I-Facebook Growth Discovery: ukubheja okukhulu kwe-B2B kokukhiqiza ama-lead asezingeni eliphezulu, https://www.actualidadecommerce.com/facebook-launches-discover-growth-campana-publicidad-b2b-mundial/,www.actualidadecommerce.com,iqiniso,341,3,
Lokhu ngoLwesithathu olwedlule I-Facebook yethule umkhankaso wayo womhlaba wonke othi “Growth Discovery”, okugxile ku abathengisi nabakhangisi kumapulatifomu e-B2B Bafuna izindlela ezintsha zokukhula ngokukhangisa kwedijithali kanye nokukhiqizwa kwamakhasimende ahamba phambili. Lesi sinyathelo saqalwa e-United States futhi senzelwe ukwandisa izincomo kanye nezinsizakusebenza kwezinye izimakethe.
Lo mkhankaso, oklanyelwe ukuhlala cishe izinsuku ezingama-30, uhlose impendulo eqondile evela kubathengisi, kanye brand bendabuko abafisa ukuthuthukisa ukuba khona kwabo ezindaweni zobungcweti. Lezi zenzo zizotholakala kokubili ngaphakathi kwepulatifomu ye-Facebook njengakwezinye izikhala zedijithali eziphethwe yinkampani, ngenhloso yokuhamba nomkhangisi kulo lonke uhambo lokuthenga.
Yini ngempela equkethwe umkhankaso we-Growth Discovery?
Umkhankaso wale platform ibike ukuthi izoqukatha isikhangiso esisodwa ngosuku en Inethiwekhi Yezithameli ze-Facebook, i-Instagram kanye ne-Facebookukudala ukuba khona okuqhubekayo kokuphakelayo nasezindaweni zokuthola ulwazi. Lokhu kwehla kwansuku zonke kusenza sikwazi ukufinyelela izithameli eziqondiwe ngezikhathi ezahlukene, kumadivayisi ahlukene, kanye nasezimweni ezahlukene zokusetshenziswa kokuqukethwe.
Izikhangiso zizoba nengxubevange amavidiyo nezixhumanisi, kuhlanganiswe ne imiyalezo yokuphendula eqondile kanye nedatha efanele yomkhangisi. Umgomo uwukukhombisa ngendlela engokoqobo. Indlela ibhizinisi le-B2B elingasithola ngayo isimo salo, lisebenze imikhankaso, futhi liyenze ibe ngcono, ngenkathi kuphefumulela izindlela ezintsha zokusebenzisa amathuluzi okukhangisa e-Facebook.
Lezi zikhangiso zizomema abathengisi ukuthi babhalise noma bavakashele iwebhusayithi yomkhankaso, lapho bazothola khona indlela efana kakhulu nemikhuba emihle yokukhiqiza i-lead ye-B2B: Chaza ubuntu bomthengi, hlaziya amathuba emakethe futhi baqonde ukuthi yiziphi izinhlobo zemikhankaso ezingafanelana kangcono nezinhloso zabo zebhizinisi.
Abathengisi abajoyina Lesi sinyathelo sizothola Amaviki ama-4 emiyalezo eqondile ye-Facebook ngolwazi olwengeziwe kanye nezinsizakusebenza. Lezi zincwadi zinikeza imininingwane Izindlela ezintsha zokuheha amakhasimende ngemidiya yezenhlaloIzibonelo zezakhiwo zomkhankaso, izincomo zokubhida, amathiphu okwenza ngcono ubuciko, kanye neziqondiso zokulandelela ukuguqulwa ziyabiwa, kufana nokusetha kwamaqhinga kanye nezinqubo zencazelo ye-KPI ezisetshenziswa emikhankasweni ethuthukisiwe ye-Google Ads noma ye-LinkedIn Ads.
Ekupheleni kwalesi sikhathi sezinsuku ezingu-30, abantu ababhalisiwe bazothola i- iqoqo lezingcezu zokukhangisa okuzobavumela ukuthi bakhe noma bavumelanise izikhangiso zabo, futhi kwezinye izimo, bafinyelele Izinzuzo ezengeziwe njengezikweletu zokuphromotha, izinsiza ezingalandwa, noma izikhuthazo zokuphromotha (kufaka phakathi izinto zokuphromotha noma izipho kuye ngokutholakala) ezisekela ukwenziwa kwamasu azo e-B2B.
Ukuhlanganiswa namanye amaqhinga okukhiqiza i-B2B lead
I-Growth Discovery ayibonisi nje kuphela amafomethi ezikhangiso; futhi iqinisa imiqondo ebalulekile ye Ukukhiqizwa kwabaholi be-B2B abakhangisi asebevele besebenzisa kwezinye izindawo zemvelo. Umqondo uwukuthi umthengisi aqonde ukuthi, njengasemikhankasweni yokusesha noma yokukhiqiza isidingo, ku-Facebook kumele Chaza kahle umholi wakhoMisa inqubo yokulandelela bese usebenza ngezindlela ezicacile ezifana nezindleko ngomuntu ngamunye oholayo, izinga lokuguqulwa, kanye nekhwalithi yokuxhumana.
Okuqukethwe komkhankaso kugcizelela ukubaluleka kokuthi amakhasi okufikela agxile ekuguqulweni komklamoNgomgomo owodwa, isiphakamiso senani elicacile, kanye namafomu alungiselelwe, i-Facebook ichaza indlela yokuvumelanisa umlayezo wesikhangiso nekhasi lokufika, indlela yokusebenzisa izithombe kanye nobufakazi bomphakathi, kanye nendlela yokwenza lokho. Ukuhlolwa kwe-A / B ama-constants ukuthuthukisa imiphumela, ngendlela efanayo naleyo eyenziwa kumasu okumaketha edijithali ethuthukisiwe e-B2B.
Omunye umyalezo ophindaphindayo yisidingo sokuthi hlanganisa ukukhangisa kokuthola izinto ezintsha nohlelo oluhle lokulandelelaNgakho-ke, kunconywa ukusebenzisa kahle i-Facebook pixel, imicimbi yokuguqulwa echazwe kahle, kanye, uma kungenzeka, ukuhlanganiswa ne-CRM ukuhlola ikhwalithi yangempela ye-lead ngale kokuthumela ifomu nje.
Lo mkhankaso uphinde ukhuthaze abathengisi ukuthi bacabange ngokwemigomo ifaneli egcweleSebenzisa izikhangiso eziqondiswe ekuqwashisweni komkhiqizo kanye nokusabalala kwethrafikhi okubandayo, imikhankaso yokumaketha kabusha ukuze icatshangelwe, kanye namafomethi okukhiqiza ama-lead ukuze uthwebule idatha ngqo epulatifomu. Le ndlela isiza izinkampani ze-B2B ukwakha i- umzila ozinzile wamathuba futhi bangakhulisa kancane kancane ukutshalwa kwezimali kwabo.
Izenzo ezingaxhunyiwe ku-inthanethi kanye nombono wamasu we-Facebook
Kubikwa ukuthi umkhankaso wesikhulumi ongaxhunyiwe ku-inthanethi ubuhlanganisa phrinta izikhangiso kwabezindaba ezikhethekile futhi ku izimboni zokushintshanisa izincwadikanye nangemikhankaso yedijithali kumawebhusayithi ahamba phambili embonini. Lokhu kubekwa kwenzelwe Khulisa ukusebenza kwabathengisi be-B2B futhi kuqiniswe umbono we-Facebook njengomlingani oqakathekile ekukhiqizeni isidingo.
Le ndlela yeziteshi eziningi ivumela abenzi bezinqumo zokumaketha, abaqondisi bezokuthengisa, kanye nabaphathi bokukhula ukuthi baqaphele isinyathelo kuzo zombili izindawo ezingokoqobo neziku-inthanethi, behlanganisa umlayezo namanye amaqhinga avamile njengokumaketha nge-imeyili, imicimbi yobungcweti, noma okuqukethwe kwezemfundo.
"Lo mkhankaso we Ukukhangisa kwe-Facebook B2B Kuyasiza ukwandisa ukuthengisa epulatifomu yakho ngokuthi ukuqoqwa kanye nokusebenza kolwazi lomsebenzisi "Ukuze badonsele ukunaka kwabo," kusho uCindy Zhou, umhlaziyi oyinhloko kwa-Constellation Research, eqokomisa amandla ezithameli ezithuthukile kanye nokwenza izinto ngendlela yokudala zibe ngeyakho.
“Lo umkhankaso wokuqala wokukhangisa emhlabeni jikelele Ipulatifomu ye-Facebook B2B “Yakhelwe ngqo ukuheha abathengi abaningi bebhizinisi,” kusho uZhou, egcizelela ukuthi inkampani iqinisa izixazululo zayo zokukhangisa njengengxenye ebalulekile yanoma yiliphi isu lobuchwepheshe lokukhiqiza ama-lead e-B2B.
Ukusebenza kahle kwe-Discover Growth kuncike kakhulu ku- ukuqapha kanye nokusekelwa okuqhubekayo okuvela epulatifomu okuyinhloko, okuyi-Facebook, kanye nekhono labathengisi lokusebenzisa lokho abakufundile emigomweni yabo kanye nemigomo yebhizinisi.
Umbuzo omkhulu-ke uphakama: kuzokwenzekani ngemva kwalo mkhankaso? Konke kukhomba ukuthi i-Facebook iyaqhubeka nokukhangisa izinhlelo ezigxile ekusebenzeni kwe-B2Bukuhlanganisa ngokwandisa ukuzenzekela, amathuluzi okulinganisa angcono kanye nezinsiza zokuqeqesha ukuze izinkampani zikwazi ukuheha, zikhulise futhi ziguqule ama-lead asezingeni eliphezulu kalula.
Ngale nhlanganisela yokuqeqeshwa, izibonelo ezisebenzayo, kanye nokusekelwa kweziteshi eziningi, i-Growth Discovery izibeka njengethuba eliqinile labathengisi be-B2B lokuhlola ngokugcwele amandla okukhangisa kwe-Facebook nokuhlanganisa ipulatifomu esu labo lokuthenga nokukhula.