I-BranTube ivele njengenye yezinkundla eziqanjwe kakhulu emkhakheni we kushukumisa ukuthengisa, ixhuma ngempumelelo ku Wenatubers abagqugquzeli ngemikhiqizo nezinkampani. Lokhu ukuqaliswa kwemvelaphi yaseSpain inikeza izindlela ezintsha zokwenza imali namathuba okukhulisa amabhizinisi nabadali bokuqukethwe ku-YouTube.
Iyini i-BranTube futhi isebenza kanjani?
I-BranTube iyinkundla esebenza njengomxhumanisi phakathi kwayo abadali bokuqukethwe ku-YouTube kanye nezinkampani ezifuna ukukhangisa imikhiqizo noma amasevisi azo. Ngokungafani nezinye izindlela zokwenza imali njenge-Google Adsense, i-BranTube yethula indlela egxilile izenzo zokuthengisa yakhelwe ngokukhethekile umphakathi wabathonya emkhakheni okhuluma iSpanishi. Abasebenzisi be-YouTube bangalayisha iziphakamiso zemikhankaso futhi izinkampani zikhethe leyo evumelana kangcono nezithameli eziqondiswe kubo.
Inqubo yemikhiqizo ilula: bakhetha isabelomali, balayishe izithombe zomkhiqizo, bese behlaziya iziphakamiso zabadali. Ngakolunye uhlangothi, ama-youtubers anentshisekelo enza a puja ukuhlala nomkhankaso. Uma umdali ekhethiwe, kumiswa umnqamulajuqu wokudala okuqukethwe, okufanele kuvunywe inkampani ngaphambi kokuba kushicilelwe.
Izinzuzo ezikhethekile zabasebenzisi be-YouTube nemikhiqizo
Imodeli ye-BranTube isiza ukwenza intando yeningi ukumaketha kwabanamandla ku-YouTube, okuvumela abasebenzisi be-YouTube ukuthi babe okungenani Abhalisile abangu-1.000 iqhaza emikhankasweni. Lesi sici sivula umnyango kuma-micro-influencer, angakhiqiza umthelela obalulekile ngenxa yabo ubuhlobo obuseduze nabalandeli bakhe. Izinzuzo ezibalulekile ze-BranTube zifaka:
- Imali engenayo eyengeziwe: Abasebenzisi be-YouTube bangathola imali eyengeziwe ngaphezu kwemikhawulo ebekwe yi-Adsense.
- Ukufinyelela kumathuluzi okuhlaziya: Amabhrendi athola umbiko onemininingwane mayelana nomthelela owenziwe yividiyo ngayinye, okusiza ekuhloleni i-ROI.
- Ukuvumelana nezimo: Abasebenzisi be-YouTube abagcini ngokusebenza kuphela ne-BranTube, ebavumela ukuthi bahlukanise imithombo yabo yemali engenayo.
Ngemikhiqizo, i-BranTube inikeza ithuba lokufinyelela izethameli ezithile okuqondiswe kuzo ngokuqukethwe okuyiqiniso, okungaholela ekuxhumekeni kwangempela nokusebenza ngempumelelo nabathengi.
I-Influencer marketing: Isu elikhulayo
Ngokusho izifundo zakamuva, ukumaketha kwe-influencer kuyaqhubeka nokuthola ukuhambisana ngenxa yokwethemba okuphezulu abathengi abanako ezincomweni ezivela kubagqugquzeli. Ngalo mqondo, i-YouTube, njengenkundla, idlala indima ebalulekile. Ifomethi yevidiyo ivumela abadali ukuthi baxhumane kakhulu ngokomzwelo nangokomuntu siqu nezithameli zabo, okwandisa umthelela wemikhankaso yokukhangisa.
Ngaphezu kwalokho, ukumaketha kwe-influencer akuzuzisi amabhrendi amakhulu kuphela; Kuyafinyeleleka futhi amabhizinisi amancane naphakathi (ama-SME). Ngokusho kwe-BranTube, ngesabelomali esincane se I-50 euro, i-SME ingaqalisa umkhankaso futhi isebenzise amandla ama-micro-influencer ukunikeza ukubonakala kwebhizinisi layo.
Amafomethi okuqukethwe nawokusungula
Enye yamandla e-BranTube ukuguquguquka kwefomethi yokuqukethwe. Imikhankaso ingase ihlanganise:
- Ama-Unboxing: Abagqugquzeli babonisa umkhiqizo ngenkathi bewukhipha, beveza okulindelekile kanye nelukuluku.
- Okokufundisa Okuxhasiwe: Idizayinelwe ukufundisa nokubonisa ukusetshenziswa komkhiqizo, okwakha ukuzethemba okukhulu phakathi kwezithameli.
- Izibuyekezo: Imibono eqotho evela kumdali mayelana nomkhiqizo.
Lawa mafomethi avumela amabhrendi ukuthi agqamise imininingwane yemikhiqizo yawo ngendlela yemvelo nesebenzayo. I-BranTube nayo iyakhuthaza ukwenziwa kwegciwane, njengoba amavidiyo angabiwa ezinkundleni zokuxhumana ezifana ne-Facebook, Instagram ne-Twitter.
Ungaqala kanjani ku-BranTube
Kumabhizinisi, ukubhalisela i-BranTube kuyinqubo esheshayo nelula. Uma usungaphakathi, uzokwazi:
- Chaza umkhankaso wakho, ofaka imininingwane efana nebhajethi kanye nohlobo lokuqukethwe olufunayo.
- Buyekeza iziphakamiso zabasebenzisi be-YouTube abanentshisekelo, abanokufinyelela ezibalweni ezifana nenani labalandeli, izibalo zabalaleli kanye nokuzibandakanya.
- Khetha umgqugquzeli oqondana kangcono nemigomo yakho futhi ugunyaze okuqukethwe kokugcina ngaphambi kokushicilelwa.
Ngakolunye uhlangothi, abasebenzisi be-YouTube kufanele bahlangabezane nezimfuneko ezincane zenkundla futhi bangafaka isicelo semikhankaso ngokuqhubekayo.
Ikusasa le-influencer marketing nge-BranTube
I-BranTube ibekwe njengethuluzi elibalulekile lokuzulazula emhlabeni okhulayo wokumaketha kwabanamandla, enikeza izixazululo ezilula nezenziwe ngezifiso izinhlobo zabo bonke osayizi. Ngemodeli yayo emisha, le nkundla ayifaki isandla kuphela ekuthuthukisweni kwabasebenzisi be-YouTube, kodwa futhi isiza izinkampani ukuthi zithole amasu okuthengisa edijithali asebenza ngempumelelo futhi ayiqiniso.
Ukumaketha kwabathonya kuyaqhubeka nokuba nesisekelo enkathini ebuswa idijithali. Amapulatifomu afana ne-BranTube asebenza njengebhuloho phakathi kwabadali nemikhiqizo, athola imiphumela elinganisekayo, imikhankaso yokudala kanye nobudlelwano obuseduze nababukeli. Ngaphandle kokungabaza, ikusasa lezinkampani nabagqugquzeli ababheja ku-YouTube libonakala lithembisa kakhulu kunangaphambili.