Ngokusho kwe-V Annual Study of Social Networks elungiswe yi-IAB Spain, inhlangano emele umkhakha wezokukhangisa nokuxhumana kwedijithali eSpain, kanye ne-Elogia Group, 41% wabasebenzisi baseSpain landela izinhlobo zabo ezizithandayo ezivela amanethiwekhi omphakathi, ikakhulukazi kusukela Facebook. Ngokuqondile, i- I-93% yabasebenzisi Bangabalandeli bemikhiqizo abayithandayo ngale nkundla yokuxhumana.
Umthelela wokufinyelela kweselula kumanethiwekhi omphakathi
Enye yedatha egqanyisiwe kulo mbiko ukuthi i I-70% yabasebenzisi yamanethiwekhi omphakathi usuvele ufinyelela kuwo kusukela ku- umakhalekhukhwini, okubonisa ukwanda 25% uma kuqhathaniswa nowezi-2012. Ngaphezu kwalokho, a I-56% yabasebenzisi ikwenza kusukela amaphilisi, okuveza ukukhula okuphawulekayo namandla amakhulu nakakhulu okwanda. Le datha igqamisa ukuhambisana kwe thuthukisa ulwazi lomsebenzisi kumadivayisi eselula, ukhiye oyisisekelo wamabhrendi afuna ukusebenzisana okuqhubekayo.
I-Facebook ihola phakathi kwezintandokazi zabasebenzisi
Ngokwezibalo ezitholakele, phakathi kwe amanethiwekhi omphakathi esetshenziswa kakhulu yilabo abalandela izinhlobo abazithandayo, I-Facebook ithatha indawo yokuqala ngama-93%. Amlandele Twitter nge 20%, YouTube nge 9% y Google nge 7%. Intandokazi ye-Facebook ilele emandleni ayo okunikeza amafomethi wokuqukethwe ahlukahlukene nezici ezisebenzisanayo ezikhuthaza ukuxhumana phakathi kwemikhiqizo nabasebenzisi.
Izizathu eziyinhloko zokulandela imikhiqizo ezinkundleni zokuxhumana zifaka intshisekelo ku ukunikezwa komsebenzi (78%), Izaphulelo namaphromoshini (77%), kanye insizakalo yekhasimende (70%). Lokhu kugqamisa ukubaluleka kwamabhizinisi asebenzisa i-Facebook nezinye izinkundla ukuthuthukisa isevisi yamakhasimende kanye nemikhankaso yokuqalisa. ekhangayo.
Ukuzinzisa ukusetshenziswa kwezinkundla zokuxhumana
Ekwethulweni kocwaningo, UJavier Clarke, umqondisi weselula kanye nabezindaba e-IAB Spain, wagqamisa ukuzinza eSpain kwephesenti lokusebenzisa amanethiwekhi omphakathi ngo-2013. Izinga, nge 79%, ihlale ingashintshile uma kuqhathaniswa no-2012, okubonisa ukuthi abasebenzisi be-inthanethi abayisishiyagalombili kwabayishumi bane- iphrofayili esebenzayo ezinkundleni zokuxhumana. Ngaphezu kwalokho, i- 77% yabasebenzisi bafinyelela kuzo nsuku zonke.
Uma kuqhathaniswa neminyaka edlule, iphesenti labasebenzisi likhule kakhulu. Ngo-2009, izinga lalinjalo 51%,ufika a 70% ngo-2010 futhi a 75% ngo-2011. Lokhu kukhula kukhombisa ukuhlanganiswa kwamanethiwekhi omphakathi njengengxenye ebalulekile yempilo yedijithali.
Ushintsho kuphrofayela yomsebenzisi
Ngokombiko, iphrofayili yomsebenzisi ezinkundleni zokuxhumana isiphenduke yaba yinto engathi shu. Ngo-2013, iphesenti labasebenzisi ababelana ngokuqukethwe lasuka 43% ngo-2012 kuya ku-36%. Abathengi manje bancamela ukufunda nokusabela kokuthunyelwe kwabanye esikhundleni sokudala okuqukethwe. Lo mkhuba uhambisana ne- ukwehla komsebenzi ezisekelweni ezifana ne-Twitter, lapho ukwehla kwamandla ezingxoxo kubonakala khona.
Udumo lwamanethiwekhi omphakathi eSpain
Mayelana nodumo, I-Facebook ihamba phambili ngo-99%, ilandelwa Twitter (92%), YouTube (88%), I-Tuenti (76%), Google (75%) e Instagram (64%). Ngakolunye uhlangothi, amanethiwekhi athanda Pinterest (29%), Vimeo (25%) futhi Foursqure (13%) bane-a ukuqashelwa aphansi kakhulu.
Abasebenzisi abaningi abaxhumekile nababandakanyekayo
Esinye isici esibalulekile ukuthi abasebenzisi bayanda ukuxhumana namanethiwekhi omphakathi amaningi. Ngo-2010, isilinganiso sasinjalo 1,7 amanethiwekhi ngomsebenzisi ngamunye; Ngo-2013, lesi sibalo sikhuphuka 3,6. Mayelana nokulinganisa, I-YouTube isendaweni yokuqala ngamaphuzu angu-8,1, ilandelwa I-Facebook (7,9), I-Spotify (7,7), I-Pinterest (7,4) y I-Twitter (7,3).
I-WhatsApp njengenethiwekhi entsha yokuxhumana nabantu
Ngokokuqala ngqa, ucwaningo luhlanganisa imibuzo mayelana WhatsApp njengenkundla yokuxhumana nabantu. Yena Ama-88% wabaphenduli ungumsebenzisi wale nkundla, futhi Ama-59% ayithatha njengenkundla yokuxhumana nabantu ngekhono layo lokuxhuma koxhumana nabo nokwenza lula ukusebenzisana kweqembu. Kodwa-ke, ngenkathi abasebenzisi begcina ukubamba iqhaza kwabo kwamanye amapulatifomu, cishe uhhafu uyavuma ukuthi unawo uyeke ukusebenzisa ingxoxo yezinkundla zokuxhumana zendabuko, ikakhulukazi i-Facebook.
Umthelela we-Facebook njengenkundla yezokuxhumana eyinhloko eSpain ayishiyi indawo yokungabaza. Ikhono layo lokuxhuma amabhrendi nabasebenzisi, kuhlanganiswe nokuvumelana nezimo kwamafomethi ayo, liyibeka njengethuluzi elibalulekile lokumaketha kwedijithali. Izinkampani ezifunda ukuxhaphaza lesi siteshi zikulungele kangcono ukufinyelela izethameli eziqondiswe kuzo futhi ukwakha ubudlelwano obuhlala njalo.