Ngokwemibiko evela eMnyangweni Wezohwebo wase-United States, imakethe yase-e-commerce yase-US igcina ijubane eliqhubekayo lokukhula njengoba abathengi bekwamukela ama-oda aku-inthanethi ezigabeni eziningi zemikhiqizo futhi uhlanganise iziteshi zedijithali nolwazi lwasesitolo.
I-Ecommerce e-United States igcina ukukhula kwayo
Ukuhlaziya kwakamuva kubonisa lokho ukukhula kokuthengiswa kwe-inthanethi iyaqhubeka nokudlula ukuhwebelana okuphelele kwezitolo, okudinga ukuthi abathengisi baqinise amapulatifomu edijithali, okuqukethwe kanye nokusebenza ukuhlangabezana nezidingo ezihlukahlukene ezikhulayo.
Ngokuhambisana, I-Ecommerce e-United States bekulokhu kusibekela inqubekelaphambili yokuthengisa emhlabeni jikelele: ngenkathi inani lokuthengisa likhula ngamanani aphakathi, isiteshi sedijithali sithuthuka ngokuqhubekayo amanani aphezulu enedijithi eyodwa ngisho namadijithi amabili ezigabeni eziningi. Ngaphezu kwalokho, isabelo se-inthanethi sokudayisa Isezingeni eliphezulu elinedijithi eyodwa futhi iqhubekela phambili ikhuphukela ezibalweni ezinamadijithi amabili, iqhutshwa ukukhula kwemakethe kanye nokuthuthukiswa kwezinto.
Isici esibalulekile ubuholi isiteshi sikamakhalekhukhwiniAma-Smartphones abangela iningi lethrafikhi yedijithali kanye nesabelo esikhulayo sama-oda. Ezikhathini zamuva nje, ifoni isizomela cishe izingxenye ezintathu kwezine zokuvakasha ezindaweni zokudayisa nasezindaweni ezizungezile izingxenye ezimbili kwezintathu zama-oda. Noma kunjalo, ukuguqulwa kwedeskithophu Ngokuvamile ihlala ngaphezulu, okuphoqayo lungiselela ukuphuma, isivinini, kanye ne-UX yeselula.
Amaqiniso angukhiye nokuziphatha kwabathengi e-US
I-United States ine- Ukungena kwe-inthanethi ngaphezu kwama-90% nokuningi kwe- 300 million abasebenzisi abaxhunyiwe, isisekelo esichaza ukujula kwesiteshi se-inthanethi. Ukwamukelwa kwedijithali kwashesha phakathi nalolu bhubhane, kulindelwe iminyaka eminingana yokukhula ezindaweni ezimbalwa nje.
- Abashayeli bokuthenga ku-inthanethi: Ukuthunyelwa kwamahhala (cishe 60%), amakhuphoni nezaphulelo (cishe uhhafu), ukubuyisela mahhala futhi kulula (cishe 40%), ukuphuma ngokushesha (cishe ingxenye yesithathu) kanye ukulethwa ngokushesha (cishe ingxenye yesithathu).
- Izindlela zokukhokha: amakhadi gxila cishe ingxenye yemisebenzi; izikhwama zedijithali cishe ingxenye yesithathu; okunye kuhlukaniswe phakathi ezinye izindlela, dlulisa y ngempumelelo.
- Ukusetshenziswa kwe-smartphone: Cishe u-74% wokuvakasha kanye no-63% wama-oda avela kumadivayisi eselula. Ukuthengwa kwama-smartphone kuvamile ku abantu abadala abaneminyaka engu-18 kuya ku-49 futhi iqhubekela phambili ngamandla ngaphezulu kwama-65.
Mayelana nezigaba, imfashini (izingubo) nezicathulo ziphakathi kwezidume kakhulu ku-inthanethi. Uphawu "Kwenziwe e-USA" Yamukelwa kabanzi, kanye nemikhiqizo ethile yomdabu waseSpain (isb., izicathulo, imfashini yomakoti o ukondla) babe nezitolo ezikhethekile njenge ISpanishi, Spain y Isitolo.
Isakhiwo semakethe, i-B2B kanye nempahla
Amazon Ihola kahle imakethe kazwelonke yokudayisa nge-e-commerce nge yabelana ngaphezu kokukodwa kokuthathu yemakethe kanye nenzuzo eku-inthanethi eyeqa amakhulu ezigidigidi. Ulandelwa ngabadlali abafana i-walmart (isabelo esingaba ngu-6%), Apple, EBay, Target, I-Home Depot, Costco, Best Buy, I-Carvana y Kroger, okuhlanganisa ingxenye yesihlanu yesabelo semakethe.
Ku-B2B, isiteshi sedijithali sesivele sisebenza yonke indawo ingxenye eyodwa kwesihlanu yokuthengisa nezikali zibheke imali elinganiselwa ku-1,8 trillion. Phakathi Izimakethe ze-B2B abavelele kakhulu I-eWorldTrade, Imithombo Yomhlaba, I-HKDTC, EBay y Ibhizinisi lase-Amazon.
Logistics ubuswa opharetha ezifana Amazon, I-FedEx, DHL, UPS, I-XPO Logistics, DB Schenker y I-SF Express. Isevisi yeposi I-USPS iqinise indima yayo ngezinhlelo ezifana nalezi I-USPS Xhuma kubathengisi abancane. Ukwamukelwa kwe i-automation kanye ne-AI sekube semqoka ukumunca iziqongo zokufunwa, ukukhulisa imizila nokunciphisa izikhathi zokulethwa, kuyilapho amaphrofayili we ubuchwepheshe kanye Logistics ziphakathi kwalezo ezinokuqagela kochwepheshe okukhulu kakhulu kule minyaka eyishumi ezayo.
Ukuthengiswa kwe-ecommerce emhlabeni jikelele
Ukuthengiswa kwe-inthanethi emhlabeni wonke kukhula kakhulu: kulinganiselwa ukuthi kungaphezulu Izigidigidi ezingu-6 zamaRandi okwamanje, ngendlela ezobaholela ngaphezu kwezigidigidi eziyisi-8 esikhathini esimaphakathi. Ukukhula konyaka kuphakathi 7% y 10%, ngokuphusha ngamandla kusuka ku ukuhweba, esedlula i- 2 billion. I-China ne-United States phezulu izinga, igxile ngaphezu 2,3 billion yokuthengisa okuhlanganisiwe.
- Umzila olindelekile: ~$5,1 a ~$ 8,1 billion esikhathini esiyiminyaka eyisithupha.
- Ukukhula kwakamuva: inqubekelaphambili yonyaka nxazonke 8% –10%.
- Umfutho wesakhiwo: ukwamukelwa kweselula, ukusheshisa kwangemva kobhubhane nokuningi ukungena kwedijithali zezinkampani kanye nabathengi.
| Unyaka | Ukuthengiswa kwe-ecommerce emhlabeni jikelele | Ushintsho lonyaka |
| 2022 | $ 5,13 billion | + 6,0% |
| 2023 | $ 5,62 billion | + 9,7% |
| 2024 | $ 6,09 billion | + 8,4% |
| 2025 | $ 6,56 billion | + 7,8% |
| 2026 | $ 7,06 billion | + 7,5% |
| 2027 | $ 7,57 billion | + 7,2% |
| 2028 | $ 8,09 billion | + 6,9% |
Umhlahlandlela osebenzayo: ukuthengisa ku-Amazon USA
Ucwaningo nokukhetha: Khomba izigaba ezinesidingo esivumayo, amamajini, nezinqubomgomo. Linganisa ukuncintisana, inkathi yonyaka, nezidingo zokulawula.
- I-akhawunti yomthengisi: Bhalisa ku-Seller Central futhi usethe imininingwane yentela, inkokhelo, neyokuqinisekisa.
- Uhlu namanani entengo: izithombe zekhwalithi, izincazelo ezihehayo kanye amanani wokuncintisana kucatshangelwa izindleko namazinga.
- Inventory kanye nokuthunyelwa: khetha FBA ukuphathisa isitoreji, ukulungiselela kanye nesevisi yamakhasimende, noma I-FBM ukuze uzilawule (ngenketho yoku Prime nge-FBM uma uhlangana ne-SLA).
- Ukukhuthazwa: Lungiselela i-SEO yangaphakathi nge Amagama angukhiye futhi uyasebenza izikhangiso ezixhasiwe ukuthola ukubonakala.
- Ukunaka nokuthuthukiswa okuqhubekayo: Qaphela amamethrikhi, phendula kumakhasimende, futhi usebenzise izibuyekezo njenge-lever yokuguqulwa.
Ukudla: abathengisi bezitolo nabasabalalisi, abakhiqizi, izindawo zokuhlala, amapulatifomu e-B2B afana ne-AliExpress/Alibaba kanye Ferias izindlela ezivamile.
Amathiphu Empumelelo: khetha eyodwa niche Yiqiniso, banakekele ikhwalithi, iphatha imibono, Hlola zamanani futhi ikala ama-KPI ukuze aphindaphinde.
Ezinye izimakethe kanye nemininingwane yemakethe
Ngaphezu kwe-Amazon, okulandelayo kuyagqama: EBay (isandla sesibili kanye nezindali), i-walmart (i-capillarity enkulu kanye nokulethwa okusheshayo), Etsy (ubuciko kanye nemikhiqizo eyingqayizivele), I-Newegg (ubuchwepheshe) kanye Best Buy (electronic). Inkundla ngayinye ine izinqubomgomo kanye nezidingo okwakho: kuhle ukuthi uzihlole ngaphambi kokukhuphuka.
Ezingeni lokulawula, zikhona imikhawulo yokungenisa (isb., izinto eziyingozi noma imikhiqizo elawulwa yi- FDA). Kutuswa ukuba ube umlingani wendawo noma inkampani engaphansi yokusekelwa kwamakhasimende, impahla yengqondo nokuhambisana federal kanye nezwe, kanye nokuba yinkosi amasiko (i-invoyisi yezentengiselwano, uhlu lokupakisha kanye nemibhalo yokuthekelisa). A umlingani wezimpahla Ngokubika kuzwelonke kanye nolwazi lwezinqubo, kwenza ukunwetshwa kube lula. Akubalulekile ukusungula inkampani e-US ukuthi uyithengise ku-inthanethi (ungasebenza njengomuntu oyedwa noma ngezimakethe), nakuba yenza ngokusemthethweni ibhizinisi inikeza izinzuzo zentela nokusebenza; ufuna iseluleko sezomthetho nesezimali ezikhethekile. Ukuze uthole ulwazi olwengeziwe, ungabheka imibiko yomkhakha mayelana ne-e-commerce e-US bese uye ku amahhovisi ezomnotho nawezohwebo.
Imvelo yaseMelika ihlanganisa isidingo esiqinile, ubuholi beselula, izinto eziphambili kanye nokuncintisana okukhulu okuholwa abathengisi abakhulu nezimakethe. Amabhrendi atshala imali kuwo ulwazi lwekhasimende, i-automation, ukuthobela imithetho, kanye ne-omnichannel kusesimweni esingcono sokuthwebula ukukhula okuqhubekayo kwe-e-commerce ezweni.
