Ukusheshisa kokuthenga online eSpain kufinyelele ingqophamlando entsha: I-Amazon isayine irekhodi lesivinini sayo esiphezulu sokulethwa ngo-2025. kumakhasimende ahamba phambili ezweni. Ngakho-ke lesi sikhulu sezentengiselwano ze-inthanethi sihlanganise imodeli lapho ukushesha sekuyingxenye ebalulekile yesipiliyoni sokuthenga.
Ngesikhathi lapho abathengi abaningi behlela usuku lwabo cishe kuze kube umzuzu, thola i-oda zingakapheli amahora noma ngosuku olulandelayo Ukulethwa kwezimpahla ngokushesha kuye kwashintsha ekubeni yinto engavamile kwaba yinto evamile. Irekhodi elifinyelelwe yinkampani liqinisa lo mkhuba futhi libonisa indlela ukulethwa kwezimpahla ngokushesha okuthonya ngayo imikhuba yokusebenzisa yemindeni yaseSpain.
Inani eliqophayo lokulethwa okusheshayo kwe-Amazon Prime eSpain
Ngokwemininingwane exhunywe yinkampani, Amakhasimende aphambili eSpain athole izinto ezingaphezu kwezigidi ezingu-190 ngo-2025 ngokulethwa ngosuku olufanayo noma ngosuku olulandelayo. Leli yinani elikhulu kakhulu lokulethwa okusheshayo okuqoshwe yi-Amazon ezweni selokhu kwaqalwa insizakalo.
Emhlabeni wonke, lesi sibalo sithatha esinye isici: Imikhiqizo eyizigidigidi eziyi-13.000 ilethwa ngesikhathi esifushane kakhulu Phakathi naleso sikhathi esifanayo, inethiwekhi yezokuthutha ye-Amazon ibe ngenye yezidinga kakhulu futhi ezibanzi emhlabeni. ISpain ibonakala ngaphakathi kwalesi simo njengenye yezimakethe lapho ukugxila ekusheshiseni kube nomthelela omkhulu khona.
Le nkampani igcizelela ukuthi lesi sinyathelo esibalulekile akuyona nje indaba yobuningi bephakheji, kodwa ukuqinisekiswa ushintsho ekulindelweni kwabathengiabasakwazi ukubekezelela isikhathi eside sokulinda ukuze bathole izinto abazithengile ku-inthanethi.
Abakhulumeli benkampani eYurophu, njenge U-Eva Morales, ophethe ikhwalithi kanye nolwazi lokulethwaBagcizelela ukuthi umgomo uwukuvumelanisa isevisi nesivinini samanje sempilo: ukwenza kube lula ngamakhasimende ukuthola lokho akudingayo, lapho futhi nini lapho ekudinga khona, ukunciphisa ukungezwani nemisebenzi elindile ohlelweni lwansuku zonke.
Ukonga kokuthunyelwa: umthelela wezomnotho kumakhasimende e-Prime
Esinye sezizathu ezibaluleke kakhulu kulabo ababhalisela i-Prime yizindleko. Ngo-2025, amakhasimende ahamba phambili eSpain asindise isilinganiso sama-euro angaba ngu-120 ekuthunyelweni okusheshayo nokukhululekile., ngokwezilinganiso zenkampani uqobo.
Leli nani alibalulekile uma liqhathaniswa nentengo yokubhalisa yonyaka: ukonga kwezokuthutha kudlula kakhulu izindleko zokubhalisela i-PrimeLokhu kwenza isevisi yokulethwa ibe ngenye yezinzuzo ezibaluleke kakhulu ngaphakathi kwephakheji, okuhlanganisa nokuzijabulisa, okunikezwayo okukhethekile, kanye nezinye izinsizakalo zedijithali.
Kubasebenzisi abaningi, ukubala kulula: labo abafaka ama-oda amaningana ngenyanga bayabona ukuthi, unyaka wonke, izindleko zokuthumela abayeka ukuzikhokha zigcina kanjani. okungaphezu kokukhokhela imali yokubhalisaKusukela ngaleso sikhathi kuqhubeke, konke okunye (uchungechunge, umculo, ukukhushulwa, njll.) kubhekwa njengebhonasi eyengeziwe.
Lokhu kukhanga ngokwezomnotho kuhlanganiswa nokulula kokungadingi ukulungisa ukuthengwa ngakunye kube amanani amancane noma ukukhushulwa okuthile. Oda imikhiqizo yansuku zonke ngaphandle kokukhathazeka ngezindleko zokuthumela ikwenze kwaba yinto evamile ukusetshenziswa kakhulu kwepulatifomu phakathi kwengxenye ebanzi yabantu.
Izwe elisheshayo: nansi indlela ukulethwa okusheshayo okuhambisana ngayo nokuphila kwansuku zonke
Inani elirekhodiwe lokulethwa kwezimpahla alinakuqondwa ngaphandle kokucabangela umongo wezenhlalo. Ngokusho kocwaningo "Ukunethezeka kwesikhathi", edalwe nguHarris X we-Amazon, Ama-54% abantu baseSpain bathi baphila impilo ephithizelayo cishe nsuku zonkeKuleso simo, noma iyiphi insizakalo ekuvumela ukuthi webe imizuzu embalwa ngosuku ibhekwa njengosizo oluwusizo.
Ucwaningo lukhombisa ukuthi izakhamuzi zithembele kakhulu emasu amabili okuthenga isikhathi: ukuhlela (53%) kanye nokulethwa okusheshayo (30%)Ngamanye amazwi, ukuhlela kangcono nokuthembela ezinsizeni ezinciphisa izinqubo zokuhamba kanye nezokubonana ubuso nobuso, njengokuthenga ezitolo.
Uma kukhulunywa ngokuphatha izehlakalo ezingalindelekile, ukubaluleka kokulethwa kwezidingo ngokushesha kuyakhula ngokusobala. Ingxenye yalabo ababuziwe (51%) babona ukuthunyelwa okusheshayo njengendlela ephumelelayo yokugwema imisebenzi yomzuzu wokugcina futhi ugcine inqubo ilawulwa ngandlela thile.
Ezimweni eziphuthumayo, ukuzethemba kukhulu nakakhulu: Ama-73% abantu baseSpain basebenzisa ukulethwa okusheshayo njengenketho yabo yokuqala ukuxazulula inkinga engalindelekile, kungaba ukuwohloka ekhaya, ukuntuleka komkhiqizo oyisisekelo, noma isidingo esithile sobuchwepheshe noma izinto zesikole.
Futhi, Abantu abangu-38% babonisa ukuthi bakhetha ukuthenga ku-inthanethi nokuthola imikhiqizo ngokushesha. Kubavumela ukuthi bakhulule isikhathi esimisweni sabo semisebenzi engeyona imithwalo yemfanelo kuphela, into ebaluleke kakhulu emisebenzini enzima kakhulu kanye nezinsuku zomndeni.
AbaseSpain basebenzisa kanjani isikhathi abasigcinayo?
Ucwaningo olufanayo lubonisa ukuthi ukuba nesikhathi esithe xaxa phakathi nesonto kunomthelela oqondile ezingeni lempilo. Cishe ama-48% alabo ababuziwe banikela ihora elengeziwe ngesonto ukuze baphumule, baphumule, noma bamane bakhululeke. yezibopho zansuku zonke.
Enye ingxenye ebalulekile yombukiso, Abangu-44% bangasebenzisa leso sikhathi esengeziwe ukuze babe nomndeni noma abanganeLokhu kuqinisekisa ukuthi ukulinganisela phakathi komsebenzi nokuphila kanye nobudlelwano bomuntu siqu kusalokhu kuyinto eza kuqala, yize kungelula ngaso sonke isikhathi ukuthola isikhathi sabo.
Izinto zokuzilibazisa nazo ziya ngokuya zithandwa: Ama-40% anganikela lelo hora lamasonto onke ezintweni zokuzilibazisa noma ezithakazelweni zomuntu siqu okuvame ukubekelwa eceleni phakathi nomsebenzi, ukuhamba, kanye nemisebenzi yasekhaya.
Inhlalakahle yomzimba nayo ibalulekile. Cishe ama-34% angasebenzisa leso sikhathi ukuzivocavocaNakuba ama-23% angakhetha ukulala kakhudlwana. Sekukonke, la maphesenti aveza isithombe esicacile: isikhathi esilondolozwa emisebenzini efana nokuthenga siqondiswa ekuphumuleni, empilweni, kanye nasekuphileni komphakathi.
Yiziphi izinto ezithengwa kakhulu ngokulethwa okusheshayo?
Idatha eyabiwe yi-Amazon ikhombisa ukuthi abantu baseSpain basebenzisa kakhulu lolu hlobo lokuthumela imikhiqizo eyingxenye yenqubo yansuku zonke yasekhayaAma-oda aphuthumayo agxile kakhulu ezigabeni ezimbalwa.
Indawo yokuqala iya ku- Izinto zasekhaya eziyisisekelo kanye ne-pantry zibangela u-46% wokuthengwa okusheshayoSikhuluma ngokudla okungaboli, imikhiqizo yokuhlanza, izinto zokuhlanzeka, nezinye izinto ezibalulekile okuphoqa abantu ukuba baye esitolo esikhulu uma zingatholakali.
Ubuchwepheshe buza endaweni yesibili: Cishe u-37% wezimpahla ezithunyelwa ngokushesha zenzelwe amadivayisi nezinsiza zobuchwepheshe., kusukela kumagajethi amancane kuya emikhiqizweni yokuxhuma kanye nezinto zikagesi ezisetshenziswa ngabathengi.
Isigaba sesithathu esikhulu yileso se- Ubuhle nokunakekelwa komuntu siqu, ngama-oda angu-32%Amakha, izimonyo, imikhiqizo yokuhlanzeka, kanye nezinto zokunakekelwa kwansuku zonke ziphakathi kwemikhiqizo abasebenzisi abaningi abakhetha ukuyithola ngokushesha okukhulu, ikakhulukazi uma iphela kungazelelwe.
Emindenini enezingane, ukulethwa okusheshayo kubaluleke kakhulu. Imindeni ivame ukusebenzisa le nsizakalo ukuqoqa izimpahla. ukudla kwezingane (51%), izingubo (57%) kanye namathoyizi (25%)Lokhu kuvumela ukuthi izidingo zomzuzu wokugcina zihlangatshezwe ngaphandle kokuhlela kabusha usuku ngokuphelele.
Ukulethwa ngosuku olufanayo, i-Amazon Fresh, kanye nenethiwekhi yezokuthutha
Enye yezinsizakalo ezinegalelo elikhulu kurekhodi ukukhetha "Ukulethwa namuhla", manje kuyatholakala emadolobheni ayi-16 aseSpainIzigidi zamakhasimende e-Prime zisebenzise le ndlela ngo-2025, ebavumela ukuthi bathole i-oda labo emahoreni ambalwa.
Lolu hlobo lokulethwa alugcini nje ekulethweni ekhaya. Abasebenzisi bangakhetha futhi Qoqa okuthengile ezindaweni zokuqoqa kanye nama-lockers e-Amazon Lockers azenzakalelayo, ifomula eyenza kube lula ukuhlanganisa izikhathi zokulethwa nosuku lomsebenzi noma uhambo lokuya emsebenzini lwansuku zonke.
Phakathi kwemikhiqizo evame kakhulu kuma-oda okulethwa ngosuku olufanayo yilena elandelayo: izinto eziyisisekelo zokunakekela izingane ezincane, njengezindwangu zokugeza noma ubisi oluyimpuphukanye nezithasiselo zokudla kanye neminye imikhiqizo evame ukusetshenziswa.
Futhi bakhona ngokuvelele amadivayisi avela kumkhiqizo uqobo, njenge-Fire TV Stick noma i-Kindleabasebenzisi abaningi abakhetha ukuzithola cishe ngokushesha, kungaba ngenxa yokuthenga ngokuzumayo noma ngenxa yesidingo esithile.
Ukugxila esivinini kudlulela nasekudleni. Okusha kwe-AmazonItholakala emadolobheni afana neMadrid, Barcelona, Valencia, Seville, Zaragoza noma GuadalajaraKungenzeka ukuthenga esitolo sakho esikhulu bese uyithola ngosuku olufanayo, ngaphakathi kwefasitela lamahora amabili elikhethwe yikhasimende.
Izinguquko zezokuthutha ukuze kusheshiswe ukulethwa kwempahla eSpain
Ukuze ibhekane naleli nani lokulethwa okusheshayo, i-Amazon yethule izinguquko eziningana kunethiwekhi yayo yezokuthutha eSpain nakwezinye izimakethe zaseYurophu. Enye yezinguquko ezibalulekile yilezi gcina imikhiqizo efunwa kakhulu eduze ngangokunokwenzeka nekhasimende lokugcinangaleyo ndlela kunciphisa ibanga okufanele amaphakheji alihambe.
Le nkampani iphinde igqamise ukwenza ngcono izinhlelo zokuphatha impahla kanye nezindawo zokugcina impahla zangaphakathiLokhu kufaka konke kusukela ezenzakalelayo zenqubo kuya ekuthuthukisweni kwendlela izinto ezihlukaniswa futhi ezitholakala ngayo ngaphakathi kwezikhungo zezokuthutha.
Esinye isici esigqanyisiwe yilesi ukuhlonza imikhiqizo enezinga eliphezulu kakhulu lokushintshana, ezitholakala ezindaweni ezenzelwe ngqo ukusheshisa ukuqoqwa nokulungiswa kwama-oda, ukuze isikhathi esiphakathi kokuthenga kuwebhusayithi kanye nokusuka kwephakheji iye endaweni yayo sinciphe kakhulu.
Uma zizonke, lezi zinyathelo zivumela ukonga imizuzu, futhi ezimweni eziningi, amahora, endaweni lapho isivinini sokulethwa sesibe yinto ebalulekile yokuncintisana ngokumelene nabanye abadlali be-e-commerce, kokubili eSpain nakulo lonke elaseYurophu.
Irekhodi elisha le-Amazon lokulethwa okusheshayo eSpain libonisa izinga inhlanganisela yokubhalisela i-Prime, ukonga kokuthumela, kanye nokuphathwa kwezinto okuthuthukisiwe kakhulu Kushintsha indlela abathengi abaningi abahlela ngayo ukuthenga kwabo. Ezweni lapho ingxenye enkulu yabantu izizwa ingenaso isikhathi, izinsizakalo ezifana nokulethwa ngosuku olufanayo, ukuthenga imikhiqizo eyisisekelo ku-inthanethi, kanye nethuba lokuthola ukudla emahoreni ambalwa nje sekuyingxenye yenqubo yemindeni eyizigidi, okuqinisekisa ukuthi isivinini sokulethwa asisekho njengento yokunethezeka futhi sesiyinto evamile.
