Uhlelo lomdali lubhekene nomzuzu woshintsho olusheshayo futhi I-Meta ithathe isinyathelo nge-Creator Fast TrackLolu hlelo lwenzelwe labo asebezenzele igama kwamanye amanethiwekhi futhi abafuna izindlela ezintsha zokukhula. I-Facebook ifuna ukudlulela ngale komfanekiso wenethiwekhi yokuxhumana nabantu esiphelelwe yisikhathi futhi izibeke njengendawo lapho amavidiyo amafushane namade, izindaba, kanye nokuthunyelwe okuvamile kungaholela emalini engenayo ebikezelwayo.
Kulomongo, IYurophu kanye nezimakethe ezifana España Banesikhundla esibalulekile ngaphakathi kwesu lenkampani lomhlaba wonke, elisabalalisa cishe ingxenye yesine yokuthengiswa kwayo okugcwele esifundeni. Lokhu kuzibophezela kubadali kuhambisana... Izinkokhelo zanyanga zonke eziqinisekisiwe isikhathi esilinganiselwe, kuhlanganiswe nezinhlelo zokwenza imali ezisekelwe ekusebenzeni i-Facebook eyayivele izinikeza eminyakeni yamuva.
Iyini i-Creator Fast Track futhi yenzelwe bani?
I-Creator Fast Track iyi- uhlelo lokusheshisa lwabadali abasunguliwe kwamanye amapulatifomu njenge-Instagram, i-TikTok, noma i-YouTube, ezifuna ukuthatha igxathu elifanele ku-Facebook. Umqondo ulula: uma usuvele unezithameli ezinamandla kwenye inethiwekhi, i-Meta ikunikeza ukukhushulwa kokuqala okuhlanganisa ukubonakala okukhulu kwamavidiyo akho ngenzuzo encane eqinisekisiwe izinyanga eziningana.
Inkampani ikuchazile lokho Umgomo ukwenza kube lula ukuguquka kwabadali abanemiphakathi emikhulu.ukunciphisa ingozi "yokuqala kusukela ekuqaleni" epulatifomu entsha. Esikhundleni sokuthembela kumabhonasi atholakala kanye kuphela, i-Facebook yakha uhlelo njengendlela eqondiswayo evuza inani labalandeli bangaphambilini kanye nekhono lomdali lokukhiqiza ukuzibandakanya kwekhwalithi ngaphakathi kohlelo lokusebenza.
Ngokusho kweMeta, I-Creator Fast Track ithembisa ukuthuthukisa ukufinyelela kwamavidiyo (ikakhulukazi Ama-Reel namanye amafomethi okulalelwayo nokubonakalayofuthi kuqinisekisa inkokhelo encane yanyanga zonke kulabo abahlangabezana nezidingo. Lokhu kungaphezu kwanoma iyiphi imali engenayo esivele ikhiqizwe ngohlelo lokwenza imali ngokuqukethwe okujwayelekile, okuvula umnyango wokuhlanganisa imithombo eminingi yemali engenayo ngasikhathi sinye.
Izinkokhelo zanyanga zonke ezingaguquki kanye nobudlelwano bazo nokwenza imali ngendlela yakudala
Elinye lamaphuzu adala intshisekelo enkulu kubadali yisici sezezimali. I-Meta ichaze kabanzi ukuthi, Izinyanga ezintathu, abahlanganyeli ku-Creator Fast Track bazothola inkokhelo ehleliwe yanyanga zonke. kuxhunywe nobukhulu bomphakathi wabo kwamanye amapulatifomu. Lolu hlelo lokukhuthaza luhlose ukuvumela abadali ukuthi banikele ngesikhathi kanye nezinsiza ekukhiqizeni okuqukethwe kwe-Facebook ngaphandle kokuthembela kuphela ekusebenzeni okusheshayo.
Isakhiwo esivezwe yinkampani sicacile: labo abanabalandeli okungenani abayi-100.000 Kunoma yiziphi izinkundla ezifanelekile (i-Instagram, i-TikTok, noma i-YouTube), bangafanelekela ukuthola imali engenayo encane engu- Ama-1.000 amadola ngenyanga isikhathi sohlelo. Ngakolunye uhlangothi, amaphrofayili adlula abalandeli abayizigidi kwenye yalezi nethiwekhi bangathola kufika ku-$3.000 ngenyanga kuleso sikhathi sokuqala.
Le nkokhelo ehleliwe ayithathi indawo yezinye izindlela ezikhona, kodwa kunalokho Ihambisana nohlelo lwe-Facebook lokwenza imali ngokuqukethwe okujwayelekile.Ngamanye amazwi, ngaphezu kwenani eliqinisekisiwe, umdali angaqhubeka nokuthola imali engenayo ngama-Reels akhe, amavidiyo amade, izindaba, okuthunyelwe kwezithombe, ngisho nombhalo, inqobo nje uma ewela ngaphansi kwamafomethi afanele futhi ehambisana nezinqubomgomo zepulatifomu.
I-Meta iphikelela ukuthi kunjalo izikhuthazo ezihlose ukusheshisa ukukhula kanye nokuqeqeshwa kobungcweti kunethiwekhi yokuxhumana nabantu, hhayi kumaholo anqunyelwe, anganqunyelwe. Ngemva kwaleso sikhathi sezinyanga ezintathu, ukugcizelela kubuyela ekusebenzeni kokuqukethwe kanye nekhono lomdali lokugcina umphakathi osebenzayo nozibandakanyayo ngaphakathi kwe-Facebook.
Finyelela izidingo futhi ugxile kubadali abaziwayo
Ukuze ungene ku-Creator Fast Track, akwanele nje ukuvula ikhasi elisha bese uqala ukushicilela. I-Meta idinga ukuthi umdali usevele ekhona kwenye inethiwekhi yokuxhumana nabantuLokhu kulinganiswa ngomkhawulo omncane wabalandeli ku-Instagram, TikTok, noma ku-YouTube. Lesi sidingo sihlose ukuheha amaphrofayili abonise ikhono lokwakha nokugcina umphakathi wedijithali ofanele.
Ngaphezu kobukhulu bezilaleli zangaphandle, I-Facebook igcizelela okuqukethwe kwasekuqaleni kanye nokuhambisana nemithetho yesikhulumiAkuyona nje indaba yokulayisha amavidiyo avela kwamanye amanethiwekhi, kodwa nokuguqula ifomethi ivumelane nabasebenzisi be-Facebook, ukuhlonipha izinqubomgomo ze-copyright, ulwazi olungelona iqiniso, inkulumo enenzondo kanye nezinye izindlela zokuphepha kwe-ecosystem.
Inkampani iyakuchaza lokho Abadali abamukelwe ohlelweni bazobona ukwanda kokusatshalaliswa kwama-Reel abo namavidiyo afanelekayo.Lokhu kuzokwandisa amathuba abo okufinyelela izithameli ezintsha kule pulatifomu. Lokhu kukhula okufinyelelekayo kuhlanganiswe nezilinganiso ezintsha zokuhlaziya ukuze ochwepheshe bakwazi ukuqonda ukuthi yini esebenza kahle nokuthi bangalungisa kuphi isu labo lokuqukethwe.
Kubadali baseYurophu nabaseSpain, le ndlela isho ukuthi indlela eyengeziwe yokwenza hlukanisa imithombo yemali engenayo ngaphandle kokushiya amanye amanethiwekhiNjengoba kuyihlelo elihambisana nomsebenzi kumapulatifomu amaningi, amaphrofayili amaningi azokwazi ukuhlola impendulo yomphakathi wawo ngaphakathi kwe-Facebook ngaphandle kokuyeka i-TikTok, i-YouTube noma i-Instagram, inqobo nje uma elandela imibandela yesevisi ngayinye.
Ukubaluleka kokuqukethwe kwasekuqaleni kanye nokuxhumana okufanelekile
Omunye wemiyalezo ephikelela kakhulu evela ku-Meta ukuthi Okuqukethwe kwasekuqaleni kuzoba ngumnqobi omkhulu kulesi sigaba esishaLe nkampani igcizelela ukuthi izonikeza isithunzi esikhulu nakakhulu kubadali abakhiqiza amavidiyo, izithombe, kanye nokuthunyelwe okuklanyelwe ngqo i-Facebook, igweme ukuvuza ukuphinda kusetshenziswe kabusha noma ukulayisha kabusha izinto ezivela eceleni.
Ngale ndlela, inkampani iphinde yagcizelela ukuthi ikhwalithi yokusebenzisana sekuyisinkomba esiyinhlokoUkuqoqa imibono engaphandle nje akusanele: imibono yangempela, ukwabelana okunenjongo, ukonga, kanye nesikhathi sokubuka manje sekuyizimpawu ezibalulekile ze-algorithm. Umqondo uwukuthi uhlelo luvuze labo abakha izingxoxo zangempela futhi bagcine abasebenzisi besendaweni isikhathi eside.
Ukuze kube lula umsebenzi walabo ababa ngochwepheshe, i-Facebook izofaka amamethrikhi amasha athile kumadeshibhodi okuhlaziya. Phakathi kwabo, okulandelayo kuyagqama: ukubukwa kokuqukethwe okufanelekile okungase kufanelwe imali engenayoIzinga lokubuyiselwa kanye nokubukwa okungafanele. Lezi zinkomba zivumela ukwehlukaniswa okungcono kokuthi iyiphi ingxenye yethrafikhi enenani elingenziwa imali nokuthi yiziphi izinhlobo ezisekela ngempela imali engenayo yomdali.
Ngale ndlela, i-Meta ifuna Hlanganisa izikhuthazo zomnotho nolwazi lomsebenzisiAbadali abaqonda ukuthi hlobo luni lwamavidiyo noma okuthunyelwe okungcono kakhulu okugcina izithameli futhi bakhuthaze ukuxhumana kwangempela bazokuthola kulula ukwandisa ukufinyelela kwabo kanye nemali engenayo engaba khona kule pulatifomu.
Isimo sabadali ku-Facebook kanye nokuvela kwamuva
I-Meta ikwabelane ngemininingwane ethile esiza ukuchaza ukuthi kungani iphinda kabili ukutshalwa kwezimali kwayo kubadali. Ngokusho kwezibalo zangaphakathi, Inani labadali abathola imali engaphezu kuka-$10.000 ngonyaka ku-Facebook likhule ngaphezu kuka-30% ngonyaka odlule.Lokhu kwanda kuchazwa ngokwengxenye ngokuhlanganiswa kwezinhlelo zokwenza imali kanye nokwanda kwamavidiyo amafushane.
Phakathi kwazo zonke izinhlobo, Ama-reel abe yingxenye ebalulekile yezinkokhelo kubadali.Le nkampani ikhombisa ukuthi, ngonyaka odlule, le fomethi ibambe cishe u-60% wokuqukethwe okuphelele okusabalalisa i-Facebook kumaphrofayili enziwe imali. Le datha iqinisa umqondo wokuthi ividiyo eqondile, emfushane, futhi esetshenziswa kalula iyaqhubeka nokuba okuqukethwe okuthandwa kakhulu yizithameli kanye ne-algorithm.
Ngesikhathi esifanayo, i-Meta igcina isikhundla esiphambili emakethe yokukhangisa kwedijithali, lapho cishe ama-99% emali engenayo yabo avela endaweni yokukhangisa ku-Facebook, Instagram, Messenger, Threads, kanye ne-WhatsApp. Le modeli yebhizinisi inikeza inkampani intshisekelo eqondile yokuba nokuqukethwe okuhehayo nokungaguquguquki okuqinisekisa ukutshalwa kwezimali kwabakhangisi.
EYurophu, okubalwa kuyo ingxenye eyodwa kwezinhlanu zokuthengiswa kweqembu, Ukuqeqeshwa kwabadali kubalulekile ekusekeleni ukukhulaAmazwe afana neSpain, anezindawo eziningi ezikhona, imithombo yezindaba yedijithali kanye namaphrojekthi okuqukethwe azimele, asebenza endaweni yokuncintisana lapho ukuhlukahluka kwamapulatifomu namafomethi kucishe kube yimpoqo ukuze kuhlale kubonakala.
Ngakho-ke i-Creator Fast Track ihlelwe ngaphakathi isu elibanzi le-Meta lokuqinisa uhlelo lwayo lomdali, okugqamisa inhlanganisela yokufinyelela okukhulu, amathuluzi okuhlaziya, izinketho zokwenza imali kanye nesisekelo sabasebenzisi esihlala singesinye sezinkulu emhlabeni.
Ngalezi zinguquko, i-Facebook isesimweni lapho Abadali abanemiphakathi esimeme bathola isisusa esicacile sokuzama le nkundlaIsikhathi esilinganiselwe, bane-cushion yezezimali, ukusatshalaliswa okukhulu kwamavidiyo abo, kanye nezilinganiso ezinemininingwane yokuthuthukisa ukuba khona kwabo, kuyilapho i-Meta isebenzisa ukufika kwabo ukwandisa ivolumu nekhwalithi yokuqukethwe okutholakala kubasebenzisi bayo.
Sekukonke, ukuqaliswa kwe-Creator Fast Track kubonisa umzamo ozimisele wokuheha ithalente kwamanye amanethiwekhi nokuhlanganisa i-Facebook njengendawo yokuncintisana yabadali abangochwepheshe, lapho okuqukethwe kwasekuqaleni, ukuxhumana okufanelekile kanye nekhono lokugcina izilaleli kuba yizinto ezibalulekile kokubili ekukhuleni nasekukhiqizweni kwemali engenayo esimeme.
