Inkampani ye-Amazon isethe usuku nesikhathi sakho "Usuku lokuqala" lwesithathuKuzokwenzeka ngoJulayi 11, ngamahora angu-30 okukhushulwa aqala ngo-6:00 ntambama ngesikhathi sasePacific ngoJulayi 10. Lesi sikhathi yisona esimenyezelwe kulolu hlelo oluthile, yize kwezinye izikhathi umcimbi uhlelwe ngendlela ehlukile kuye ngemakethe.
Le nkampani yandise lo mcimbi waya eChina, India naseMexico, ukuze ifinyelele inani eliphelele le- 13 izimakethe zomhlaba. I-Amazon izoncintisana nomunye wezimbangi zayo ezibaluleke kakhulu, kufaka phakathi i- I-China e-commerce "Alibaba", njengoba ukuthengiswa kwamanye amazwe kukhuphuke kakhulu kwezentengiselwano ze-e.
I-Amazon ihlinzeka ngamanani aphansi ezinsukwini ezingama-365 zamakhulu nezinkulungwane zezinhlinzeko, nezigidi zezinto ezisesitokweni, ngokusho kwangaphakathi UJulie LawsonNakuba inkampani inyuse ukuthengisa kwayo uma kuqhathaniswa nonyaka odlule futhi yandisa isitokwe sayo, kungenzeka kakhulu ukuthi ezinye izinto zizodayiswa ngokuphelele phakathi nalesi sikhangiso.
Ukukhushulwa kubhekwa njengengxenye ebalulekile yesu le-Amazon lokukhulisa ubulungu bayo be-Prime, okuyinto Kuphindeke kabili kusukela ngonyaka odlule kwafinyelela amalungu ayizigidi ezingu-80. Amalungu amakhulu basebenzisa isilinganiso esingu- $ 1.300 ngonyaka, uma kuqhathaniswa nabangewona amalungu abachitha isilinganiso sama- $ 700 ngonyaka.
I-Amazon imemezele ehlobo eledlule ukuthi uhlelo lwayo lwesibili lwaminyaka yonke lwe- "Usuku Lokuqala" Iqophe ukuthengiswa okuphezulu kakhulu ngosuku olulodwa ngonyaka, ngokukhuphuka ngo-60% uma kuqhathaniswa nezinye izinsuku. Lokhu kukhushulwa kubonakale kusebenza kakhulu ekukhiqizeni ubulungu obusha be-Prime nokuqinisa ubudlelwano namakhasimende akhona.
Akukacaci ukuthi kanjani izimbangi ezifana neWalmart Bahlela ukuphendula emcimbini wabo kulo nyaka. Ngonyaka odlule, i-Walmart inikeze izinsuku ezinhlanu zokuthunyelwa kwamahhala kanye nezaphulelo ezimpahleni zayo, kanti ezinye izinkampani zivame ukulungiselela ukukhushulwa okuncintisanayo ngalesi sikhathi.
Lo nyaka uthembisa izimanga kanye nokukhushulwa kwezikhangiso, futhi abaningi balindele ukuthi i-Amazon ibe nokuthengisa okuqinile ngosuku lwayo lwesithathu. "Usuku Lokuqala."
Iyini ngempela i-Amazon Prime Day futhi kungani idala injabulo engaka?
I-Amazon Prime Day Kungumcimbi wokuthengisa okukhethekile wamalungu e-Prime owenzeka njalo ehlobo futhi ngezinye izikhathi kube nohlelo olwengeziwe ngezinye izikhathi zonyaka. Sekuphenduke umcimbi usuku olubalulekile lokuthengisa online, ngomthelela ofana nezinyathelo ezibalulekile njenge-Black Friday noma i-Cyber ​​​​Monday, kodwa igxile ohlelweni lwe-Amazon kanye nohlelo lwayo lokwethembeka.
Njengoba imakethe ngokwayo isho kuwebhusayithi yayo, I-Prime Day umcimbi owenzelwe ukuvuza amalungu e-Prime ngezaphulelo ezinamandla, okunikezwayo okwenziwe ngezifiso, kanye nokwehla okukhulu kwemikhiqizo ehamba phambili. Ukuze uzuze ngokugcwele, i-Amazon itusa ukulungiselela umcimbi kusenesikhathi, isibonelo ngokudala i- uhlu lwezifiso olunemikhiqizo oyithandayoLokhu kwenza kube lula ukuhlola ngokushesha ukuthi yiziphi izinto ezihlile ngentengo lapho kuqala ukukhushulwa.
Emhlabeni jikelele, ithonya le-Prime Day liyaqhubeka nokukhula: libanjelwa kanyekanye emazweni amaningi, futhi ngohlelo ngalunye, i-Amazon yandisa inani lezimakethe kanye nekhathalogi yezigaba ezihlanganyelayo. Ngaphezu kwemikhiqizo emikhulu yobuchwepheshe, lo mcimbi uyaziwa ngokusekela kwawo... amabhizinisi amancane naphakathi abathengisa ngeplatifomu, okubanika ukubonakala okwengeziwe kulezi zinsuku.
Lunini usuku lwe-Prime futhi lusebenza kanjani ukubala phansi?
Nakuba izinsuku ezithile zihluka ngonyaka, i-Prime Day ivame ukuhlelwa njengochungechunge olujulile lokuthengisa. Eminyakeni edlule, inkampani ikhethe izikhathi zamahora angu-48, kodwa ngezikhathi ezithile—njengaleyo emenyezelwe kulo nyaka—ubude bungahluka; emcimbini walo nyaka, i-Amazon ibonise amahora angu-30 okukhushulwa okuqala ngo-6:00 ntambama ngesikhathi sasePacific ngosuku olwandulele.
Ngaphambi kokwethulwa ngokusemthethweni, i-Amazon isebenzisa i- Ukubala phansi kuwebhusayithi yabo nakuhlelo lokusebenzakubonisa izinsuku, amahora, nemizuzu esele. Lokhu kubala phansi kudala ukulangazelela futhi kusiza nasekuqaliseni inyoni yokuqala okunikezwayo ezigabeni ezithile (ubuchwepheshe, ikhaya, imfashini, ubuhle, ezemidlalo, amathoyizi, njll.), ezisebenza njengesiqalo somcimbi oyinhloko.
Isici esibalulekile ukuhlanganiswa okunikezwayo okuqhubekayo phakathi nalesi sikhathi (kuyasebenza ngesikhathi isitokwe sisekhona) kanye ukuthengiswa kwe-flashLezi zipesheli ze-flash zinesikhathi esilinganiselwe futhi zivame ukuvuselelwa (isibonelo, njalo ngemizuzu engama-30 ngesikhathi esikhethiwe). Ukuqapha okusebenzayo kuvame ukudingeka ukuze kugwenywe ukuphuthelwa amathuba anamandla kakhulu.
Ngesikhathi se-Prime Day, i-Amazon iqinisa amakhono ayo okuthutha futhi igcina isithembiso sayo soku Ukuthunyelwa kwamahhala nokusheshayo kwamakhasimende e-Prime, ngezinketho ezifana nokulethwa ngosuku olufanayo emadolobheni akhethiwe, ukulethwa kosuku olu-1-2 ezindaweni eziningi kanye nezinketho zokuqoqa emahhovisi amathikithi noma ezindaweni ezibambisene.
Izidingo zokufinyelela okunikezwayo kwe-Amazon Prime kanye nezinzuzo eziyinhloko
Imfuneko ebalulekile yokufinyelela amadili amahle kakhulu e-Prime Day ukuba ne- i-akhawunti esebenzayo ye-Amazon PrimeLokhu kubhalisela okukhokhelwayo kunikeza iphakheji yezinzuzo ezidlula kakhulu izaphulelo ngezinsuku ezikhethekile, yingakho kubasebenzisi abaningi sekuyinto ephindaphindayo unyaka wonke.
Phakathi kwezinzuzo eziphawuleka kakhulu yilezi Ukuthunyelwa kwamahhala nokusheshayo ezigidini zemikhiqizo, ukufinyelela ku- I-Prime Video, Ama-Amazon Umculo, isitoreji sezithombe zamafu, ukufundwa kwe-eBook nge-Prime Reading kanye nezimo ezizuzisayo kumasevisi afana ne-Amazon Fresh noma i-Prime Gaming.
I-Amazon ivame ukunikeza Isikhathi sesivivinyo samahhala sezinsuku ezingu-30 Kwababhalisile abasha, lokhu kubavumela ukuthi basebenzise i-Prime Day mahhala kusengaphambili futhi banqume kamuva ukuthi bazoqhubeka yini nokubhalisela kwabo. Leli qhinga liqhuba ukukhula kwesisekelo se-Prime futhi lichaza umehluko othile ekusetshenzisweni kwemali okujwayelekile phakathi kwamalungu nabangewona amalungu.
Ngaphezu kwalokho, i-Amazon inikeze ukugqama ku- Ama-SME kanye nemikhiqizo emisha Ngesikhathi se-Prime Day, bahlonza imikhiqizo yabo ngamabheji athile futhi bahlanganise okunikezwayo ngeqembu ezigabeni ezikhethekile ukuze bayenze ibonakale kakhulu.
Amathiphu okusebenzisa ngokugcwele ukubala phansi kwe-Prime Day kanye namadili
Kubathengi abaningi, i-Prime Day ilungele ukuthuthukisa ubuchwepheshe, ukuqala ukuthenga kwesizini, noma ukuthenga imikhiqizo yansuku zonke ngesaphulelo. isilinganiso sekhwalithi nentengo esizuzisayoUkuze uthole okuningi kudinga ukuhlela kusengaphambili kusukela ngesikhathi kuqala ukubala phansi.
- Lungiselela i- uhlu lwemikhiqizo ebaluleke kakhulu (ama-laptop, omakhalekhukhwini, izinto zikagesi ezincane, izinto zemfashini, izinto zezingane, imikhiqizo yobuhle, njll.) bese uzigcina endaweni uhlu lwezifiso noma enqoleni ukuqapha izinguquko zamanani.
- Activa Izexwayiso nezaziso zokunikezwa Kusukela kuhlelo lokusebenza lwe-Amazon ukuthola izaziso lapho ukukhushulwa okuhlobene nosesho lwakho noma imikhiqizo elandelwayo kuqala.
- Nquma kusengaphambili indlela yokulethwa okuthandwayo (ukulethwa ekhaya, izindawo zokuqoqa, amalokha), ikakhulukazi uma uhlela ukuthenga izinto eziningana, ukuhlela amashejuli nokugwema izinkinga ngokulethwa.
- Naka izigaba ezinezaphulelo ezivamile: izinto zikagesi, amadivayisi e-Amazon uqobo (i-Echo, i-Fire TV, i-Kindle), ikhaya nekhishi, ubuhle, imfashini yezemidlalo, kanye nezinto zezingane nezilwane ezifuywayo.
Ngokulungiselela, ukulandelela ukubala phansi, nokuqonda ukuguquguquka kwamadili e-flash, abathengi bangazuza kakhulu nge-Prime Day, kuyilapho i-Amazon iqinisa ubudlelwano bayo namakhasimende e-Prime futhi iqinisa lo mcimbi njengomunye wemicimbi emikhulu yaminyaka yonke kwezentengiselwano ze-e-commerce zomhlaba wonke.