I-BranTube ivele njengenye yamapulatifomu amasha kakhulu ekukhangiseni kwabathonya , ixhumanisa ngempumelelo abasebenzisi be-YouTube abanethonya nemikhiqizo namabhizinisi. Le nkampani entsha yaseSpain inikeza izindlela ezintsha zokwenza imali kanye namathuba okukhula kokubili izinkampani kanye nabadali bokuqukethwe ku-YouTube.
Iyini i-BranTube futhi isebenza kanjani?
I-BranTube iyipulatifomu esebenza njengomlamuleli phakathi kwabadali bokuqukethwe kwe-YouTube nezinkampani ezifuna ukukhangisa imikhiqizo noma izinsizakalo zazo. Ngokungafani nezinye izindlela zokwenza imali njenge-Google AdSense, i-BranTube yethula indlela egxile emikhankasweni yokumaketha eyenzelwe ngqo umphakathi wethonya okhuluma iSpanishi. Abasebenzisi be-YouTube bangalayisha iziphakamiso zomkhankaso, futhi izinkampani zikhethe leyo efanelana kahle nezilaleli zazo eziqondiwe.
Inqubo yemikhiqizo ilula: bakhetha isabelomali, balayishe izithombe zomkhiqizo, bese bebuyekeza iziphakamiso ezivela kubadali. Okwamanje, abasebenzisi be-YouTube abanentshisekelo bafaka isicelo sokuwina umkhankaso. Uma umdali esekhethiwe, kubekwa isikhathi esinqunyiwe sokukhiqiza okuqukethwe, okumele kuvunyelwe yinkampani ngaphambi kokushicilelwa.
Izinzuzo ezikhethekile zabasebenzisi be-YouTube nemikhiqizo
Imodeli ye-BranTube isiza ekukhuliseni ukumaketha kwabantu abanethonya ku-YouTube, okuvumela abasebenzisi be-YouTube abanababhalisile okungenani abayi-1.000 ukuthi bahlanganyele emikhankasweni. Lesi sici sivulela abantu abanethonya elincane, abangadala umthelela omkhulu ngenxa yobuhlobo babo obuseduze nabalandeli babo. Izinzuzo ezibalulekile ze-BranTube zifaka:
- Imali engenayo eyengeziwe: Abasebenzisi be-YouTube bangathola imali eyengeziwe ngaphezu kwemikhawulo ebekwe yi-Adsense.
- Ukufinyelela kumathuluzi okuhlaziya: Amabhrendi athola umbiko onemininingwane mayelana nomthelela owenziwe yividiyo ngayinye, okusiza ekuhloleni i-ROI.
- Ukuvumelana nezimo: Abasebenzisi be-YouTube abagcini ngokusebenza kuphela ne-BranTube, ebavumela ukuthi bahlukanise imithombo yabo yemali engenayo.
Kumabhrendi, i-BranTube inikeza ithuba lokufinyelela izithameli ezithile eziqondiwe ngokuqukethwe okuyiqiniso, okungaholela ekuxhumaneni okuqotho nokuphumelelayo nabathengi.
I-Influencer marketing: Isu elikhulayo
Ngokusho kwezifundo zakamuva , ukumaketha kwabathonya kuyaqhubeka nokubaluleka ngenxa yezinga eliphezulu lokwethemba abathengi abalibeka ezincomweni ezivela kubathonya. Kulokhu, i-YouTube, njengesikhulumi, idlala indima ebalulekile. Ifomethi yevidiyo ivumela abadali ukuthi baxhumane kakhulu ngokomzwelo nangokomuntu siqu nezithameli zabo, okwandisa umthelela wemikhankaso yokukhangisa.
Ngaphezu kwalokho, ukumaketha kwabathonya akugcini nje ngokuzuzisa imikhiqizo emikhulu; futhi kuyatholakala nakumabhizinisi amancane naphakathi (ama-SME) . Ngokusho kwe-BranTube, ngesabelomali esincane esingu- €50 , i-SME ingaqalisa umkhankaso futhi isebenzise amandla abantu abanethonya elincane ukwandisa ukubonakala kwebhizinisi layo.
Amafomethi okuqukethwe nawokusungula
Enye yamandla e-BranTube ukuguquguquka kwefomethi yokuqukethwe. Imikhankaso ingase ihlanganise:
- Ama-Unboxing: Abagqugquzeli babonisa umkhiqizo ngenkathi bewukhipha, beveza okulindelekile kanye nelukuluku.
- Okokufundisa Okuxhasiwe: Idizayinelwe ukufundisa nokubonisa ukusetshenziswa komkhiqizo, okwakha ukuzethemba okukhulu phakathi kwezithameli.
- Izibuyekezo: Imibono eqotho evela kumdali mayelana nomkhiqizo.
Lezi zakhiwo zivumela imikhiqizo ukuthi igqamise izici ezihlukile zemikhiqizo yayo ngendlela yemvelo nephumelelayo. I-BranTube iphinde ikhuthaze ukusabalala kwamavidiyo , njengoba amavidiyo angabiwa ezinkundleni zokuxhumana ezifana ne-Facebook, i-Instagram, kanye ne-Twitter.
Ungaqala kanjani ku-BranTube
Kumabhizinisi, ukubhalisela i-BranTube kuyinqubo esheshayo nelula. Uma usungaphakathi, uzokwazi:
- Chaza umkhankaso wakho, ofaka imininingwane efana nebhajethi kanye nohlobo lokuqukethwe olufunayo.
- Buyekeza iziphakamiso zabasebenzisi be-YouTube abanentshisekelo, abanokufinyelela ezibalweni ezifana nenani labalandeli, izibalo zabalaleli kanye nokuzibandakanya.
- Khetha umgqugquzeli oqondana kangcono nemigomo yakho futhi ugunyaze okuqukethwe kokugcina ngaphambi kokushicilelwa.
Ngakolunye uhlangothi, abasebenzisi be-YouTube kufanele bahlangabezane nezimfuneko ezincane zenkundla futhi bangafaka isicelo semikhankaso ngokuqhubekayo.
Ikusasa le-influencer marketing nge-BranTube
I-BranTube izibeka njengethuluzi elibalulekile lokuzulazula ezweni elikhulayo lokumaketha kwabathonya, inikeza izixazululo ezinwebekayo nezilungiselelwe ngokwezifiso zemikhiqizo yabo bonke osayizi . Ngemodeli yayo entsha, le nkundla ayigcini nje ngokufaka isandla ekuthuthukisweni kwe-YouTubers kodwa futhi isiza izinkampani ukuthi zisebenzise amasu okumaketha edijithali asebenza kahle futhi ayiqiniso.
Ukumaketha kwabathonya kuyaqhubeka nokukhula esikhathini sedijithali. Amapulatifomu afana ne-BranTube asebenza njengebhuloho phakathi kwabadali nemikhiqizo, ethola imiphumela elinganisekayo, imikhankaso yokudala , kanye nobudlelwano obuseduze nezithameli. Akungabazeki ukuthi ikusasa lezinkampani kanye nabathonya abatshale imali ku-YouTube libukeka liqhakazile kunanini ngaphambili.