La Shopify ukuphahlazeka ku-Cyber Monday Lokhu kumise ama-alamu kuwo wonke ama-e-commerce ecosystem. Amahora ambalwa, izinkulungwane zezitolo eziku-inthanethi emhlabeni wonke zibe nezinkinga zokungena, ukuphatha ama-oda, noma nokuqoqa izinkokhelo kumakhasimende azo ngesikhathi esimatasa kakhulu sonyaka sokuthengisa ku-inthanethi.
Okwaqale kwabonakala kuyisigameko esingesodwa kwagcina sekuba a ukuphazamiseka kwesevisi okukhulu okuthinte amabhizinisi amancane naphakathi nendawo kanye nemikhiqizo emikhulu. Esimeni lapho i-e-commerce yaseYurophu neyaseSpain ithembela kakhulu kumapulatifomu e-SaaS, isiqephu siphinde sagqamisa ubungozi bokuncika cishe kumhlinzeki oyedwa wobuchwepheshe kanye nesidingo Bheka uma ukhetha ukusingathwa.
Okwenzekile kwaShopify phakathi neCyber Monday
Usuku lwe Umsombuluko we-Cyber, kubhekwe njengosuku lokuthenga ku-inthanethi oluqine kakhulu lonyaka e-United States futhi olunomthelela olokhu ukhula ISpain neYurophuUmcimbi wonakaliswe inkinga yobuchwepheshe evimbe ukufinyelela ku-Shopify backend. Kusukela ekuseni kakhulu, abathengisi abaningi baqale ukubika ukuthi abakwazanga ukungena kuma-akhawunti abo noma basebenzise ama-point-of-sale (POS) izinhlelo, ku-inthanethi nasezitolo ezibonakalayo, futhi abaningi bazama... hlola ukuthi isitolo sakho esiku-inthanethi besisebenza yini.
Ngokusho kwedatha eqoqwe ngamapulatifomu wokulandela umkhondo njenge DowndetectorImibiko yesikhathi sokuphumula yafinyelela umvuthwandaba ngabo-11:00 am ET, cishe Imibiko yezigameko ezingu-4.000 Ngaleso sikhathi. Ngaphambilini, ngo-9:00 am Eastern Time, izikhalazo zase zivele zanqwabelana ezinkulungwaneni zabathengisi ababone ukusebenza kwabo kuvinjiwe ngesikhathi esibalulekile sethrafikhi nokuguqulwa.
Ukuphazamiseka bekungagcini eNyakatho Melika. Idatha yokulandelela ibonisa ukuthi ukuphazamiseka okufanayo nako kwarekhodwa. izinkinga ezinkulu e-United Kingdomngemibiko ecishe ibe ngu-2.500 ngesikhathi sokunqamuka kokuvalwa ngo-9:45 am ET. Yize izibalo ezinemininingwane zeSpain noma yonke i-European Union zingakanikezwa, ukufinyelela emhlabeni jikelele kweShopify kuphakamisa ukuthi izitolo eziningi zaseYurophu Baphinde bathinteka, ikakhulukazi labo abathembele ekungeneni njalo ukuze babuyekeze izintengo, imikhankaso, nesitoko.
Ngenkathi amabhizinisi ehlulekile ukuzama ukungena ngemvume, inkampani iyivumile inkinga ekhasini lesimo sayo nangenkundla yokuxhumana X, lapho ithimba layo labasekeli likhombise ukuthi liyazi ngokunqamuka okuthinta abaphathi besitolo abakhethiwe nokuthi bebesebenzela isixazululo. U-Shopify uncome ukuthi abasebenzisi bazame ukungena besebenzisa amadivayisi lapho abesevele bengene khona njengesinyathelo sesikhashana sokuhlenga okunye okwenziwayo okuphuthumayo.
Imbangela yobuchwepheshe: ukwehluleka ekugelezeni kokuqinisekisa
Njengoba amahora ayedlula, inkampani yalungisa ukuxhumana kwayo futhi yagcina ihlonze umsuka wenkinga: isigameko kuyo ukungena ngemvume kokugeleza kokuqinisekisaEmpeleni, lokhu kusho ukuthi uhlelo olunesibopho sokuqinisekisa izifakazelo zomsebenzisi nomqondisi luyekile ukusebenza ngendlela efanele, luvimba ukufinyelela kukho kokubili iphaneli yokulawula kanye nezinhlelo zokudayisa.
Ngokusho kwezibuyekezo ezishicilelwe, izinkinga zaqala ukubonakala emhlabeni jikelele 6:45 am PT (15:45 PM Spanish Peninsular Time) futhi yathatha amahora ambalwa. Phakathi kuka-9:08 AM no-2:31 PM ET, ukufinyelela ngasemuva kwaba kulinganiselwe sinaokuthinta imisebenzi ebalulekile njengokuphathwa kwe-oda, ukubuyekezwa kwe-inventory, noshintsho lwentengo yesikhathi sangempela, okubaluleke kakhulu ngosuku lwezaphulelo ezinkulu njenge-Cyber Monday.
Lapho iphutha selitholakele, abakwaShopify babike ukuthi belitholile Iphutha kusistimu yakho yokuqinisekisa lilungisiwe. nokuthi ibivele ibona izimpawu zokululama kukho kokubili ukufinyelela komlawuli kanye namatheminali e-POS. Kodwa-ke, inkampani ixwayise ngokuthi izoqhubeka nokuqapha lolu hlelo usuku lonke futhi yakhipha isexwayiso isikhathi eside sokulinda esikhungweni sabo sosizo ngenxa yobuningi bezicelo zosekelo ezidalwe ukuphela.
Uhlu oluphelele lwamabhizinisi athintekile alukadalulwa. Eminye imibiko ibonisa ukuthi ngaphezu kwalokho Abathengisi abangu-27.000 Bebezowubona umthelela ngesikhathi esibucayi kakhulu seCyber Monday, nakuba izibalo zihluka ngokuya ngomthombo. Okusobala ukuthi ukufinyelela kwakusemhlabeni wonke, kuthinta kokubili amabhizinisi amancane azimele kanye nemikhiqizo emikhulu esebenza ngokuthengisa kwamanye amazwe evela e-United States, e-United Kingdom, nasezimakethe ezihlukahlukene zaseYurophu.
Umthelela kubathengisi, amakhasimende nokuthengiswa kwe-inthanethi
Umthelela osheshayo wokuwa wawucacile: ukungakwazi ukucubungula ukuthengiselana njengokujwayelekile. Abathengisi abaningi babike izinkinga zokufinyelela ama-akhawunti abo, abanye abakwazanga ukusebenzisa amasistimu okuthengisa amaphuzu ezitolo ezibonakalayo, futhi abanye bahlangabezane nokuhluleka enqubweni yokukhokha ku-inthanethi, njengoba bengakwazi ukuxhuma kahle kumasistimu angemuva.
Ezinkundleni zokuxhumana inqwaba yabanikazi bezitolo ichaze lesi simo ngokuthi “kuyihlazoBakhala ngokuthi inkundla yehlulekile ngosuku olubaluleke kakhulu lonyaka ekuthengisweni kwe-inthanethi. Imiyalezo eminingana yegciwane ikugxekile lokho Shopify ngabe iphansi amahora "ngosuku lokuthengisa olukhulu kakhulu lonyaka" lwamabhizinisi amancane, aze afune ukuthi inkampani ibuyisele amakhomishini enyanga njengesinxephezelo samathuba alahlekile.
Abanye abathengisi bachaza ukuthi babenayo imikhankaso ezenzakalelayoizaphulelo kanye noshintsho lwentengo oluhleliwe ukuvumelanisa ne-Cyber Monday peak, kodwa abakwazanga ukulungisa izici ezibalulekile zezitolo zabo isikhathi esiningi sasekuseni. Kusukela kumbhalo wekhasi eliyisiqalo kuya kuzilungiselelo zokuthunyelwa, eminingi yale misebenzi iye yavinjwa, okwenza kube nzima ukuzizwisa komsebenzisi futhi kwadala ukukhungatheka phakathi kwamathimba okukhangisa nawokusebenza.
Umongo awuzange usize: I-Cyber Monday bekulindeleke ukuthi ishaye qopha ukusetshenziswa kwe-inthanethiNgezibikezelo ezifana nalezo ezisuka ku-Adobe Analytics, ezikhomba ku-$14.200 billion ekuthengweni kwedijithali, okuwukukhuphuka okungaphezu kuka-6% uma kuqhathaniswa nonyaka odlule. Esimeni lapho i-e-commerce yaseYurophu ibikhula ngamandla nalapho iSpain ihlanganise iCyber Monday njengesandiso semvelo seBlack Friday, yonke iminithi yokungasebenzi Lokhu kuhumusha ivolumu yokuthengisa elahlekile okunzima kakhulu ukuyibuyisela kamuva.
Kubathengi, lesi simo besisho izinqola zokuthenga ezifriziwe, amaphutha lapho uzama ukukhokha, noma ukugcina lokho ngqo abazange bavumele inqubo yokuthenga iqedweNakuba abasebenzisi abaningi bekwazile ukuqhubeka nokuphequlula ngaphambili kwezitolo osekuvele kulayishiwe esipheqululini sabo, ukungakwazi ukuqinisekisa izikhathi nokucubungula izinkokhelo kuthinte ukwethenjwa futhi kwabangela ukuthi okunye ukuthenga kushintshele kwezinye izinkundla noma izimakethe eziqhubeka nokusebenza ngendlela evamile.
Ukusabela okusemthethweni kukaShopify kanye nokuphathwa kwezinhlekelele
Phakathi kwezikhukhula zezikhalazo, abakwaShopify bazamile ukugcina a Ukuxhumana njalo nabathengisi nabasebenzisi. Ngekhasi layo lesimo esisemthethweni (shopifystatus.com) kanye nephrofayili yosekelo ku-X, inkampani ishicilele eduze nezibuyekezo zesikhathi sangempela mayelana nokuvela kodaba, iqinisekisa kuqala ukuthi bebephenya inkinga, futhi, kamuva, ukuthi bayitholile imbangela ekugelezeni kokuqinisekisa.
Imiyalezo yenkampani ibigcizelela ukuthi lesi sigameko sithintekile “izitolo ezikhethiweNakuba imibiko yangaphandle ikhombise umthelela owandile. Esitatimendeni sayo, abakwaShopify babonge abasebenzisi ngokubekezela kwabo futhi bagcizelela ukuthi basebenzela ukuxazulula inkinga ngokushesha okukhulu, beqaphela ukuzwela kokucisha ngosuku olubucayi njengeCyber Monday.
Lapho ukulungiswa sekusetshenzisiwe, inkampani yamemezela ukuthi sebevele babonakala. izimpawu ezicacile zokululama ezindaweni zokufinyelela zomlawuli nasezindaweni ezithengiswayo, nakuba avumile ukuthi uzoqhubeka nokuqapha ngokucophelela ukuziphatha kwenkundla usuku lonke. Uphinde waxwayisa ngokuthi izikhathi zokuphendula isevisi yokusekela Zingaba zinde kunokuvamile, ngenxa yokwanda kwezicelo ezihlobene nesigameko.
Ngaphandle kwezincazelo zobuchwepheshe, abathengisi abaningi bazizwa bentula ukucaca okukhulu mayelana ne-scope yangempela Ingxoxo igxile ekunqamukeni nasezinyathelweni zesinxephezelo ezingaba khona ngomthelela wezomnotho. Nakuba kuvamile ukuthi imigomo yesevisi yalezi zinhlobo zezinkundla ikhawulele ngokucacile isibopho sazo, ingxoxo yasesidlangalaleni iphinde yagqamisa isidingo sezivumelwano eziqinile zeleveli yesevisi (ama-SLA) phakathi nezikhathi zokufunwa okuphezulu.
Uhlobo, oluthathwa njengelinye lamabhentshimakhi amakhulu emhlabeni jikelele we-e-commerce ezimele futhi ephethe amaphesenti abalulekile wesabelo semakethe, imisebenzi yedijithali e-United StatesManje ibhekene nenselelo enedumela lokuchazela abathengisi nozakwethu ukuthi izosivimba kanjani isigameko esifanayo ukuthi singaphinde senzeke emikhankasweni yesikhathi esizayo yabantu abaningi, ikakhulukazi ezimakethe lapho i-Cyber Monday neBlack Friday sezivele ziyinsika yemali engenayo yonyaka.
Izifundo ze-e-commerce eSpain naseYurophu
Ukucima kukaShopify's Cyber Monday kusebenza njenge-a Isaziso kumatilosi kuwo wonke umkhakha we-e-commerce eSpain nakulo lonke elaseYurophu. Njengoba izitolo eziningi, kokubili abathengisi bendabuko bedijithali kanye nabakhulu bendabuko, bakhetha izinkundla ze-SaaS ukuze zimise futhi zilinganise ukusebenza kwazo ku-inthanethi, ubungozi buyanda nokuthi inkinga ngomhlinzeki oyedwa izoba inkinga yesistimu.
Kumabhizinisi asebenza kwaShopify noma izixazululo ezifanayo, lesi siqephu sigcizelela isidingo sokuba nakho izinhlelo eziphuthumayo Ngezinsuku ezibalulekile: kusukela kumaphrothokholi kuya ekuqondisweni kabusha okwesikhashana kwezinye iziteshi zokuthengisa (isb., izimakethe noma izinhlelo zoku-oda ngocingo) kuya kumasu okuxhumana okusheshayo namakhasimende, achaza ngokucacile okwenzekayo nokuthi yiziphi ezinye izinketho abanazo ukuze baqedele ukuthenga kwabo.
Ukubaluleka kwe hlukanisa iziteshi futhi singathembeli ngokukhethekile kumhlinzeki oyedwa wobuchwepheshe kulo lonke uchungechunge lwenani. Ukuba namathuluzi okuqapha angaphandle, izipele zokuqukethwe okubalulekile, noma ukuhlanganiswa okuvumela ukuthuthela ingxenye yokusebenza kumasistimu afanayo kungenza umehluko lapho ukwehluleka kwenzeka ngesikhathi esibucayi njenge-Cyber Monday.
Ngokuqaliswa kwe-European kanye ne-SaaS solutions ecosystem, isimo sinikeza ithuba: ukunikeza izingqalasizinda eziqinileNgezivumelwano zesevisi ezicacile, izindlela ezithuthukisiwe zokuphinda zingasebenzi, kanye nokungafihli okukhulu ekulawuleni izigameko, ezimakethe lapho i-e-commerce isiyingxenye ebalulekile ye-GDP yedijithali, ikhono lenkundla lokugcina imisebenzi engaphazamiseki selibaluleke njengokusebenza kwayo kokumaketha noma ikhathalogi yayo yokuhlanganiswa.
Ngasikhathi sinye, abathengi baseSpain nabaseYurophu nabo sebeqaphela ngokwengeziwe ukuthi, yize ulwazi lokuthenga nge-inthanethi luvame ukushelela, Ukwehluleka kwezobuchwepheshe kungenzeka ngisho nasezinkundleni ezinkulu ezimisiweLokhu kungaholela ekushintsheni ekuziphatheni, njengokusabalalisa okuthengiwe ezitolo ezimbalwa noma ukukhetha iziteshi ezinedumela elingcono lokuzinza nesevisi yamakhasimende, ikakhulukazi phakathi neziqongo zamaphromoshini ezifana ne-Black Friday, i-Cyber Monday noma ukuthengiswa kukaJanuwari.
Ukucima kukaShopify's Cyber Monday sekube yisikhumbuzo sokuthi ngemuva kwezihloko ezinkulu mayelana nokuthengiswa kwamarekhodi, kukhona ingqalasizinda yezobuchwepheshe eyinkimbinkimbi futhi esengoziniAmabhizinisi, izinkundla, nabathengi basebenza ngebhalansi ethambile lapho ukuqhubeka kwesevisi kanye nekhono lokusabela ezenzakalweni ezingalindelekile kunganquma ukuthi ubani ovela enamandla futhi obona isithombe sabo nemiphumela ehlupheka emikhankasweni ebaluleke kakhulu yekhalenda le-inthanethi.
