Inkampani yezobuchwepheshe yaseNingizimu Korea UNaver uqedile ukuthengwa kwayo yonke iWallapopLokhu kuqeda inqubo ehilela izinyanga zezingxoxo, ukuvunyelwa kwemithetho, kanye nokuhlangana nabanye abaninimasheya. Lokhu kuthengiselana kuyazisa imakethe yezentengiso esetshenziselwe i- 600 million euro (ngesilinganiso) ngemuva kwemali kusuka nxazonke Izigidi ezingu-650), kuhlanganisa enye yezinyathelo ezinkulu kakhulu zebhizinisi zakamuva ohlelweni lwedijithali lwaseSpain.
Ukuvalwa kwesivumelwano kusho ukuthi I-Naver manje ilawula u-100% wenhloko-dolobha yaseWallapop futhi ithola isikhundla esivelele emakethe yaseYurophu ukuhweba kabushaLesi yisigaba esichumayo esiqhutshwa ukushintsha kwemikhuba yokusebenzisa kuya kumamodeli azinzile futhi angasetshenziswa kabusha. Le nkampani yase-Asia yayivele ingumnikazi wamasheya obalulekile futhi manje iqinisa ukuzibophezela kwayo eYurophu ngokusebenzisa uphawu oluzinzile eSpain naseningizimu yeYurophu.
Isakhiwo sokusebenza kanye noshintsho lokulawula
Kuze kube manje, i-Naver yayivele ibhalwe ohlwini njenge Umnikazi wamasheya oyinhloko waseWallapop onemali engaba ngu-30%, umphumela wokutshalwa kwezimali okuningana okwenziwe phakathi kuka-2021 no-2023 ngenani elilinganiselwa ku- 190 million euroNjengoba ukuthengiselana sekuqediwe, iqembu laseNingizimu Korea lithola okusele 70,5%, ekhipha imali nxazonke 377 million euro ukuze kufezwe ukulawula okuphelele kwepulatifomu.
Empeleni, lo msebenzi uhlelwe ngendlela ezungeze inani lebhizinisi lama-euro ayizigidi ezingama-600, okukhuphukela cishe ku- Izigidi ezingama-650 ngokwemibandela yangemva kwemaliLapho imali kanye nesikweletu senkampani esingekho nhlobo sesifakiwe. Eminye imithombo yemakethe yaze yabonisa izibalo eziseduze ne- Inkokhelo yemali engu-423 million euros ngephakheji uNaver angazange ayilawule, yize bonke abathintekayo bevumelana ngebanga lokugcina lokulinganisa elidlulisiwe.
Ngalokhu kuthenga, I-Wallapop iphakathi "kwezindawo zokuphuma" zobuchwepheshe zakamuva kakhulu eSpainilandela amadili afana ne-Glovo futhi idlula ezinye izindlela ezibalulekile zokuphuma ohlelweni lwezinkampani ezisafufusa zaseYurophu. Ku-Naver, lokhu kuyi- utshalomali olukhulu oluqondile enkampanini entsha yaseSpain futhi enye yezindlela zayo eziqine kakhulu ezwenikazi elidala.
Isivumelwano siza ngemuva kokuthola zonke izigunyazo zomthetho ezidingekayo, kufaka phakathi ukukhanya okuluhlaza kwe Ikhomishini Kazwelonke Yezimakethe Nokuncintisana (CNMC) Esigabeni sokuqala. Ngemva kokuqeda lezi zinqubo kanye nemibandela yokuvala, uNaver uqinisekise ngokusemthethweni ukuthi iWallapop manje isiyingxenye ephelele yeqembu.
Ukungezwani phakathi kwabanikazi bamasheya kanye nempikiswano mayelana nokuhlolwa kwentengo
Nakuba iningi lenhloko-dolobha lisekele lesi siphakamiso, Lo msebenzi awuzange ube ngaphandle kokungqubuzana kwangaphakathi.Isikhwama sokutshala imali 14W, eyayilawula cishe 18% yenkampani, baphikisana nesiphakamiso kusukela ekuqaleni, becabanga ukuthi inani lama-euro ayizigidi ezingu-600 laliphansi kakhulu uma kuqhathaniswa nezilinganiso zangaphambilini.
UWallapop wayesefinyelele inani lama-euro ayizigidi ezingama-806 emzuliswaneni wokuxhasa ngezimali odlule, futhi eminyakeni edlule, ukuthengiswa kwaze kwacatshangelwa endaweni yase 1.000 million euroLezi zinkomba zabangela ukungavumelani kwabanikazi bamasheya abambalwa abancane, abanquma phonsela inselelo inqubo enkantolo bethi ibhodi labaqondisi lithanda kakhulu isikhundla sikaNaver.
Noma kunjalo, I-Naver yahlala iqinile esithembisweni sayo sokuqala sezezimali.Baphikisana ngokuthi ukuthengiselana kwakuhambisana nezimo zemakethe kanye nokusebenza kwangempela kwebhizinisi. Ekugcineni, labo ababizwa ngokuthi abaninimasheya abaphikisayo bavuma. thengisa ngaphansi kwezimo ezifanayo nezabanye abantuukuhoxisa ukwenyuka kwentengo. Amacala ahlobene ngqo nokuthengiselana asuliwe, yize amanye amacala ahlukene amelene nebhodi ngezinqumo zangaphambilini esavuliwe.
Kusukela kubaphathi baseYurophu baseNaver, inhloko yayo Seokjoo Han ugcizelele ukuthi Bonke abalingani bathole ukuphathwa okulinganayo Ukuthengwa kwenziwa ngokuhambisana nazo zonke izidingo zomthetho nezokuphathwa kwezinkampani. Lo mphumela uvala esinye sezahluko ezibucayi kakhulu zesivumelwano futhi uvula indlela yokuhlanganiswa kweWallapop ngamasu eqenjini.
IWallapop izoqhubeka nokusebenza isuka eBarcelona neqembu elifanayo
Elinye lamaphuzu abalulekile esimemezelo ukuthi ukuthengwa Ngeke kuhilele izinguquko ezisheshayo ekuphathweni noma emsebenziniUNaver uphinde wagcizelela lokho I-Wallapop izogcina indlunkulu yayo eBarcelona.lapho basebenza khona Abantu abangu-300, nokuthi ipulatifomu izoqhubeka nokusebenza ngomkhiqizo wayo kanye nesakhiwo sayo senhlangano.
I-CEO yamanje, URob Cassedy[Igama lisusiwe] uzoqhubeka nokuhola inkampani futhi uzoba nesibopho sokuqondisa lesi sigaba esisha ngaphansi kwesambulela seqembu laseNingizimu Korea. Umqondo uwukuthi ipulatifomu londoloza ubunjalo bayo kanye namasiko ayo angaphakathiNgesikhathi kusetshenziswa izinsizakusebenza zobuchwepheshe nezemali zikaNaver ukuze zikhule, ikakhulukazi eningizimu yeYurophu.
Inkampani izohlala igxile kakhulu izimakethe zamanje eSpain, e-Italy nasePortugallapho kakade selinabasebenzisi abazinzile kakhulu. Umgomo osheshayo ukuhlanganisa inzuzo yokusebenza eSpain —isinyathelo esifinyelelwe yinkampani kakade— futhi iphindaphinde kancane kancane leso simo kwamanye amazwe lapho ikhona khona.
UNaver ubheka lo msebenzi njengendlela yokwenza ukuqinisa iBarcelona njengesikhungo saseYurophu sokuhweba nge-inthanethi ngaphakathi kweqembuNakuba iFrance izoqhubeka nokugxila ocwaningweni nasekuthuthukisweni ngenxa yesikhungo se-R&D, inkampani isebenza eGrenoble. Ku-Wallapop, ukungena okuqondile kwe-Naver kubhekwa njengethuluzi lokusheshisa amaphrojekthi obekungathatha isikhathi eside ukuwasebenzisa.
Ukuthuthuka kwebhizinisi, izibalo ezibalulekile kanye nokukhula kokuhweba kabusha
Ngasohlangothini lwezezimali, I-Wallapop ivale unyaka wezimali ka-2024 ngenzuzo engama-euro ayizigidi eziyi-101, okuyi- Ukukhula okungu-13% unyaka nonyakaNgaphezu kwalokho, inkampani ikwazile ukuzibeka endaweni yayo iphuzu lokuphumula emakethe yaseSpain, isinyathelo esibalulekile sokuqhubekela phambili kwepulatifomu eyayibeka phambili ukukhula kunenzuzo iminyaka eminingi.
Imodeli yebhizinisi likaWallapop isekelwe ku- abasebenzisi abangaphezu kwezigidi ezingu-21 ngenyanga eNingizimu YurophuUmphakathi osekela imodeli yokuthenga nokuthengisa okusetshenzisiwe futhi okhombisa ukwanda kokusetshenziswa okunesibopho. Ngokusho kombiko Inethiwekhi Yokushintsha, eyathuthukiswa yinkampani uqobo kanye nesikole sebhizinisi se-ISDI, i Ukuhweba ngemikhiqizo esetshenzisiwe eSpain kakade kukhiqiza cishe ama-euro ayizigidigidi eziyi-13.800 ngonyaka, cishe okulingana no 0,86% we-GDP kazwelonke.
Lo mbono wemakethe uyasiza ukuchaza ukuthi kungani Imakethe yezesekeli isibe yinto eza kuqala kumaqembu amakhulu obuchwepheshe.UCassedy ngokwakhe uphikise izikhathi eziningana ukuthi imakethe yokuhweba kabusha Kusenendawo eyanele yokukhula nokuthi umthelela wayo emnothweni unganda kakhulu eminyakeni ezayo, ikakhulukazi ezigabeni ezifana nezimoto, lapho ukwenziwa kwedijithali kokuthenga nokuthengisa kusenendawo yokukhula.
Inkampani iyakuqinisekisa lokho Unyaka ka-2025 ube ngomunye weminyaka emihle kakhulu emlandweni wawongokunyuka kwezilinganiso ezibalulekile zebhizinisi kanye nenqubekela phambili eqhubekayo yenzuzo. Ku-Naver, le miphumela iqinisekisa ukuthi ipulatifomu inesisekelo esiqinile sokwakha ukwanda okukhulu eYurophu.
Ubuchwepheshe, ubuhlakani bokwenziwa kanye nohlelo lokukhula eYurophu
Uma ubheka phambili, imephu yomgwaqo ihlanganisa Khulisa ukutshalwa kwezimali emkhiqizweni, ekumaketheni, kanye nasemishininiukuthembela kakhulu emakhonweni ezobuchwepheshe e-Naver. Umqondo uwukusebenzisa ulwazi lwabo ku- ubuhlakani bokwenziwa, izinhlelo zokusesha, ukukhangisa kanye nezinkokhelo ukuthuthukisa kakhulu ulwazi lomsebenzisi ku-Wallapop.
Phakathi kwezinto eziza kuqala ukuthuthukiswa izincomo ezenziwe ngezifiso ezengeziwe, ukuthuthukisa ikhwalithi yemiphumela yokusesha kanye ukufakwa kwama-ejenti e-AI okwenza kube lula ukusebenzisana phakathi kwabathengi nabathengisiKukhona nezinhlelo zokuqinisa izinhlelo zokukhokha kanye nezindlela zokuphepha ukuze kwandiswe ukuzethemba ekuthengiselaneni kontanga.
Ngokuphathelene nebhizinisi, inkampani ifuna thola isisindo ngezigaba ezinosayizi wethikithi omaphakathi ophezuluIkakhulukazi emkhakheni wezimoto, lapho isivele iqalise khona izinsizakalo ezithile zokuthenga nokuthengisa izimoto ezisetshenzisiwe. Umgomo ukuthi iNingizimu Yurophu ibe yindawo eyinhloko yokuhlola lezi zinguquko, ngeso elibheke ekukhuleni okungenzeka kwezinye izimakethe zaseYurophu uma imiphumela ilungile.
Kusukela kubaphathi beNaver, i-CEO yayo I-Soo-yeon Choi uchaze ukuthengwa kweWallapop ngokuthi ingqophamlando esu leqembu laseYurophu kanye nobufakazi bokuthi iyazethemba uhlelo lwezinkampani ezintsha zezwekazi. Le nkampani ikholelwa ukuthi inhlanganisela ye Ubukhulu bendawo yaseWallapop kanye nobuchwepheshe bomhlaba wonke beNaver Kungasheshisa ukusungula izinto ezintsha ekuhwebeni kwesekendi futhi kuqinise imodeli yokusetshenziswa eqhubekayo.
Indima kaNaver ohlelweni lobuchwepheshe lwaseYurophu
I-Naver, evame ukwaziwa ngokuthi "I-Korean Google" ngenxa yesikhundla sayo esivelele eNingizimu KoreaIhlukanise ibhizinisi layo ezindaweni ezahlukene zedijithali: izinjini zokusesha, amamephu, ezokuhweba nge-inthanethi, okuqukethwe, kanye nezinsizakalo zezezimali, phakathi kwezinye. abasebenzi abangaphezu kuka-15.000 kanye nokushintshana kwaminyaka yonke okuseduze 7.000 million euroLeli qembu liphinde ligcine imali yemakethe engaba ngu- 25.000-30.000 billion euros, ngokusho kwemithombo ehlukahlukene yemakethe.
Emhlabeni jikelele, inkampani ibilokhu yakha ubukhona obuqinile iminyaka eminingi. Inethiwekhi yokutshalwa kwezimali kwamabhizinisi aqalayo aseYurophu, ngevolumu elinganiselwe ye Ama-euro ayizigidi ezingama-500 asatshalaliswa ezinkampanini ezingaba ngu-30Phakathi kwezinkampani abanamasheya kuzo, amagama aphawulekayo afaka phakathi I-Glovo noma i-BoltNgaphezu kokuthengwa kwesikhungo socwaningo esishiwo ngenhla eGrenoble, esitholwe njengefa ku-Xerox, i-Naver eyiguqule yaba isisekelo sayo se-R&D eYurophu.
Endaweni yokuhweba kabusha komhlaba wonke, leli qembu selivele lithathe isinyathelo esibalulekile nge Ukuthengwa kwePoshmark ngo-2023ipulatifomu yokuthengisa kabusha ekhona ezimakethe ezifana ne-United States, Canada, Australia, kanye ne-India, kuthengiselwano olunenani elilinganiselwa cishe Ama-dollar ayi-1.200Ukuhlanganiswa kweWallapop kuhambisana nalo mzila ofanayo wokwandisa ubukhona bayo ezinkundleni ezisetshenzisiwe ezinesisekelo esiqinile sendawo.
Ngakho konke lokho, IBarcelona iba ngenye yezindawo eziyinhloko zeNaver eYurophu zokuhweba nge-inthanethiNgenkathi iFrance igxile ocwaningweni lobuchwepheshe olujulile kakhulu. Ngakho-ke leli qembu lifuna ukwakha inethiwekhi yaseYurophu lapho indawo ngayinye inendima ethile, kodwa exhumene, ngaphakathi kwesu layo lomhlaba wonke.
Ngemva kokuphothulwa kokuthengwa, isimo saba sobala: I-Naver manje ilawula i-Wallapop engu-100%, igcina uhlobo lwayo kanye neqembu layo eBarcelona, ​​​​futhi ithembele ebuholini bayo eningizimu yeYurophu. Ukuze kutholakale indawo emakethe yokuhweba kabusha. Njengoba ibhizinisi likhula ngesivinini samadijithi amabili, abasebenzisi abangaphezu kwezigidi ezingu-21 ngenyanga, kanye nokusekelwa kwezobuchwepheshe kwenkampani enkulu yase-Asia, le nkundla ibhekene nesigaba esisha lapho inselele izoba ukuguqula leyo nhlanganisela yesilinganiso sendawo kanye namandla omhlaba wonke ibe yiphrojekthi ekwazi ukuzibeka njengesilinganiso saseYurophu ekuthengweni nasekuthengisweni kwezimpahla ezisetshenzisiwe.