I-Privalia, okukodwa okuyinhloko Imfashini ye-e-commerce eSpain, ubengumlingisi ophambili wemisebenzi emikhulukazi kulo mkhakha eminyakeni yakamuva ngemuva kokutholwa imbangi yakhe yaseFrance. I-Vente-Privée. Lokhu kuthenga, okulinganiselwa endaweni 500 million euro, iqinisa isikhundla sika-Vente-Privée ngaphakathi kwemakethe yaseYurophu eqhudelanayo.
Ukubaluleka kwe-Privalia emakethe yaseSpain
Yasungulwa ngo-2006 e-Barcelona ngosomabhizinisi ULucas Carne noJose Manuel Villanueva, I-Privalia ekhethekile ekuthengisweni kwemfashini ku-inthanethi ngaphansi kwemodeli yebhizinisi ye ukuthengiswa kwe-flash. Eminyakeni embalwa nje, inkampani ikwazile ukuzibonakalisa njengebhentshimakhi eSpain futhi yanda emazweni aphesheya, futhi isebenza ngaphakathi Italia, Brasil y I-MĂ©xico. Ngo-2014, i-e-commerce yafinyelela ekuthengisweni kwama-euro ayizigidi ezingu-414, nakuba yaqopha ukulahlekelwa kwamarekhodi. Izigidi ezingu-126, ikakhulukazi ngenxa yokuhlukaniswa kwenkampani yaseJalimane i-Dress for Less.
Ngaphandle kwalokhu kulahlekelwa, i-Privalia ikwazile ukugcina abasebenzi abangaphezu kwenkulungwane kanye nesizinda somsebenzisi esibhalisiwe esiseduze Izigidi ezingu-28, okwenza kube ithagethi ekhangayo ezinkampanini ezifana ne-Vente-Privée. Okwakamuva, umqaliwendlela ekudaleni imodeli yokuthengisa ye-flash ku-inthanethi ku- 2001, yanquma ukuya ekuthengeni njengengxenye yesu layo lokwandisa iYurophu.
Imininingwane yokutholwa
Ukusebenza, kuqinisekiswe yizinkampani zombili ku 2016, ibeka i-Vente-Privée esikhundleni esiphambili emkhakheni wemfashini we-e-commerce eYurophu. Ngokuka-Jacques-Antoine Granjon, umsunguli kanye no-CEO we-Vente-Privée, lokhu kutholwa kuzobavumela ukuthi "baqinise ukuthuthukiswa kweqembu eYurophu futhi banikeze isiphakamiso senani eliphakeme kumabhrendi nakumakhasimende."
Yize singekho isibalo esisemthethweni somsebenzi esishicilelwe, imithombo eseduze nomsebenzi ikubeka lapho 500 million euro. Lokhu kumelela ukuthengiswa okukhulu kakhulu kokuqalwa kwebhizinisi okusekelwe e-Spain kuze kube manje. Abanikazi bamasheya be-Privalia bafaka izimali ezivelele zokutshalwa kwezimali ezifana neGeneral Atlantic, Nauta Capital neCaixa Capital Risc.
Abasunguli bePrivalia uLucas Carné noJosé Manuel Villanueva bazwakalise ukwaneliseka kwabo ngomfelandawonye futhi bakuqinisekisile lokho. uzoqhubeka nokuhola inkampani ngesikhathi soshintsho. Isitatimende esisemthethweni siphinde sagcizelela ukuthi i-Privalia izogcina izinga eliphezulu lokuzimela futhi uphawu lwayo luzoqhubeka lusebenza ngokuzimela ezimakethe lapho lukhona.
Umthelela kumkhakha we-e-commerce
Ngemiholo ephakeme kunaleyo 2.000 million euro Ngo-2015, uVente-Privée wayesevele engomunye wemidondoshiya ye-e-commerce yaseYurophu ngaphambi kokutholwa kwePrivalia. Ukuhlanganiswa kwamapulatifomu afana ne-Privalia ne-Eboutic.ch, enye i-e-commerce etholwe amaFulentshi, kuqinisa isikhundla sayo ezimakethe ezibalulekile ezifana neSpain ne-Italy, kuyilapho kuyivumela ukuthi yandise ukufinyelela kwayo ezifundeni ezifana Latin America.
Lesi sinyathelo futhi siza phakathi kokuhlanganiswa kwemakethe yokuthengisa ama-flash yaseYurophu, lapho abadlali abafana ne-Showroomprive bezama ukuncintisana namasu afanayo. Eqinisweni, i-Showroomprive iphinde yazwakalisa intshisekelo yokuthola i-Privalia ngaphambi kokuthi i-Vente-Privée ivale isivumelwano.
I-Privalia: indaba yokuqamba nokukhula
Selokhu yadalwa ngo 2006I-Privalia ikwazile ukusizakala nge-boom ku-e-commerce ukuze izibeke njengomholi esigabeni sokuthengiswa kwe-flash. Imodeli yabo ibihlanganisa ukuhlinzeka ngemikhiqizo eyaziwayo yegama lomkhiqizo ngezaphulelo ezibalulekile ngezikhathi ezilinganiselwe. Yize ibhekane nezinselelo zezimali ezinkulu, inkampani yakhombisa ukuqina futhi yakwazi ukudonsa ukunaka kwe abatshalizimali bamazwe ngamazwe.
Ekwandiseni kwayo, i-Privalia igxile ezimakethe zamazwe ngamazwe njengeBrazil neMexico, lapho ikwazile ukuphatha isisekelo samakhasimende esibalulekile. Ngaphezu kwalokho, imikhankaso yayo emisha nokugxila kwamakhasimende kwayivumela ukuba ikwenze lokho Zihlukanise emkhakheni oqhudelana kakhulu.
Ikusasa ngemva kokutholwa
Ku-Vente-Privée, ukuthengwa kwe-Privalia kumelela ithuba lokuhlanganisa ubuholi bayo eYurophu futhi hlukanisa okunikezwayo kwakho ngokwezimakethe nemikhiqizo. NgokukaGranjon, "imakethe yaseYurophu ihlukene kakhulu futhi ivuthwe ngokwanele ukuze le misebenzi ibe nomqondo ophelele."
I-Privalia, ngakolunye uhlangothi, inethuba lokuhlomula ekusebenzisaneni ne-Vente-Privée ukuze inqobe izinselelo zomnotho ebhekane nazo ngaphambi kokutholwa. Ukuhlanganiswa nesakhiwo se-Vente-Privée kuzoyenza ikwazi ukuthuthukisa izinsiza zayo futhi yandise ukufinyelela kwayo emazweni omhlaba.
Imakethe ye-e-commerce yaseYurophu ibhekene nesikhathi sokukhula nenguquko, futhi ukutholwa kwe-Privalia kwe-Vente-Privée kuyisibonelo esicacile sendlela izinkampani ezifuna ngayo ukuqinisa isikhundla sazo esimweni esikhulayo sokuncintisana. Lo mfelandawonye uthembisa ukukhiqiza amathuba amasha kubo bobabili abathengi nemikhiqizo esebenzisana nalezi zinkundla. Njengoba i-e-commerce iqhubeka nokuvela, ukutholwa okufana nalokhu kuzochaza kabusha indawo yokuncintisana futhi kubeke isibonelo semifelandawonye yamasu esikhathi esizayo embonini.