Impi e-Ukraine ithathe inguqu entsha emasontweni amuva nje ngegagasi lokuhlaselwa kwama-drone ngokumelene nengqalasizinda yezokuthutha yaseWildberries, inkampani enkulu yezohwebo lwe-inthanethi yaseRussia . Kusukela maphakathi noJulayi, amabutho ase-Ukraine ahlasele ngokuphindaphindiwe izindawo zokugcina impahla zenkampani, ebangela umonakalo wezigidi zamaRandi futhi ephazamisa impilo yansuku zonke yezigidi zamaRashiya athembele ezinsizakalweni zayo. Ngokusho kweKyiv, leli cebo lihlose ukubuthakatha amandla ezokuthutha okungenzeka ukuthi iMoscow iwasebenzise ukuhlinzeka ngezempi zayo, yize iKremlin ikuphika ngokuqinile lokhu.
Ukuhlasela kwakamuva, okwenzeke ngoJulayi 30, kuhloswe izikhungo zokusabalalisa ezindaweni zasePenza nase-Udmurtia, empumalanga yeMoscow. EPenza, kwashaywa indawo yokugcina impahla engamamitha-skwele angu-90.000, okwabangela umlilo owaphoqa ukuba kukhishwe abasebenzi abangaba ngu-200 futhi kwashiya okungenani umuntu oyedwa elimele. ESarapul, idolobha lase-Udmurtia, esinye isikhungo esingamamitha-skwele angu-50.000 naso sasha ngemuva kokushaywa, yize kungekho bantu abashonile ababikiwe kuleli cala. Lezi zikhungo zijoyina uhlu olude lwezindawo ezihlosiwe kakade ezihlanganisa izindawo zokugcina impahla eRyazan, ePerm, e-Elektrostal, naseKotovsk, phakathi kwezinye.
Umkhankaso ohlelekile wokulwa nokuthuthwa kwempahla kweWildberries
Ngokusho kwemithombo ezimele kanye nenkampani uqobo, izikhungo zokuthutha eziphakathi kuka-13 no-15 sezihlaselwe kusukela ngoJulayi 18. Umthelela ube mubi kakhulu: indawo yokugcina yonke yamaWildberries engaphezu kuka-15% isusiwe emsebenzini , okulingana namamitha-skwele angaphezu kuka-860.000. Ukulahlekelwa okukodwa okukhulu kwenzeke endaweni engamamitha-skwele angu-250.000 e-Elektrostal, lapho kwabulawa khona isisebenzi esisodwa. Sekukonke, kubikwe okungenani ukufa okuyishumi, okuhlanganisa nezisebenzi eziyisikhombisa ezashona ekuhlaselweni kokuqala eKotovsk, cishe amakhilomitha angu-400 ukusuka emngceleni wase-Ukraine.
I-Wildberries isiqinisekisile ukuthi ihlela kabusha izintambo zayo zokuthutha futhi idlulisela ama-oda kwezinye izikhungo. Njengesinyathelo sokuvimbela, inkampani isiqalile ukufuna indawo yokugcina engamamitha-skwele ayi-100.000 eKazakhstan engomakhelwane ukuze ivikele imisebenzi yayo kuma-drones ase-Ukraine . Lesi sinqumo sibonisa ubucayi besimo, njengoba inkampani icubungula ama-oda angaphezu kwezigidi ezingu-20 nsuku zonke futhi isetshenziswa phakathi kuka-85% no-90% wabantu baseRussia abasebenzayo kwezomnotho.
Imiphumela kubathengisi kanye nomnotho waseRussia
Lokhu kuhlasela akugcini nje ngokuthinta ingqalasizinda yeWildberries kodwa futhi nezinkulungwane zamabhizinisi amancane naphakathi athembele kule nkundla ukuthengisa imikhiqizo yawo. Abathengisi abaningi balahlekelwe yizimpahla zabo ngobusuku obubodwa futhi, ngokusho kobufakazi obuqoqwe yi-BBC, abalindele ukuthola isinxephezelo. Isizathu ukuthi iWildberries yengeze isigaba ezinkontilekeni zayo ekuqaleni kukaJulayi esihlanganisa ukuhlaselwa kwama-drone "njengesenzakalo se-force majeure ," okukhulula inkampani ekuthwaleni icala. Nakuba umnikazi, uTatiana Kim, ethembise ukungabashiyi abathengisi futhi enikeze izaphulelo zesikhashana, umonakalo wezezimali mkhulu kakhulu.
Isimo sezomnotho saseRussia senza isimo sibe sibi nakakhulu. I-VAT inyuswe isuka ku-20% yaya ku-22% ngoJanuwari ukuze kuxhaswe izindleko zokuvikela, futhi ukuncishiswa kwentela kwamabhizinisi athile kwaqedwa. Ngokusho kwesikhulumi sedatha i-Kontur.Fokus, amabhizinisi amancane naphakathi nendawo (ama-SME) angaba ngu-209.000 avale kwikota yokuqala ka-2026, ukwanda ngo-9% uma kuqhathaniswa nonyaka odlule. Ukwehla kwamandla emali okuphezulu kanye nokuntuleka kwesabelomali kuvimbela umnotho osuvele uthwele kanzima yimpi kanye nezijeziso zomhlaba wonke.
I-Ukraine ithethelela lokhu kuhlasela njengengxenye yesu layo lokuphazamisa izimpahla ethi iRussia iyazisebenzisa ukuhlomisa amasosha ayo. Nakuba imikhiqizo efana nezibuko zokubona ebusuku kanye namavesti angenazibhamu ithengiswa kumapulatifomu aseWildberry, akukho siqinisekiso sokuthi izindawo zokugcina impahla ezihlaselwe zasakaza imishini yezempi. IMoscow, yona, iphikelela ngokuthi la mapulatifomu awasetshenziswa ukuhlinzeka amasosha futhi isola i-Ukraine ngokuhlasela ingqalasizinda yabantu abavamile.
Ukuhlaselwa kwama-drone akugcini nje eWildberries. Ngobusuku obufanayo bangoJulayi 30, izivikelo zomoya zaseRussia zadubula ama-drone angu-258 ezindaweni eziningana, okuhlanganisa neCrimea ehlanganisiwe. Esifundeni saseRostov, owesifazane wabulawa lapho imfucumfucu yama-drone iwela esakhiweni sokuhlala eTaganrog. Ukwanda kokuhlaselwa okude kuletha ingxabano eduze kwabantu baseRussia abavamile, abaqala ukuzwa imiphumela yansuku zonke yempi esivele ihlale iminyaka engaphezu kwemine.
I-Wildberries, eyayinemali engenayo engama-ruble ayizigidigidi eziyi-6,1 ngo-2025, igcizelela ukuthi ukulahlekelwa kwamanje kungaphansi kuka-2% wemali engenayo yayo, ngakho-ke izimali zayo azithinteki kakhulu. Kodwa-ke, kubathengisi abancane kanye nomnotho waseRussia uwonke, inkinga inzima kakhulu. Ukusesha izindawo zokugcina impahla eKazakhstan kanye nokuhlelwa kabusha kwezindlela zokunikezela kuyizimpawu zokuthi inkampani ilungiselela ingxabano, ekude nokuphela kwayo, eyanda.