nezinkundla ezinconyelwa kakhulu ze-Ecommerce, lokhu kufaka:
- WooCommerceKuhle uma usuvele unayo Usebenza ne-WordPress Futhi ufuna ukuguquguquka okuphezulu, ukulawula idatha yakho, kanye nesistimu enkulu yama-plugin.
- Thenga: isisombululo se-SaaS esilula kakhulu ukusisebenzisa, esifanele labo abafuna ukulula, sifaka phakathi ukusingathwa kanye nokusekelwa okuqhubekayo ngaphandle kokuhlupheka kwamaseva.
- Magento (I-Adobe Commerce): yenzelwe amaphrojekthi adinga amandla, amakhathalogi amakhulu kanye nezinkampani ezidinga ukusebenza okuthuthukile, ukwesekwa kwezitolo eziningi kanye nezinga eliphezulu lokwenza ngokwezifiso.
- Volusion: inketho esekelwe efwini eqondiswe kuma-SME afuna ipulatifomu ephelele enamathuluzi okumaketha nokuphatha ahlanganisiwe.
Kanye nalezi zindlela, kukhona nezinye izixazululo ezidumile (i-PrestaShop, I-BigCommerce(amapulatifomu angenamakhanda, njll.) angenziwa ngokwesabelomali sakho, amakhono obuchwepheshe, kanye nezinga olifisayo lokwenza ngokwezifiso. Isihluthulelo ukuhlaziya isimo sakho samanje, ukukhombisa ukukhula kwakho, nokuvumelanisa ubuchwepheshe nezidingo zakho. imigomo enengqondo yebhizinisi lakhoukuze ipulatifomu ekhethiwe ikuphelezele iminyaka eminingi ngaphandle kokuba yisithiyo.
Thatha isikhathi esifanele hlola imikhiqizo, izinkokhelo, isitoko, ukuhlanganiswa, ukuphepha, ukwesekwa, kanye nezindleko Kuzokuvumela ukuthi ukhethe ipulatifomu eqinile ye-ecommerce eqinisa umkhiqizo wakho, ithuthukise ulwazi lwamakhasimende akho, futhi ikwenze kube lula ukukhula okuqhubekayo yesitolo sakho se-inthanethi.
