I-Paylobby, isiqalo esincane esasungulwa eMunich Inikeza i-portal eku-inthanethi yokuqhathanisa abahlinzeki bokukhokha nokwenza imibuzo. Ngaleli thuluzi, ihlose ukusiza amabhizinisi e-commerce ukuthi lungiselela izinhlelo zakho zokukhokha ukuhlangabezana nezidingo zamakhasimende abo, kuyilapho futhi kunciphisa izindleko zabo zokukhokha ku-inthanethi.
Ngokusho URoxane legare, umphathi osathuthuka Ukuhweba ngamazwe ngamazwe ePaylobbyAmabhizinisi e-e-commerce angaphezu kwenkulungwane azuze ngenxa yezinsizakalo ze-Paylobby, ezasungulwa ngo-2016. Laba bathengisi be-inthanethi bethule izinhlelo zabo zokuhweba nge-inthanethi izidingo ezithile kuthuluzi lokuqhathanisa futhi bathole uhlu lwezinsizakalo ezikhokhelwayo ezifanela kangcono izidingo zabo, umkhakha wabo kanye nesu labo lokukhulisa.
Ithuluzi online Inikeza abahlinzeki bezinsizakalo zokukhokha abahlukene abangaphezu kuka-450. Abathengisi abaku-inthanethi bathola i- ukukhetha okunconyiwe Ngemva kokukhetha indlela yokukhokha abayithandayo, isofthiwe yemboni, yezwe, neye-e-commerce, uJulia Houben uchaza ukuthi imibuzo ehlobene nokugxila kwezwe, ingozi nokukhwabanisa, izinketho zokubika, kanye nezinye izinsizakalo iphendulwa ngenqubo eqondisiwe neqondile.
Le nkampani ibeka phambili ukubaluleka kokuba ne- indlela enhle yokukhokha esitolo sakho esiku-inthanethiUmqondo wokuba nezinsizakalo eziningi zokukhokha ku-inthanethi uwusizo kakhulu, ngoba uma ikhasimende lifuna ukukhokha ngendlela engavamile, lingakwenza kalula lokho uma lifuna ukuthenga umkhiqizo. Abathengisi be-inthanethi kufanele bazame ukwenza ngcono ikhwalithi yabo services nezindlela zabo zokukhokhaLezi zici zizochaza ukuthi ibhizinisi lifinyeleleka kangakanani kumakhasimende, azoba nokuzethemba okwengeziwe ebhizinisini uma izinsizakalo zalo zokukhokha zilula, zilula, zishesha, futhi zifinyeleleka kalula. Uma kulula futhi kushesha uku-oda okuthile, kungcono, futhi izinketho zokukhokha eziningi zitholakala, kulapho amathuba okuguqulwa aphezulu khona.
Iyini ithuluzi lokuqhathanisa umhlinzeki wezinkokhelo le-ecommerce?
Isayithi lokuqhathanisa njenge-Paylobby lisebenza njenge- umsizi okhethekile Ihlaziya amasango okukhokha ahlukene kanye nabahlinzeki bakho. Esikhundleni sokubuyekeza izimali, ukuhlanganiswa, kanye nemigomo ngayinye ngayinye, ufaka ulwazi mayelana nebhizinisi lakho (izwe, umkhakha, inani lokuthengisa elibikezelwe, isofthiwe yesitolo esiku-inthanethi, izinhlobo zokukhokha ofuna ukuzinikeza) bese uhlelo lukhiqiza uhlu oluputshuziwe kusuka kubaphakeli abahlangabezana nalezo zimfuneko.
Empeleni, lolu hlobo lwethuluzi likuvumela ukuthi uqhathanise kokubili idatha yobuchwepheshe (izindlela zokukhokha ezitholakalayo, ukuhambisana kwemali, imikhawulo engaba khona yendawo) njengokuthi izici zebhizinisi (amazinga ekhomishini, amamodeli angashintshi, ukulula kokusethwa, noma ukwesekwa ngolimi lwakho). Ngale ndlela, ibhizinisi le-e-commerce linganquma ukuthi isango lokukhokha elinezindleko eziphansi ngokuthengiselana ngakunye, elinolwazi olungcono lomsebenzisi, noma ikhambi elihlanganisa ama-invoyisi kanye nokubalwa kwemali lifaneleka kangcono.
Ngaphezu kwalokho, ithuluzi lokuqhathanisa lisiza ukuxazulula imibuzo evamile mayelana imodeli yesevisi yomhlinzeki ngamunye: kungakhathaliseki ukuthi isebenza njengesango kuphela, kungakhathaliseki ukuthi ihlanganisa izinsizakalo zokuthola abathengisi, kungakhathaliseki ukuthi inikeza amathuluzi athuthukile okulwa nokukhwabanisa, noma ukuthi ivumela izinkokhelo eziphindaphindayo kanye nokubhalisela, into ebalulekile emabhizinisini asekelwe kubulungu.
Ukubaluleka kokukhetha isango lokukhokha elifanele
Ukukhetha isango lokukhokha kungenye yezindlela zokukhokha izinqumo zobuchwepheshe ezifanele kakhulu Uma wakha isayithi lakho le-ecommerce, ukukhetha okubi kungabangela amakhomishini aphezulu kakhulu, izinkinga zokuhlanganiswa nepulatifomu yakho yokuthengisa, noma ulwazi olubi lomsebenzisi olwenyusa ukushiywa kwenqola.
Esitolo esiku-inthanethi, isango akumele livikeleke kuphela; kufanele futhi libe ezinzile futhi esheshayo, yamukela izindlela zokukhokha ezikhethwa ngamakhasimende akho (ikhadi, i-PayPal, i-Bizum, ama-wallet eselula, ukudluliselwa, i-BNPL) futhi wenze inqubo ibe lula ngangokunokwenzeka kusukela lapho umsebenzisi echofoza ku-"thenga" kuze kube yilapho ukuthengiselana sekuqinisekisiwe.
Kufanelekile ukuhlaziya ngokuningiliziwe izinto ezifana isakhiwo sekhomishini (iphesenti ngokuthengiselana ngakunye, imali enqunyiwe, imali yokufaka noma yokulungisa engaba khona nyanga zonke), Ukusabalala kwendawo (uma ivumela izinkokhelo kwamanye amazwe kanye nezimali), izinga ukuphepha kanye nezitifiketi (i-PCI DSS, i-3D Secure, ukuqinisekiswa okuqinile) kanye ikhwalithi yokusekelaikakhulukazi uma ikunikeza ngolimi lwakho futhi ngezikhathi zokuphendula ezifanele.
Ithuluzi elihle lokuqhathanisa njenge-Paylobby lenza lokhu kuhlola kube lula ngokubhekisela ezidingweni zakho ngezici zomhlinzeki ngamunye, futhi kubonise ngokucacile ukuthi yimaphi amasango avelele kubo. izindleko zokuncintisanayiziphi ezinikeza ukuhlanganiswa okuthuthukisiwe namapulatifomu amakhulu (i-WooCommerce, i-Shopify, i-PrestaShop, i-Magento) kanye nokuthi yiziphi ezilungele kangcono amabhizinisi aphesheya noma e-ecommerce anezinkokhelo eziningi.
Izinhlobo eziyinhloko zamasango nezinsizakalo ongaziqhathanisa
Ithuluzi lokuqhathanisa umhlinzeki wokukhokha we-ecommerce likuvumela ukuthi uhlole kusukela amasango okukhokha aphesheya ukuze uthole izixazululo ezikhethekile noma zasendaweni. Phakathi kwezinsizakalo ezivamile ezihlaziywa amabhizinisi amaningi yilezi:
- Amasango omhlaba wonke asakazeke kabanzi, njenge-PayPal noma i-Stripe, eyaziwa ngokwamukelwa kwayo kabanzi, ukwethenjwa ngabasebenzisi, kanye nama-API onjiniyela aguquguqukayo.
- Izixazululo zendawo noma zesifunda ngokuba khona okukhulu emazweni athile, njengakwezinye izindlela ezixhunywe emabhange noma amanethiwekhi amakhadi athile.
- Amapulatifomu ahlanganisa ukuphathwa kwebhizinisiezingagcini nje ngokucubungula izinkokhelo, kodwa futhi ezixhumanisa ukuqoqwa kwemali nokukhokha, ukubalwa kwezimali noma ukubuyisana kwebhange.
- Abahlanganisi bezinkokhelo kanye nabahleli bomcimbiokuvumela ukuxhuma ama-PSP amaningi, amaprosesa, abatholi kanye nezindlela ezihlukile kusuka endaweni eyodwa, ukuthuthukisa izindlela zokukhokha kanye namazinga empumelelo.
Uhlobo ngalunye lwabahlinzeki lunezinzuzo kanye nokungalungi: abanye bavelele ukusetshenziswa kalula, abanye ngo amandla ezobuchwepheshe noma ngokunikela amanani ancipha ngobuningiNgenxa yethuluzi lokuqhathanisa, ungahlunga ngokusekelwe kulokho okubaluleke ngempela ebhizinisini lakho, ugweme izinqumo ezisekelwe kuphela ekuthandweni komkhiqizo.
Kungenzeka futhi ukuqhathanisa ukuthi isango liyi- okubanjwe noma okuhlanganisiweKumasango okukhokha abanjwe, ikhasimende liqondiswa ekhasini langaphandle ukuze lifake ulwazi lwalo, kuyilapho kumasango afakiwe, inkokhelo yenziwa ngaphandle kokushiya iwebhusayithi yakho, okuthuthukisa ukuqhubeka kolwazi lokuthenga. Amathuluzi esimanje avame ukunikeza izindlela noma amafomu afakiwe ahlanganisa ukuphepha kanye nokuhlangenwe nakho okuhle komsebenzisi.
Izinto ezibalulekile okufanele uzicabangele lapho uqhathanisa abahlinzeki bokukhokha
Uma usebenzisa i-Paylobby noma ithuluzi lokuqhathanisa elifanayo, kufanelekile ukubukeza izici eziningana ezizokwenza umehluko ekusebenzeni kwesitolo sakho esiku-inthanethi:
- Izindleko namakhomishiniAmaphesenti ngokuthengiselana ngakunye, inani elinqunyiwe ngokuthengiselana ngakunye, izimali ezingenzeka zenyanga, noma izimali zokusetha. Amaphesenti amancane angangeza abe inani elikhulu uma uphatha ivolumu ephezulu noma ukuthengiselana okukhulu.
- Izindlela zokukhokha kanye nezimali ezamukelekayo: amakhadi, ama-wallet (i-Apple Pay, i-Google Pay), izindlela zasendaweni ezifana ne-Bizum noma ezinye, izinkokhelo ezihlehlisiwe kanye nokuhambisana kwemali eminingi uma uthengisela amanye amazwe.
- UkuphephaIzitifiketi ze-PCI DSS, izinhlelo ezithuthukisiwe zokulwa nokukhwabanisa, ukuqinisekiswa kwamakhasimende okuthuthukisiwe, kanye nokusekelwa kobuchwepheshe obufana ne-3D Secure obuqinisa ukuzethemba kwabathengi.
- Ulwazi lomsebenzisi neselulaInqubo yokukhokha ecacile, izinyathelo ezimbalwa, ukwenza ngcono amaselula namathebulethi, kanye nokungabikho kokungqubuzana kubalulekile ukunciphisa ukushiywa kwenqola.
- Ukuhlanganiswa kobuchwephesheUkutholakala kwamamojula amapulatifomu amakhulu e-ecommerce, ama-API abhalwe kahle kanye nokulula kokuhlanganiswa ngaphandle kwesidingo sokuthuthukiswa okuyinkimbinkimbi.
- Scalability nokwesekwa: ikhono lokucubungula inani elikhulayo lokuthengiselana, ukuzivumelanisa nemithetho emisha kanye nokuba khona kwethimba lokusekela eliphumelelayo elingakusiza lapho kuphakama ukungabaza noma izehlakalo.
Ukuhlaziya lezi zici ngosizo lwethuluzi elikhethekile kwenza ukukhetha kwakho kube nolwazi oluthe xaxa. amasu amaningi futhi angabi nokuqonda okwengeziweukuvumelanisa indlela yokukhokha nezinhloso zakho zokukhula, isakhiwo sakho sezindleko, kanye nokulindelwe amakhasimende akho.
Ngokuhlanganisa amandla ethuluzi lokuqhathanisa le-Paylobby nokuqonda okucacile kwezidingo zakho ze-ecommerce, kulula kakhulu ukwakha uhlelo lokukhokha oluguquguqukayo noluphephile olulungele ukusekela ukukhula kwebhizinisi lakho esikhathini esimaphakathi neside.