Ukuthengwa kwezinto ezincane ezinkundleni ezifana neTemu kungena esigabeni esisha. IBrussels ifuna ukuvala izikhala ezivumele ukwanda kwezentengiselwano ze-inthanethi eziwela imingcele futhi igxile entengweni entsha yentela ethinta izigidi zamaphakheji avela e-Asia.
Lesi sinyathelo akusona sodwa esiqaliswayo. Kusukela ngoJulayi, intela yesikhashana ye-€3 isetshenziswe ekuthunyelweni okungaphansi kwe-€150, futhi kuzongezwa imali yokuphatha kusukela ngoNovemba. Inhloso ukuthi amapulatifomu athathe umthwalo wemfanelo omkhulu ngalokho akuthengisayo kanye nokuhambisana nemithetho yaseYurophu.
Ukuguqulwa kwamasiko ngamagama nezibongo
IPhalamende laseYurophu livumile ukuguqulwa kwentela ye-EU okuzofaka inkokhelo eyengeziwe kumaphasela athengwe ngaphandle kwe-European Union, kusukela ngoNovemba. Le mali yokuphatha izongezwa entengweni ekhona ye-€3, futhi inani layo lokugcina alikakanqunywa, yize isilinganiso se-€2 sixoxiwe ngesikhathi sezingxoxo.
Ukuze kuvinjelwe izindleko ukuthi zingaweli ngqo kumthengi wokugcina, imali eyengeziwe izokhokhwa yinhlangano enesibopho sokumboza ezinye izindleko zentela zokuthunyelwa. IKhomishini yaseYurophu izoba nesibopho sokubala inani nokuyibuyekeza njalo , icabangela izindleko zokucubungula, abasebenzi, kanye nokuhlaziywa kwengozi.
Lolu shintsho lushintsha nendima yabathengisi namapulatifomu. Labo abenza kube lula ukuthengwa okuvela emazweni angewona awe-EU bazobhekwa njengabangenisi abanomthwalo wemfanelo. Kuzodingeka banikeze ulwazi eziphathimandleni, bathathe izindleko ezifanele, futhi baqinisekise ukuthi imikhiqizo iyahambisana nemithetho yaseYurophu. Ukwephulwa komthetho okuphindaphindiwe kungajeziswa ngezinhlawulo eziphakathi kuka-1% no-6% wenani lezimpahla ezingeniswe ngonyaka odlule.
Kusukela eLille kuya esikhungweni sedatha esiyingqayizivele
Ukwakhiwa okusha kwezentela kufaka phakathi ukudalwa kwe-European Customs Authority, enendlunkulu yayo edolobheni laseFrance iLille. Lesi sikhungo sizoxhumanisa amazwe angamalungu ngeplatifomu ephakathi ehlose ukuba yindawo eyodwa yokungena kwezentela kwi-Union.
Kanye naleli gunya, kuzosetshenziswa isikhungo sedatha saseYurophu ukuze kuhlanganiswe ulwazi futhi kuthuthukiswe ukuhlaziywa kwezingozi . Ukuqaliswa kwaso kuzokwenziwa ngezigaba: okokuqala kwezentengiselwano eziku-inthanethi bese kuba kuwo wonke amabhizinisi, ngenhloso yokufaka esikhundleni samathuluzi e-IT angaphezu kwekhulu asetshenziswa yiziphathimandla zikazwelonke njengamanje.
Umthelela kuTemu kanye nokuthunyelwa okuvela e-Asia
Ubuningi bamaphakheji yisona sizathu esiyinhloko salezi zinguquko. Cishe izinto eziyizigidigidi ezingu-5.900 zenani eliphansi zangena emakethe ye-e-commerce yaseYurophu ngonyaka owodwa, okuphindwe kane ngaphezu kweminyaka embalwa edlule. Iningi elikhulu, cishe u-90%, lavela eShayina, linamandla amakhulu okuhlola amasiko.
Idatha yokuqala iphakamisa ushintsho ekuziphatheni kwabathengi. Ukungeniswa kwamaphakeji amancane eFrance kwehle phakathi kuka-30% no-40% ngemuva kokuthi icala elisha liqale ukusebenza, ngokusho kwezibalo ezibikwe abezindaba baseYurophu. Okwamanje, ukuvakashela eTemu kwehle ngamaphesenti angaphezu kuka-40 ngoJulayi, kanti uShein wehle ngamaphesenti angu-36, ngokusho kwenkampani yokubonisana iMédiamétrie.
Umphumela ubonakala kakhulu kuma -oda ama-euro ambalwa nje , lapho inkokhelo eyengeziwe inomthelela omkhulu kakhulu. Kubathengi, lokhu kungaholela emananini aphezulu kancane, ukuthengwa okumbalwa okuphoqelekile, noma umehluko omkhulu phakathi koku-oda izinto eziningana ezincane ngokwehlukana nokuzihlanganisa zibe yi-oda elilodwa.
Impendulo kaTemu: izitolo nabathengisi bendawo
Amapulatifomu azama ukuzivumelanisa nezimo ukuze imithetho emisha ingabagqibi. I-Temu ibilokhu ihlanganisa abathengisi bezwe kanye nabesifunda ngohlelo lwayo lwabathengisi bendawo, olukhona ezimakethe ezingaphezu kuka-30. Lokhu kuyivumela ukuthi ilethe impahla eduze komthengi, inciphise izikhathi zokulethwa, futhi inciphise ukuthembela kwayo ekuthunyelweni ngakunye okuvela e-Asia.
UShein uphinde waqinisa ingqalasizinda yakhe yezokuthutha eYurophu, enezindawo zokugcina impahla emazweni afana nePoland . Umqondo uwukuthi eminye imikhiqizo isivele ingaphakathi kwe-European Union nokuthi ama-oda akudingeki adlule enkambisweni efanayo yentela njengephakheji ethunyelwe ngqo evela eShayina.
Lesi sinyathelo asiqedi izindleko ezintsha, kodwa sishintsha inkundla yokudlala. Amapulatifomu ayethembele ezigidini zezimpahla ezincane zamazwe ngamazwe kuzodingeka ahlanganise amanani ancintisanayo nezimpahla zasendaweni, abathengisi baseYurophu, kanye nokuzivumelanisa njalo nemithethonqubo eqinile.
Ukungezwani phakathi kweBrussels nezimakethe ezinkulu zase-Asia kudlulela ngale kwentela elula. Okusengozini imodeli yokuthenga esidumile eYurophu: amaphakheji ashibhile, ukuthunyelwa okuqondile, kanye nokulawula okulinganiselwe. Ngokuguqulwa kwemithetho yamasiko, amapulatifomu kuzodingeka athathe izibopho ezengeziwe, abathengi bazobona izinguquko ezithile emananini nasezikhathini zokulethwa, kanti iTemu izozama ukugcina ukukhanga kwayo ngokuthembela ezindaweni zokugcina impahla nabathengisi bendawo. Umdlalo usavulekile futhi uzoncika ekutheni imithethonqubo isetshenziswa kanjani ezweni ngalinye.