I-Walmart, umthengisi omkhulu kunabo bonke emhlabeni, umemezele izinguquko ezibalulekile kuzinqubomgomo zayo zokuhlukahluka, ukulingana nokufakwa (DEI)., okumaka inguquko ebalulekile endleleni yayo yebhizinisi. Lezi zinguquko zivela esimweni lapho inkampani ibhekane nezingcindezi ezikhulayo ezivela kuyo yomibili imikhakha elondolozayo kanye nombono womphakathi, okudala izimpikiswano ezibanzi mayelana nekusasa lalezi zinhlelo ezinkampanini ezinkulu.
Lesi simemezelo sihlanganisa ukucutshungulwa kabusha kwezinhlelo ezivelele, njengeCentre for Racial Equity, uhlelo olwaqalwa ngo-2020 ngesithembiso sokusizakala se-$100 million. Lesi sikhungo sakhelwe ukubhekana nokungalingani okuhleliwe emikhakheni efana nezemfundo, ezempilo, kanye nobulungiswa bobugebengu kulandela ukubulawa kukaGeorge Floyd. Kodwa-ke, inkampani yanquma ukunganwebi lesi siphakamiso futhi igxile kwezinye izindlela zokukhuthaza indawo yokuhlala.
Umthelela wezinqumo zakamuva
Phakathi kwezinguquko ezifanele kakhulu ukuqedwa kwemikhiqizo eqondiswe kumphakathi we-LGBTQ+ etholakala endaweni yayo ye-inthanethi, okuhlanganisa izinto ezifana nezibophezelo zamabele kubantu abasha abashintsha ubulili. Ukwengeza, inkampani izokwehlisa kakhulu ukwesekwa kwayo kwemicimbi efana ne-Pride, okuhlanganisa nokubuyekezwa okuqinile kwezimali ukuze kuqinisekiswe indlela engathathi hlangothi emisebenzini enjalo.
Esinye isici esibalulekile ukuthi i-Walmart uthathe isinqumo sokuyeka ukusetshenziswa kwegama elithi “DEI” ekuxhumaneni kwayo okusemthethweni futhi esikhundleni salokho izobeka phambili umqondo "wokungowakho," igama elithatha njengelibandakanya wonke umuntu futhi elihlukanisa kancane. Ngokusho kwenkampani ngokwayo, lolu shintsho lufuna ukukhombisa kangcono amanani nokulindelwe ngabasebenzi bayo, amakhasimende nabahlinzeki bayo.
Ingcindezi ye-Conservative kanye nendima kaRobby Starbuck
Umuntu obalulekile kulolu shintsho kube isishoshovu esilandela imithetho uRobby Starbuck, ohole imikhankaso ephikisana nalokho akubiza ngezinqubomgomo “zokuvuka” ezinkampanini ezahlukahlukene. Endabeni ye-Walmart, ubambe izingxoxo nenkampani, ebaxwayisa ngokuduba okungenzeka kwemikhakha elondolozayo uma bengazilungisi izinhlelo zabo zokufakwa. Nakuba i-Walmart iqinisekisa ukuthi izinguquko bezivele ziqhubeka ngaphambi kwalokhu kusebenzisana, i-Starbuck ithatha udumo ngempumelelo ezinkundleni zokuxhumana.
Ngaphezu kwalokho, isinqumo sihambisana ne-a Isinqumo seNkantolo Ephakeme yase-United States enqabela ukuthatha izinyathelo zokuqinisekisa emanyuvesi, okuyisibonelo esigqugquzele izinkampani eziningi ukuthi zibuyekeze kabusha izinqubomgomo zazo zokuhlukahluka lapho zibhekene nezingxabano zomthetho ezingaba khona.
Amasu esikhathi esizayo kanye nokusabela komphakathi
Ngaphakathi, i-Walmart ilungisa izinqubo zayo zokuqeqesha ezihlobene nokuhlukahluka nokulingana kwezinhlanga, kanye nokuhlola abahlinzeki ngokusekelwe kumamethrikhi ohlanga noma obulili. Manje inkampani ifuna ukugcina isimo sokungathathi hlangothi ezindabeni zomphakathi, ibeke phambili umgomo wayo wokuhlinzeka ngemikhiqizo namasevisi afinyelelekayo.
Ngokombono womphakathi, ukusabela kuye kwaxutshwa. Nakuba imikhakha ethile ikushayela ihlombe lokhu kulungiswa njengempendulo ehlakaniphile ekweqiseni kwezinqubomgomo eziqhubekayo, eminye igxeka lokho ekubheka njengokuhlehlela emuva ekulweleni ukulingana okukhulu emsebenzini. Kodwa-ke, i-Walmart iphinde yagcizelela ukuzibophezela kwayo ekufakweni njengenani eliyinhloko, nakuba iyindlela esebenza kakhulu.
I-Walmart ngaphakathi kwendawo yebhizinisi eguqukayo
Leli jika le-Walmart liyingxenye ye- umkhuba obanzi emhlabeni wezinkampani, lapho izinkampani ezifana ne-Ford, i-Starbucks, ne-Disney ziphinde zahlaziya izibopho zazo ezinhlelweni ze-DEI. Izisusa zalezi zinguquko zihlanganisa kokubili umongo wezepolitiki ohlukanisiwe kanye nesifiso sokuvumelanisa nezimfuno zabathengi, abaningi babo ababona lezi zinqubomgomo njengezindleko ezibizayo noma ezihlukanisayo.
Naphezu kwalolu shintsho ngokuhamba kwesikhathi, i-Walmart ishiya umnyango uvulekele ukuzivumelanisa nezimo esikhathini esizayo kuzinqubomgomo zayo kuye ngokuvela kwezidingo zomphakathi nezemakethe. Umongameli wale nkampani, u-Doug McMillon, ugcizelele ukuthi imizamo yokufakwa kwenkampani izoqhubeka, kodwa ngokugxila kakhulu okuhambisana nezintshisekelo zamasu enkampani kanye nokulindelwe ngabanikazi bamasheya.
Ngalezi zinguquko, i-Walmart ifuna ukuthola i- ibhalansi phakathi kokusebenza kahle kwebhizinisi kanye nesibopho emphakathini, ukuqinisekisa ukuthi isinyathelo ngasinye esithathwe kulokhu kuzuza kokubili inkampani nabasebenzi bayo namakhasimende.