Kuthiwani uma i-Facebook, i-Instagram, i-TikTok, i-X (eyayiyi-Twitter), igcwele izinkundla zokuxhumana eziningi kangaka? Uma uvula i-eCommerce uyazi ukuthi esinye seziteshi okuzodingeka usiphathe amanethiwekhi omphakathi. Kodwa iyiphi inethiwekhi yokuxhumana engcono kakhulu yokuheha amakhasimende?
Impendulo yalo mbuzo ayilula kangako njengoba ungase ucabange ngokoqobo. Futhi akuyona inkimbinkimbi kangangokuthi kufanele ube nenkulumo-mpikiswano kakhulu. Pho, singakhuluma ngani ngakho?
Iyiphi inethiwekhi yokuxhumana nabantu engcono kakhulu yokuheha amakhasimende
Impendulo esheshayo kungaba bonke. Impendulo eyinkimbinkimbi incike.
Inkundla yezokuxhumana ngayinye igxile ohlotsheni lwezethameli. Nakuba kubonakala ngathi zonke zisebenza kuwo wonke umuntu, iqiniso liwukuthi akunjalo. Ngamunye wabo unezithameli ezibalulekile okuyizona ezigcinayo futhi, ngemva kweminyaka embalwa, lokhu kungase kushintshe.
Isibonelo, endabeni ye-TikTok, kujwayelekile ukuthi le nkundla yokuxhumana igxile entsheni engaphansi kweminyaka engama-25. Kodwa kusukela ngonyaka odlule, amavidiyo amaningi abantu abadala aseqalile ukuvela, ngezihloko ezahlukene, hhayi kuphela lokho okungase kuthakazelise abantu abasha.
Lokhu kusho ukuthi iyashintsha futhi, eminyakeni embalwa, ingaba inethiwekhi yokuxhumana nabantu abadala abaningi futhi inikeze enye indlela evelayo.
Uma kwenzeka kuba Nge-Instagram, yilabo abaneminyaka engaphezu kuka-30-40 manje asebenamathele kakhulu kule nkundla yokuxhumana.
Futhi yimuphi kubo oheha amakhasimende? Awu lokho Kuya ngezithameli eziqondiwe okhuluma nazo..
Ziyini lezi zithameli okuhlosiwe?
Uma ungakaze uzwe ngezethameli eziqondiwe ngaphambilini, kufanele wazi ukuthi zingabantu obaqondise ku-eCommerce yakho. Futhi yilokho, Uma unesitolo se-inthanethi, noma unikeza isevisi, lezi akuzona ezawo wonke umuntu. Ngamanye amazwi, uma kuziwa ekwazini ukuthi uthengisa kubani, impendulo akuwona wonke umuntu. Kodwa akuwona wonke umuntu ozoba nesithakazelo kulokho okuthengisayo.
Isibonelo esicacile: cabanga ukuthi une-eCommerce yokudlala. Hhayi-ke ngeke usho ukuthi udayisela wonke umuntu, ngoba akulona iqiniso. Abantu abangashadile bangase bangawadingi amathoyizi, futhi uma bewadinga, azoba khona ngezikhathi ezithile, ngakho abawona ikhasimende lakho eliyinhloko. Ngakolunye uhlangothi, abazali bezingane imikhiqizo yakho ebalungele bangaba.
Ungazi kanjani ukuthi iyiphi inethiwekhi yokuxhumana nabantu ehamba phambili
Ngokusekelwe kulokho esikutshele khona ngenhla, Inethiwekhi yokuxhumana nomphakathi ngayinye inezithameli ezithile eziqondiwe, futhi ungathola amaklayenti lapho uma wazi ukuthi ungasungula kanjani isu elihle lokuxhumana nabantu kuwo. Kodwa into yokuqala oyidingayo ukwazi ukuthi hlobo luni lwezethameli ezikhona kulowo nalowo.
Ngakho, esimweni Facebook, uzohlangana nabantu abavela emngceleni kusuka eminyakeni engu-18 kuya kwengu-39 ubudala (laba bangaphezudlwana kwesigamu sabantu abasengosini yezokuxhumana), kulandele abaphakathi kweminyaka engama-40 nengama-64 ubudala.
I-Facebook igxile kakhulu ekwenzeni umkhiqizo wakho waziwe kanye nokuthuthukisa ukuthengisa kwakho kwe-eCommerce. Yingakho okuqukethwe kugxile kakhulu emikhiqizweni onayo ezitolo zakho. Inkinga kuphela ukuthi i-Facebook ifihla amakhasi amaningi enkampani, ngakho ukufinyelela amakhasimende kunzima, ngaphandle kokuthi ukhokhe futhi uqhube imikhankaso.
Ngakolunye uhlangothi, I-Instagram ivamise ukugxila entsheni ephakathi kweminyaka eyi-18 nengama-24 ubudala Babheke ikakhulukazi okuqukethwe okusheshayo, njengezindaba ze-Instagram noma amavidiyo amafushane. Eqinisweni, ukuskrola kubenza baskrole badlule futhi bachithe imizuzwana emithathu kuphela, okuyisikhathi okufanele ubambe ukunaka kwabo noma bazodlulela kokunye okuqukethwe.
Ku-Instagram, into ebaluleke kakhulu yizithombe, kodwa namavidiyo. Eqinisweni, zombili, ikakhulukazi okwesibili, zinikezwa ukubaluleka okwandayo, okwenza zidliwe futhi zifakwe ngegciwane kangcono kakhulu.
Kulokhu, lapho kufanele uhlasele kakhulu ku-Reels kanye Nezindaba. Yibo abasebenza kangcono manje.
Ngokuphathelene I-YouTube, ngokwedatha eku-inthanethi, izethameli ezinkulu kule nkundla yokuxhumana ziphakathi kweminyaka engu-16 nengu-45 ubudala. Futhi ngaphezu kwengxenye, nakuba kungase kubonakale kungakholeki, ngabesifazane.
Ku-YouTube, okuqukethwe okubalulekile ngamavidiyo, kodwa ukuze uhehe amakhasimende ngempela udinga ukuthi abe negciwane, futhi lokho kusho ukusebenza kahle kakhulu ku-SEO nokuba nokuqukethwe okuhehayo nezithakazelo.
X, noma ngaphambilini yaziwa ngokuthi Twitter, Igxile kwabesilisa, njengoba u-70% wabantu besilisa. Labo abayisebenzisa kakhulu bangaphakathi kusukela eminyakeni engama-25 kuye kwengama-49.
U-X usekelwe kokuqukethwe okunombhalo omncane kakhulu kodwa okunezithombe ezimangalisayo. Ukwengeza, okuqukethwe okusheshayo, ngakho-ke kukhohlwa ngokushesha ngaphandle uma kuhamba ngegciwane. Ngakho-ke yinethiwekhi okufanele ushicilele kuyo cishe njalo ukuze ubonakale. Ngokuqondene namakhasimende, yebo, ingakulethela, kodwa kufanele ushicilele okuningi kuyo ukuze uyithole.
Ezithamelini ezincane kakhulu, kusukela eminyakeni eyi-10 kuye kwengama-29, kukhona iTiktok, inethiwekhi yokuxhumana nabantu, okwamanje, lapho abasebenzisi abaningi bahlala bexhumekile (futhi ngenxa yokuskrola okwenziwa kuyo, kudla okuqukethwe ngaphandle kokuqaphela).
Nakhu futhi amavidiyo aheha kakhulu, kodwa lawa, ukuze asebenze ngempela, kufanele athandeke futhi abe nesikhathi esifushane kakhulu. Yize konke kuncike, ngoba kukhona amaphrofayili anamavidiyo amade nawo aphumelele. Vele, akuyona inkundla yokuxhumana esetshenziswa kakhulu, empeleni leso sikhundla singesikaFacebook.
Okokugcina, kunjalo inethiwekhi yokuxhumana nabantu ye-LinkedIn, okuthi nakuba iyinethiwekhi yochwepheshe futhi isetshenziselwa ukusesha umsebenzi, iqiniso liwukuthi ziyanda izincwadi zolunye uhlobo. Kulokhu, izethameli eziyinhloko zenethiwekhi ziphakathi kweminyaka engu-25 no-34 ubudala, amadoda angaphezu kwesigamu.
I-LinkedIn akuyona inethiwekhi yokuxhumana nabantu okufanele uyisebenzise ukuheha amakhasimende, kodwa kunalokho ukudala othintana nabo ukuze uthole umsebenzi. Ngakho-ke, kuzo zonke izinkundla zokuxhumana, lena yiyona engakulethela amakhasimende ambalwa ku-eCommerce yakho.
Manje kukuwe ukuthi uthole inethiwekhi yokuxhumana nabantu ehamba phambili ukuze uhehe amakhasimende kuye nge-eCommerce onayo kanye nohlobo lwezithameli ojwayele ukuzidayisela.