Sonke sizwile ngakho izinkampani ezinkulu ezizinikele kwezentengiselwano ze-e, futhi phakathi kwaziwa kakhulu emhlabeni jikelele yilezi I-Amazon ne-eBayUmqondo wokuvula isayithi le-e-commerce ungase ubonakale uyinto engenakwenzeka ngoba, ekuqaleni, kuyimakethe lapho ukuncintisana nalezi ziqhwaga kubonakala kungenakwenzeka. Kodwa-ke, izindaba esizihlaziya ngezansi zibonisa ukuthi... amasayithi e-commerce Bangaba amabhizinisi anenzuzo enkulu uma befinyelela inqwaba yabasebenzisi ababalulekile, ingqalasizinda eqinile yezokuthutha, kanye nethimba elikwazi ukwandisa imodeli. I-Amazon iyisibonelo esihle: kusukela enkampanini encane egxile kakhulu ekuthengisweni kwezincwadi ku-inthanethi, iye yahlukanisa imisebenzi yayo futhi yathola ama-franchise amakhulu ngezigidi zamaRandi, yaqinisa ubuholi bayo.
Ukuthengwa kwe-Whole Foods yi-Amazon
Ngaleso sikhathi kwamenyezelwa ukuthi umzamo wokwenza I-Amazon yokuthola i-Whole Foods franchise Lapho isivumelwano sesiqediwe, imakethe yamangala ngobukhulu bomsebenzi: I-Amazon ikhokha cishe Izigidigidi ezingu-14 zamaRandi (cishe izigidigidi eziyi-13.700), okunikeza ezinye $ 42 ngesabelo ngasinye kanye nokucabanga ngesikweletu se-supermarket chain. Lesi simemezelo senziwe ngoLwesihlanu, umhla ziyi-17 kuNhlangulana. Lesi sibalo senze ukuthengwa kwangena Ukuthengwa okukhulu kakhulu kwe-Amazon, idlula kakhulu imisebenzi yenkampani yangaphambilini.
Isivumelwano sibeka ukuthi Whole Foods Izohlala emakethe njengenkampani ezimele ye-Amazon. Izitolo zayo, uhlobo, kanye nesiphakamiso senani kuzoqhubeka nokusebenza ngendlela eqashelwa umthengi: igama lokuhweba, inethiwekhi yakho ye izitolo zomzimba isatshalaliswa phakathi kwe-United States, iCanada ne-United Kingdom, kanye nokubekwa kwayo njengochungechunge olugxile ku- ukudla kwemvelo kanye nokwemveloUJohn Mackey, umsunguli kanye ne-CEO ye-Whole Foods, uyaqhubeka nokuhola inkampani futhi indlunkulu yayo isese-Austin, eTexas.
Lesi sinyathelo siphinde sabangela ukusabela okunamandla ezimakethe zezimali. Whole Foods zaziswa kakhulu, kuyilapho izihloko ze- Amazon Bathole ukwanda okuphawulekayo, okubonisa ukuzethemba kwabatshalizimali emandleni amaqhinga alesi sivumelwano. Phakathi naleso sikhathi, abancintisana abakhulu ezitolo ezidayisa izinto ezivamile, njengeWalmart, Target, Costco, kanye nezinye izitolo ezinkulu zase-US, babhekene nokwehla kwemakethe yamasheya njengoba babelindele umthelela walokhu kuhlanganiswa okusha phakathi kwenkampani enkulu kunazo zonke yezentengiselwano ze-inthanethi kanye nenye yemikhiqizo yokudla okungokwemvelo enamandla kakhulu.
Kuyini i-Whole Foods futhi kungani kuyithakazelisa kangaka i-Amazon?
I-Whole Foods Market Kuyi-supermarket chain enendlunkulu yayo e-Austin, eyasungulwa ngawo-1980 futhi yazinikela ekuthengiseni ukudla kwemvelo kanye nokwemveloLo mkhiqizo uhlose abathengi abazimisele ukukhokha intengo ephezulu ukuze imikhiqizo evela endaweniizithako ezisezingeni eliphezulu kanye nesipiliyoni sokuthenga esihlukile. Izitolo zabo ezinkulu zicatshangwa cishe njenge amapaki etimu yokudlaNgomklamo ocabangelayo kanye nokugxila kakhulu kokuhlangenwe nakho komsebenzisi: izindawo zokudlela esitolo uqobo, izitsha ezilungisiwe, ulwazi oluningiliziwe mayelana nemvelaphi yemikhiqizo kanye nensizakalo eyenzelwe wena kakhulu.
Kusukela ekuqaleni kwayo, i-Whole Foods ibilokhu iyisilinganiso esifiselekayo. Umqondo wayo wophawu ukhange kokubili abathengi kanye abakhiqizi bendawoothole umlingani omuhle kakhulu wokuqalisa nokumaketha imikhiqizo emisha kulolu chungechunge. Njengoba inezitolo eziningi kanye namashumi ezinkulungwane zabasebenzi, i-Whole Foods yazisungula njenge umholi esigabeni sokudla okungokwemvelo kanye nasekusabalalisweni kwemikhiqizo enempilo ngokuthengisa.
Kodwa-ke, inkampani yayidlula esikhathini esiyinkimbinkimbi ngaphambi kokuthengwa kwayo: ukuthengisa kwehlileUkuncintisana okuvela ezinkampanini ezinkulu ezaziqale ukuthengisa imikhiqizo yemvelo kwase kukhuphukile, futhi intengo yesitoko sayo yayilokhu yehla kancane kancane. Ngaphezu kwalokho, kuze kube yileso sikhathi, i-Whole Foods yayingakazami ukungena emakethe eku-inthanethi. Lesi simo senza i-Whole Foods yaba yithagethi ekhangayo kumthengi onezinsizakusebenza zezimali, umbono wamasu, kanye nobuchwepheshe obufana ne-Amazon, okwazi ukuhlinzeka inethiwekhi yokusabalalisa imali, ukusungula izinto ezintsha kanye neyokuhambisa izinto kumkhiqizo onenani elikhulu kodwa onezinkinga zokukhula.
Ukudla Okuku-inthanethi kanye nokubheja kwe-Amazon esitolo esikhulu esiku-inthanethi
Ngokuthengwa kwalokhu I-franchise ye-AmazonLe nkampani enkulu yezentengiselwano nge-inthanethi iqinisa ukungena kwayo ebhizinisini lalokho okwaziwa ngokuthi "Ukudla Okuku-inthanethi" noma “isuphamakethe eku-inthanethi.” Le makethe ishintsha amakhulu ezigidigidi zamaRandi ngonyaka futhi, ngokwesiko, yayilokhu ingathintekile kakhulu yinguquko yedijithali ngenxa yayo amamajini aphansi kanye nobunzima bokuphatha imikhiqizo emisha nebolayo.
I-Amazon ibilokhu ihlola lo mkhakha isikhathi esithile ngezinhlelo ezifana Okusha kwe-Amazonisevisi yokubhalisa enikeza Ukudla okusha kulethwa emnyango wakho ngokulethwa ngezikhathi ezithile zosuku. Yayizame futhi namamodeli ezitolo ezingokoqobo ezingenayo imali, njenge I-Amazon Iyakanye namafomethi ahlanganisiwe ukuhlanganisa ulwazi oluku-inthanethi nolungaxhunyiwe ku-inthanethi. Kodwa-ke, ukuthengwa kwe-Whole Foods kushintsha ngokuphelele ubukhulu bephrojekthi: i-Amazon manje isinayo izikhungo zokusabalalisa ezibonakalayo ezindaweni ezinabantu abahola imali ephakathi nendawo kanye nabaphezulu, ezisakazeke kulo lonke izwe, ezingasebenza njengezindawo zokuthengisa, izindawo zokugcina impahla zasendaweni kanye nezindawo zokuqoqa ama-oda aku-inthanethi.
Inhlanganisela ye- ingqalasizinda yezokuthutha Ukubambisana kwe-Amazon nenethiwekhi yesitolo se-Whole Foods kusheshisa ukuthuthukiswa kwezixazululo ze-omnichannel: ukuthathwa kokuthengwa ku-inthanethi esitolo, ukulethwa okusheshayo emahoreni ambalwa, ukuhlanganiswa ne Ama-Amazon Prime ukunikeza izaphulelo nezinzuzo ezikhethekile, kanye nokusebenzisa abasizi bezwi abanjengo Alexa ukwenza kube lula uku-oda ngemiyalo yezwi. Ngale ndlela, i-Amazon ayigcini nje ngokungena ezweni lokuthengisa ukudla okungokwenyama, kodwa futhi ichaza kabusha imithetho yokusabalalisa ukudla, kubeka ingcindezi kwezinye iziteshi ukuze kuthuthukiswe noma kulahlekelwe isabelo semakethe.
Umthelela emkhakheni wezitolo kanye nokusabela kwabancintisana nabo
Isivumelwano se-Amazon ne-Whole Foods sichazwe ngabahlaziyi abaningi njengobuqili ubuhlakani obuhlelekileNgakolunye uhlangothi, kuvumela i-Amazon ukuthi iqhubekele phambili kumodeli yenkampani i-hybridokuhlanganisa ubuholi bayo obuku-inthanethi nokuba khona okubonakalayo okuphawulekayo. Ngaphezu kwalokho, ibeka inkampani esikhundleni sokuhola ukuvuselelwa komkhakha wokudlaukubeka izindinganiso ezintsha ukuze kube lula, intengo, ulwazi lokuthenga kanye nokusungula izinto ezintsha kwezobuchwepheshe.
Ngokuba ukuhweba kwendabukoLokhu kuthutha kube yinselele yangempela. Izinkampani ezifana neWalmart, Kroger, Target, Costco, nezinye eziningi kuye kwadingeka zisheshe zithathe isinyathelo, ziqalise izinsizakalo zokulethwa ekhaya, izinhlelo zokubhalisela, noma ukuthathwa kwempahla esitolo ukuze zizame ukuncintisana nezinzuzo i-Amazon ezinikeza amakhasimende ayo e-Prime, njenge izaphulelo ezithile, ukulethwa ngezikhathi ezimfushane kakhulu noma ukuhlanganiswa namadivayisi axhunyiwe (Inkinobho Yedeshi, abasizi bezwi, izinhlelo zokusebenza zeselula ezithuthukisiwe, njll.).
Lokhu kucindezela kokuncintisana kusheshise ukushintshela endaweni lapho ukuthengisa kungasekho nje ku-inthanethi noma ngokomzimba, kodwa ukuhlanganiswa okuqhubekayo kweziteshi zombiliI-Whole Foods inikeza i-Amazon isisekelo esingokoqobo sokunikeza ulwazi oluphelele lokuthenga: ikhasimende lingacwaninga ku-inthanethi, liqhathanise amanani, libeke i-oda lalo ku-inthanethi futhi linqume ukuthi lizolithola ekhaya noma lizolilanda esitolo esiseduze, konke ngaphakathi kwe-ecosystem ye-Amazon.
Ukusebenzisana kwedijithali, idatha kanye nokuguqulwa kwe-Whole Foods
Ngaphandle kokwenza izinto ngokuzenzakalelayo, ukuthengwa kwe-Whole Foods yi-Amazon kunengxenye enamandla ukuhlaziya kanye nedatha yamakhasimendeLe nkampani enkulu yezentengiselwano ze-inthanethi isebenzisa indlela efanayo yokucabanga ezitolo ezibonakalayo njengoba isebenzise epulatifomu yayo eku-inthanethi: ukuqoqa ulwazi ngemikhuba yokusebenzisa, imizila ngaphakathi kwesitolo, ukuzwela kwamanani kanye nezintandokazi zomkhiqizo ukuze kuthuthukiswe ukuhlukahluka, ukukhushulwa kanye nolwazi.
Ngokuxhumanisa ulwazi olungaxhunyiwe ku-inthanethi nomhlaba wedijithali we-Amazon (ama-akhawunti abasebenzisi, umlando wokuthenga, amadivayisi axhunyiwe, njll.), inkampani ingakha iphrofayela ephelele yekhasimende futhi banikeza izincomo ezenzelwe umuntu ngamunye kokubili ku-inthanethi nangaphakathi esitolo. Lokhu kuguqula ukuthengiswa kokudla, ibhizinisi elivame ukuba nesilinganiso esiphansi, libe umthombo wedatha yamasu abalulekile kakhulu, njengoba iningi labathengi livakashela isitolo esikhulu izikhathi eziningana ngesonto futhi liphinda amaphethini okuthenga.
Ngokombono wangaphakathi wokuphatha, i-Amazon yethule i-Whole Foods izinhlelo zokuphatha isitoko ezithuthukisiweLokhu kuhlanganisa ukwenza ngcono uchungechunge lokuhlinzeka, ukwenza izinqubo zokuphatha zibe ngokuzenzakalela, kanye nokuhlanganisa izingxoxo nabahlinzeki, kuyilapho kugcinwa ukugxila emikhiqizweni yendawo. Konke lokhu kuholela ekunciphiseni izindleko zokuthutha, ukulawulwa okuthuthukisiwe kwempahla, kanye nesikhathi esengeziwe sokuba ithimba lesitolo lizinikele ekuhlinzekeni amakhasimende.
Lokhu ngokungangabazeki kungenye yezindaba ezinkulu ezihlobene nesayithi le-e-commerce elithola i-franchise ebonakalayo, efana ngaleso sikhathi nokuthengwa kwe-PayPal yi-eBay, kodwa okunomthelela omkhulu ku- ikusasa lokuthengisaIqiniso lokuthi i-Amazon ithenge umugqa we-Whole Foods akusho ukuthi izoba yisitolo esikhulu esiku-inthanethi ngobusuku obubodwa, kodwa livula umnyango we- isitolo esikhulu esiku-inthanethi iqhubeka nokuhlanganiswa ohlelweni lwayo lwe-e-commerce, ihlanganisa okungcono kakhulu kwezwe ledijithali nelingokoqobo.
Lo msebenzi ukhombisa izinga ibhizinisi elizalelwe kwi-inthanethi elingaguqula ngalo yonke imikhakha uma lisebenzisa ubukhulu balo, ulwazi lwamakhasimende, kanye namakhono obuchwepheshe ukudala iziphakamiso zenani okunzima ukuthi umncintiswano aliphinde.