Ukuze kusetshenziswe ngokugcwele amandla e-e-commerce, kubalulekile ukuthi siyazi izibalo ezizobonisa kangcono izinga esingayisebenzisa ngalo imakethe yethu yasekhaya. Futhi iqiniso liwukuthi Imakethe ye-e-commerce Iyaqhubeka nokukhula kabanzi, ngakho-ke ihlala iyindlela enhle kakhulu yokwakha ibhizinisi lethu elilandelayo. Uma sibheka lo mongo, kufanelekile ukuhlaziya ngokuningiliziwe Amandla eSpain ngaphakathi kweYurophu Ngokuphathelene nokuhweba nge-inthanethi, ukuvela kwesidingo, imikhuba yabathengi, kanye nendima yezimakethe.
Isisindo saseSpain kwi-eCommerce yaseYurophu
Into yokuqala esizoyicabangela ukuthi iSpain Ithatha indawo yesine phakathi kwamazwe anokuthengisa okuphezulu kakhulu ku-inthanethi eYurophu, kudlulwa yi-United Kingdom, iFrance, neJalimane kuphela. Lesi simo sisibonisa ukuthi, ngaphakathi kwendawo yaseYurophu, singakhuluma nge- imakethe yedijithali enkulu ngokwanele ukuze kusekelwe amaphrojekthi aqinile esikhathi eside.
Lapho siqaphela lokho Ingxenye enkulu kakhulu yabantu ithenga ku-inthanethi njalo.Lokhu kuqinisa umqondo wokuthi amandla ale makethe makhulu ngempela. Idatha yakamuva ikhombisa ukuthi cishe u-40% wabantu yenza ukuthenga ku-inthanethi njalo, okuqinisekisa iphethini yokusetshenziswa esemisiwe futhi ephindaphindwayo. Imibiko esemthethweni, njengaleyo evela ku-CNMC kanye nezinkampani zokubonisana ezikhethekile, ikhombisa ukuthi Umthamo webhizinisi le-e-commerce eSpain ugcina amazinga okukhula ngamadijithi amabili, kokubili ngenani lemisebenzi kanye nemali engenayo, okuqinisekisa isigaba sokuvuthwa kanye nokukhula okuqhubekayo.
Ngaphezu kwalokho, ingxenye enkulu yokuthengwa kwe-inthanethi okwenziwe eSpain ihloselwe kwamanye amazwe esifundeni. I-European UnionNgenkathi iSpain ithola ukugeleza okwandayo kwama-oda avela kwamanye amazwe, ikakhulukazi lawo ahlobene umkhakha wezokuvakasha kanye nezokungcebelekaLokhu kushintshana okuqhubekayo kwezimpahla nezinsizakalo zedijithali kuqinisa indima yezwe njenge i-node efanele ngaphakathi kwe-ecosystem ye-eCommerce yaseYurophu.
Umthamo webhizinisi, imikhakha ebalulekile kanye nokuhlukaniswa kwezindawo
Idatha ehlanganisiwe evela ku-CNMC ikhombisa ukuthi ukukhokhisa i-e-commerce eSpain Ihlala ifinyelela amanani ebhizinisi angamashumi ezigidigidi zama-euro ngekota, nge ukukhula okuqhubekayo unyaka nonyaka Lokhu kuqinisekisa amandla esiteshi esiku-inthanethi. Lokhu kuguquguquka kuhumusha kube amakhulu ezigidi zokuthengiselana ngezikhathi ezimfushane, kanye nokwanda okuqhubekayo kwenani lemisebenzi eyenziwa ngabathengi.
Phakathi kwemikhakha enemali engenayo ephezulu, okulandelayo kugqama ngokuphindaphindiwe: ama-ejensi okuhamba kanye nabaqhubi bezokuvakasha, the ezokuthutha ngendiza futhi i izinguboUmthelela wezokuvakasha ubonakala kakhulu ekuthengweni okwenziwa kwamanye amazwe kuya eSpain, lapho imisebenzi ehlobene nokuhamba, indawo yokuhlala kanye nokuqasha izimoto imele khona ingxenye ebaluleke kakhulu yokukhokhisa ku-inthanethiLe ndlela iqinisekisa ukuthi izwe aligcini nje ngokwamukela izivakashi ezibonakalayo, kodwa futhi liyindawo enabantu abaningi abavakashelayo. ukugeleza kokusetshenziswa kwedijithali okuhlobene nezokuvakasha.
Uma sibheka inani lezentengiselwano, singabona ukuthi imikhakha efana nokugembula nokubheja, ukupheka kanye nokuthuthwa kwabagibeli emhlabeni Bagxila kakhulu ekuthengiselaneni, yize benamathikithi amancane aphakathi nendawo. Lokhu kuhlanganiswa kwemikhakha enenani eliphezulu (ezokuvakasha, imfashini, izinsizakalo zezezimali) kanye nemikhakha evame kakhulu (ezokuzijabulisa zedijithali, ezokuthutha, izindawo zokudlela) kudala uhlelo lwe-eCommerce oluhlukahlukene kakhulu.
Ukuhlukaniswa kwezimali ngokwezindawo kwembula ukuthi ingxenye enkulu yokukhokhisa ihloselwe ukuthengwa okwenziwe ngaphakathi kweSpainkanti enye ingxenye ebalulekile ihambisana ukuthenga kusuka eSpain kuya kwamanye amazweIningi lalezi zinto zokugcina ezithengiwe liqondiswe emabhizinisini ase-European Union, kanti, ngokuphambene nalokho, ingxenye enkulu yezinto ezithengiwe ezivela kwamanye amazwe eziya eSpain nazo zivela emazweni e-EU, kulandelwe yi iLatin America, i-United Kingdom, kanye ne-United StatesLe ndlela ikhombisa ukuxhumana kwemakethe yaseSpain ngemvelo yayo yaseYurophu kanye nezimakethe ezifanayo namasiko.
Amandla eqiniso ekhasimende eliku-inthanethi eSpain
Manje, kuwo wonke amaklayenti akhona,iyini ikhono langempela lalowo nalowo kubo?Ngokwesiko, kulinganiselwa ukuthi Isilinganiso esiphezulu sokusetshenziswa kwemali ngonyaka ngomthengi ngamunye ku-inthanethiokuthi ezifundweni eziningi kungaphezu kwama-euro ayinkulungwane ngonyaka; kwezinye izilinganiso lokhu kusetshenziswa kwemali okumaphakathi kubalwa ukuthi kucishe kube Ama-euro ayi-1.400 ngekhasimende ngonyakaImibiko yakamuva ngokusetshenziswa ngobuningi kanye nokusatshalaliswa okukhulu ikhombisa ukuthi umthengi waseSpain wenza uhambo oluningi lokuthenga ku-inthanethi unyaka wonkengethikithi elijwayelekile, lapho lihlanganiswa, liholela ekusetshenzisweni kwemali okukhulu kakhulu konyaka ngomsebenzisi ngamunye.
Lokhu kusibonisa amandla okuthenga elungu ngalinye lemakethe yethu engaba khona futhi ichaza ukuthi kungani izinkampani eziningi kangaka zifake isiteshi esiku-inthanethi njengensika yesu. Ngaphezu kwalokho, ingxenye enkulu yabantu baseSpain isivele isebenzisa ukuhweba nge-inthanethi njalo, ihlanganisa ukuthengwa okuvela ku- izimpahla zabathengi, imfashini, ukuhamba, ubuchwepheshe, izindawo zokudlela kanye nokuzilibazisa, okwandisa amathuba amaningi.
Isici esibalulekile esibonakala ezifundweni ezahlukene ukuthi Imvamisa yokuthenga ku-inthanethi isisunguliwenjengoba abathengi abaningi befaka ama-oda okungenani kanye ngenyanga ngisho masonto onke ezigabeni ezithile. Lokhu kuphinde kwandiswe ukwanda kwemicimbi yokukhangisa efana ne- Black Friday noma imikhankaso yesizini, egxila kakhulu eziqongweni zesidingo futhi idinga ukuthi imikhiqizo... ukuhlela okunembile kakhulu kwe-logistics kanye nokumaketha ukugwema ukulahlekelwa ukuthengisa.
Ngokombono webhizinisi, ukuqonda la maphethini okusebenzisa imali, ukuvama, kanye nohlobo lomkhiqizo kusiza ekwakhiweni amasu okuthola, ukugcina kanye nokuphinda asebenze kusebenza kakhulu. Akukhona nje ukuheha abasebenzisi abasha, kodwa futhi nokwandisa inani lempilo yekhasimende (i-LTV) ngesipho esihambisana nemikhuba yabo yangempela yokusebenzisa idijithali.
Amathuba ezitolo eziku-inthanethi kanye nosomabhizinisi abasha
Uma sibheka isilinganiso sokusetshenziswa kwemali ngonyaka ngomsebenzisi ngamunye kanye nomthamo wemakethe iyonke, singaqinisekisa ukuthi Amathuba okuthengisa esitolo esiku-inthanethi abanzi kakhulu.Uma lokhu sekwaziwa, kuba sobala ukuthi kunamakhasimende angaba khona anele okusekela amaphrojekthi cishe kuzo zonke izigaba, kusukela ekusetshenzisweni okukhulu kuya ezindaweni ezikhethekile kakhulu.
Ukuze lolu lwazi lusetshenziswe kahle, kubalulekile ukukhumbula ukuthi Imali esetshenziswa ngabathengi ku-inthanethi isatshalaliswa unyaka wonkeNgakho-ke, kubalulekile ukuchaza imvamisa esifuna ngayo ikhasimende livakashele isitolo sethu esiku-inthanethi futhi uklame ikhalenda yezenzo (ukukhushulwa, ukuqaliswa, okuqukethwe, imikhankaso yemakethe) ekhuthaza ibhizinisi eliphindaphindwayo. Isamba sokuthenga okuncane, okuphindaphindiwe singadlula kakhulu ukuthengiswa okukodwa, okuhlukile.
Imakethe yaseSpain nayo ikhombisa ubudlelwano obuqinile ne- izimakethe ezijwayelekile nezikhethekilelapho ingxenye enkulu yabasebenzisi iqala ukusesha kwabo ulwazi bese begcina bethenga. Lokhu kusho ukuthi, kumabhrendi amaningi, isu lokuwina lihlanganisa isitolo sakho esiku-inthanethi kanye nokuba khona ezimakethe, besebenzisa ukubonakala, ukwethembana kanye nengqalasizinda yezokuthutha enikezwa yilezi zinkundla.
Omunye umthombo wamathuba useku- ukuhlukaniswa kwezindawo namasikoISpain igcina ubudlelwano obuseduze kakhulu nezinye izimakethe zaseYurophu kanye namazwe akhuluma iSpanishi, okwenza kube lula ukwanda kwamaphrojekthi edijithali emhlabeni jikelele abaziyo ukuthi bangazivumelanisa kanjani izinzuzo zabo, izinto ezidingekayo, kanye nezindlela zokukhokha ukuze zivumelane nezici zesifunda ngasinye.
Ngayo yonke le mongo, i- amandla okuhweba nge-inthanethi eSpain Akugcini nje ngezibalo zemali engenayo zamanje, kodwa kulindelwe esigabeni sokuvuthwa lapho ukusungula izinto ezintsha, iziteshi eziningi, ulwazi lomsebenzisi kanye nokuhlanganiswa kwamazwe ngamazwe kuzonquma ukuthi yiziphi izinkampani ezizokwazi ukuzihlanganisa njengezikhombisi-ndlela endaweni yokuncintisana neyandisa ubungcweti.