Ukuhweba nge-inthanethi kusalokhu kuyinselele kumabhizinisi amaningi amancane aseYurophu, kodwa izimakethe seziqala ukushintsha lokho. Ngokusho kwe-Temu's Small Business Study ka-2026, eyodwa kwamane ama-SME aseSpain athengisa kule nkundla isivele imaketha imikhiqizo yawo kwamanye amazwe , inani elingafinyelela ku-60% uma labo abalungiselela ukwanda kwamanye amazwe noma abahlela ukuthatha leso sinyathelo maduze befakiwe.
Ucwaningo, olwenziwe phakathi kukaJuni noJulayi 2026 nabathengisi bendawo abangaphezu kuka-150 eSpain, eJalimane, eFrance, e-Italy, ePoland nase-United Kingdom, lwembula ukuthi ama-52% abathengisi baseSpain bandise ikhathalogi yabo yemikhiqizo, indawo yokugcina impahla, noma abasebenzi selokhu bajoyina ipulatifomu . Ngaphezu kwalokho, ama-80% athole i-oda lawo lokuqala phakathi nesonto lokuqala, futhi cishe ingxenye yaqala ukuthengisa phakathi nosuku olulodwa kuya kwezintathu. Le datha ihluke kakhulu eqinisweni eliphelele lamabhizinisi aseYurophu, lapho ama-24% kuphela ezinkampani ezinezisebenzi okungenani eziyishumi ezibika ukuthengiswa ku-inthanethi, kanti ama-9% kuphela asebenzisa izimakethe.
Ukuthengisa ku-inthanethi kusewumkhuba omncane phakathi kwamabhizinisi amancane aseYurophu.
Umbiko kaTemu uqoqa izimpendulo ezivela emabhizinisini amancane naphakathi (ama-SME) emazweni ayisithupha aseYurophu, futhi inkampani ithole izithiyo ezintathu eziphindaphindayo ezivimbela ukwenziwa kwedijithali kwamabhizinisi amancane : ubunzima bokusebenza, izindleko, kanye nokuntuleka kokusekelwa okuqondile. Lezi zithiyo zitholwe ngemuva kokubamba imihlangano engaphezu kwekhulu nezinhlangano zebhizinisi, amakamelo ezentengiselwano, kanye namanethiwekhi osomabhizinisi kulo lonke elaseYurophu.
Phakathi kwabathengisi baseSpain ababuzwe imibuzo, abangaphezu kuka-54% bakwazisa kakhulu ukuba nokusekelwa komuntu siqu ukuze baqale futhi bavumelanise isu labo lebhizinisi. Lokhu kunakwa komuntu ngamunye kube yinto ehlukanisayo kubantu abaningi abazisebenzayo ababhekene nemakethe yamazwe ngamazwe okokuqala.
Nakuba amabhizinisi esenomkhawulo wokuba khona kulezi ziteshi, isidingo sisabalele kakhulu phakathi kwabathengi. Ngokusho kwe-Eurostat, ama-78% abasebenzisi be-inthanethi e-European Union bathenga imikhiqizo noma izinsizakalo ku-inthanethi ngo-2025 , okugqamisa ukungafani phakathi kweminikelo yedijithali yama-SME nokuziphatha kokuthenga kwezakhamizi.
Izindaba zempumelelo: kusukela e-Albacete kuya e-Logroño
Lolu cwaningo luhlanganisa izibonelo eziningana ezibonisa indlela le pulatifomu esiza ngayo amabhizinisi amancane, endabuko ukuba afinyelele ezingeni ledijithali. Esinye sezimo eziphawuleka kakhulu yileso seRecamania, inkampani yezingxenye zemishini eqhutshwa ngumndeni evela e-Albacete ebilokhu isebenza iminyaka engaphezu kwengu-40 kodwa yayilwela ukusungula ukuba khona kwayo ku-inthanethi. Yavula isitolo sayo esiku-inthanethi eTemu ngoMashi 2025 futhi yafinyelela ama-oda angaphezu kuka-4.000 ngenyanga , okwenza ukuthi iqinise isitoreji sayo kanye namaqembu okuphatha ukuze ibhekane nomsebenzi owandisiwe.
Esinye isibonelo yi-El Rey del Fruto Seco (Inkosi Yezithelo Ezomisiwe), ibhizinisi eliqhutshwa ngumuntu ozisebenzelayo e-Alicante, ophatha ukukhethwa kwemikhiqizo, ukugcinwa kwayo, kanye nokuthunyelwa kwayo. Isitolo sakhe sinikeza izinhlobo ezingaba ngu-200 zamantongomane, izithelo ezomisiwe, kanye nezinongo, futhi siqoqe ukuthengiswa okungaphezu kuka-13.000 kule pulatifomu , ayichaza njengesiteshi sakhe esikhula ngokushesha.
ELogroño, iFrikishop, ibhizinisi lomndeni eligxile emananini aqoqwayo, lithengise imikhiqizo engaphezu kuka-18.000 emazweni ahlukahlukene aseYurophu futhi landise imali engenayo ngo-30% unyaka nonyaka selokhu lajoyina ipulatifomu. Umsunguli wayo, uDavid Vidal Criado, uthi ipulatifomu isibe isiteshi sabo sokuthengisa esikhula ngokushesha futhi uhlela ukwandisa abasebenzi babo ukuze baphathe isikhathi sikaKhisimusi.
Ama-34% abathengisi baseYurophu asefinyelele ezimakethe ezintsha
Kuwo wonke amazwe ayisithupha ahlaziyiwe, ama-34% amabhizinisi asebenza e-European Union abike ukuthi aseqalile ukuthengisa ezimakethe zomhlaba wonke ayengakaze afinyelele kuzo ngaphambili . Ngaphezu kwalokho, ingxenye yawo ithe ikhulise amandla ayo okusebenza, yaqasha abasebenzi, noma yathatha zombili lezi zinyathelo selokhu yajoyina ipulatifomu.
I-Temu ivumele amabhizinisi endawo aseYurophu ukuthi athengise kusukela ngo-2024 futhi okwamanje igcina uhlelo lwayo lomthengisi ezimakethe ezingaphezu kuka-35. Ipulatifomu ithi ayikhokhisi mali yokubhalisa noma yokufaka imikhiqizo ohlwini futhi ihlanganisa izinkokhelo, ezokuthutha, ukuphathwa kwangemva kokuthengisa, kanye namathuluzi okuhlaziya ukuze kuncishiswe umthwalo womsebenzi lapho usebenza emazweni amaningi.
Imakethe akuyona nje ipulatifomu yamabhizinisi asanda kusungulwa, njengoba ama-43% abahlanganyeli bebesebenza iminyaka engaphezu kweshumi ngaphambi kokuvula isitolo sabo esiku-inthanethi . Kuma-75%, iTemu imele isiteshi esengeziwe esibalulekile noma umthombo wabo oyinhloko wokuthengisa, yize ucwaningo lunganikezi izibalo zemali engenayo, inzuzo, noma umnikelo wepulatifomu emalini engenayo iyonke.
I-Logistics isibe yinye yezinselelo ezinkulu zamabhizinisi amancane afuna ukukhula emhlabeni jikelele. Lo mbiko, ucaphuna idatha ye-OECD, ukhomba ukuthi izindleko zokuhweba ngaphesheya kwemingcele zingaba phezulu ngo-50% kunezindleko zokuhweba zasekhaya, ngisho nangaphakathi kwe-European Union. Ezinkampanini ezinezakhiwo ezincane, lo mehluko ungavimbela ukungena kwazo ezimakethe ezintsha.
Kulesi simo, uTemu uthi usebenza nenethiwekhi yabahlinzeki bokulethwa kwezimpahla abangaphezu kuka-150 baseYurophu, okuhlanganisa nabasebenzi beposi abayishumi bakazwelonke. Ipulatifomu ilinganisela ukuthi le nethiwekhi ingakhiqiza ukonga okuphakathi kuka-30% no-40% emizileni ethile ewela imingcele, yize lokhu kuyisilinganiso senkampani uqobo.
Okokugcina, idatha yocwaningo ikhombisa ukuthi ukungena eziteshini ezintsha zokuthengisa kunomthelela oqondile emandleni okuthutha ezinye zezinkampani ezihloliwe, ikakhulukazi lapho ukwanda kwama-oda kuhlanganiswa nokwanda kwezinye izimakethe zaseYurophu. Ukuhlanganiswa kokuthengwa kwamakhasimende okusheshayo, ukwesekwa komuntu siqu, kanye nezinqubo zokusebenza ezilula kwenza ama-SME amaningi aseSpain athathe isinyathelo esabonakala sigcinelwe izinkampani ezinkulu kuze kube manje.