I-Threads, inkundla yezokuxhumana ephethwe yi-Meta, isendleleni yokuhlanganisa izikhangiso kusukela ngoJanuwari wonyaka ozayo, ngokweziqinisekiso zakamuva ezivela enkampanini yamazwe ngamazwe. Lesi silinganiso siphawula isinyathelo esibalulekile sokwenza imali kwenkundla, kuze kube manje enikeze abasebenzisi bayo ukuzizwisa ngaphandle kwezikhangiso. Kodwa-ke, impumelelo ekhulayo ye-Threads, enabasebenzisi abasebenzayo abangaphezu kwezigidi ezingu-275 kanye nokubhaliswa okusha kwesigidi nsuku zonke, kuholele ekutheni i-Meta yenze lesi sinqumo samasu.
I-CEO ye-Meta u-Mark Zuckerberg uchaze ukuthi inkampani ilandela imodeli yentuthuko yesikhathi eside lapho amapulatifomu amasha aqala khona njengokuhlangenwe nakho okugxile kubathengi ngaphambi kokuguqula amabhizinisi anenzuzo. Lesi sinyathelo sihambisana nezenzo zokwenza imali ezisetshenziswe yi-Meta kwezinye izinkundla zayo, njenge-Facebook ne-Instagram.
Kuzoba kanjani ukuqaliswa kwezikhangiso?
Ukufika kokukhangisa ku-Threads kuzoba inqubo ehamba kancane. Esigabeni sokuqala, i-Meta izokhawulela inani lezikhangiso ezitholakalayo futhi izosebenzisana nenani elincane labakhangisi. Kulindeleke ukuthi leli su lizovumela amafomethi okukhangisa ukuthi alungiswe futhi kuncishiswe umthelela kulwazi lomsebenzisi.. Njengoba isikhathi sihamba, umthamo wezikhangiso uzokwanda, okuvumela amabhrendi amaningi ukusebenzisa le nkundla njengesiteshi sokukhangisa.
Le ndlela eqhubekayo ayiyona entsha ku-Meta, esivele isebenzise amasu afanayo ku-Facebook naku-Instagram. Emiculweni, izikhangiso zingase zibe namafomethi ajwayelekile, njengokuthunyelwe okuxhasiwe noma amavidiyo okukhangisa, nakuba imininingwane eqondile mayelana nokuthi lokhu okuqukethwe kuzokuveza ini ayikavezwa.
Imakethe yokukhangisa ekhulayo
Ukukhula okunamandla okutholwe yi-Threads kusukela yethulwa ngo-2023 kubeke inkundla njengenye indlela eqinile ku-X, phambilini eyayaziwa nge-Twitter. Isimo se-X, esimakwe yizingxabano eziqhubekayo kusukela ekuthengeni inkundla yezokuxhumana ngu-Elon Musk, kubangele ukufuduka kwabasebenzisi kwamanye amapulatifomu. Imicu ikwazile ukwenza imali kulokhu kufuduka, ibe imbangi enkulu ka-X.
Ukwengeza, ukusetshenziswa kwezici ezintsha, ezifana nekhono lokudala okuphakelayo ngokwezifiso nokuhlela okuqukethwe ngezihloko ezithile, kuthuthukise ulwazi lomsebenzisi. Lokhu kuthuthukiswa kuhlanganise isikhundla se-Threads emakethe futhi kuyivumele ukuthi ihluke kwezinye izindlela ezifana ne-Bluesky.
Ngabasebenzisi benyanga abangaphezu kwezigidi ezingama-275 kanye nokuqagela okuzoqhubeka nokukhula ngo-2025, i-Meta ihlonze amandla amakhulu okukhangisa ku-Threads. Lokhu kuthuthukiswa kubonisa isu lenkampani lokusebenzisa isisekelo sabasebenzisi nokuheha abakhangisi abanentshisekelo yokuhlola amashaneli okukhangisa edijithali.
Ukumelana nokwenza imali nezinselelo
Nakuba izinzuzo zezezimali zaleli su zibonakala, i-Meta iyazi ukuthi ukushintshela kunkundla esekelwa izikhangiso kungase kubangele ukungabaza okuthile phakathi kwabasebenzisi. Inkampani iqinisekise ukuthi izogxila ekugcineni ulwazi oluhle lomsebenzisi, ukunciphisa ukungena kwezikhangiso kanye nokuqinisekisa ukuthi azidluleli noma azicasuli.
Ngalo mqondo, i-Meta ihlose ukufunda kokuhlangenwe nakho kwangaphambilini ku-Facebook ne-Instagram, lapho ukukhangisa kuhlanganiswe ngempumelelo ngaphandle kokuthinta kakhulu izinga lokwaneliseka komsebenzisi. Okubalulekile kuzoba wukuthola ibhalansi phakathi kwezithakazelo zezentengiso zabakhangisi kanye nokulindelwe ngabathengi. Kubasebenzisi, ushintsho olubaluleke kakhulu kuzoba ukufakwa okuqhubekayo kokuqukethwe okuxhasiwe kulwazi lwabo Lwemiluko. Nokho, kuze kube sekupheleni kuka-2024, bazokwazi ukujabulela okuhlangenwe nakho okungenazikhangiso ngokuphelele. Kusukela ngoJanuwari 2025, izikhangiso zokuqala zizoqala ukubonakala, ziqala isigaba esisha sale nkundla ye-microblogging edumile.
Lolu shintsho lubeka Imiluko hhayi nje kuphela njengomdlali oyinhloko esimweni sanamuhla sedijithali, kodwa futhi njengomthombo oyinhloko wemali engenayo ye-Meta. Nakuba namanje akwaziwa ukuthi abasebenzisi bazosabela kanjani ekufikeni kwezikhangiso, inkampani ibonakala iqiniseka ngekhono layo lokuphatha uguquko ngempumelelo. Ngesithembiso sokugcina ukugxila ekuhlobaneni futhi hhayi ukuminyana endaweni yesikhulumi, i-Threads ingasetha izinga elisha ekuhlanganisweni kokukhangisa ngaphakathi kwamanethiwekhi omphakathi.