Iqembu lezindaba i-Atresmedia lithathe isinyathelo esihlakaniphile ngokuthola isabelo kwinkampani entsha yaseSpain i-Wallapop , enye yamapulatifomu ahamba phambili okuthenga nokuthengisa izimpahla ezisetshenzisiwe ngamadivayisi eselula. Lesi sinyathelo senziwa ngaphansi komodeli "wezindaba ze-equity" , ovumela izinkampani ezintsha ukuthi zithole utshalomali ngendlela yesikhala sokukhangisa ngokushintshana ngamasheya e-equity.
Ngalokhu kuthengwa, i-Atresmedia ijoyina ezinye iziqhwaga zezindaba zaseSpain, njengeGrupo Godó kanye neGrupo Zeta , ezazivele zinamasheya enkampanini. Lokhu kubambisana kuholele ekutshalweni kwezimali okuhlanganyelwe okungu- €1,3 million endaweni yokukhangisa, okuzosetshenziswa kuzo zonke izinkundla ezahlukene zalezi zinkampani ezintathu, okuhlanganisa ithelevishini, umsakazo kanye nezindaba zokunyathelisa.
Umkhankaso kazwelonke wokukhangisa
Ngenxa yalokhu kubambisana, iWallapop yethula umkhankaso wayo wokuqala wokukhangisa ezweni lonke, ophawula ingqophamlando ebalulekile esulweni layo lokukhula. Izikhangiso zizosakazwa eziteshini ezibukwa kakhulu e-Atresmedia, njenge- Antena 3 ne -La Sexta , futhi zizohambisana nokuqukethwe okushicilelwe njenge- La Vanguardia , i-Mundo Deportivo , i-Cuore, kanye ne -Woman . Leli su lezikrini eziningi lihlose ukwandisa ukubonakala kohlelo lokusebenza, ukuheha abasebenzisi abasha kanye nokugcina abakhona.
Imodeli ye -media-for-equity inikeza ikhambi elisha lezinkampani ezintsha ezikhulayo, ezinikeza ukufinyelela endaweni yokukhangisa obekungaba nzima ukuyikhokhela. Ngamazwi kaMiguel Vicente , umsunguli we-Wallapop, “Le modeli isivumela ukuthi sifinyelele ifa elibalulekile: ukubonakala nomsebenzisi wokugcina. Umkhankaso esiwuqalile uqinisa isikhundla sethu futhi uthuthukisa imiphumela yabatshalizimali bethu . ”
I-Wallapop: Ukuqamba okusha ekuthengeni nasekuthengisweni kwemikhiqizo
Kusukela yasungulwa, i-Wallapop izibonakalise njengenye yamapulatifomu athandwa kakhulu okuthenga nokuthengisa izimpahla ezisetshenzisiwe. Ukusetshenziswa kwayo kwendawo kuvumela abasebenzisi ukuthola imikhiqizo eduze kwendawo yabo, ukwenza kube lula ukuthengiselana kanye nokunciphisa izikhathi zokulethwa.
Le pulatifomu ivelele ngokugxila kwayo ekuthengiselaneni okuqondile phakathi kwabantu ngabanye , isusa abaxhumanisi futhi ihlinzeka ngenqubo yokuthenga nokuthengisa elula futhi eguquguqukayo. Ezinyangeni eziyisithupha nje zokusebenza, iWallapop yayisivele icubungula okungaphezu kwezigidi eziyi-€10 ekuthengiselaneni kwanyanga zonke, iqhutshwa yikhathalogu yemikhiqizo engaphezu kwezigidi ezimbili kanye nesisekelo sabasebenzisi esingaphezu kwesigidi esisodwa kuleso sikhathi sokuqala.
Imakethe echumayo kanye nokwehlukahlukana kwamasu
Ukukhula kwemakethe yamasekeni bekungenakuvinjwa, futhi izinhlelo zokusebenza ezifana ne-Wallapop ziguqule indlela abasebenzisi abaxhumana ngayo nemikhiqizo. Omakhalekhukhwini, izingubo zokugqoka kanye nezinto zemfashini ziyimikhiqizo edingeka kakhulu, nakuba ikhathalogi ikuvumela ukuthi uthole yonke into kusukela ezintweni zansuku zonke kuya emikhiqizweni ewubukhazikhazi noma izingcezu zabaqoqi abahlukile.
Ngaphezu kwalokho, i-Wallapop ayigcini nje ngalezi zinhlobo zezimpahla. Ikwazile ukuheha isithakazelo sabathengi ngezinto ezingavamile , njengezimoto, izinto zakudala, nezinto ezivusa umuzwa wokumangala , into ebalulekile esu layo lokukhangisa.
Umthelela wemodeli yeMedia for Equity
Imodeli ethi “media for equity” ayizuzisi nje kuphela izinkampani ezintsha kodwa futhi izuzisa namaqembu okutshala imali, athola isabelo emabhizinisini anamandla okukhiqiza inzuzo ephezulu . Ngokusho kukaJavier Nuche , i-CEO ye-Atresmedia Diversification, “Lesi sinyathelo sihambisana kahle nesu lethu, eligxile kumaphrojekthi anamandla aphezulu okukhiqiza inani nokukhula ngokushesha . ”
Ngaphezu kwalokho, lo modeli uqinisa umbono kaWallapop njengomholi wemakethe futhi awusizi nje kuphela ukuheha abasebenzisi abasha kodwa futhi nokwakha ukuzibandakanya nesisekelo sabasebenzisi esikhona nesithembekile. Abasebenzisi baba amanxusa omkhiqizo, batusa ipulatifomu ngomlomo nangezinkundla zokuxhumana.
Umkhankaso wokukhangisa: Walla!
Umkhankaso wokuqala kazwelonke kaWallapop ujikeleza isiqubulo esithi ¡Walla!, inkulumo ebonisa isimanga sokuthola into engalindelekile nemangazayo. Ngokusho kuka -Agustín Gómez , i-CEO yeWallapop, "Le nkulumo ayixhumani nje kuphela nomkhiqizo wethu, kodwa futhi ibamba injabulo yokutholwa kwezinto ezintsha, into ebalulekile ku-DNA kaWallapop . "
Umqondo womkhankaso, owasungulwa yi-ejensi yokukhangisa i - Drop & Vase , uhlose ukugqamisa umongo wemakethe yezimpahla ezisetshenzisiwe: amanani angabizi, izinhlobo ezahlukene zemikhiqizo, kanye nethuba lokuthola izinto ezihlukile. Uhlose izithameli eziningi, kusukela kubathandi bezinto zakudala nabapholile kuya kubaqoqi kanye nalabo abanesifiso sokonga imali ngenkathi bethola imikhiqizo evela kumikhiqizo eyaziwayo.
Umphakathi okhulayo
I-Wallapop ikwazile ukuhlala phakathi kwezinhlelo zokusebenza eziyi-10 eziphezulu ezilandiwe kakhulu ku-iOS kanye ne-Android, ngenxa yemodeli yayo efinyelelekayo nesebenza kahle kakhulu. Umphakathi wabasebenzisi uyaqhubeka nokukhula ngokushesha, okuqinisa isikhundla sepulatifomu njengomholi emakethe yedijithali esetshenzisiwe.
Ukusekelwa kwabatshalizimali abafana neCaixa Capital Risc , isikhwama seBonsai, i-ESADE Ban, kanye ne-ENISA nakho kube yinto ebalulekile. Lezi zinhlangano zibona iWallapop njengesiphakamiso esiqinile esinekhono eliyingqayizivele lokuguqula ukuthenga nokuthengisa kokubili emazingeni endawo kanye nawezwe.
Ngalokhu kubambisana phakathi kwe-Atresmedia ne-Wallapop, ikusasa lohlelo lokusebenza libonakala lithembisa kakhulu kunangaphambili, limaka ngaphambi nangemuva kwendlela yokuxhuma abathengi nabathengisi.