I-Amazon Ads iveze i-Amazon Ads Agent , igama elisha leplatifomu yayo yokukhangisa ehlangene. Lesi simemezelo, esenziwe ku-unBoxed 2026, simelela esinye isinyathelo sokuhlanganisa amathuluzi abesebenza ngokwehlukana kuze kube muva nje.
Lesi siphakamiso sihlanganisa i-Amazon DSP kanye ne-ad console endaweni eyodwa eqhutshwa ubuhlakani bokwenziwa obuyi-agent. Ngalokhu, inkampani ihlose ukuvumela abakhangisi nama-ejensi ukuthi bahlele, bathenge, futhi bathuthukise imikhankaso ngokuncintisana okuncane, ngenkathi begcina amazinga ahlukahlukene okulawula.
Ipulatifomu evamile yokuxhaswa, ukubonisa, ividiyo nomsindo
I-Amazon Ads Agent ihlanganisa izikhangiso ezixhasiwe kanye namafomethi okubonisa, amavidiyo, kanye nomsindo endaweni eyodwa. Ngokusho kwenkampani, abakhangisi bangaqhubeka nokudala imikhankaso ngesandla, bavumele i-AI ibenze bayisebenzise kahle, noma bahlanganise zombili izinketho kuye ngezinhloso zabo.
Ngaphakathi kwalolu hlelo lokusebenza kuza i-DVA+ , ulwazi oluhlanganisa ukuthengwa nokwenza ngcono imikhankaso eyayihlukaniswe ngamathuluzi afana ne-Sponsored Display, i-Sponsored TV, kanye nezixazululo zezinhlelo. Uhlelo lusebenzisa amasignali okuthenga, ukuphequlula, kanye nokusakaza ukuze lusabalalise izikhangiso ku-TV exhunyiwe, ividiyo eku-inthanethi, isibonisi, nomsindo, kokubili ezindaweni ze-Amazon nakwezinye izindawo eziku-inthanethi.
I-DVA+ isekelwe kumamojula amabili: i-Brand+ kanye ne-Performance+ . Eyokuqala igxile ekutholeni izethameli ezingase zithathe isinyathelo esengeziwe ngemva kokuvezwa umlayezo, njengokuvakashela i-Brand Store, ukwengeza umkhiqizo enqoleni yazo, noma ukuqedela ukuthenga. Eyesibili iqondisa umkhankaso ekucabangeni nasekuguquleni imigomo, ngokusekelwe ekukhetheni komkhangisi.
Amaphrofayili amaningi obuchwepheshe agcina ukufinyelela kuzilungiselelo ezithuthukisiwe . Ukusuka lapho, bangaphatha ukuqondiswa, izivumelwano, imithombo yokuhlinzeka, imikhawulo yemvamisa, kanye namasu okubhida, besebenzisa ukuhamba komsebenzi okufanayo abakwaziyo kakade, kodwa ngokusekelwa okwengeziwe kwengxoxo ye-Amazon Ads Agent.
Umsizi wengxoxo wandisa imisebenzi yakhe
Okuhlangenwe nakho kwengxoxo akuseyona nje ithuluzi lokusekela imisebenzi ethile; manje sekuyinto ebalulekile enkambisweni. I-Amazon Ads ichaze ukuthi umsizi uzovumela abasebenzisi ukuthi bachaze izethameli ngolimi lwemvelo , bathole iziphakamiso zokukhomba, futhi bazisebenzise emikhankasweni yemikhiqizo, izigaba, amagama angukhiye, noma izethameli ze-Amazon.
Esigabeni sokuhlela, umenzeli angalinganisa izethameli, alinganisele ukufinyelela, aphakamise isabelo sesabelomali, futhi aqhathanise ukufinyelela okuqhubekayo kuzo zonke iziteshi. Iphinde ihlanganise ukuhlaziywa kolimi lwemvelo , inikeze impendulo yokusebenza, ukuhlaziywa kwezitayela, ukuqhathanisa nezilinganiso ezifanayo, kanye nokuhlaziywa okubonakalayo kuzo zonke izinhlobo zomkhankaso.
Esinye isici esisha yizincomo zeMikhiqizo Exhasiwe . Uhlelo lukhomba amathuba okuthuthuka ekuqondisweni, ukubhida, kanye nesabelomali, futhi luvumela abasebenzisi ukuthi basebenzise lezo zinguquko ngokuchofoza okukodwa. Inkampani ikhombisile ukuthi la makhono azoqaliswa kancane kancane ezinyangeni ezizayo.
Izikhangiso ze-Amazon ngaphambilini zihlole inguqulo yokuqala yale ndlela e-United States. Ngokusho kwedatha ekhishwe yile nkampani, abakhangisi abasebenzise ulimi lwengxoxo ukuze basebenzise izincomo zokukhomba bathole, ngokwesilinganiso, amakhasimende ahlukile angaphezu kuka-25% futhi banciphisa izindleko zabo ngombono ngamunye ngaphezu kuka-10%.
Imisebenzi embalwa yokusebenza kanye nokwahlulela okuningi kwabantu
Le nkampani igcizelela ukuthi umgomo akukhona ukususa amandla kumaqembu, kodwa ukwenza imisebenzi ephindaphindwayo ibe lula. UKelly MacLean, umphathi we-Amazon Ads, uphikise ngokuthi intuthuko ku-AI ivumela ukusebenza okuthuthukisiwe kuzo zonke iziteshi ezahlukene futhi, ngesikhathi esifanayo, yenza kube lula ukudalwa kwemikhankaso enethonya yemikhiqizo nezinhlangano zabo bonke ubukhulu.
UMilana Glisic, inhloko ye-Amazon Ads for Spain and Italy, ugcizelele ukuthi ubuhlakani bokwenziwa buyasiza ekuhleleni, ekuvuseleleni, nasekuthuthukiseni imikhankaso ngaphandle kokudela amandla okwenza izinqumo noma ikhono lokuxhumana nezilaleli ezifanele ngesikhathi esifanele. Lokhu kubaluleke kakhulu ezimakethe zaseSpain naseYurophu, lapho izinkampani eziningi zithembele ku-Amazon ukuhlanganisa ukuthengisa nokukhangisa.
Ngasohlangothini lwe-ejensi, uJason O'Toole we-dentsu uchaze ukuthi lezi zinhlobo zamathuluzi zishintsha indlela umsebenzi ohlelwa ngayo. Esikhundleni sokuchitha amahora amaningi ehlela futhi elungisa imikhankaso ngesandla , amaqembu angagxila ekuchazeni idatha, ekwenzeni izinqumo zamasu, nasekuthuthukiseni okuqukethwe okudaliwe.
Ukuthunyelwa okuqhubekayo kanye nokulawulwa kokutshalwa kwezimali
I-Amazon Ads ikhombisile ukuthi i-DVA+ kanye nezici ze-ejenti entsha zizokhishwa kancane kancane ezinyangeni ezizayo. Ngakho-ke, lokhu akulona ushintsho oluzosebenza ngesikhathi esisodwa kubo bonke abakhangisi, kodwa kunalokho ushintsho oluzofaka amakhono ngokusekelwe emakethe kanye nohlobo lwe-akhawunti.
Kumabhrendi, lolu shintsho lusho ukucabanga kabusha ngendlela abahlela ngayo imikhankaso yabo. Ipulatifomu ibavumela ukuthi bakhethe phakathi kokuzenzakalela okugcwele, ukuphathwa ngesandla, noma imodeli ehlanganisiwe , edinga izinhloso ezicacile ngaphambi kokudlulisela izinqumo ohlelweni. Iphinde ifune ukunakwa kumamethrikhi adlula izindleko ngokuchofoza ngakunye noma ukubuyiselwa okuqondile.
Ukumenyezelwa kwe-Amazon Ads Agent kuza ngesikhathi lapho ukukhangisa ngaphakathi kwezindawo zokuthengisa kuthola ukuthandwa futhi i-AI iba ungqimba oluhamba phambili. Ngalesi sigcawu, i-Amazon ihlose ukuhlanganisa ukunikezwa kwayo futhi inikeze abakhangisi indawo eyodwa yokungena yamafomethi, iziteshi, kanye nokuhlaziya, yize ukukhishwa kokugcina kuzoncika ekutheni ukutholakala kwayo kushintsha kanjani ezweni ngalinye.