I-Threads, inethiwekhi yokuxhumana nabantu ephethwe yi-Meta, kulindeleke ukuthi ihlanganise izikhangiso kusukela ngoJanuwari wonyaka ozayo , ngokusho kokuqinisekiswa kwakamuva okuvela enkampanini yamazwe ngamazwe. Lesi sinyathelo siphawula isinyathelo esibalulekile sokwenza imali ngale nkundla, okuze kube manje enikeze abasebenzisi bayo ulwazi olungenazikhangiso. Kodwa-ke, impumelelo ekhulayo ye-Threads, enabasebenzisi abasebenzayo abangaphezu kwezigidi ezingu-275 kanye nababhalisile abasha abayisigidi nsuku zonke, iholele i-Meta ekwenzeni lesi sinqumo esibalulekile.
I-CEO ye-Meta u-Mark Zuckerberg uchaze ukuthi inkampani ilandela imodeli yentuthuko yesikhathi eside lapho amapulatifomu amasha aqala khona njengokuhlangenwe nakho okugxile kubathengi ngaphambi kokuguqula amabhizinisi anenzuzo. Lesi sinyathelo sihambisana nezenzo zokwenza imali ezisetshenziswe yi-Meta kwezinye izinkundla zayo, njenge-Facebook ne-Instagram.
Kuzoba kanjani ukuqaliswa kwezikhangiso?
Ukufika kokukhangisa ku-Threads kuzoba inqubo ethatha isikhathi esincane. Esigabeni sokuqala, i-Meta izokhawulela inani lezikhangiso ezitholakalayo futhi isebenzisane nenani elincane labakhangisi. Leli cebo kulindeleke ukuthi livumele ukulungiswa kwamafomethi ezikhangiso futhi linciphise umthelela kokuhlangenwe nakho komsebenzisi . Njengoba isikhathi siqhubeka, inani lezikhangiso lizokhula, okuvumela izinhlobo eziningi ukuthi zisebenzise le nkundla njengesiteshi sokukhangisa.
Le ndlela eqhubekayo ayiyona entsha ku-Meta, esivele isebenzise amasu afanayo ku-Facebook naku-Instagram. Emiculweni, izikhangiso zingase zibe namafomethi ajwayelekile, njengokuthunyelwe okuxhasiwe noma amavidiyo okukhangisa, nakuba imininingwane eqondile mayelana nokuthi lokhu okuqukethwe kuzokuveza ini ayikavezwa.
Imakethe yokukhangisa ekhulayo
Ukukhula okukhulu kwe-Threads okuye kwabonwa yi-Threads selokhu yethulwa ngo-2023 kubeke le nkundla njengenye indlela enamandla esikhundleni se-X, eyayaziwa ngokuthi i-Twitter. Isimo sika-X, esiphawulwe yizimpikiswano eziqhubekayo kusukela ekuthengweni kwenethiwekhi yokuxhumana no-Elon Musk, siholele ekufudukeni kwabasebenzisi kwamanye amapulatifomu. I-Threads isebenzise lokhu kufuduka, yaba umncintiswano omkhulu we-X.
Ukwengeza, ukusetshenziswa kwezici ezintsha, ezifana nekhono lokudala okuphakelayo ngokwezifiso nokuhlela okuqukethwe ngezihloko ezithile, kuthuthukise ulwazi lomsebenzisi. Lokhu kuthuthukiswa kuhlanganise isikhundla se-Threads emakethe futhi kuyivumele ukuthi ihluke kwezinye izindlela ezifana ne-Bluesky.
Ngabasebenzisi benyanga abangaphezu kwezigidi ezingama-275 kanye nokuqagela okuzoqhubeka nokukhula ngo-2025, i-Meta ihlonze amandla amakhulu okukhangisa ku-Threads. Lokhu kuthuthukiswa kubonisa isu lenkampani lokusebenzisa isisekelo sabasebenzisi nokuheha abakhangisi abanentshisekelo yokuhlola amashaneli okukhangisa edijithali.
Ukumelana nokwenza imali nezinselelo
Nakuba izinzuzo zezezimali zaleli su zibonakala, i-Meta iyazi ukuthi ukushintshela kunkundla esekelwa izikhangiso kungase kubangele ukungabaza okuthile phakathi kwabasebenzisi. Inkampani iqinisekise ukuthi izogxila ekugcineni ulwazi oluhle lomsebenzisi, ukunciphisa ukungena kwezikhangiso kanye nokuqinisekisa ukuthi azidluleli noma azicasuli.
Ngalo mqondo, i-Meta ihlose ukufunda kokuhlangenwe nakho kwangaphambilini ku-Facebook ne-Instagram, lapho ukukhangisa kuhlanganiswe ngempumelelo ngaphandle kokuthinta kakhulu izinga lokwaneliseka komsebenzisi. Okubalulekile kuzoba wukuthola ibhalansi phakathi kwezithakazelo zezentengiso zabakhangisi kanye nokulindelwe ngabathengi. Kubasebenzisi, ushintsho olubaluleke kakhulu kuzoba ukufakwa okuqhubekayo kokuqukethwe okuxhasiwe kulwazi lwabo Lwemiluko. Nokho, kuze kube sekupheleni kuka-2024, bazokwazi ukujabulela okuhlangenwe nakho okungenazikhangiso ngokuphelele. Kusukela ngoJanuwari 2025, izikhangiso zokuqala zizoqala ukubonakala, ziqala isigaba esisha sale nkundla ye-microblogging edumile.
Lolu shintsho lubeka Imiluko hhayi nje kuphela njengomdlali oyinhloko esimweni sanamuhla sedijithali, kodwa futhi njengomthombo oyinhloko wemali engenayo ye-Meta. Nakuba namanje akwaziwa ukuthi abasebenzisi bazosabela kanjani ekufikeni kwezikhangiso, inkampani ibonakala iqiniseka ngekhono layo lokuphatha uguquko ngempumelelo. Ngesithembiso sokugcina ukugxila ekuhlobaneni futhi hhayi ukuminyana endaweni yesikhulumi, i-Threads ingasetha izinga elisha ekuhlanganisweni kokukhangisa ngaphakathi kwamanethiwekhi omphakathi.