Yiba usomabhizinisi uphumelele Kuyinhloso efinyelelekayo uma une i-herramientas y ulwazi ezifanele. Lapha sethula umhlahlandlela ophelele onamathiphu asebenzayo, amasu kanye nezibonelo ezikhuthazayo zokukusiza uzuze impumelelo kuhlelo ukuncintisana umhlaba wezamabhizinisi.
1. Beka Izinjongo Ezifinyelelekayo nezicacile
Osomabhizinisi bavame ukucabanga ukuvelela, ekholelwa ukuthi uma ibhizinisi likhulu, liba ngcono. Noma kunjalo, le ndlela ingabangela ukuntula isineke futhi ukulahlekelwa kokugxila. Kubalulekile ukusungula imigomo engafinyeleleka kanye nalezo eziqondile ezivumela inqubekelaphambili yokulinganisa nokugcina ugqozi lwesikhathi eside.
Ukuze wenze lokhu, sebenzisa indlela SMART, echaza izinjongo eziqondile, ezilinganisekayo, ezifinyelelekayo, ezifanele nezinesikhathi. Isibonelo, esikhundleni sokuthi "ukuthuthukisa ukuthengisa," umgomo we-SMART kuzoba "ukwandisa ukuthengisa ngo 10% kokulandelayo Izinyanga ze-6 ngemikhankaso yokumaketha yedijithali.
2. Sebenzisa amathuba futhi uthuthukise ubuhlakani bakho
Osomabhizinisi abaphumelelayo bavamise ukunaka amathuba ezivuka nxazonke zabo. Ukuthi ukuhlukanisa, ukuhlanganyela noma ukusebenzisa amasu amasha, bona nokusebenzisa ngokunenzuzo izikhathi ezifanele kuyisihluthulelo khula.
Ngaphezu kwalokho, khuthaza ubuciko ngaphakathi kwebhizinisi lakho kuzokuvumela ukuthi ugqame emakethe ukuncintisana. Ngokwesibonelo, uSteve Jobs wayengumgqugquzeli onamandla wokuqamba izinto ezintsha futhi wathi impumelelo yakhe ibangelwa ukuxhumanisa imibono ekhona ngezindlela ezintsha. Hlala uzibuza: "Ngingengeza kanjani más ubuqhawe noma ukuxazulula izinkinga ngezindlela ezintsha?
3. Ukuphathwa Kwezimali Okuhlakaniphile
Impumelelo yezezimali iqala ngokusebenzisa imali ngendlela efanele capital. Uma uqala ibhizinisi, gwema ukwenza iphutha lokungena ezikweletini ngokweqile. Hlela a isabelomali esinemininingwane futhi ubeke kuqala izindleko ezibalulekile. Ukugcina ukulawula okuqinile kwezimali zakho kuzoqinisekisa ukuthi ungatshala ezicini ezibaluleke kakhulu zokuthuthukisa inkampani yakho.
Uma udinga ukuxhaswa ngezimali okwengeziwe, hlola izinketho ezifana nalezi crowdfunding, izikweletu ezithile noma imifelandawonye yamasu. Qiniseka ukuthi uyayiqonda izimo ngaphambi kokwenza.
4. Isibindi Sokuthatha Izingozi Ezibaliwe
Inqubo yezamabhizinisi ibandakanya ukushiya kwakho indawo yokududuza futhi uthathe izingozi. Nokho, akufanele kwenziwe ngaphandle kokuhlela. Cwaninga imakethe, yenza uhlelo futhi ulungiselele ukuhlaziya I-SWOT (amandla, amathuba, ubuthakathaka nezinsongo) ukuze nciphisa ukungaqiniseki.
Izinkampani ezifana ne-Amazon ziqale ngemodeli yebhizinisi egxile emkhiqizweni owodwa ngaphambi kokukhula. UJeff Bezos uthathe ubungozi obaliwe, egxile ekudaleni a isipiliyoni esiyingqayizivele ikhasimende.
5. Gcina Ugxile futhi Uphikelele
Indlela eya empumelelweni ayikho ngaphandle izithiyo. Ngakho-ke, ukuphikelela nokugcina ugxile ezinhlosweni zakho zokuqala kubalulekile. Esikhundleni sokuhlakazeka ezindaweni eziningi, beka phambili izindawo ezikhiqiza i- umthelela omkhulu ebhizinisini lakho
Kubalulekile futhi ukufunda ukwenza shintsha ekushintsheni kwemvelo namaphutha. Ziyithuba elibalulekile le phuthukisa futhi ulungise amasu akho.
6. Ubuholi kanye nokusebenzisana
Usomabhizinisi omuhle uyazi ukuthi impumelelo ayikhiwa yodwa. Funda uku thimba, themba futhi ukhuthaze iqembu lakho. U-Larry Page, umsunguli we-Google, uthe "umholi ongcono kakhulu yilowo ohlinzeka ngamathuba okuthi ilungu ngalinye leqembu lakhe likhule." Chitha isikhathi ekuqiniseni izibopho zokwethembana nokudala a indawo yokusebenza ngokubambisana.
7. Yakha i-Brand Identity Eqinile
Igama lakho umfana yebhizinisi lakho. Qiniseka ukuthi uxhumana ne- amanani, umgomo kanye nombono owumeleyo. Kusukela kumklamo welogo kuya ekukhetheni kombala inkampani, yonke imininingwane ibalulekile ukukhiqiza ukuxhumana okungokomzwelo nezethameli zakho ozihlosile.
Ungakhohlwa ukusizakala ngamasu ukudayiswa kwe-digital, njengamanethiwekhi omphakathi, amabhulogi kanye nokumaketha nge-imeyili, ukuze uzibeke kahle emakethe.
8. Faka imali Ekuqhubekeni Nokuqeqeshwa
Izwe lamabhizinisi lihlala lithuthuka. Hlala unolwazi lwakamuva ngokuhambela izingqungquthela, ukufunda izincwadi zebhizinisi kanye nokuthuthukisa amakhono abalulekile njengalokhu ubuholi y ukuxazulula inkinga. Uma unolwazi olwengeziwe, uyokulungela kangcono ukubhekana nezinselele.
9. Nakekela Abathengi bakho
I-Los amaklayenti Ziyisisekelo sanoma iyiphi inkampani. Nikeza isevisi enhle kakhulu, lalela imibono yabo futhi uthuthukise njalo umkhiqizo noma isevisi yakho. Amakhasimende ajabule ngeke aphinde athenge kuphela, kodwa azoncoma nebhizinisi lakho kwabanye.
Khumbula ukuthi idumela elihle lingavula kakhudlwana iminyango kunokuba ucabange emhlabeni webhizinisi.
Indlela yezamabhizinisi iyinselelo ethokozisayo egcwele amathuba okudala, ukufunda kanye khula. Ngokuzinikela, ukuhlela kanye nombono wamasu, noma yimuphi usomabhizinisi angathola impumelelo.