I-GDPR ku-eCommerce: Umhlahlandlela Ophelele Wesitolo Sakho Se-inthanethi

Ukufika Umthethonqubo Wokuvikelwa Kwemininingwane Jikelele (RGPD) Kuphawule inguquko yazo zonke izitolo eziku-inthanethi eziphatha imininingwane yabasebenzisi bazo. Uma unebhizinisi le-eCommerce, cishe uzwile ngalo mthethonqubo waseYurophu, kodwa kusenemibuzo eminingi mayelana nokuthi uhlanganisani, kungani kubaluleke kangaka, nokuthi empeleni uwathinta kanjani amabhizinisi e-eCommerce nsuku zonke.

Noma ngabe i-GDPR isisebenze iminyaka eminingana, iqiniso liwukuthi izitolo eziningi zisazama ukulungisa amasistimu nezinqubo zazo. Izijeziso kanye nokwesaba ukungathobeli Bacindezela amabhizinisi amaningi ukuthi afune ulwazi olucacile nolusesikhathini esingu-100%, begwema izinhlawulo ezingabekwa yi-Spanish Data Protection Agency (AEPD). Uma ufuna ukwazi konke odinga ukukwazi ukuze ugcine isitolo sakho esiku-inthanethi sivikelekile futhi ukhuthaze ukuzethemba kumakhasimende akho, qhubeka ufunda ngoba sizochaza yonke into ngokuningiliziwe nangolimi olulula.

Iyini i-GDPR futhi kungani ithinta i-eCommerce kangaka?

El I-GDPR iwumthetho wokuvikela idatha we-European Union elawula ukuthi idatha yomuntu siqu yanoma yimuphi umsebenzisi ohlala e-EU kufanele iphathwe, igcinwe futhi icutshungulwe. Kusukela mhla zingama-25 kuNhlaba wezi-2018, zonke izinkampani eziphethe imininingwane yabantu base-Europe zidingeka ukuthi zihambisane nezidingo zayo. Lokhu kuthinta ngqo noma yikuphi esitolo se-intanethi, kungakhathaliseki ukuthi ikomkhulu lakho liseYurophu noma uthengisa imikhiqizo noma amasevisi kubahlali be-EU.

Lolu hlaka lomthetho luphinde luqinise ukubaluleka kokuvikela ubumfihlo nokuphepha kwedatha, okuthinta ngokuqondile ukwethenjwa kwamakhasimende kanye nesithunzi sebhizinisi.

Yiziphi izitolo eziku-inthanethi i-GDPR esebenza kuzo?

Ukusetshenziswa kwe-GDPR kubanzi impela. Noma isiphi isitolo esiku-inthanethi, kungakhathaliseki indawo yaso, kufanele sihambisane naso uma sicubungula idatha evela kubantu abahlala e-European Union.. Lokhu kufaka phakathi izitolo ze-eCommerce ezinekomkhulu langempela e-EU nalezo ezingaphandle kwe-EU ezidayisela amakhasimende ase-Europe.

Ngakho-ke, uma uthengisa imikhiqizo noma izinsiza ku-inthanethi futhi ngesikhathi esithile umsebenzisi wase-Europe exhumana nawe (ukudala i-akhawunti, ukuthenga noma ukubhalisa ku-newsletter yakho), Unesibopho sokwamukela izinyathelo ezisungulwa yi-GDPR.

Lolu hlaka lomthetho lusebenza nakudatha eqoqwe ngokusebenzisa amafomu okuxhumana, izinqubo zokuthenga, amakhukhi, amasistimu okuthumela incwadi yezindaba nanoma ibuphi ubuchwepheshe obuqoqa ulwazi lomuntu siqu.

Izinguquko ezinkulu ze-GDPR emkhakheni we-eCommerce

I-GDPR ilethe uchungechunge lwentuthuko entsha ephoqelele izinguquko kubuchwepheshe besitolo se-inthanethi kanye nokuphatha kwabo kanye nomthetho. Ake sihambe nezici ezibalulekile:

• Indlela esekelwe ekulawuleni ubungozi: Kuyadingeka ukuhlaziya ukuthi yiziphi izingozi ezikhona ekucutshungulweni kwedatha futhi senze ngokufanele, ngezinqubomgomo zokuvikela eziklanyelwe icala ngalinye.
• Ukungafihli okwengeziwe nokucaca: Konke kufanele kuchazwe ngendlela elula nefinyelelekayo. Izinqubomgomo zobumfihlo, izaziso zomthetho, nemibhalo yekhukhi kufanele iqonde.
• Imvume ecacile nenolwazi: Amafomu nezinqubo zokuqoqwa kwedatha kufanele kuqoqwe ngokucacile ukugunyazwa komsebenzisi. Amabhokisi athikhiwe kusengaphambili nombhalo ongacacile akwamukeleki.
• Amalungelo abasebenzisi anyusiwe: Ilungelo lokukhohlwa, ukuphatheka, ukufinyelela, ukulungisa, ukulinganiselwa kanye nokuphikiswa. Abasebenzisi bangacela izenzo ezithile mayelana nedatha yabo, futhi isitolo kufanele silungele ukuphendula phakathi nezikhathi ezibekelwe isikhathi esifushane.
• Isibopho esisebenzayo: Umthengisi unesibopho sokubonisa ukuthobela i-GDPR ngaso sonke isikhathi, ngakho kufanele agcine amarekhodi futhi akwazi ukunikeza ubufakazi uma kwenzeka kuhlolwa.
• Ukuphathwa komjikelezo wempilo wedathaKusukela ekuqoqweni kuye ekususweni, udinga ukwazi ukuthi kwenzekani ocezwini ngalunye lolwazi lomuntu siqu nokuthi luphathwa kanjani esinyathelweni ngasinye.
• Ukujwayela izingane: Imvume isebenza kuphela kusukela eminyakeni eyi-14 e-Spain. Uma abasebenzisi bengaphansi kwale minyaka, imvume kufanele kufunwe kubazali babo noma abanakekeli.

Zonke lezi zinguquko zithinta kokubili uhlangothi lobuchwepheshe lwesitolo se-inthanethi kanye nokuxhumana kwaso nabasebenzisi kanye nokuphathwa kwedatha yangaphakathi.

Izinyathelo ezibalulekile zokujwayela i-eCommerce yakho ku-GDPR

Ukuzijwayeza ku-GDPR kuhilela Izenzo eziqinile okufanele zenziwe yisitolo ngasinye esiku-inthanethi. Lezi yizinyathelo eziyinhloko ongeke uzeqe:

1. Ukuhlaziywa kwengozi: Dala umbiko ukuze uhlonze ukuthi iyiphi idatha yomuntu siqu oyiqoqayo, uyisebenzisa kanjani, nokuthi yiziphi izinsongo ezikhona. Ngale ndlela ungakhetha izinyathelo zokuzivikela ezifanele.
2. Isaziso sesigameko: Sungula izivumelwano zangaphakathi zokwazisa i-AEPD nalabo abathintekayo uma kukhona ukwephulwa kwezokuphepha noma isigameko esifaka engozini idatha yomuntu siqu.
3. Amafomu ewebhu aguqukayo: Sebenzisa amabhokisi emvume ahlukene, ungalokothi uhlolwe ngaphambili, futhi wazise umphakathi mayelana nokusebenzisa okuthile ozokunikeza idatha, isibonelo, ukuthi izosetshenziselwa imikhankaso yokumaketha.
4. Imibhalo yezomthetho ebuyekeziweIzinqubomgomo zobumfihlo, izaziso zomthetho, nezinqubomgomo zekhukhi kufanele zibhalwe ngokucacile futhi zithunyelwe ezindaweni ezifinyeleleka kuwebhusayithi. Kunezifanekiso ezitholakalayo, kodwa ukuzivumelanisa nebhizinisi lakho kuhlala kungcono kakhulu.
5. Idokhumenti yokuphepha: Ichaza ukuthi ubani onesibopho sokucutshungulwa kwedatha, ukuthi izogcinwa isikhathi esingakanani, ubani ongafinyelela kuyo, kanye nezinyathelo zobuchwepheshe ezisetshenziswayo ukuze kuvinjelwe ukufinyelela okungagunyaziwe.

Ngaphandle kwalezi zinyathelo, isitolo sakho sizoba sengcupheni yokugunyazwa futhi, okubi nakakhulu, sizolahlekelwa ukuthenjwa kwamakhasimende..

Inqubomgomo yemvume kanye nekhukhi ku-eCommerce

Enye yezindawo ezinkulu ezishisayo ze-GDPR ezitolo eziku-inthanethi ihlobene ne amakhukhi. Abasebenzisi kufanele banikeze imvume yabo ecacile yokuthi amakhukhi agcinwe emishinini yabo, ikakhulukazi uma la makhukhi esetshenziselwa ukuhlaziya ukuziphatha, ukukhangisa okuthandwa nguwe, noma ukwabelana ngolwazi nezinkampani zangaphandle.

Ngokusho kwe-Cookies Guide ye-Spanish Data Protection Agency, ebuyekezwa ngo-2020, kuyimpoqo ukuthi isetshenziswe. izibhengezo ezithile zokungena lapho umsebenzisi enquma ukuthi yimaphi amakhukhi azowamukela nokuthi yimaphi angawamukeli, ngaphandle kwenketho yokuqhubeka nokuphequlula okusho ukuvuma. Okubizwa ngokuthi "izindonga zamakhukhi," ezivimbela ukufinyelela kuwebhusayithi uma umsebenzisi engawamukeli wonke amakhukhi, avinjelwe.

Amakhukhi wobuchwepheshe, wokuqinisekisa noma wesevisi acelwe umsebenzisi angase akhululwe kule mvume, kodwa Zonke ezinye zidinga isinyathelo esicacile nesinolwazi ngasohlangothini lwesivakashi.

Kwenzekani uma ungavumelanisi nesitolo sakho esiku-inthanethi ku-GDPR?

Ukwehluleka ukuhambisana nemithethonqubo kungadala izinkinga ezinkulu. Izijeziso zokungathobeli imithetho zingasukela ku-3.000 kuye ku-30.000 euros noma ngisho nangaphezulu, kuye ngobunzima nokuphindeka.. I-AEPD icacile: ngemuva kwezikhathi zokujwayela, ibe nokuhlolwa okunzima kanye nemiphumela yezomthetho.

Umbhalo wezomthetho olula okopishwe ku-inthanethi akwanele; Kuyadingeka ukukhombisa ukuzivumelanisa nemibhalo kanye nezinhlelo ezisebenzayo. Ngaphezu kwalokho, noma yimuphi umsebenzisi angafaka isikhalazo kuziphathimandla uma ekholelwa ukuthi amalungelo akhe awahlonishiwe.

Kunini lapho ukucutshungulwa kwedatha kubhekwa njengokwenzeka nini?

Izinqubo eziningi ngaphakathi kwesitolo se-inthanethi zibandakanya uhlobo oluthile lokucubungula idatha yomuntu siqu, noma ngabe ukubhalisa umsebenzisi, ukuthumela incwadi yezindaba, ukuphatha amazwana, noma ukuhlaziya ithrafikhi kusetshenziswa amakhukhi.

Ukucubungula idatha kubhekwa nini Ungakwazi ukuhlonza umuntu ngegama lakhe, ikheli le-imeyili, ikheli le-IP, izihlonzi zekhukhi, noma ezinye izici. okuvumela izenzo ukuthi zihlotshaniswe nomsebenzisi othile.

Ngakolunye uhlangothi, amanye amakhukhi obuchwepheshe avumela ukuxhumana phakathi kwamadivayisi noma ukusebenza okuyisisekelo kwewebhusayithi awadingi imvume, kodwa kubalulekile ukuhlukanisa lezi zimo futhi uzichaze kunqubomgomo yekhukhi.

Izixazululo namathuluzi okuthobela i-GDPR kumapulatifomu ahlukene

Ngokuya ngeplatifomu isitolo sakho se-eCommerce esakhelwe kuyo, kunezixazululo ezithile zokwenza kube lula ukuthobela i-GDPR. Sigqamisa ezinye ezidume kakhulu:

PrestaShop

Izinguqulo ezintsha ze-PrestaShop zinazo zombili mahhala (zenguqulo 1.7) futhi zikhokhelwe (ngezinguqulo 1.5 no-1.6) amamojula we-GDPR. Lawa mamojula akuvumela ukuthi ulawule izimvume, wenze lula ukususwa kwedatha, futhi uvumelanise amafomu nemithetho emisha. Wonke amadokhumenti angatholakala kuwebhusayithi esemthethweni ye-PrestaShop.

Kungenjalo, kunezinkundla zezinkampani zangaphandle ezifana ne-Cookie-Script, ezihlanganisa isibhengezo somuntu siqu sokuphathwa kwekhukhi nokuqoqwa kwemvume.

I-WordPress ne-WooCommerce

I-WordPress ecosystem inikeza inqwaba yama-plugin ukuze kube lula ukuthobela umthetho. Okunconyiwe kakhulu yi-GDPR kanye ne-GDPR Cookie Consent, eyenza imisebenzi eminingi edingekayo ekuphathweni kwemvume nokuzivumelanisa nenqubomgomo yekhukhi.

Amanye ama-plugin, njenge-EU Cookie Law ye-GDPR/CCPA kanye ne-Ultimate GDPR & CCPA Compliance Toolkit, anikeza izixazululo ezithuthukisiwe, ezihlanganisa izigelekeqe zemvume, ukuvinjwa kwamakhukhi, nokuhambisana namanye amathuluzi okuthengisa edijithali.

Amalungelo omsebenzisi nezenzo ezibalulekile

Enye yezinto ezintsha ezinhle ze-GDPR yile ukuqinisa amalungelo ezakhamizi. Umsebenzisi ngamunye angazivocavoca:

• Ilungelo lokufinyelela: Yazi ukuthi iyiphi idatha egcinwayo nokuthi isetshenziswa kanjani.
• Ilungelo lokulungiswa: Lungisa idatha yakho yomuntu siqu uma kukhona amaphutha noma isiphelelwe yisikhathi.
• Ilungelo okufanele ulikhohlwe: Cela ukususwa okuphelele kwedatha yakho.
• Ilungelo lokuphatheka: Thola idatha yakho ngefomethi ehlelekile bese uyidlulisela kwesinye isilawuli uma uthanda.
• Ilungelo lokukhawulelwa noma ukuphikiswa: Khawulela ukusetshenziswa okuthile kolwazi noma ukucubungula udoti ngezinjongo zokuthengisa.

Abathengisi abaku-inthanethi kufanele babe nezinhlelo ezikhona ukuze bathole ngokushesha, baphathe, futhi baphendule lezi zicelo. Ngaphezu kwalokho, abasebenzisi kumele baziswe ngokucacile nangokulula mayelana nendlela yokusebenzisa la malungelo.

Izibopho ezengeziwe ze-eCommerce

Akwanele ukuvele ubuyekeze imibhalo noma izibhengezo. I-GDPR idinga uchungechunge lwezibopho ezengeziwe izitolo eziku-inthanethi okufanele zizenze ngaphakathi:

• Irekhodi lemisebenzi yokucubungula: Gcina uhlu lwazo zonke izinqubo lapho idatha yomuntu siqu isingathwa khona, echaza injongo, abamukeli, nezikhathi zokugcinwa.
• Ukubuyekezwa kwesizindalwazi nokuhlanza: Ungagcini idatha engadingekile noma engavunyelwe. Kubalulekile ukuqeda amarekhodi amadala nangenabulungiswa.
• Ukuqokwa Kwesikhulu Sokuvikelwa Kwedatha (DPO): Kwezinye izimo, ikakhulukazi ezinkampanini ezinkulu noma lapho uphatha idatha ebucayi, umuntu othize kufanele aqokwe ku-AEPD.
• Ukuxhumana nabantu besithathu: Uma udlulisela idatha ezinkampanini zangaphandle (abahlinzeki bezinkokhelo, abahlinzeki bemikhumbi, izinkundla zokuposa, njll.), kufanele usayine izinkontileka zokucubungula idatha futhi uqinisekise ukuthi nazo ziyahambisana ne-GDPR.

Ngakho-ke, ukuzivumelanisa nezimo kuyinqubo eqhubekayo futhi kudinga ukuqeqeshwa, ukugadwa, nokubuyekezwa ngokusabela kunoma yiziphi izinguquko ezingokomthetho noma zezobuchwepheshe.

Umthelela we-GDPR ku-eCommerce ukumaketha kwedijithali

Ukuthengisa nge-inthanethi okusekelwe ekusetshenzisweni kwedatha yomuntu siqu nakho kushintshe kakhulu ngokuqala ukusebenza kwe-GDPR. Uma usebenzisa i-imeyili, incwadi yezindaba noma imikhankaso yokumaketha kabusha, kufanele uqaphele kakhulu.:

• Thola njalo imvume ehlukene ngenhloso ngayinye ethile (ukukhangisa, ukuhlaziya, ukuthumela ulwazi, njll.).
• Qopha futhi ugcine ubufakazi baleyo mvume, okumele ikwazi ukuhoxiswa noma nini ngumsebenzisi.
• Hlela kabusha amafomu kanye nezindlela zokuqasha ukuze ajwayelane ngokugcwele nemithethonqubo futhi agweme amabhokisi ahloliwe.
• Kufaka amasistimu azenzakalelayo wokuzikhipha ohlwini kanye nokwenza lula ukuphatheka kwedatha (Amathuluzi okuthumela i-imeyili njenge-MailChimp kanye ne-Acumbamail asevele ekuvumela lokhu).

Ukucutshungulwa kwedatha ephathelene nezingane nakho kuqinile kakhulu, ngakho izinhlelo zokuqinisekisa ubudala kanye nezindlela zemvume yabazali kufanele zisetshenziswe lapho kunesidingo.

Izincomo ezibalulekile zokuthobelana okungenazinkinga

• Yenza yonke imibhalo yakho yezomthetho ihambisane nebhizinisi lakho futhi uyigcine isesikhathini samanje..
• Sebenzisa amathuluzi aqondene nengxenyekazi yakho (PrestaShop, WooCommerce, Shopify, njll.) ezikusiza ukuthi uphathe ngokuzenzakalela izimvume nezicelo zabasebenzisi.
• Yenza ukucwaninga ngezikhathi ezithile kokuqoqwa kwedatha yakho nezinqubo zokucubungula, okuhlanganisa ukuhlaziywa kwamakhukhi, ama-plugin noma amasevisi ezinkampani zangaphandle.
• Qeqesha iqembu lakho futhi ubuyekeze izinqubomgomo ngezikhathi ezithile. ukuqinisekisa ukuthi konke kwenziwa ngendlela efanele.
• Ungalondolozi idatha ngaphezu kokudingekile, susa abathintwayo abadala namarekhodi ukuze unciphise izingozi.

Ukuba neseluleko sezomthetho noma ukuqasha izinsiza zokubonisana kungaba yinto ehlanganisiwe yokuqinisekisa ukuthula kwengqondo okukhulu nokulindela ukuhlolwa okuzayo.

Ukuhambisana ne-GDPR akuphoqelekile kuphela, kodwa sekube yisici esibalulekile ekutholeni ukwethenjwa komsebenzisi nokugqama njengesitolo se-inthanethi esivikelekile nesichwepheshile. Ibhizinisi elithatha ubumfihlo ngokungathi sína lihlinzeka ngevelu nokuthula kwengqondo kumakhasimende alo, ekugcineni elithuthukisa izinga lokuguqulwa nesithunzi salo ku-inthanethi.