Umakhi we-Antai Venture ithuthukile Udeliberry, inkundla ye-Spanish emisha ebekwe njengeyokuqala ukuvumela abasebenzisi ukuthi benze eyabo thenga ukudla online kusuka kumadivayisi amaningi futhi uthole i-oda ku ihora elilodwa noma ngesikhathi abasikhethayo. Le sevisi ihlanganisa ukusebenziseka kalula kwezohwebo nge-elekthronikhi nokuzethemba kwendabuko kwikhwalithi yemikhiqizo, ibe yisixazululo esisebenzayo nesimanje kumthengi wanamuhla.
Iyini i-Deliberry futhi isebenza kanjani?
I-Deliberry ingaphezu nje kwenkonzo yokulethwa kokuthenga. Imodeli yayo iphefumulelwe isiteji saseMelika esiphumelelayo i-InstaCart, evumelana nezidingo zemakethe yaseSpain. Ipulatifomu ivumela abasebenzisi ukuthi bakhethe imikhiqizo ezitolo ezinkulu nezitolo zasendaweni edolobheni lakho, eqinisekisa ukuthi intengo iyafana nokusungulwa ngokomzimba.
Esinye sezici eziphawuleka kakhulu zeDeliberry yiqembu layo le “abathengi bomuntu siqu”, eyakhiwe abesifazane abangaphezu kweminyaka engu-45 ubudala. Laba ochwepheshe bakhethwe ngohlelo I-Feina amb Cor de Cáritas, iphrojekthi egxile ekuhlanganisweni kabusha kwezisebenzi zamaqembu asengozini. Abathengi bomuntu siqu yibona abaphethe ukukhetha imikhiqizo "njengokungathi bangowabo umndeni", ukuqinisekisa ikhwalithi nobusha.
Izinzuzo kubasebenzisi
Phakathi kwe izinzuzo I-Deliberry inikeza, okulandelayo kuyagqama:
- Ukulethwa okusheshayo: Ama-oda alethwa ngaphakathi ihora elilodwa noma ngesikhathi sokuphumula esikhethwe umsebenzisi.
- Ikhwalithi eqinisekisiwe: Imikhiqizo emisha ikhethwa ngesandla ngochwepheshe bokuthenga.
- Izintengo ezisobala: Izindleko zemikhiqizo ziyefana nezezitolo ezibonakalayo, azikho izinkokhelo ezingeziwe ezifihliwe.
- Ukuvumelana nezimo: Amathuba okuhlanganisa izinto ezivela ezikhungweni ezahlukene ngendlela eyodwa.
Umthelela womphakathi: Ukuzinikela ekufakweni kwabasebenzi
I-Deliberry ayiyona nje imodeli yebhizinisi entsha, kodwa futhi iphrojekthi enomthelela emphakathini. Ngokusebenzisana ne-Cáritas, inkampani ihlinzeka ngokuqashwa kwabesifazane abangaphezu kweminyaka engama-45 ubudala, iqembu elibhekene nobunzima bokungena kabusha emakethe yezabasebenzi. Lokhu akuzuzisi abasebenzi kuphela, kodwa futhi kwengeza a ukuthinta komuntu enkonzweni, ngokuba nabathengi abazinikele nabanolwazi.
Lesi sici esihlukanisayo sibe nomthelela ekutheni i-Deliberry ithole ukuqashelwa okuhlukahlukene ngokuqamba okusha, okufana Nomklomelo Wokusungula ka-2017 oklonyeliswe yi-El Economista kanye Nomklomelo Womphumela wango-2017 ovela ku-Col·legi de Publicitaris i Relacions Públiques de Catalunya esigabeni Sokusungula.
Ukusebenzisana nezitolo ezinkulu nezitolo zasendaweni
Isiteji sisebenza nezinhlobonhlobo zezikhungo, kufaka phakathi amaketanga amakhulu njenge Caprabo, Veritas, Casa Ametller, Plus Fresc kanye Carme Miranda. Ngayinye yalokhu kubambisana ivumela abasebenzisi ukuthi bafinyelele ikhathalogi ehlukahlukene yemikhiqizo, kusukela ekudleni okusha kuye emikhiqizweni ephambili.
Ngaphezu kokusebenza namaketanga ezitolo ezinkulu, uDeliberry ufuna ukusungula izivumelwano naye izitolo ezikhethekile, njengezitolo zewayini, izitolo zamakhekhe nezindawo zokudla ezilungisiwe. Leli su livumela inkundla ukuthi inwebise ukunikezwa kwayo futhi ihlanganise nangokwengeziwe ekuphileni kwansuku zonke kwamakhasimende ayo.
Izindleko kanye nemodeli yemali engenayo
Ukusetshenziswa kwesevisi kuhlanganisa a kubize ama-euro angama-5,90 ezothunyelwa. Uma i-oda lihlanganisa imikhiqizo evela ezitolo eziningi, isengezo se I-2 euro endaweni ngayinye eyengeziwe. Ngakolunye uhlangothi, i-Deliberry iphinde ithole imali engenayo ngamakhomishini akhokhiswa amabhizinisi abambe iqhaza ukuze akhushulwe futhi athengiswe.
Le modeli yemali engenayo ekabili ivumela i-Deliberry ukuthi igcine amanani ancintisanayo kubasebenzisi ngenkathi ihlinzeka ngesevisi yekhwalithi ephezulu.
Ukunwetshwa kanye nekusasa likaDeliberry
Kusukela yethulwa e-Barcelona ngoMeyi 2015, iDeliberry ikhombise ukukhula okuqhubekayo. Le nkampani isivele imemezele izinhlelo zokunwebela eMadrid nakwamanye amadolobha amakhulu aseSpain. Le phrojekthi yokuvelela ikhombisa isidingo esikhulayo sezinsizakalo zokudla eziku-inthanethi kanye nokwethenjwa kwabathengi endawenikazi.
Ngaphezu kwalokho, inkampani ikhethe ukuthuthukiswa kwezobuchwepheshe, okuhlanganisa ukudalwa kwezinhlelo zokusebenza zeselula ze-Android ne-iOS, okuzokwenza kube lula ukwazi komsebenzisi. Ngokusho kwedatha yemboni, imakethe yokudla eku-inthanethi kulindeleke ukuthi ikhule 250% eminyakeni ezayo, ukuhlanganisa i-Deliberry njengomdlali obalulekile kule ngxenye.
Ukuqanjwa kabusha kwezobuchwepheshe kanye nokuhlela
Abasunguli beDeliberry bayakugqamisa lokho Logistics kanye nobuchwepheshe Ziyizingcezu eziyisisekelo kumodeli yakho yebhizinisi. Umthengi ngamunye uthola ama-oda ngesikhathi sangempela ngokusebenzisa amadivaysi eselula, okuvumela inkampani ukuthi ilandelele isigaba ngasinye senqubo ngokuningiliziwe, kusukela ekukhethweni komkhiqizo kuya ekulethweni kokugcina.
Le ndlela yobuchwepheshe ayiqinisekisi kuphela isevisi ephumelelayo, kodwa futhi ivumela abasebenzisi ukuthi baziswe ngaso sonke isikhathi mayelana nesimo se-oda labo.
Ukuqashelwa kanye nezindaba zempumelelo
I-Deliberry yaziwa kuzwelonke nakwamanye amazwe njengenye yeziqalo ezithembisayo kulo mkhakha. Ngaphezu kwemiklomelo eshiwo ngenhla, inkampani ifakiwe "Amacala okuqalisa angcono kakhulu eSpain" by Izindaba Zomnotho.
Izimpumelelo zakhe zihlanganisa ukuxhasa ngezimali ngemijikelezo ye-equity crowdfunding, ukuphatha ukukhulisa I-450.000 euro ukuqhubeka nokwanda nokuqinisa indawo yayo yezobuchwepheshe.
Ngendlela yayo emisha nokuzibophezela komphakathi, iDeliberry iguqula indlela abathengi abathenga ngayo igilosa, ibeka izinga elisha emkhakheni we-e-commerce.
Inhlanganisela yokunethezeka, ikhwalithi kanye nokuzibophezela komphakathi kwenza iDeliberry ibe yinketho evelele kulabo abafuna ukonga isikhathi ngaphandle kokudela ikhwalithi yemikhiqizo abayisebenzisayo.