Kukhona ukungabaza okuthile okuphathelene ne-inthanethi, ikakhulukazi i-Amazon, okushintshe indlela abathengi abacabanga ngayo ngokuthenga ku-inthanethi kanye nakho konke ukuthenga. Ngo-2016, ukuthengiswa kwe-e-commerce kukhule ngo-15.6%, kanti ukuthengiswa okuphelele kukhule ngo-11.7%. I-Amazon ibongwa cishe ngo-43% walokho kukhula, ikakhulukazi ezimakethe ezifana ne-United States. Ukuthengiswa kwe-E-commerce Zikhule kancane kancane eminyakeni yamuva nje futhi, phakathi kwalokho kukhula, i-Amazon ibongwa ngephesenti eliphezulu kakhulu lokuthengiswa kwedijithali okuphelele.
I-Amazon ishintshe kakhulu indlela abathengi abaqonda ngayo ukuthenga ku-inthanethi.Uma uhlala edolobheni elikhulu eduze kwesikhungo esikhulu sezokuthutha—isibonelo, amadolobha afana nePhoenix, e-Arizona, asebenza njengezindawo ezibalulekile zokusabalalisa—akuvamile uku-oda umkhiqizo ekuseni bese uwuthola emnyango wakho ngalolo suku, ngisho noma ngaphambi kokushona kwelangaUkulindela ukuthunyelwa okusheshayo, okulula nokubikezelwayo Sekuyinsakavukela kubasebenzisi abayizigidi ngenxa yemodeli ye-Amazon.
I-Amazon njengenjini yokusungula izinto ezintsha kwezentengiso
I-Amazon, njengenkampani, inezinhloso zayo eziyinhloko zokwandisa ukuba khona kanye nobuchwepheshe obusetshenziswa ekuthengiseni kokubili ku-inthanethi nangaphandle kwe-inthanethi. Isibonelo esisodwa yi-Amazon Lockers, isevisi enikezayo izindawo zokuqoqa ezilula ukuze umthengi akwazi ukuqoqa ama-oda akhe ngesikhathi esivumelana naye, kuncishiswe izinkinga zokulethwa futhi kwandiswe ukuguquguquka.
Ngakolunye uhlangothi, i-Amazon Books ibuyisele imali kubathengi abaningi. ulwazi lwesitolo sezincwadi olungokoqoboKodwa kuhlobene namandla ekhathalogi eku-inthanethi, ukubuyekezwa, kanye nedatha yokuthengisa. Okwamanje, i-Amazon Go iletha lokho kusungula izinto ezintsha emkhakheni wezokudla, ivumela abathengi ukuthi bathenge ukudla. imikhiqizo yezitolo ezinkulu ngaphandle kokudlula ekukhokheni., ngenqubo ezenzakalelayo esebenzisa izinzwa nama-algorithms athuthukile ukukhokhisa ukuthenga ngqo kwi-akhawunti yekhasimende.
Lezi zinhlelo zihambisana nezitolo ezinkulu zazo kanye nokuhlanganiswa kwezinkampani ezifana Whole FoodsNgalokhu, i-Amazon ingena ngokugcwele ebhizinisini lokudla nokudla eliku-inthanethi, okuvumela amakhasimende ukuthi athenge imikhiqizo emakhaya abo ngaphandle kokuhamba. Umgomo uwukunikeza ukuqedela ukuthenga kwansuku zonke Kusukela endaweni yedijithali, ukuhlanganisa imikhiqizo emisha, ukudla okupakishiwe kanye nemikhiqizo yasekhaya, konke kungaphansi kolwazi olufanayo lomsebenzisi kanye nokulethwa okusheshayo.
Ulwazi lomthengi: kusukela ekuchofozeni kuya ekuthengisweni ngemuva kokuthengisa
Ulwazi lomthengi we-Amazon alugcini nje ekutholeni umkhiqizo nokuwukhokhela. Yonke imininingwane, kusukela ku- indlela yokukhokha kalula Konke kusukela kukhwalithi yokuthunyelwa kwezimpahla kuya ezinkethweni zokubuyisa impahla kuthinta ngqo umbono womsebenzisi kanye nesinqumo sakhe sokuphinda ukuthenga.
Inqubo yokukhokha eyinkimbinkimbi ingaholela ekushiyweni kwenqola. Yingakho i-Amazon yenza izinyathelo zibe lula ngangokunokwenzeka futhi inikeza izinkokhelo ngokuchofoza okukodwaIgcina amakheli nezindlela zokukhokha, futhi ihlanganisa izixazululo ezifana ne-Amazon Pay ukuze umsebenzisi akwazi ukuqedela ukuthengiselana ngokushesha nangokuphephile, ngisho nakumasayithi ezinkampani zangaphandle.
Esinye isici esiyinhloko yi- ukucaca ezindlekweni kanye nangezikhathi zokulethwa. Ngaphambi kokuphothula i-oda, umsebenzisi uyazi izindleko zokuthumela, izinketho ezitholakalayo (ezijwayelekile, ezisheshayo, ukulethwa kwangosuku olufanayo, njll.), kanye nefasitela lokulethwa elilinganiselwe. Lokhu kunciphisa ukungaqiniseki futhi kuthuthukisa ukwethenjwa.
Ngaphezu kwalokho, lo msebenzi wenzelwe amadivayisi eselula. Njengoba abasebenzisi abaningi sebevele bethenga kuma-smartphone abo, uhlelo lokusebenza lwe-Amazon kanye nenguqulo yeselula kubeka lokhu phambili. isivinini sokulayisha esisheshayo, ukusebenziseka kalula, kanye nokuzulazula okulula, okunciphisa ukungezwani enkambisweni yokuthenga.
Ukuthunyelwa, ukuthunyelwa kanye nokulandelela ngesikhathi sangempela
Ukuphathwa kwe-logistics kungenye yezinsika ze- Ulwazi lokuthenga lwe-AmazonLe nkampani yakhe inethiwekhi yezikhungo zokusabalalisa, izinkampani zokuthutha, kanye nezinsizakalo zayo nezangaphandle ezivumela ukuthi inikeze izikhathi zokulethwa ezimfushane kakhulu kanye nokuthembeka okuphezulu.
Izinsizakalo ezifana ne-Amazon Prime ziqinise izintandokazi zabasebenzisi zezinketho ezifana Ukuthunyelwa okusheshayo, futhi ezimweni eziningi, akukho izindleko ezengeziwe ezibonakalayo.Lokhu kuye kwaphoqa abancintisana ukuba basheshise imisebenzi yabo yezokuthutha futhi bathuthukise izimo zabo zokuthumela ukuze bangashiywa ngemuva.
Ukulandelela ngesikhathi sangempela kungenye ingxenye ebalulekile yesipiliyoni. Umthengi angahlola isimo nganoma yisiphi isikhathi. Likuphi iphakethe lakho?Thola izaziso uma i-oda lakho lithunyelwa, liphumile ukuze lilethwe, noma lilethwe, futhi ufinyelele ngisho nobufakazi bokulethwa. Lokhu kubonakala kunciphisa ukukhathazeka futhi kudala umuzwa wokulawula.
Ngasese, i-Amazon ixhumanisa impahla kanye nomthamo wokuthumela ukuze kuqinisekiswe ukuthi imikhiqizo efunwa kakhulu iyatholakala ezikhungweni eziseduze nekhasimende, okunciphisa ingozi yokubambezeleka, ukuphela kwesitoko, kanye nokukhanselwa. isitokwe kanye nokwenza ngcono umzila Kungenye yezisekelo ezingabonakali zokwaneliseka komthengi.
Izinhlelo zokubhalisela kanye nokwethembeka
Enye yezinguquko ezinkulu i-Amazon eye yaziletha kulokho okulindelwe ngabathengi yimodeli yayo ukubhalisa njengendlela yokuthola izinzuzoI-Amazon Prime iyisibonelo esicacile sendlela imali ephindaphindayo engaguqula ngayo ubudlelwano bamakhasimende.
Ubulungu be-Prime abugcini nje ngokunikeza ukuthunyelwa okusheshayo noma kwamahhala, kodwa futhi nokufinyelela ku- Ukusakaza okuqukethwe, umculo, ama-ebook, okunikezwayo okukhethekile kanye nezinzuzo ezengeziweLokhu kwandisa ukusetshenziswa kwepulatifomu kaningi, kuqinisa ukwethembeka, futhi kwenza amakhasimende aqonde kangcono isiphakamiso se-Amazon.
Ngaphezu kwalokho, lezi zinhlelo zivumela inkampani ukuthi iqoqe idatha ebalulekile mayelana nokuziphatha kokuthengaLokhu kuhunyushwa kube izincomo ezinembe kakhudlwana, imikhankaso yokumaketha efaneleka kakhudlwana, kanye nokwenza kube ngokwakho okujulile kokuhlangenwe nakho.
Njengoba okubhaliselwe kuba yindinganiso, abanye abathengisi baphoqeleka ukuhlola izinhlelo zokwethembeka, izinzuzo eziphindaphindayo, kanye nezinhlelo zesevisi ezidlula ukuthengiselana okulula.
Ukusungula izinto ezintsha okuqhubekayo kanye nekusasa lezentengiselwano e-Amazon
Ngaphandle kwezitolo eziku-inthanethi neziphathekayo, i-Amazon ihlanganisa ubuchwepheshe obuthuthukisiwe obufana ukuhlakanipha okufakelwayoUkuhlaziywa kwedatha kanye nokuhweba ngezwi kuyaqhubeka nokuvuselela ulwazi lokuthenga. Amaphrojekthi afana ne-Amazon Go, izincomo ezenziwe ngezifiso, kanye nokusetshenziswa kwabasizi abanjengo-Alexa kushintsha indlela okushiwo ngayo ukuthenga.
Ukuhweba ngezwi kuvumela abasebenzisi ukuthi benze ama-oda ngemiyalo yezwiPhinda ukuthenga noma hlola isimo sama-oda akho ngaphandle kwesidingo sokusebenzisa isikrini. Lolu ngqimba lunezela ukulula futhi luvula izindlela ezintsha zokuthi abathengi namapulatifomu basebenzisane.
I-AI iphinde inikeze amandla ukuphathwa kwempahla, amanani aguquguqukayo, kanye nokuhlukaniswa kwezilaleli, ukuze umsebenzisi ngamunye athole i- ulwazi oluhambisanayo ngokwengeziwe izidingo zabo. Futhi konke lokhu kuhlanganiswe nokugxila okukhulayo ukusimama, ukupakisha okusebenzayo kakhudlwana kanye nemizila yokulethwa eyenziwe ngcono ukunciphisa umthelela kwezemvelo.
Ukuhlanganiswa kwezinto zokusebenza okuphezulu, ulwazi olulula lomsebenzisi, izinhlelo zokubhalisela, ukusungula izinto ezintsha kwezobuchwepheshe, kanye nombono wesikhathi eside kwenza i-Amazon ibe yisibonelo uma kukhulunywa sungula kabusha isipiliyoni sokuthengakanye nakumdlali ophoqa wonke umkhakha wezitolo ukuthi uphakamise izinga lawo uma ufuna ukuhlala uncintisana.