ISpain iyaqhubeka nokugqama njengenye yezimakethe ezikhangayo kakhulu zezentengiselwano ze-elekthronikhi emhlabeni wonke, ithatha imakethe Indawo ye-18 emazweni anethonya elikhulu ku-eCommerce, ngokombiko I-Global Retail eCommerce Index 2015, elungiselelwe inkampani ehlonishwayo yaseMelika E-Kearney. Ngamaphuzu amaphakathi asondele kumaphoyinti angama-40, imakethe yaseSpain ithola indawo kulo mkhakha okhula njalo.
Ukukhuphuka kwe-eCommerce eSpain
Embikweni wangonyaka odlule, iSpain yehlulekile ukuzibeka phakathi kwamazwe angu-30 ahamba phambili kwezohwebo ngogesi. Kodwa-ke, okwamanje ayikangeni ohlwini kuphela, kodwa ithatha indawo eqinile ngenxa yemizamo yezinkampani zendawo kanye nosomabhizinisi. Lokhu kukhula kukhombisa ukwanda okungaba ngu-20% kwaminyaka yonke kwezentengiso ye-inthanethi yaseSpain, okubeka izwe ezingeni leziqhwaga njenge-United States, ehamba phambili ngesilinganiso esingama-22%.
Kubalulekile ukugqamisa ukuthi ngokwezilinganiso, ukuthengiswa kwaminyaka yonke eSpain kulindeleke ukuthi kuqhubeke nokukhula ngezinga elingaguquki 16% eminyakeni emihlanu ezayo, iphinde iqinise isikhundla sayo kumephu ye-e-commerce yomhlaba wonke.
UMike Moriarty, umlingani e-AT Kearney futhi ongomunye wababhali besifundo, usho lokho “Ukukhuphuka kwezentengiselwano ye-elekthronikhi kulethe izinselelo: kokubili kubasabalalisi abanobukhona obubonakalayo kanye nabadijithali kuphela. Bafunda ukuthi ikusasa lomkhakha akuyona i-digital kuphela, kodwa nokuthi kudingeka umnikelo wokudala oxhumanisa ukuthengwa okuku-inthanethi nangokwenyama ».
Ngokwakhe, uHana Ben-Shabat, naye ongumlingani wababonisi kanye nombhali osebenza naye wohlu, uphetha ngokuthi "Imikhiqizo isemhlabeni wonke ngesizathu: amasistimu abo, izikali kanye nolwazi lwezifunda zibaphoqa ukuthi baqhubekisele phambili imingcele yabo". Futhi ukuthi ukunquma ukuthi ungabeka kuphi izinhloso zakho, ngokusho kukaBen-Shabat, "Okuwukuphela kwendlela yokusebenzisa amathuba okuthengisa amanje kanye namathuba okukhulisa inzuzo".
Umthelela womhlaba: abaholi ku-eCommerce yomhlaba
I-United States ne-China zihola imakethe ye-eCommerce yomhlaba wonke; Nokho, i-United Kingdom igqama ngokufinyelela endaweni yesithathu ohlwini. I-Germany, i-France ne-South Korea nazo zisezikhundleni ezivelele, kuyilapho amazwe afana ne-Russia ne-Belgium ebonisa inqubekelaphambili ebonakalayo ngenxa yamasu amasha asetshenziswa ezimakethe zabo zedijithali.
Imikhakha enethonya kakhulu kwezohwebo ngogesi waseSpain
ESpain, imikhakha efana ikhompuyutha, i-electronics nemfashini Babusa ukuthengiswa kwe-inthanethi. Ngakolunye uhlangothi, izigaba ezivelayo ezifana ne-parapharmacy kanye ne-floristry zibonisa ukuncintisana okuphezulu, nakuba zimele iphesenti elincane levolumu yokuthengisa.
Mayelana nezinkundla ezifakiwe, I-Amazon, i-El Corte Inglés ne-Fnac Bahola kwezohwebo ngogesi ezweni. Kodwa-ke, imikhakha efana nokudla ayikazuzi ukungena okubalulekile, naphezu kokwanda kwezitolo ezinkulu eziku-inthanethi.
Amandla okusebenzisa ngokweminyaka kanye nemikhuba yokuthenga
Abathengi abaphakathi kweminyaka engu-16 nengu-35 ubudala bamele amaphesenti aphezulu abathengi abaku-inthanethi e-Spain. Ngaphakathi kwalolu hlu, imikhiqizo ethandwa kakhulu imfashini, umculo, izincwadi nobuchwepheshe.
Ukuthuthuka kwe-Mobile Commerce
Ukuhweba ngeselula kubonise umthelela omkhulu eSpain. Ngokwezifundo zamuva, ezingaphezu kuka U-60% wokuthengwa kwedijithali kwenziwa ngamadivaysi eselula, okuphoqa izinkampani ukuthi zithuthukise izinkundla zazo ukuze ziqinisekise ulwazi lomsebenzisi olusezingeni eliphezulu.
Ikusasa le-eCommerce eSpain
Izilinganiso zango-2025 zibonisa lokho ngaphezu kwe-70% yemisebenzi ye-eCommerce Azokwenziwa ngamadivayisi eselula, aqinisekisa ukuthambekela kwamanje. Ngokunjalo, izinto ezinjengokusimama kanye nokuphepha ku-inthanethi zibalulekile kubathengi, abafuna ukwethenjwa ezinkampanini nasezinkambisweni zokuziphatha kuyo yonke inqubo yokuthenga.
Ngaphezu kwalokho, ukufakwa kobuhlakani bokwenziwa kanye nobuchwepheshe be-blockchain kuthembisa ukwenza izinguquko kulo mkhakha, kunikeze ukwenziwa komuntu okuthuthukile nezindlela ezintsha zokukhokha ezizokhulisa ukuzethemba kwabathengi.
ISpain ibhekene nethuba eliyingqayizivele lokuzihlanganisa njengophawu lokulinganiswa kwezentengiselwano zomhlaba wonke. Ngendawo ekahle eqhutshwa ukukhula kwedijithali nokuqanjwa kabusha kwezobuchwepheshe, le makethe ithembisa ukugcina ukwanda kwayo eminyakeni ezayo.