Ingxabano phakathi I-Mercado Libre kanye nesikhulumi saseShayina i-Temu Sekungenye yezindaba ezibucayi kakhulu kwezentengiselwano ze-inthanethi e-Argentina, futhi ngokwengeziwe, esifundeni. Lokho okwaqala njengempi ye- Amanani, ukukhushulwa, kanye nokuthunyelwa kwamanye amazwe Kuphele empini yezomthetho eveza ubuthakathaka bomthetho maqondana nokwanda kokungeniswa kwempahla endlini ngendlu.
Kulomongo, Ingxabano ayisagcini nje empikiswaneni yezohwebo phakathi komdlali wendawo ozinzile kanye nomdlali omkhulu wase-Asia okhula ngokushesha, ukuncintisana neziqhwaga ze-e-commerceIcala okwamanje lisezandleni zohlelo lwezobulungiswa lwase-Argentina futhi lingamiswa cishe ngesikhathi INkantolo Ephakeme inquma ukuthi iyiphi inkantolo enamandla okulawula.Nakuba isinyathelo sokuphatha sisasebenza, okwamanje, sisekela isikhundla sikaMercado Libre ngokumelene noTemu.
Indlela impi eyaqala ngayo: izikhalazo zokuncintisana okungafanele kanye nokukhangisa okudukisayo
Umsuka wengxabano use- isikhalazo esifakwe yiMercado Libre ngo-Agasti 2025 phambi kwe-National Directorate of Policy for the Development of the Domestic Market, ngaphansi koMnyango Wezomnotho wase-Argentina. Inkampani eyasungulwa nguMarcos Galperin isole uTemu ngokusebenzisa isu lebhizinisi elisekelwe ekukhangiseni okukhohlisayo kanye nokuncintisana okungafanele, kuthiwa kwephulwa iSinqumo Sokwethembeka Kwezebhizinisi No. 274/2019.
Ngokusho kwesethulo, Kuthiwa uTemu wasakaza imiyalezo edidayo mayelana namanani, ukukhushulwa, kanye nemibandela yokuthengisa eziteshini zabo zedijithali: iwebhusayithi, uhlelo lokusebenza, imidiya yezenhlalo, kanye nezikhangiso ezisekelweni zezinkampani zangaphandle. Bayabuza, ikakhulukazi, izaphulelo ezinkulu kakhulu ezingu-80%, 90% noma ngisho no-100% okuyinto, empeleni, engenzeka kuphela uma umsebenzisi ehlangabezana nochungechunge lwemibandela eyengeziwe engachazwanga ngokucacile kusukela ekuqaleni kokuthenga.
Lesi simangalo sigxile nasemikhuba yokwephulwa kwemithetho "Ukuhlanganiswa kwegeyimu" ngaphakathi kohlelo lokusebenza lwe-TemuImidlalo, amasondo e-roulette, kanye nezithembiso zemiklomelo nezipho kukhuthaza abathengi ukuba bahlale isikhathi eside epulatifomu, babelane ngezixhumanisi, noma bangeze imikhiqizo enqoleni yabo. Ku-Mercado Libre, lokhu kungaba yi- Ukudlala okukhohlisayo ngoba izidingo zangempela kanye nemikhawulo yaleyo mivuzo yembulwa sekwephuzile, lapho umsebenzisi esevele etshale isikhathi nokulindela.
Ngalesi sisekelo, igunya lokuphatha labheka ukuthi kunezizathu zokwenza isinyathelo esiphuthumayo futhi lakhipha isinyathelo sokuvimbela iTemu sokuyeka “konke ukukhangisa okwenziwa eziteshini zedijithali” okungase kube ukudukisa, okuhlanganisa kokubili izindawo zayo kanye nemikhankaso emithonjeni yezindaba yangaphandle kanye namapulatifomu.
Ukuhlasela kukaTemu okusemthethweni kanye nebhulokhi lokulawula elisemthethweni
Ukusabela kukaTemu kwakushesha. Umelwe ngokusemthethweni e-Argentina ngu I-Elementary Innovation Pte LtdLe nkampani idlulisele izinkantolo icala ukuze izame ukuguqula lesi sinyathelo sokuphatha. Ummeleli wayo wezomthetho, UJuan Martín Salvadores de ArzuagaNgoNovemba, wafaka isicelo sokuvimbela ubugebengu phambi kweNational Chamber of Appeals in Civil and Commercial Federal Matters.
Kuleyo nkulumo, ukuzivikela kukaTemu kwathi ifayela elicutshungulwe ngaphakathi koMnyango Wezomnotho kuthiwa lalikhona "kuhlushwa yizenzo ezimbi nezenzo ezingafanele"Uveze ukuthi ukufinyelela okwanele kuleli cala bekungakanikezwa, ukuthi isikhathi sokuqulwa kwecala besivaliwe ngaphambi kwesikhathi, nokuthi isikhalazo esifakwe yinkampani besingakaxazululwa kahle ngaphambi kokuba uphenyo lokuphatha luvalwe.
Kodwa-ke, ingxoxo yenqubo yaba nzima ngokushesha. I-Federal Civil and Commercial Chamber kanye ne-Federal Administrative Litigation Chamber Babengavumelani ngokuthi ubani okufanele asebenze njengenkantolo yokudlulisa amacala esimangalweni sikaTemu. Akekho kubo owayefuna ukwamukela icala, okwenza lokho okwaziwa ngolimi lwezomthetho njengokungavumelani. "Ukungqubuzana okungalungile kokufaneleka".
I-Vacation Chamber yeNkantolo Yokuphatha Kahulumeni, esinqumweni sikaJanuwari, yenqabe igunya elalibekwe kuyo futhi yaqhubeka nesimo sayo sokungangeneleli. Ngemva kwalokho, i-Civil and Commercial Chamber nayo yagcizelela ukuthi kwakungeyona inkundla efanele yokuhlaziya ukufaneleka kwecala. Ibhekene nalokhu kwenqatshwa okuphindwe kabili, Icala laphakanyiswa laya eNkantolo Ephakeme Yobulungiswa Besizwe., okumele manje inqume ukuthi iyiphi inkantolo ezoba nesibopho sokuqhubeka necala.
Imithombo yezobulungiswa ikhomba ukuthi Inkantolo ephakeme ayinazo izinsuku zokugcina zokukhipha isinqumo. Ngokuphathelene nalolu hlobo lokungqubuzana, icala lingase lihlale limile isikhathi eside. Okwamanje, Isinqumo sokuphatha esibophezela uTemu ukuthi ashintshe noma amise imikhankaso ethile yokukhangisa sisasebenza.Lokhu kuqinisa ngempumelelo isikhundla seMercado Libre esikhathini esifushane.
Indima yoMnyango Wezohwebo kanye nohlaka lwezomthetho lwaleli cala
Ingqikithi yempikiswano yi- Umqondisi Kazwelonke Wezinqubomgomo Zokuthuthukiswa Kwemakethe YasekhayaIndawo yeHhovisi likaNobhala Wezimboni Nezohwebo elavula uphenyo ngeTemu. Ngokusekelwe esikhalazweni seMercado Libre, le nhlangano yahlela icala ngaphansi kwe- Isinqumo Sokwethembeka Kwezentengiselwano No. 274/2019, elawula, phakathi kwezinye izici, ukukhangisa okudukisayo kanye nemikhuba yezentengiselwano ebhekwa njengengalungile.
Ngokwenguqulo enikezwe yipulatifomu ye-e-commerce yase-Argentina, Kubikwa ukuthi uTemu wasungula isu lokuthola amakhasimende elinamandla e-Argentina ngemikhiqizo eshibhile kakhulu, imikhankaso yezokuxhumana, kanye nokusetshenziswa okujulile kwezikhangiso ezinkundleni ezifana ne-Instagram, i-TikTok, i-Facebook, ne-YouTube. Bathi inkinga ayiyona kakhulu izinga lentengo njengoba kunjalo indlela yokwethula okunikezwayo nezinzuzo okwakungeke kufane ncamashi nalokho okwakuthenjisiwe kamuva.
Isinqumo sokuphatha esakhishwa ekuqaleni kukaJanuwari sayala, njengesinyathelo sokuvimbela, ukuthi uTemu yeka izikhangiso zabo ezidukisayo nemiyalezo yokuphromotha kuyo yonke i-ecosystem yedijithali, kuze kube yilapho icala lixazululwa. Lesi sinyathelo sashukumisela inkampani yaseShayina ukuba ifune umyalelo enkantolo, ovumela ukuthi iqhubeke nemisebenzi yayo yokukhangisa ngaphandle kwemingcele.
Ngasohlangothini lukaTemu, inkampani yenqabe lezi zinsolo futhi yavikela obala imodeli yayo yebhizinisi. Yagcizelela ukuthi Izaphulelo zabo, amanani, kanye nemibandela yokuthumela kukhulunywa ngayo ngokusobala. nokuthi zihambisana nemikhuba ejwayelekile yamazwe ngamazwe yezentengiselwano ze-inthanethi. Ngaphezu kwalokho, ibuze ukuthi isaziso sokuphatha sisebenza kahle yini futhi yasikisela ukuthi Isikhalo sikaMercado Libre siwumzamo wokuphakamisa izithiyo zokungena. kunokukhathazeka kwangempela ngokuvikelwa kwabathengi.
Okwamanje, imithombo eseduze neMercado Libre igcizelela ukuthi ingxabano Akuhlobene nokuvulwa kokungeniswa kwempahla kwamanye amazweinqubomgomo abathi bayayisekela futhi lapho behlanganyela khona ngenkuthalo ngesigaba sabo sokuthenga kwamanye amazwe. Bagcizelela ukuthi kugxilwe kuphela... ukuhambisana nemithetho yokuhweba okufanele nokuvimbela abasebenzisi ukuthi badukiswe.
Ukuchuma kweTemu, Shein kanye nokuhweba ngendlu ngendlu ngemva kokunciphisa ukungeniswa kwempahla kwamanye amazwe
Impi yezomthetho ayinakuqondwa ngaphandle komongo we- ukukhululeka kwezohwebo kanye nokuguquguquka kokungenisa impahla kwamanye amazwe okwabonwa e-Argentina kusukela ekupheleni kuka-2024. Ngenxa yezinguquko zomthetho ezakhuthazwa uhulumeni waseJavier Milei, uhlelo lokuthenga kwamanye amazwe ukuze lusetshenziswe ngumuntu siqu ngeposi kanye nomnyango nomnyango lwaba lula kakhulu kubathengi.
Phakathi kwezinyathelo ezifanele kakhulu, okulandelayo kuyagqama ukwanda komkhawulo ophezulu ngokuthunyelwa ngakunye kusuka ku-$1.000 kuya ku-$3.000 kanye nokukhululwa ezinteleni zokungenisa impahla ngokuthenga komuntu siqu okungafika ku- Amadola ka-400Lokhu, kanye nesilinganiso sokushintshaniswa kwangempela esibalulekile kanye nokululama kokusetshenziswa, kwabangela ukwanda kwesidingo semikhiqizo engeniswayo ngamapulatifomu edijithali.
Ngokusho kwedatha evela enkampanini yokubonisana i-ABECEB, Ukungeniswa kwempahla ngeposi kufinyelele cishe ku-$894 million ngo-2025Lokhu kumelela ukukhula okungaba ngu-274% uma kuqhathaniswa nonyaka odlule. Ngokukhethekile mayelana nokuthengwa okwenziwe nge- UThemu noShein, kulinganiselwa ukuthi Bafinyelele ku-$789 million kuze kube nguNovemba, kanye nokwenyuka konyaka nonyaka okungaba ngu-291,8%.
Ngaphambi kwalokhu kwanda, ukuhweba ngaphesheya kwemingcele kwakumelela ingxenye encane yenani eliphelele e-Argentina: yize emhlabeni jikelele kungama-40%, ezweni akudluli. 4%Ngokuvela kwalaba badlali base-Asia kanye nemithetho emisha yomdlalo, Lelo qiniso lashintsha kakhuluikakhulukazi ezigabeni ezifana nezingubo, izicathulo, izinto zikagesi ezincane, amathoyizi, ubucwebe bezingubo kanye nezimpahla zasekhaya.
Kubathengi, ukukhanga kusobala: Amanani angaphansi kakhulu kwamanani endawo, amakhuphoni, ukukhushulwa okuqhubekayo, kanye nokulethwa kwamahhala ekhaya Ezimweni eziningi. Kodwa-ke, izikhalazo ziyanda futhi mayelana nemikhiqizo yekhwalithi engaguquki noma izikhathi zokulethwa ezingahambisani njalo nezithembiso zokuqala. Nokho, embonini yasekhaya kanye nengxenye yesistimu ye-e-commerce yendawo, ukuthutheleka okukhulu kwale mikhiqizo sekuphenduke ikhanda lokuncintisana langempela.
Umthelela ku-Mercado Libre, ama-SME kanye nemisebenzi yasendaweni
Kulesi simo, isikhundla seMercado Libre siyinkimbinkimbi. Ngakolunye uhlangothi, inkampani ibhekene nobunzima. esinye sezikhathi zayo ezinhle kakhulu zezimalingekota ezingama-27 ezilandelanayo zokukhula okungaphezu kwama-30% esifundeni. Ngakolunye uhlangothi, ibona ukuthi ukufika kwamapulatifomu aseShayina anamamodeli ashibhile kakhulu Kungalimaza isisekelo sakho sabathengisi kanye nokuncintisana kwabasebenzisi bakho be-SME.
Ezimweni ezahlukene zomphakathi, umongameli we-Mercado Libre Argentina, UJuan Martín de la Serna, ugcizelele isidingo sokuthi "ukulinganisa inkundla yokudlala" emithethweniNgokombono wakhe, kubalulekile ukuba nohlaka lokulawula "olulingana nabo bonke abancintisana nabo, kokubili kwezentengiselwano nakwezezimali," ukuze izinkampani zakwamanye amazwe ezithengisa ngqo kumthengi wase-Argentina ziphathwe ngokulinganayo. azisebenzi ngezinzuzo zentela, zentela noma zomthetho uma kuqhathaniswa nabadlali abasezweni.
UDe la Serna uphinde waxwayisa ngokuphindaphindiwe mayelana Ingozi ebangelwa ukuthutheleka okukhulu kwemikhiqizo eshibhile emkhakheni wokukhiqiza wendawoImpikiswano yabo iwukuthi iminikelo yekhwalithi engabizi kakhulu futhi ngezinye izikhathi engabazekayo ibeka ingcindezi ephansi emaphethelweni ama-SME athengisa kule pulatifomu futhi ingaholela ekuvalweni kwamabhizinisi nasekulahlekelweni kwemisebenzi.
Kwenye yezinkulumo zakhe ezikhulunywa kakhulu, umphathi wafingqa lokhu kukhathazeka ngesisho esiphindaphindiwe engxoxweni yomphakathi: lapho imakethe ivulwa ngaphandle kwezihlungi eziningi kakhulu futhi "Inkampani yaseShayina ikuthumela imikhiqizo ngemikhumbi; empeleni, unikeza imisebenzi izinkampani zaseShayina, hhayi abantu base-Argentina."Ngaphansi kwale mbono, umphumela osheshayo wamanani aphansi kumthengi uzoncishiswa nomthelela omubi esikhathini esiphakathi ku- ukukhiqizwa kwendawo kanye nokuqashwa kwabantu.
Noma kunjalo, inkampani igcizelela ukuthi Abaphikisani nokukhululeka kwezohweboEqinisweni, i-Mercado Libre iphinde ikhuthaze ukuthengwa kwemikhiqizo evela kwamanye amazwe ngesigaba sayo sokuthunyelwa kwamanye amazwe. Okudingayo, ngokusho kwabakhulumeli bayo, ukuthi Bonke abadlali, kungakhathaliseki ukuthi bavelaphi, kumele bahloniphe imithetho efanayo ezindabeni zentela, ezentela kanye nezokuvikelwa kwabathengi.
Impendulo yezepolitiki kanye nengxoxo ngomthetho esifundeni
Ingxabano phakathi kweMercado Libre neTemu iyingxenye yengxoxo ebanzi mayelana Indlela yokulawula ukufika kwezimakethe ezinkulu zaseShayina eLatin America. Amazwe afana IMexico, iChile kanye ne-Uruguay Sebenze intuthuko kakade ekuqiniseni imithetho yentela kanye neyokungenisa impahla ngokuthunyelwa kwempahla okunenani eliphansi, ngenhloso yokuvikela abathengisi bendawo kanye nabakhiqizi.
Nokho, e-Argentina, le ndlela kuze kube manje ikhululekile, ngokuhambisana nohlelo lokuvuleleka kanye nokwehliswa kwemithetho olukhuthazwa uhulumeni wamanje. I-Casa Rosada igcizelele izikhathi eziningana ukuthi Ukufika kwamapulatifomu angaphandle kwandisa ukunikezwa futhi kubeka ingcindezi ephansi emananini.okuyinto eqinisa amandla okuthenga abathengi.
Le ndlela ibangele ukungezwani kweminye imikhakha yezimboni nezentengiselwano. Izinhlangano zebhizinisi kanye nabanye abantu bezombusazwe baxwayisile ngalokhu "ukusabalala" okungenzeka kwemisebenzi ethintekile uma ukuvulwa kungahambisani nezinyathelo zokulinganisela ukuncintisana. Kwaze kwavela nezinhlelo zomthetho, ezifana Iziphakamiso zokusebenzisa amanani engeziwe emikhiqizweni ethengiswa ngamapulatifomu afana noShein noTemu, ukuze kulungiswe ukungalingani maqondana nomkhiqizo wasekhaya.
Ngaphakathi kwale mpikiswano, icala le-Mercado Libre-Temu lisebenza cishe njenge- isifundo secala sokungezwani komthetho emkhakheniNgakolunye uhlangothi, kusetshenziswa ukuvikelwa kwabathengi ekukhohlisweni okungenzeka; ngakolunye uhlangothi, kuphakanyiswa ingozi yokuthi amathuluzi asemthethweni azosetshenziswa ukwenza kanjalo. ukuvimbela ukuqhubekela phambili kwabancintisani abasha eziphonsela inselelo isikhundla esiphezulu sabadlali abaziwayo.
Abahlaziyi emakethe yezezimali kanye ne-ecosystem ye-fintech nabo baveze ukuthi Akusikho okokuqala i-Mercado Libre ihileleke ezingxabanweni zomthetho kuhlobene nokuvela kwezinye izindlela zokukhokha kanye nokuhweba ngedijithali. Kulesi simo, lesi siqephu samanje siphinde sihunyushwe njengengxenye ye isu lokuzivikela elibanzi ngenxa yokwanda kwama-giants ase-Asia esifundeni.
Lonke leli nethiwekhi lembula ukuthi Icala elithile lokukhangisa okusolwayo okudukisayo liveze izinkinga ezijulile kakhulu.Kusukela kumthelela wezenhlalo wokuvula ukungeniswa kwempahla kuya endleleni amazwe esifundeni afuna ngayo ukuhlanganisa ukuthuthuka kwezentengiselwano ze-inthanethi zomhlaba wonke emnothweni wawo wangempela, imakethe eku-inthanethi iyaqhubeka nokukhula, abathengi besebenzisa igagasi elisha lokuthenga kwamanye amazwe, naphezu kokuphakama nokwehla kwalo. Ngenkathi iNkantolo Ephakeme yase-Argentina inquma ukuthi iyiphi inkantolo ezoqhubeka necala kanti iTemu neMercado Libre ziqhubeka nezimpi zazo zomthetho, imakethe eku-inthanethi iyaqhubeka nokuya phambili, ngezinzuzo nezimbi zayo.
