Kuthiwani uma i-Facebook, i-Instagram, i-TikTok, i-X (eyayiyi-Twitter), igcwele izinkundla zokuxhumana eziningi kangaka? Uma uvula i-eCommerce uyazi ukuthi esinye seziteshi okuzodingeka usiphathe amanethiwekhi omphakathi. Kodwa iyiphi inethiwekhi yokuxhumana engcono kakhulu yokuheha amakhasimende?
Impendulo yalo mbuzo ayilula njengoba ungase ucabange. Futhi ayinzima kangako kangangokuthi idinga impikiswano enkulu. Ngakho-ke, kuthiwani uma sikhuluma ngayo?
Iyiphi inethiwekhi yokuxhumana nabantu engcono kakhulu yokuheha amakhasimende
Impendulo esheshayo kungaba bonke. Impendulo eyinkimbinkimbi incike.
Inethiwekhi ngayinye yezenhlalo ihloselwe uhlobo oluthile lwezithameli. Nakuba kungase kubonakale sengathi zonke zifanele wonke umuntu, akunjalo. Ngayinye inezithameli eziyinhloko eziyisekelayo, futhi lezi zithameli zingashintsha ngokuhamba kwesikhathi.
Isibonelo, endabeni ye-TikTok, kujwayelekile ukuthi le nkundla yokuxhumana igxile entsheni engaphansi kweminyaka engama-25. Kodwa kusukela ngonyaka odlule, amavidiyo amaningi abantu abadala aseqalile ukuvela, ngezihloko ezahlukene, hhayi kuphela lokho okungase kuthakazelise abantu abasha.
Lokhu kusho ukuthi iyashintsha futhi, eminyakeni embalwa, ingaba inethiwekhi yokuxhumana nabantu abadala abaningi futhi inikeze enye indlela evelayo.
Uma kwenzeka kuba Nge-Instagram, yilabo abaneminyaka engaphezu kuka-30-40 manje asebenamathele kakhulu kule nkundla yokuxhumana.
Futhi iyiphi eheha amakhasimende? Nokho, lokho kuncike ezilalelini zakho oziqondisile.
Ziyini lezi zithameli okuhlosiwe?
Uma ungakaze uzwe ngezilaleli eziqondiwe ngaphambili, kufanele wazi ukuthi zibhekisela kubantu obaqondisa ebhizinisini lakho le-eCommerce. Uma unesitolo esiku-inthanethi noma unikeza isevisi, akuyona eyawo wonke umuntu. Ngamanye amazwi, uma kukhulunywa ngokuthola ukuthi uthengisela bani, impendulo akuyona yonke into. Kodwa akuwona wonke umuntu ozoba nesithakazelo kulokho okuthengisayo.
Isibonelo esicacile: cabanga ukuthi une-eCommerce yokudlala. Hhayi-ke ngeke usho ukuthi udayisela wonke umuntu, ngoba akulona iqiniso. Abantu abangashadile bangase bangawadingi amathoyizi, futhi uma bewadinga, azoba khona ngezikhathi ezithile, ngakho abawona ikhasimende lakho eliyinhloko. Ngakolunye uhlangothi, abazali bezingane imikhiqizo yakho ebalungele bangaba.
Ungazi kanjani ukuthi iyiphi inethiwekhi yokuxhumana nabantu ehamba phambili
Ngokusekelwe kulokho esesikuxoxile kuze kube manje, inethiwekhi ngayinye yokuxhumana nabantu inezithameli ezithile eziqondiwe , futhi ungathola amakhasimende kuzo uma wazi ukuthi ungasungula kanjani isu elihle lezokuxhumana nabantu. Kodwa into yokuqala okudingeka uyenze ukuqonda ukuthi hlobo luni lwezithameli ezikuyo yonke ipulatifomu.
Ngakho-ke, endabeni ye -Facebook, uzothola abantu abaneminyaka ephakathi kuka -18 no-39 (laba bangaphezu kwengxenye yabantu abaku-inthanethi yokuxhumana nabantu), kulandele labo abaneminyaka ephakathi kuka-40 no-64.
I-Facebook igxile kakhulu ekwenzeni umkhiqizo wakho waziwe kanye nokuthuthukisa ukuthengisa kwakho kwe-eCommerce. Yingakho okuqukethwe kugxile kakhulu emikhiqizweni onayo ezitolo zakho. Inkinga kuphela ukuthi i-Facebook ifihla amakhasi amaningi enkampani, ngakho ukufinyelela amakhasimende kunzima, ngaphandle kokuthi ukhokhe futhi uqhube imikhankaso.
Ngakolunye uhlangothi, i-Instagram ivame ukugxila kubantu abasha abaneminyaka engu-18 kuya kwengu-24 abafuna kakhulu okuqukethwe okusheshayo, njengezindaba ze-Instagram noma amavidiyo amafushane. Eqinisweni, indlela yokuskrola yesikhulumi isho ukuthi bazoskrola kuyo futhi bachithe imizuzwana emithathu kuphela kuyo, okuyisikhathi okufanele udonse ukunaka kwabo ngaphambi kokuba badlulele kokunye okuqukethwe.
Ku-Instagram, into ebaluleke kakhulu yizithombe, kodwa namavidiyo. Eqinisweni, zombili, ikakhulukazi okwesibili, zinikezwa ukubaluleka okwandayo, okwenza zidliwe futhi zifakwe ngegciwane kangcono kakhulu.
Kulokhu, lapho kufanele uhlasele kakhulu ku-Reels kanye Nezindaba. Yibo abasebenza kangcono manje.
Ngokuphathelene ne-YouTube, ngokusho kwedatha esakazwa ku-inthanethi, izithameli eziyinhloko kule nethiwekhi yokuxhumana nabantu ziphakathi kweminyaka eyi-16 nengama-45 ubudala. Futhi abangaphezu kwengxenye yabo, nakuba kungase kubonakale kungakholeki, bangabesifazane.
Ku-YouTube, okuqukethwe okubalulekile ngamavidiyo, kodwa ukuze uhehe amakhasimende ngempela udinga ukuthi abe negciwane, futhi lokho kusho ukusebenza kahle kakhulu ku-SEO nokuba nokuqukethwe okuhehayo nezithakazelo.
I-X, eyayaziwa ngokuthi i-Twitter, ihloselwe amadoda, kanti abasebenzisi bayo abangama-70% bangabesilisa. Abasebenzisi bayo abavame kakhulu baphakathi kweminyaka engama-25 nengama-49 ubudala.
U-X usekelwe kokuqukethwe okunombhalo omncane kakhulu kodwa okunezithombe ezimangalisayo. Ukwengeza, okuqukethwe okusheshayo, ngakho-ke kukhohlwa ngokushesha ngaphandle uma kuhamba ngegciwane. Ngakho-ke yinethiwekhi okufanele ushicilele kuyo cishe njalo ukuze ubonakale. Ngokuqondene namakhasimende, yebo, ingakulethela, kodwa kufanele ushicilele okuningi kuyo ukuze uyithole.
Kubabukeli abasebancane kakhulu, kusukela eminyakeni eyi-10 kuya kwengama-29 ubudala, kukhona iTikTok, inethiwekhi yokuxhumana nabantu, okwamanje, lapho abasebenzisi abaningi bahlala bexhumene khona (futhi ngenxa yokuskrola okwenzeka kuyo, siqhubekela phambili ekusebenziseni okuqukethwe ngaphandle kokuqaphela).
Nakhu futhi amavidiyo aheha kakhulu, kodwa lawa, ukuze asebenze ngempela, kufanele athandeke futhi abe nesikhathi esifushane kakhulu. Yize konke kuncike, ngoba kukhona amaphrofayili anamavidiyo amade nawo aphumelele. Vele, akuyona inkundla yokuxhumana esetshenziswa kakhulu, empeleni leso sikhundla singesikaFacebook.
Ekugcineni, kukhona i-LinkedIn, inethiwekhi yobungcweti esetshenziswa kakhulu ukufuna umsebenzi , kodwa eqhubeka nokuveza ezinye izinhlobo zezikhala. Isizinda sayo esiyinhloko sabasebenzisi siphakathi kweminyaka engama-25 nengama-34 ubudala, kanti abangaphezu kwengxenye bangamadoda.
I-LinkedIn akuyona inethiwekhi yokuxhumana nabantu okufanele uyisebenzise ukuheha amakhasimende, kodwa kunalokho ukudala othintana nabo ukuze uthole umsebenzi. Ngakho-ke, kuzo zonke izinkundla zokuxhumana, lena yiyona engakulethela amakhasimende ambalwa ku-eCommerce yakho.
Manje kukuwe ukuthi uthole inethiwekhi yokuxhumana nabantu ehamba phambili ukuze uhehe amakhasimende kuye nge-eCommerce onayo kanye nohlobo lwezithameli ojwayele ukuzidayisela.