
Amazon iyaqhubeka nokusungula amasu ayo wezokuthutha, ifuna ezinye izindlela ezisebenza kahle nezimeme ukuze uthole imikhiqizo yakho kumakhasimende. Ngalo mqondo, umqondo wokukhokhela abantu ngabanye ukuthi balethe amaphakheji wethule okuthakazelisayo mpikiswano emkhakheni wezokuthutha naphakathi kwabathengi.
I-Amazon kanye nomnotho ohlanganyelwe ekulethweni kwephakheji
Emzamweni wayo wokuthuthukisa i ukuphawula kanye nokunciphisa ukukhuphuka kwezindleko zokuthumela, Amazon isiqalile ukuhlola amamodeli we ukusebenzisana kwezomnotho. Ngokombiko ovela ku Wall Street Journal, inkampani izobe ithuthukisa a uhlelo lokusebenza lweselula lokho kungavumela abantu ukuthi banakekele ukulethwa, okufana nezinkundla ezifana ne-Uber noma i-Glovo. Lolu hlelo luhlongoza ukubambisana ne abathengisi basemadolobheni, ongagcina amaphakheji okwesikhashana kuyilapho abantu bewaqoqa ukuze asatshalaliswe.
Lo mqondo unokufana ne IphakethePeer, inkundla lapho abasebenzisi bangakwazi khona uthole imali ukucosha nokuletha amaphakheji omakhelwane bakho. Kodwa-ke, i-Amazon izokwandisa ububanzi kanye nokusemthethweni kohlelo, ilufikise ezingeni lenkonzo yomhlaba wonke.
Izosebenza kanjani le modeli yokulethwa?
Imodeli i-Amazon ehlela ukuyisebenzisa, eyaziwa ngokuthi "Ngisendleleni«, izokwakhiwa ngokuzungezile ukusetshenziswa kwe okukhethekile njengoba izithunywa zicubungula ukulethwa ngaphakathi izindawo zendawo. Laba bashayeli bangafinyelela kuhlelo lokusebenza, bamukele ama-oda futhi baqoqe amaphakheji kuwo izindawo zokugcina izimpahla zasemadolobheni noma kubathengisi abasebenza njenge izindawo zokugcina zesikhashana.
Uma kuqhathaniswa nezisombululo zezinto zendabuko ezinikezwa izinkampani ezifana I-Express Mail noma i-UPS, lelisu lingavumela i-Amazon londoloza kokubili kwingqalasizinda kanye nasemakhomishini ezinkampanini zokuthutha. Ngaphezu kwalokho, inkampani izothola a inzuzo yamasu ngokuba nokulawula okwengeziwe kokuthunyelwa kanye nokuthuthukisa ulwazi lomsebenzisi ngokudiliva okusheshayo.
Kodwa-ke, kuphakama imibuzo mayelana nokuthi izithunywa zizokhethwa kanjani kanye nemithelela engenzeka yezomthetho nokuvikeleka. Isibonelo, ngubani ongaba nesibopho uma iphasela lonakalisiwe noma lilahlekile? Le mibuzo igcizelela isidingo sokuthi a umthetho oqinile kanye nenqubo yokukhetha eqinile ukuze kuqinisekiswe ukwethembeka kwemodeli.
Izinzuzo nezinselelo zemodeli ehlongozwayo
Ventajas:
- Ukwehliswa kwezindleko: Ngokugwema ukuthembela ezinkampanini ezinkulu zezimpahla, i-Amazon inganciphisa kakhulu izindleko zayo zokuthumela, ezikhuphuke ngo-31% ngonyaka owodwa.
- Ukuvumelana nezimo okukhulu: Le modeli izosiza ukulethwa okusheshayo ngokusebenzisa ithuba lokuhamba nokutholakala kwabantu ngabanye.
- Amathuba ezomnotho: Abantu bangaba nomthombo omusha wemali engenayo, efana nokwenzeka ngezinkundla zokuthutha ezihlanganyelwe.
Izinselelo:
- Ukuphepha nokuthembeka: Kubalulekile ukuqinisekisa ukuthi izithunywa zithembekile nokuthi amaphakheji afika esesimweni esihle.
- Imithethonqubo yezomthetho: Le modeli ingase ibhekane nezithiyo ezihlobene namalungelo abasebenzi, izintela nemithetho yendawo.
- Ukumelana nozakwethu bendabuko: Izinkampani zezokuthutha ezifana ne-UPS zingabona ibhizinisi labo lisongelwa futhi zifune amasu okulwa nale modeli.
Ukuhlangabezana nalezi zinselelo, i-Amazon izodinga ukusungula iziqondiso ezicacile ngokukhethwa kwabahlanganyeli, kanye nokunikeza iziqinisekiso kuwo womabili amaklayenti nezithunywa. Kuyathakazelisa ukubona ukuthi ezinye izinkampani, njenge-Google ne-Uber, zibhekane kanjani nezinselelo ezifanayo ezinhlelweni zokuqamba izinto ezintsha.
Ukuhlanganiswa kobuchwepheshe: I-Amazon Flex nokuningi
Olunye ucezu olubalulekile kucebo le-Amazon ukusetshenziswa kweplatifomu yayo I-Amazon Flex. Lolu hlelo luvumela abantu ukuthi babhalise njengabashayeli bokulethwa, bahlinzeke ngemoto yabo futhi bamukele ukudiliva ngohlelo lokusebenza olusebenziseka kalula. Abashayeli bokulethwa kwe-Amazon Flex bathola isilinganiso sama-euro angu-14 kuya kwangu-28 ngehora, kuye ngenani lamabhulokhi asetshenziwe kanye nokukhushulwa okusebenzayo esifundeni sabo.
Ngaphezu kwalokho, i-Amazon iphinde yatshala imali kuyo ubuchwepheshe njengama-drones kanye nezikhungo ze-last mile, ezingahlanganiswa kulo modeli ukuze zihlanganise izindawo zasemadolobheni nezasemaphandleni ngempumelelo. Ngalo mqondo, izimakethe ezifana Ukudluliswa kweMondial nikeza isibonelo esithakazelisayo sendlela yokuhlanganisa amaphuzu okuqoqa ngokudiliva okuhlanganyelwe.
Ukubona komsebenzisi
Kodwa-ke, impumelelo yale modeli izoncika kakhulu ekuboneni abathengi. Abasebenzisi abaningi bazwakalise ukukhathazeka ngokuvikeleka kwamaphakheji abo kanye nobungcweti bezithunywa eziyimfihlo. Nakuba abanye bekwazisa isivinini nokuvumelana nezimo, abanye bakhetha izindlela zendabuko ezihlinzekwa izinkampani eziqeqeshiwe ezifana Seur kanye Celeritas.
Isibonelo, abasebenzisi be- I-Amazon Premium bagqamise ukwaneliseka kwabo ngezinsizakalo zamanje, ezihlanganisa ukudiliva okusheshayo kanye nokuxhumana okuphumelelayo namashayeli okulethwa okubonakalayo. Ukuze uqhudelane naleli zinga, i-Amazon izodinga ukuqinisekisa ukuzizwisa okungashayisani kumodeli yayo yokuhlanganyela.
Yize imodeli yokukhokhela abantu ngabanye ukuthi balethe amaphakheji inezinzuzo eziningi, iphinde ibhekane nezinselelo ezizochaza ukusebenza kwayo esikhathini esizayo. Okubalulekile kuzoba ukuhlanganisa ubuchwepheshe, ukuphepha kanye nolwazi oluhle kakhulu lwekhasimende ukuze kuzuzwe umthelela obalulekile ku-logistics yomhlaba.