Facebook imemezele ukuzibophezela kwayo kukhwalithi yokuqukethwe, ilungisa i-algorithm yayo ukuze ithande okuqukethwe okufanele kakhulu nokukhangayo kubasebenzisi. Lolu shintsho lufuna ukwenza ngcono kakhulu isipiliyoni somsebenzisi, ekhombisa kwabo udla izincwadi ezibathakazelisa ngempela.
I-algorithm ebuyekeziwe Facebook Ihlola izici eziningi, okuhlanganisa imvamisa yokusebenzisana komsebenzisi namakhasi, inombolo ethi "Okuthandwayo", ukwabelana namazwana atholiwe. Iphinde icabangele inombolo yabasebenzisi abaxhumane nokuthi imilayezo ibikiwe noma ifihliwe njengengabalulekile yini. Wonke lawa mamethrikhi asiza ekunqumeni ukuthi yikuphi okuqukethwe okuvela ku- Okuphakelayo kwezindaba.
Ezinkampanini, lokhu kusho ukuthi ukubonakala kwezinto eziphilayo iba yinkimbinkimbi, ngokuya idinga ukusetshenziswa kwe Izikhangiso ze-Facebook. Ngokusho kwenethiwekhi yokuxhumana nabantu uqobo, izikhangiso ezibekwe ngqo kwi Okuphakelayo kwezindaba Zisebenza kahle kakhulu, zithola imbuyiselo ephezulu engu-96% ekutshalweni kwezimali kwezokukhangisa kunezikhangiso ezikukholamu engakwesokudla.
Amathiphu Abalulekile E-Facebook Okuthuthukisa Ikhwalithi Yokuqukethwe
I-Facebook ikhiphe isethi ye izincomo ezisebenzayo ukusiza abathengisi namabhizinisi ukuthi bathuthukise okuthunyelwe kwabo futhi basebenzise amazinga ezinto eziphilayo endaweni yesikhulumi. Lapha sethula amaphuzu avelele:
- Thumela imilayezo ngesikhathi futhi efanele: Lapho okuqukethwe kuhambisana kakhulu, amandla ako okukhiqiza ukuxhumana. Ngaphambi kokushicilela, zibuze: Ingabe abafundi bazokwabelana ngalokhu okuqukethwe nabangane babo noma bakuncome kwabanye?
- Nikeza inani: Okuthunyelwe kufanele kunikeze okuthile okuzuzisayo kubafundi, noma ngabe ulwazi olusebenzayo, amathiphu awusizo, okuqukethwe okukhuthazayo, noma izindaba ezithakazelisayo ezihlobene nebhizinisi lakho.
- Faka izinto ezibonakalayo: Sebenzisa izithombe namavidiyo kwandisa ukufinyelela kwezincwadi. Izibalo zibonisa ukuthi okuthunyelwe okunezithombe kuthola ukuthandwa okungu-53% ngaphezulu, amazwana angu-104% ngaphezulu, nokuchofoza okwengeziwe okungu-84%.
- Beka kuqala imilayezo emifushane nefushane: Okuthunyelwe okufushane kunezinhlamvu ezingu-80 kukhiqiza ukuhlanganyela okungu-66% kunemilayezo emide.
- Enza ngendlela oyifisayo okuqukethwe kwezethameli ezithile: Ukuqondisa amasegimenti achaziwe kuqinisekisa ukuxhumana okukhulu nentshisekelo nezithameli ohlose ukuzifinyelela.
- Hlaziya amamethrikhi nemininingwane: Amathuluzi ezibalo ze-Facebook, njenge-Insights, akusiza ukuthi ubone ukuthi yikuphi okuthunyelwe okuphumelele kakhulu futhi andise ukuzibandakanya.
- Khuthaza ukusebenzisana: hacer • Umfundzisi angabuta umbuto, ukwenza inhlolovo, nokwengeza izimemo esenzweni njengokuthi “comment,” “share,” noma “like” kungamaqhinga asebenzayo.
- Phendula izethameli zakho: Bonga futhi uphendule kumazwana ukuze wakhe ukuxhumana okungcono nabalandeli bakho, okubonisa ukuthi uyabazisa.
Izibalo zicacile: abantu bachitha ngaphezu kwe-50% yesikhathi sabo ku-Facebook behlola Okuphakelayo kwezindaba, okwenza lesi sikhala sibe yindawo ekahle yokubamba ukunaka kwakho. Ukuqinisekisa ukubonakala okukhulu nezinqubo ezisebenza ngempumelelo, ukusetshenziswa kwamasu ukukhangisa okukhokhelwayo ngaphakathi kwalesi sigaba kubalulekile.
Amasu athuthukile okukhulisa ukusebenza kahle kwe-Facebook
Ngaphezu kwezincomo eziyisisekelo, zikhona imikhuba ethuthukisiwe okungakusiza ukuthi ukwandise amandla wokuthunyelwe kwakho kwe-Facebook:
1. Thumela njalo nangezikhathi zamasu
Ukugcina imvamisa yokuthumela efanele kubalulekile ukugcina ukubonakala kwakho ngaphakathi kwe-algorithm. Ukwengeza, ukukhomba izikhathi lapho izethameli zakho zisebenza kakhulu kungaphindaphinda umthelela wokuthunyelwe kwakho.
2. Hlola amafomethi okudala ahlukene
Linga ngezinto ezihlukahlukene amafomethi, njengamavidiyo abukhoma, izindaba y izikhangiso ze-carousel, ingakusiza ukuthi ubambe kangcono ukunaka kwezigaba ezahlukene zezithameli zakho.
3. Sebenzisa iphikseli ye-Facebook
I-pixel ye-Facebook iyithuluzi elinamandla umkhondo phansi futhi ulinganise izenzo ezithathwa abasebenzisi kuwebhusayithi yakho ngemva kokuxhumana nezikhangiso zakho. Yisebenzise ukuze ulungiselele imikhankaso yakho futhi uhlukanise izethameli ezinembe kakhudlwana.
4. Ukusebenzisana nabanamandla
Sebenzisana no abathonya inganikeza ukukhushulwa okukhulu kokuthunyelwe kwakho, njengoba abalandeli babo bevame ukuzibandakanya kakhulu futhi bathembe izincomo zabo.
Ngalawa maqhinga kanye nezincomo zokuqala, uzokwazi ukugqama endaweni oqhudelana nayo njenge-Facebook, usebenzise wonke amathuluzi atholakala kule nkundla onawo.
Ukukhula ezinkundleni zokuxhumana akukona nje ukuba khona kwengozi; Kudinga ukuhlela, amakhono okuhlaziya nokuzivumelanisa nezimo njalo. Labo abazimisele ukutshala isikhathi esibalulekile nezinsiza ekuletheni ikhwalithi nokuhambisana kubabukeli babo bazovuna imiphumela engcono kakhulu. I-Facebook iyaqhubeka nokuzibonakalisa ingenye yezinkundla ezinamandla kakhulu zokufeza izinhloso zebhizinisi lapho isetshenziswa ngobuhlakani.