I-E-commerce e-Argentina ivale ingxenye yokuqala yonyaka ukukhula okuqhubekayo kanye nedatha yokurekhoda, ngokombiko wengxenye yonyaka we-Argentina Chamber of Electronic Commerce (CACE). Ngokukhula konyaka nonyaka kwe 79% emalini engenayo, isiteshi esiku-inthanethi siyaqina njengesinye semishini yokusetshenziswa.
Phakathi kukaJanuwari noJuni, umsebenzi wafinyelela $ 15.317.918 million ekuthengisweni, nge Ama-oda ayizigidi eziyi-149,5, isamba se 203,9 million imikhiqizo ithunyelwe futhi a ithikithi elimaphakathi lama- $102.449, izibalo ezipenda imakethe evuthiwe nefuna kakhulu. Kulabo abafuna ukuqala ukuthengisa, lokhu kungase kube nentshisekelo. ukuthengisa kanjani kuMercado Libre.
Ukukhokhiswa kwesiteshi sedijithali kugcine ukuthambekela kokunyuka futhi kwamile U-$15,3 trillion (okulingana nezigidi ezingu-15.317.918), i-79% yeqa unyaka nonyaka eqinisekisa ukudonswa kwe-eCommerce yase-Argentina naphezu kokuguquguquka okukhulu.
Mayelana nevolumu, kwakukhona futhi amandla: i Ama-oda okuthenga afinyelela ezigidini eziyi-149,5 (46% ngaphezu konyaka odlule) futhi zathengiswa Amayunithi ayizigidi ezingama-203,9, okubonisa ukuvama okukhulu nobukhulu ezinqoleni.
Ukuchitha imali nge-oda ngalinye kulinganiselwe $102.449, ireferensi ebalulekile yokuqonda ingxube yomkhiqizo nokuzwela umthengi kuyo amanani, amanani kanye nemikhumbi.
Mayelana neqhaza ekwenzeni inzuzo, i-podium iholwa ngu Ezogesi; Amathuluzi Nokwakha; kanye Nezesekeli Zezimoto Nezithuthuthu, izinto zenani eliphezulu ezisekelwa ngokwandayo uxhaso lwezimali namaphromoshini ahlosiwe.
Uma ubheka amayunithi, ubuholi buyashintsha: Ukudla neziphuzo ithatha indawo yokuqala, ilandelwe Amathuluzi nokwakhiwa y Ikhaya, ifenisha kanye nengadi, ngobukhona obuqinile ezimakethe kanye nokulethwa okusheshayo.
Kusuka ku-CACE bagcizelela ukuthi i-eCommerce iyazihlanganisa njengeshaneli eyisihluthulelo ngobubanzi bayo bokunikeza nokufinyeleleka, futhi imema izinkampani zabo bonke osayizi ukuthi zijulise ukwenza kwabo idijithali ngokugxila kokuhlangenwe nakho, Logistics kanye emva-yokuthengisa.
Ukuvulwa kokuwela umngcele kukhombisa amandla: ngo-2025, i U-8% wabantu base-Argentina benze ukuthenga kwabo kokuqala kwamanye amazwe ku-inthanethi. y I-4 ye-10 ngayinye sebethenge phesheya. Izizathu ezivame ukucashunwa yilezi intengo engcono kakhulu, izinhlobonhlobo zemikhiqizo/amamodeli nekhwalithi ebonwayo.
Namuhla eyodwa kuphela 5% wezinkampani Inikeza ikhathalogi yamazwe ngamazwe, kodwa phakathi kwalabo abayenze yakwazi, ifike izomela kufika ku-10% wenzuzo namayunithiUkungenisa nge-courier sekuphelele $72 million, okuphindwe kabili ngonyaka odlule, futhi umkhakha ulindele abadlali abaningi basekhaya ukuthi bafake iminikelo yangaphandle.
Umncintiswano futhi wengeza abadlali abasha: ngenkathi Imakethe yamahhala igcina isisindo sayo, intuthuko esheshayo ye TEMU kanye noShein engxenyeni yokuqala yonyaka. Nokho, isiteshi sendawo sigcina inzuzo yaso: cishe Ama-40% ama-oda alethwa phakathi namahora angama-24, okuthile okunzima ukukufanisa ekuthengeni okuwela umngcele.
Ezindleleni zokukhokha, Ukudluliswa kwemali kusuka kumawallet kagesi kukhula kakhulu, cishe iphindwe kathathu isabelo sayo uma iqhathaniswa nesikhathi esifanayo ngonyaka odlule. ikhadi lesikweletu uhlala ehamba phambili ngo-63% wokuthenga kanye Izinkampani eziyi-9 kweziyi-10 Banikela ngezimali, ikakhulukazi ngo 6 izitolimende noma ngaphansi.
Ekucushweni kwesiteshi kuyabonakala okukhulu ukubamba iqhaza kwezimakethe ekusetshenzisweni ngobuningi, okushayela izigaba ezithile. Kwezogesi, ezinye ukuhoxiswa kwezitolo izinkundla zendabuko, kuyilapho beqinisa indima yabo njengezinkundla zezinkampani zangaphandle.
Ukuhweba okuku-inthanethi sekuvele kumela indawo yonke 25% wesamba esithengisiwe, ngokocwaningo lomkhakha. Izinkampani eziyisithupha kweziyishumi zibona ukuthi isiteshi sabo sedijithali sisebenzile okulingana noma okungcono ukuthi ngokomzimba ngesikhathi semester.
Ukutholwa kuphinde kwanda ngezibalo zabantu kanye nezwe: 9 kwabangu-10 base-Argentina uthenge ku-inthanethi ngesikhathi esithile futhi isisekelo esincane siyakhula; kusekhona indawo ngaphakathi, ezungezile U-60% we-eCommerce ugxile esifundeni se-AMBA.
Ngesisindo kubhasikidi wokusetshenziswa, bathola ukudonsa Ikhaya Nokuhlobisa, Ubuhle Nezingubo (ezemidlalo nezingezona ezemidlalo), kanye Izinto zikagesi nezekhaya, ezihlala zinjengokuthenga okuhleliwe namathikithi aphezulu.
Umhlangano omkhulu womkhakha uzobanjwa kusukela Agasti 27 kuya ku-29 ngefomethi eyi-hybrid, ene-epicenter ngosuku 28 eBuenos Aires Convention Centre. Uhlelo luqondana nethi Iminyaka engama-20 ye-eCommerce Institute futhi ihlanganisa ochwepheshe, izinkampani kanye nabaqalayo abavela kuso sonke isifunda.
I-ajenda emaphakathi izokhuluma I-AI esetshenziswayo, izimakethe, imidiya yokudayisa, uhwebo oluhlanganisiwe, ukuhlaziya idatha kanye nokuhlanganiswa kweziteshi eziku-inthanethi nezingokwenyama, kanye nezikhala ukuxhumana kanye nokuchayeka ngezindaba ze-ecosystem.
Kuyoba khona ukuqashelwa kanye nemincintiswano: the Umklomelo we-eCommerce e-Argentina izohlukanisa izinkampani ezihamba phambili kanye ne I-eCommerce Startup Competition izogqugquzela amaphrojekthi asafufusa ngokuqagela kwesifunda, nge Izicelo zivulwa kuze kube u-Agasti 13.
Imisebenzi ekhethekile izokwenzeka ngomhla zingama-29: Isipiliyoni sosuku lwe-eCommerce ngokuvakasha kobuchwepheshe ezinkampanini eziholayo kanye ne Iforamu ye-eLeaders B2B2C, indawo yokuhlanganyela yokwabelana izinqubo ezingcono kakhulu zokuhamba, ukusebenza kanye nokufeza e-Argentina nasesifundeni.
Ngezinkomba ezisekela ukuqhubeka kwesiteshi sedijithali, umthengi ojwayele kakhudlwana kanye nomnikelo ovelayo izinkokhelo, ukuthunyelwa kanye nezinhlobonhlobo, I-eCommerce yase-Argentina ibumba ukuze ibe nengxenye yesibili eqinile yonyaka, kugxilwe kuyo ukusebenza kahle, ukuhlukaniswa kwezigaba kanye ne-ajenda yemboni efuna ukusheshisa ukusungula izinto ezintsha.
