Emhlabeni wokuncintisana we-e-commerce, i ukuhlaziywa kwedatha Sekuyisidingo sokuqinisekisa ukuthi wonke amasu nesinqumo sisekelwa ulwazi oluthembekile nolusebenzayo. I amathuluzi okuhlaziya e-ecommerce zibalulekile ekufezeni lokhu, okuvumela amabhizinisi ukuthi aqonde ukuziphatha kwamakhasimende akho, thola amathuba okuthuthukisa futhi wandise imiphumela yakho.
Isingeniso samathuluzi okuhlaziya we-ecommerce
Ukusetshenziswa kwamathuluzi okuhlaziya ku-ecommerce kuvumela izinkampani ukuthi ziqoqe, zihlaziye futhi zihumushe idatha ukuze zenze izinqumo amasu okusekelwe emaqinisweni hhayi ekuqageleni. Kusukela ekuqashweni kwe ukuziphatha kwekhasimende ukulinganisa ukusebenza kwemikhankaso yokukhangisa, lawa mathuluzi anikeza umbono ocacile wokuthi yini esebenzayo nokuthi yini engasebenzi.
Kulesi sihloko, sizohlola ngokujulile amathuluzi amahlanu ayisisekelo okuhlaziya i-ecommerce, sihlanganise imininingwane ebalulekile eqoqwe emithonjeni eyahlukene, ukukunikeza umhlahlandlela ophelele futhi onemininingwane.
1. Ama-KISSmetrics
I-KISSmetrics iyisixazululo esiqinile esigxile ekunikezeni ukuqonda okujulile kwe ukuziphatha kwekhasimende. Leli thuluzi ligxile ekusizeni izinkampani zandise ukutholwa kwamakhasimende nokwethembeka ngokusebenzisa imibiko enemininingwane kanye nokuhlaziya okuthuthukile.
Izici zayo zifaka:
- Ukuhlaziywa kokuziphatha: I-KISSmetrics ikuvumela ukuthi ulandele lonke uhambo lwabasebenzisi kusayithi lakho, kusukela ngesikhathi abafika ngaso kuze kube yilapho beqeda ukuthenga.
- Ukuthuthukisa Ukuguqulwa: Ngenxa yedatha eqoqiwe, amaphuzu avuzayo angabonakala ku- uphondo wokuguqula futhi wenze izinguquko ezidingekayo ukuze kuthuthukiswe amazinga okuguqulwa.
- Ukuhlukaniswa okuthuthukile: Ihlukanisa abasebenzisi kumasegimenti athile ngokusekelwe ekuziphatheni kwabo, okwenza kube lula ukukudala imikhankaso yokumaketha okomuntu siqu futhi ngempumelelo.
Cabanga ukwazi ukwenza izinqumo ezisekelwe idatha mayelana nokuthi yiliphi isu eliqhuba ukuguqulwa okwengeziwe. I-KISSmetrics ikunikeza lokho okungenzeka ngayo i-analytics suite enamandla.
2. UkugcinwaGrid
I-RetentionGrid ingelinye ithuluzi elibalulekile elivelele ngokunikeza ukubonwa kwedatha okunembile ngalo ihluzo ezimibalabala. Leli thuluzi liklanyelwe ukusiza izinkampani ziqonde kangcono amasegimenti amakhasimende azo futhi zenze izinqumo eziqhutshwa idatha ezikhuthazayo ukugcinwa kweklayenti.
Phakathi kokusebenza kwayo okuyinhloko kukhona:
- Amashadi Asebenzisanayo: Thola kalula ukuthi yimaphi amasegimenti ekhasimende anenani elikhulu kakhulu futhi adinga ukunakwa ngokushesha.
- Iziphakamiso zesenzo: Inikeza izincomo ezicacile, ezisebenzayo zokuthi ungafinyelela kanjani ingxenye yamakhasimende ngempumelelo kakhudlwana.
- Ukuthuthukisa umkhankaso: Kuyasiza ukukhomba imikhankaso yokumaketha ekhiqiza imiphumela engcono kakhulu nokuthi imaphi amasu adinga ukulungiswa noma asuswe.
Nge-RetentionGrid, izinkampani azitholi kuphela idatha, kodwa futhi neziqondiso zokuguqula leyo datha ibe yizenzo ezibambekayo ezithinta ngqo ukusebenza kwazo kwe-ecommerce.
3.I-Google Analytics
I-Google Analytics, ngokungangabazeki, ingelinye lamathuluzi aziwa kakhulu nasetshenziswayo emhlabeni wezohwebo. Okwakhe ukuhlanganiswa okulula Ngamapulatifomu ahlukahlukene kanye nekhono layo lokuhlinzeka ngemininingwane enemininingwane yenza kube yisixazululo okufanele sibe nesixazululo.
Ezinye zezici zayo eziphawulekayo zihlanganisa:
- Imibiko enemininingwane: Landelela ithrafikhi yewebhusayithi, iziteshi zokutholwa, isikhathi ekhasini, namanye amamethrikhi abalulekile.
- Isegimenti yezethameli: Qonda kangcono ukuthi izivakashi zakho zingobani, zivelaphi nokuthi zifunani.
- Ukuhlanganiswa nezikhangiso ze-Google: Linganisa ukusebenza kwemikhankaso yakho ye-PPC futhi ulungise isu lakho njengoba kudingeka.
Ukwengeza, ngesibuyekezo sakamuva se-GA4, i-Google Analytics inikezela ngamakhono engeziwe okulandelela ukuziphatha komsebenzisi, ukuzivumelanisa nesimo sedijithali esishintsha ngokushesha.
I-4. Chofoza
I-Clicky iyisixazululo esiphelele salabo abafuna ithuluzi lokuhlaziya isikhathi sangempela. Ukuxhumana kwayo okulula nokuqondile kuyenza ilungele osomabhizinisi namabhizinisi amancane afuna ukuqapha ukusebenza kwe-ecommerce yawo ngaphandle kwezinkinga.
Izici eziyinhloko zikaClicky zifaka:
- Idatha yesikhathi sangempela: Bheka okwenzeka kuwebhusayithi yakho ngalesi sikhathi.
- Amamephu okushisa: Bona ukuthi abasebenzisi bachofoza kuphi nokuthi baxhumana kanjani namakhasi akho.
- Ukulandelela Umgomo: Setha futhi ulandelele imigomo yangokwezifiso ukukala impumelelo yezinhlelo zakho.
Isithembiso sikaClicky siwukuletha ulwazi olufinyelelekayo, oluncike emiphumeleni, kanye nolungaxakile ngokobuchwepheshe.
5. I-Adobe Marketing Cloud
I-Adobe Marketing Cloud iyisixazululo esithuthukisiwe sezinkampani ezinkulu namaphrojekthi amakhulu we-ecommerce. Ngokuhlanganisa izindawo zokuthinta eziningi nokunikeza izibalo ezijulile, leli thuluzi lilungele labo abafuna ukukhulisa RIO zamasu akho okumaketha ku-inthanethi.
Eminye yemisebenzi ebalulekile ihlanganisa:
- Ukuhlanganiswa kwedatha: Hlanganisa idatha evela eziteshini eziningi ukuze uthole ukubuka okuphelele kokusebenza.
- Ukwenza ngendlela oyifisayo okuthuthukile: Sebenzisa amasu aqondene nawe engxenyeni ngayinye yamakhasimende.
- Izibalo eziqagelayo: Lindela ukuziphatha kwesikhathi esizayo ngokusekelwe kudatha yomlando.
Nge-Adobe Marketing Cloud, izinkampani zinawo wonke amathuluzi adingekayo ukuze zisebenzisa amasu ayinkimbinkimbi, akhulise umthelela wazo emakethe.
Esikhathini se-e-commerce, lawa mathuluzi okuhlaziya awasizi nje kuphela ukuqonda ukuthi kwenzekani ebhizinisini, kodwa futhi ahlinzeka ngokhiye bokubumba ikusasa. Kungakhathaliseki ukuthi uyisiqalo esincane noma isiqhwaga sokudayisa, ukutshala imali kuzixazululo zokuhlaziya kubalulekile ukuze gqama endaweni enokuncintisana.