Isimo sezentengiselwano ze-inthanethi emhlabeni wonke sithole isixwayiso esiqinile ngesinqumo samuva seziphathimandla zaseKorea. Lokho okwakubonakala sengathi yinkinga yobuchwepheshe ehlukanisiwe sekuphenduke ihlazo elikhulu, okwenza kwangabazeka ukuthi amapulatifomu amakhulu aphatha kanjani ulwazi esilunikeza wona njalo uma sichofoza ukuze sithenge okuthile.
Lezi zindaba zavela ngemuva kokwembulwa ukuthi iKhomishini Yokuvikela Ulwazi Lomuntu Siqu yaseNingizimu Korea (i-PIPC) inqume ukuthatha isinyathelo esiqinile futhi ibeke inhlawulo engakaze ibonwe. Isikhulu sezobuchwepheshe iCoupang, esilingana ne-Amazon eNingizimu Korea, sizobhekana nenhlawulo engaba ngu-€385 million ngokwehluleka ukuvikela ngokwanele idatha yangasese yezigidi zamakhasimende ayo—inani elimangalisayo eliphawula ukuguquka kwemithetho yobuchwepheshe base-Asia.
Iphutha lokuphepha elalingacacile kahle
Ngokungafani nalokho esivame ukukubona kumamuvi, lapho abaphangi abanamakhono amangalisayo bedlula khona izinhlelo eziyinkimbinkimbi, okwenzeka eCoupang kwakuyinto evamile kakhulu futhi, ngenxa yalokho, kwakukhathaza kakhulu. Uphenyo luveze ukuthi imbangela eyinhloko kwakuwukuphathwa budedengu kwezihluthulelo zokuqinisekisa kanye nezilawuli zokufinyelela ezazinganele ngokusobala enkampanini enobukhulu bayo. Kwakungeyona ukuhlasela kwe-cyber okuphambili, kodwa kunalokho kwakuyiphutha ezindleleni zokuphepha eziyisisekelo ezivumela ulwazi ukuthi lugeleze lapho kungafanele khona.
Ubukhulu bale nhlekelele kunzima ukubuqonda: kulinganiselwa ukuthi idatha yabantu abangaba yizigidi ezingu-37,5 idaluliwe. Njengoba iNingizimu Korea inabantu ababalelwa ezigidini ezingu-52, lokhu kusho ukuthi izakhamuzi ezimbili kwezintathu zithintekile ngandlela thile. Ulwazi olusakazwa ku-inthanethi luhlanganisa amagama, izinombolo zokuxhumana, kanye nomlando wama-oda, okushiya abasebenzisi besengozini enkulu yokukhwabanisa okungenzeka esikhathini esizayo.
Ukuhlukaniswa kwesijeziso kanye nemikhuba ehlolwayo
I-PIPC ayizange nje ibeke inani elingahleliwe; kunalokho, yahlukanisa inhlawulo ngezigaba eziningana ngokusekelwe ebunzimeni bezenzo zokwephulwa komthetho. Iningi lemali, cishe ama-€241 million, lihambisana ngqo nokuvuza okukhulu kolwazi lomuntu siqu . Kodwa-ke, igunya liphinde lakhokhisa inhlawulo eyengeziwe yama-€114 million ngokuqoqa idatha ngomsebenzi we-inthanethi wabasebenzisi abayizigidi ezingu-11 ngaphandle kwemvume yabo yangaphambili—into esijwayele kakhulu eYurophu ngenxa yemithetho yethu.
Ngaphezu kwalokho, kutholakale ukuthi enye yezinkampani ezingaphansi kwenkampani yezokuthutha igcine uhlobo oluthile lohlu lwabasebenzi abamnyama, okuye kwanezela ingcindezi eyengeziwe kwezomthetho eqenjini . Lokhu kuziphatha, kanye nokusabela kwenkampani kancane ekutholeni nasekubikeni izinga langempela lokwephulwa kwemithetho—okukhule kusukela ekulinganisweni kokuqala kwama-akhawunti angu-4.500 kuphela kuya esibalweni sokugcina sezigidi—kuholele abalawuli ukuba baphelelwe isineke futhi basebenzise izinyathelo eziqinile kakhulu.
Ukuqhathaniswa nohlaka lwe-European GDPR
Kulabo kithi abalandela lezi zindaba ezivela eSpain noma kulo lonke elaseYurophu, leli cala lijwayelekile ngenxa yokufana kwalo ne-General Data Protection Regulation (GDPR). Nakuba isifunda ngasinye sinemithetho yaso, iNingizimu Korea ibonisa ukuthi isithathe isinyathelo nokuthi amandla ayo okuphoqelela afana nawe-European Union. Iqiniso lokuthi inhlawulo isekelwe kumaphesenti emali engenayo yendawo yesikhulumi isu esesilibonile lisetshenziswa lapha ezinkampanini ezifana ne-Meta ne-Google.
Okusobala ukuthi ukuvikelwa kwedatha akuseyona into ongayikhetha noma inqubo yokuphatha engahlehliswa. Kunoma iyiphi imakethe esebenza ngezinga elikhulu, ukutshalwa kwezimali ekuphepheni kwe-inthanethi kumele kube yinto eza kuqala ekubuseni . Uma isisebenzi singafinyelela izigidi zama-akhawunti ngaphandle kokubangela noma yiziphi izixwayiso, kukhona okungahambi kahle ngaphakathi kwesakhiwo sangaphakathi senkampani, futhi yilokho kanye abalawuli emhlabeni wonke abaqala ukujezisa kanzima.
Isinxephezelo kanye nekusasa leplatifomu
Nakuba uCoupang ememezele ukuthi uzocabangela ukudlulisa isinqumo, inkampani yayisivele ithathe izinyathelo zokuzama ukuthulisa isimo. Ekupheleni kuka-2025, kwaphakanyiswa uhlelo lwesinxephezelo sezigidi zama-euro , okuhlanganisa nokusatshalaliswa kwama-voucher okuthenga abiza cishe ama-€34 kubasebenzisi abathintekile. Nakuba lesi senzo saziswa, kwabaningi asanele uma kuqhathaniswa nengozi yokuthi idatha yabo yomuntu siqu isakazeke kumaseva angaziwa.
Lesi sigameko siholele ngisho nasezinguqukweni ezingeni eliphezulu lokuphatha, lapho ukwesula emsebenzini kuzama ukusindisa idumela lomkhiqizo obalulekile emnothweni waseKorea. Kodwa-ke, umonakalo usuvele wenziwe, futhi ukuzethemba kwabathengi kuye kwancipha kakhulu. Kusukela manje kuqhubeke, lolu hlobo lwezinkampani ezinkulu luzohlolwa ngokuseduze nangokuqhubekayo , njengoba kuboniswe ukuthi ukukhula okusheshayo akuhlali kuhambisana nokwanda okulinganayo kwezinyathelo zokuphepha.
Ukuxazululwa kwale ngxabano kuphawula ingqophamlando embonini yezobuchwepheshe futhi kunikeza isifundo esicacile kuzo zonke izinkampani ezisingatha ulwazi oluningi oluyimfihlo. Ukuhlanganiswa kwenhlawulo yokuphatha erekhodiwe kanye nezindleko zokunxephezela ngqo labo abathintekile kumelela ukushaqeka okukhulu kwezezimali okuzophoqa ukuthi kucatshangelwe kabusha amasu okuthobela imithetho emhlabeni jikelele. Sizobona ukuthi lesi sifundo sisebenza yini ukuqinisekisa ukuthi, unomphela, ubumfihlo bomsebenzisi buyayeka ukuba yinto embi kakhulu yesabelomali sezinkampani futhi bube yinsika eyisisekelo obekufanele ngabe iyiyo kusukela osukwini lokuqala.