Iqembu lokuxhumana I-Atresmedia uthathe isinyathelo esibalulekile ngokuba ngumnikazi wamasheya ekuqaleni kweSpanishi I-Wallapop, enye yezinkundla eziyinhloko ze ukuthenga nokudayisa imikhiqizo engamasekeni ngokusebenzisa amadivaysi eselula. Lo mnyakazo wenziwa ngaphansi kwemodeli eyaziwa ngokuthi "imidiya yokulingana", okuvumela izinkampani ezintsha ukuthi zithole ukutshalwa kwezimali ngendlela yesikhala sokukhangisa ngokushintshanisa iziteki zokulingana.
Ngalokhu kusebenza, i-Atresmedia ijoyina amanye ama-giants of the landscape yemidiya yaseSpain, njenge Godó Group y Iqembu leZeta, ababevele beyingxenye yabanikazi bamasheya benkampani. Lokhu kusebenzisana kuholele ekutshalweni kwezimali ngokubambisana kwe 1,3 million euro endaweni yokukhangisa, ezosetshenziswa emithonjeni yezindaba eyahlukene eyakha lezi zinkampani ezintathu, ezihlanganisa ithelevishini, umsakazo kanye nemithombo yezindaba.
Umkhankaso kazwelonke wokukhangisa
Ngenxa yalokhu kubambisana, I-Wallapop yethula umkhankaso wayo wokuqala kazwelonke wokukhangisa, okuphawula ingqophamlando ebalulekile esu layo lokukhula. Izikhangiso zizosakazwa eziteshini ezibukwa kakhulu ze-Atresmedia, njenge I-Antena 3 y La Sexta, futhi izohambisana nokuqukethwe emithonjeni yezindaba ebhaliwe efana La Vanguardia, Mundo Deportivo, inhliziyo y Woman. Lelisu multiscreen Ifuna ukukhulisa ukubonakala kohlelo lokusebenza, ihehe abasebenzisi abasha kanye nokwakha ukwethembeka phakathi kwabakhona kakade.
Imodeli imidiya yokulingana ihlinzeka ngesixazululo esisha sokuqalisa okukhulayo, okwenza kube lula kubo ukufinyelela ezindaweni zokukhangisa lokho bekuyoba nzima ukukukhokhela. Ngamazwi ka UMiguel Vicente, umsunguli we-Wallapop, “Le modeli isivumela ukuthi sizuze impahla ebalulekile: ukubonakala kumsebenzisi wokugcina. "Umkhankaso esiwuqalile uqinisa isikhundla sethu futhi uthuthukisa imiphumela kubatshalizimali bethu.".
I-Wallapop: Ukuqamba okusha ekuthengeni nasekuthengisweni kwemikhiqizo
Selokhu yasungulwa, i-Wallapop izisungule njengenye yezinkundla ezidume kakhulu zokuthenga nokudayisa imikhiqizo esesekeni. Ukusebenzisa kwakhe geolocation ivumela abasebenzisi ukuthi bathole imikhiqizo eduze nendawo yabo, ukwenza lula ukuthengiselana kanye nokunciphisa izikhathi zokulethwa.
Inkundla igqama ngokugxila kwayo ekuphatheni ngqo phakathi kwabantu ngabanye, eqeda abaxhumanisi futhi inikezela ngenqubo yokuthenga nokuthengisa eshesha futhi eguquguqukayo. Ezinyangeni eziyisithupha nje zokusebenza, i-Wallapop yayisivele ihamba ngaphezu kwezigidi ezingu-10 zama-euro ngenyanga kwezentengiselwano, eqhutshwa ikhathalogi engaphezu kuka 2 million imikhiqizo kanye nesizinda somsebenzisi esidlule isigidi kuleso sikhathi sokuqala.
Imakethe echumayo kanye nokwehlukahlukana kwamasu
Ukukhula kwemakethe yamasekeni bekungenakuvinjwa, futhi izinhlelo zokusebenza ezifana ne-Wallapop ziguqule indlela abasebenzisi abaxhumana ngayo nemikhiqizo. Omakhalekhukhwini, izingubo zokugqoka kanye nezinto zemfashini ziyimikhiqizo edingeka kakhulu, nakuba ikhathalogi ikuvumela ukuthi uthole yonke into kusukela ezintweni zansuku zonke kuya emikhiqizweni ewubukhazikhazi noma izingcezu zabaqoqi abahlukile.
Ngaphezu kwalokho, i-Wallapop ayigcini nje kuphela kulolu hlobo lwezimpahla. Ikwazile ukubamba intshisekelo yabathengi ngama-athikili okungajwayelekile, njengezimoto, izinto zakudala kanye nezinto ezivusa amadlingozi isimanga, isici esibalulekile kuqhinga lakho lokukhangisa.
Umthelela wemodeli yeMedia for Equity
Imodeli "imidiya yokulingana" Akuzuzisi kuphela abaqalayo, kodwa futhi namaqembu okutshalwa kwezimali, athola ukubamba iqhaza emabhizinisini amandla okwenza inzuzo ephezulu. Ngokusho UJavier Nuche, umqondisi jikelele we-Atresmedia Diversificación, "Lolu hlelo luhambisana kahle namasu ethu, agxile kumaphrojekthi anamandla amakhulu okukhiqiza inani futhi akhule kakhulu".
Ngakolunye uhlangothi, le modeli iqinisa umbono we-Wallapop njengomholi wemakethe futhi ayisizi nje kuphela ukuheha abasebenzisi abasha, kodwa futhi ikhiqiza ukusebenzelana nesisekelo esivele sithembekile. Abasebenzisi baba amanxusa omkhiqizo, bencoma inkundla ngokusebenzisa umlomo ngomlomo kanye nezinkundla zokuxhumana.
Umkhankaso wokukhangisa: Walla!
Umkhankaso kazwelonke wokuqala we-Wallapop uzungeza isiqubulo Walla!, inkulumo ebonisa ukumangala kokuthola okuthile okungalindelekile nokumangazayo. Ngokuvumelana ne U-Agustin Gomez, i-CEO ye-Wallapop, “Le nkulumo ayihlanganisi nje kuphela nomkhiqizo wethu, kodwa ithwebula imizwa yokutholwa, into ebalulekile ku-DNA kaWallapop”.
Umqondo womkhankaso, othuthukiswe yi-ejensi yokukhangisa Beka & Vase, ihlose ukugqamisa ingqikithi yemakethe yezandla ezisetshenzisiwe: amanani athengekayo, ukuhlukahluka kwemikhiqizo kanye nethuba lokuthola izinto eziyingqayizivele. Ihloselwe izethameli ezihlukahlukene, ezivela kubathandi be vintage futhi yini cool, kubaqoqi kanye nabantu abathanda ukonga ngenkathi bethola imikhiqizo evela kumikhiqizo eyaziwayo.
Umphakathi okhulayo
I-Wallapop ikwazile ukuhlala ku- Izinhlelo zokusebenza eziyi-10 ezilandwe kakhulu kukho kokubili i-iOS ne-Android, ngenxa yemodeli yayo efinyelelekayo nesebenza kakhulu. Umphakathi wabasebenzisi uyaqhubeka nokukhula ngesivinini esisheshayo, uhlanganisa inkundla njengendlela yokuma emakethe yedijithali esetshenziswayo.
Ukusekelwa abatshalizimali njenge ICaixa Capital Risc, isikhwama se-Bonsai, i-ESADE Ban kanye ne-ENISA nazo bezibalulekile. Lawa mabhizinisi abona i-Wallapop njengesiphakamiso esiqinile, esinamandla akhethekile okuguqula ukuthenga nokuthengisa ezingeni lendawo nelikazwelonke.
Ngalokhu kubambisana phakathi kwe-Atresmedia ne-Wallapop, ikusasa lohlelo lokusebenza libonakala lithembisa kakhulu kunangaphambili, limaka ngaphambi nangemuva kwendlela yokuxhuma abathengi nabathengisi.