Ubuchwepheshe be-Artificial intelligence bafika eminyakeni embalwa edlule ukuze baguqule ngokuphelele wonke amabhizinisi kuyo yonke imikhakha. Ngokwezinga elikhulu noma elincane, kungithinte ezingeni lochwepheshe nelomuntu siqu. Kodwa ubuhlakani bokwenziwa budlala yiphi indima ekukhangiseni?
Uma unesitolo se-eCommerce noma usebenza kwezokumaketha, lokhu kungase kukuthakasele ngoba kungakunikeza okhiye bokuthatha ibhizinisi lakho noma umkhiqizo womuntu uwuyise ezingeni elisha, lesimanjemanje futhi elivumelane nekusasa. Siqale?
Kungani usebenzise ubuhlakani bokwenziwa ekukhangiseni?
I-AI ayilona nje ithuluzi ongalisebenzisa ukwandisa ukusebenza kahle nokunciphisa isikhathi. Noma ukwenza ngokuzenzakalelayo izinqubo eziphindaphindayo. Eqinisweni, kusiza ukuhlela isikhathi onaso, ukugwema leyo misebenzi ongayinikezwa kanye nokuzinikela umzamo, ubuhlakani kanye nesikhathi kwabanye okubaluleke kakhulu noma okubalulekile.
Ubuhlakani bokwenziwa kwezokuthengisa bungachazwa ngokuthi a inqubo esetshenziswa izinkampani ukusizakala ngezinzuzo ze-AI ngezinjongo zamasu ahlukene okuhlobene nokutholwa kwamakhasimende noma ukuthengiswa kwemikhiqizo noma amasevisi.
Ekuqaleni, yayinakekela kuphela izinqubo ezingajwayelekile neziyisicefe, esiza ukuzenza zisheshe. Kodwa kancane kancane ibilokhu ihlasela izici eziningi zokumaketha, kusukela ekubhalweni kokuqukethwe, ukudala amaphrofayili emikhankaso yokukhangisa, ukudala amakhalenda okuhlela amanethiwekhi omphakathi, ukuhlaziywa kwedatha, njll.
Konke lokhu kucabanga ukuthi usizo olwengeziwe ukuze ukwazi ukuhlaziya nokusebenza ngokushesha ebhizinisini. Nakuba kungafanele silahlekelwe isici somuntu, njengoba inhloso enkulu yokumaketha kungabantu. Futhi, okwamanje, umshini awukwazi ukushaya isipikili ekhanda ngalezo zinto ezikhethekile zokuvuselela ingqondo ukuze wenze abantu benze lokho okufunayo (nakuba isikhathi sizosho).
Izinzuzo ze-AI kwezokumaketha
I-Artificial intelligence ubuchwepheshe obushintsha yonke imikhakha, hhayi nje ukumaketha. Futhi, njengakwabanye, kunezinzuzo eziningi nezizathu zokuthi kungani kuhle ukuyisebenzisela imisebenzi ehlobene nokumaketha.
Enye yezinzuzo eziyinhloko yi- umsebenzi ozenzakalelayo, ukugwema lezo eziphindaphindayo noma eziyisicefe, futhi unikezela isikhathi esingasadingi ukunikezelwa kwabanye abanobuhlakani obuningi noma obudinga ukunakwa okwengeziwe. Eqinisweni, kuthiwa ingonga kuze kufike ku-90% wezindleko zokusebenza, kanye nezinye izindleko ezingenasidingo.
Umthamo we-AI uphakeme kakhulu kangangokuthi ungaba hlaziya amanani amakhulu edatha futhi akhiphe ulwazi olufanele kakhulu kuwo, ngaleyo ndlela ukuqonda kangcono futhi unikeze imiphumela enenjongo nethembekile kakhulu kunaleyo yomuntu. Ngokuphathelene nale datha, ubuhlakani bokwenziwa buyakwazi ukwenza kube ngokwakho nokuhlukanisa izethameli, ngendlela yokuthi ukuzizwisa komuntu siqu kungadalelwa amakhasimende noma ngisho neziphetho zingathathwa kule datha kumasegimenti athile.
Enye inzuzo intelligence yokwenziwa enayo kwezokumaketha i isevisi yamakhasimende sibonga kuma-chatbots, Okusho ukuthi, izingxoxo ezincane eziphendulwa i-AI ukuze ziphendule imibuzo evame kakhulu evela kumakhasimende. Lokhu kuthuthukisa ulwazi lomsebenzisi.
Kodwa i-AI ayisebenzi nje entweni eyodwa. Ukuthuthukisa ukuxhumana kwamakhasimende; Ingase futhi isetshenziselwe imikhankaso yokukhangisa, iqinisekise ukuthi ifinyelela izethameli ezifanele ngesikhathi esifanele futhi idale imikhankaso efanelana kangcono nenhloso ekhona.
Iqiniso lokuthi ubuhlakani bokwenziwa busebenza amahora angama-24 ngosuku, izinsuku eziyisikhombisa ngesonto, ngaphandle kwamaphutha, lenza abaningi babone ukuthi kungenzeka ukwenza lokho. Imikhankaso yokuthengisa esebenzayo imini nobusuku, ngaphandle kokugadwa njalo.
Izicelo zobuhlakani bokwenziwa kwezokumaketha
Kuyiqiniso ukuthi sike sasho ama-chatbots njengenye yezinhlelo zokusebenza ze-AI kwezokumaketha. Nokho, lokhu akukona kuphela ukusetshenziswa. Ukukhuluma iqiniso, kunezinye izinto eziningi ezisetshenziswayo, njenge:
- Ukumaketha nge-imeyili. Ukusebenzisa ubuhlakani ekukhangiseni nge-imeyili kungakuvumela ukuthi udale okuqukethwe okuhlukile kwe-imeyili futhi uhlaziye ukuziphatha komsebenzisi nezintandokazi lapho uthumela ama-imeyili ukuze uhlukanise izethameli zakho futhi ube nezinga eliphezulu lokuvula nezinga lokuchofoza.
- CRM. Ama-CRM ayizinhlelo zokuphatha ubudlelwano bekhasimende, futhi uma enikwa amandla yi-AI, angasetshenziswa ukuhlaziya idatha yekhasimende eminingi futhi anikeze umbono onemininingwane wekhasimende ngalinye ngedatha ebaluleke kakhulu.
- Ukwakhiwa kokuqukethwe. Khiqiza imibhalo, izindatshana noma imibhalo yokuthunyelwe kwezokuxhumana ngamathuluzi e-AI afana ne-ChatGPT noma i-Gemini.
- Ukumaketha okuqhutshwa yidatha. Kubandakanya ukuhlaziya umthamo omkhulu wedatha ukuze izinkampani noma abantu abazisebenzayo bakwazi ukwenza izinqumo ezinolwazi.
- Dala izethameli eziqondiwe. Ngoba akuwona wonke amabhizinisi alungele yonke into. Eqinisweni, ngamunye unezithameli ezithile futhi ukukuthola ngezinye izikhathi akulula. Ngakho-ke, ubuhlakani bokwenziwa bungasiza ekudaleni lezi zethameli ezihlukene futhi kuchaze umphakathi umkhiqizo noma isevisi yakho eqondiswe kuwo.
Ingabe kuhle ukusebenzisa i-AI ekukhangiseni?
Impendulo esheshayo nelula yalo mbuzo ithi yebo, muhle. Kodwa uma sikuhlaziya kancane, uzobona ukuthi, nakuba ungathembela ekuhlakanipheni kokwenziwa kwezokuthengisa, kubalulekile futhi. cabangela isici somuntu ukuze uthole imibono emisha, indalo noma imibono ehlukene.
Ngaphezu kwalokho, kusewubuchwepheshe obungakunikeza izimpendulo ezifanayo kuzo zombili inkampani yakho kanye nenkampani oqhudelana nayo. Futhi ngaleyo ndlela enze imikhankaso nemibono efanayo (noma efanayo), ngaleyo ndlela ulahlekelwe okwangempela.
Ngesilinganiso sayo esifanele, kungaba kuhle ukusebenzisa i-AI, kodwa ngaphandle kokukhohlwa ukuthi abantu nabo babalulekile futhi babalulekile.
Njengoba ubona, ubuhlakani bokwenziwa kwezokumaketha buyisihluthulelo manje. Futhi, esikhathini esizayo, akungabazeki ukuthi izoba ngokuphawulekayo. Ingabe manje usuyaqonda ukuthi kungani kufanele uqale ukubona i-eCommerce yakho ngendlela ehlukile?