Ukuthola ifomula yokuthengisa ngempumelelo nge-WhatsApp Web kuwumgomo wokufisa nokukhula odingekayo emabhizinisini anamuhla. Ukuguqulwa kwedijithali kanye nezinguquko emikhubeni yabathengi kukhuphule i-WhatsApp—ikakhulukazi izinguqulo zayo zewebhu nezeBhizinisi— zaba enye yezindlela ezithandwayo zokuthi amabhizinisi nabathengi baxhumane futhi, vele, bavale ukuthengisa.
Kodwa-ke, amabhizinisi amaningi kanye nama-freelancers namanje awakazisebenzisi ngisho nangu-50% wamathuba anikezwa i-WhatsApp Business Web ukukhulisa ukuthengisa, ukuheha amakhasimende, nokwenza ngcono ubudlelwano nababukeli babo. Kulesi sihloko, ngembula amaqhinga, amasu, namathiphu asebenzayo okwamanje aletha imiphumela engcono kakhulu yokuthengisa nge-WhatsApp Web, ehlanganisa lonke ulwazi olutholakalayo oluvela kochwepheshe abaholayo kanye nokwengeza izeluleko zakamuva ezisekelwe kokuhlangenwe nakho kochwepheshe emkhakheni.
Uguquko lweWebhu ye-WhatsApp yokuthengisa: kungani kufanele ube yingcweti
I-WhatsApp isiguqukile isuka ohlelweni olulula lokuthumela imiyalezo esheshayo yaba enye yeziteshi ezisebenza kahle kakhulu zokuthengiswa kwedijithali, isevisi yamakhasimende, nokwethembeka.Ukusetshenziswa kwayo sekuvele kwandile: ezimakethe ezifana neSpain neLatin America, idlula abasebenzisi abasebenzayo abayizigidi eziyizinkulungwane ezi-2.000, futhi kuze kufike ku-70% wabantu basebenzisa i-WhatsApp nsuku zonke.
Inzuzo enkulu yeWebhu ye-WhatsApp ilele kuyo ukufinyelela kukhompuyutha, okusiza ukuphatha imilayezo, amakhasimende, nezindali ezishesha kakhulu nezisebenzayo ngaphandle kokuthembela ngokukhethekile kumadivayisi eselula. Ngaphezu kwalokho, i-WhatsApp Business Web ingeza izici ezengeziwe eziqondene nebhizinisi, njengekhathalogi yomkhiqizo, izimpendulo ezizenzakalelayo, nomaki bekhasimende.
Izinzuzo ezibalulekile zokuthengisa nge-WhatsApp Web
- Isevisi ye-Agile ne-omnichannel: Phatha izinkulungwane zezingxoxo kusuka kudeskithophu yakho, ngokukhiqiza okukhuphukile kanye nokufinyelela kuzinsiza zebhizinisi.
- Ukuxhumana okusondelene futhi komuntu siqu: Ingxoxo iqondile futhi ivumela ukuthintwa komuntu kakhulu, okusiza ukuguqulwa.
- Izici zebhizinisi ezithuthukile: Amathegi, izinhlu, imiyalezo ezenzakalelayo, uhlu lwamakheli, ukuhlanganiswa kwe-CRM, okuzenzakalelayo, nokunye okuningi.
- Izinga lokuvula eliphezulu kakhulu: Imilayezo ye-WhatsApp ivuliwe futhi ifundeka kakhulu kunama-imeyili.
Konke lokhu kwenza i-WhatsApp Web ibe yisiteshi esibalulekile Heha abaphambili, vala ukuthengisa, unikeze usekelo, futhi uphathe ngisho nezinqubo zangemuva kokuthengisa..
Lungiselela ibhizinisi lakho ukuze ulidayise ngokomsebenzi nge-WhatsApp Web
Ngaphambi kokuthi ugxumele ekuthumeleni imilayezo yokuthengisa nge-WhatsApp, udinga isisekelo esiqinile sokuqinisekisa impumelelo yakho. Nazi izinto ezibalulekile zesiteshi sokuthengisa esilungiswe ngokugcwele:
- Thola inombolo yochwepheshe, ehlukile kweyomuntu siqu nekhethekile yebhizinisi, ongakwazi ukwabelana ngayo esidlangalaleni futhi uyinakekele ngaphandle kokuhlanganisa okomuntu siqu kanye nochwepheshe.
- Landa futhi usethe Ibhizinisi le-WhatsApp (hhayi uhlobo olujwayelekile), kuselula yakho nakukhompyutha yakho nge-WhatsApp Web.
- Lungiselela iphrofayela yakho yebhizinisi: Engeza igama lenkampani yakho, incazelo ecacile, amahora, ikheli, iwebhusayithi, inkundla yezokuxhumana, nelogo yochwepheshe.
- Dala ikhathalogi yakho yomkhiqizo/yesevisi ngezithombe zekhwalithi, izintengo, izincazelo nezixhumanisi zesitolo sakho se-inthanethi uma unaso.
- Lungiselela ukwamukela okuzenzakalelayo, ukungabikho, kanye nemilayezo yokuphendula ngokushesha ukuhlinzeka ukunakwa okusheshayo kwasekuqaleni ngisho nangaphandle kwamahora ebhizinisi.
- Ihambisana nezomthetho kanye nobumfihlo: Thinta kuphela abantu abanikeze imvume yabo, yenza inhloso yesiteshi sakho icace, futhi uhloniphe ukuvikelwa kwedatha.
Kungani i-WhatsApp Business Web ithengisa i-WhatsApp yendabuko?
I-WhatsApp Business ingeza iqoqo lezici ezihloselwe ukuthengisa kangcono nangcono.Ukusho nje abambalwa: ungahlukanisa oxhumana nabo ngomaka, udale uhlu lwama-imeyili, uthumele amakhathalogi asebenzisanayo, uguqule imilayezo ngokuzenzakalelayo ngokusekelwe esikhathini noma isigaba sokuthengisa, futhi ulinganise imiphumela ngamamethrikhi awusizo.
Inguqulo yewebhu futhi ikuvumela ukuthi ulawule yonke into ku-PC yakho, usebenzise izinqamuleli zekhibhodi, ukopishe futhi unamathisele ulwazi oluvela kwezinye izinhlelo zokusebenza, futhi ube nabantu abaningi abaphethe isevisi yamakhasimende abavela ezindaweni ezahlukene uma ivolumu ifuna lokho.
Ukuthwebula nokwakha isizinda samakhasimende okungenzeka ku-WhatsApp
Asikho isidingo sokuba nesu lokuthengisa ku-WhatsApp ngaphandle kwesisekelo sangempela soxhumana nabo abanentshisekelo.Ungakwenza kanjani lokhu ngaphandle kokuwela kugaxekile noma ukulimaza isithunzi senombolo yakho?
Izindlela ezisebenzayo (nezomthetho) zokuthwebula abathintwayo
- Faka inombolo yakho ye-WhatsApp kanye/noma isixhumanisi (isixhumanisi esiqondile) kuzo zonke izinkundla zokuxhumana, amawebhusayithi, amasiginesha e-imeyili, amakhadi, ama-invoyisi, noma amaflaya.Kwenze kubonakale futhi kufinyeleleke, uhlale ukhomba izinzuzo zokuxhumana nawe (ukwesekwa, ukucaphuna okusheshayo, isaphulelo, njll.).
- Engeza inkinobho ye-WhatsApp kuwebhusayithi yakho noma ikhasi lokufika, okuzovula ingxoxo ngokuzenzakalelayo.
- Nyusa isiteshi sakho se-WhatsApp ekukhangiseni nge-imeyili nemikhankaso yezokuxhumanaChaza ukuthi ingeyani nokuthi umsebenzisi uzothola ini okuqukethwe.
- Cela inombolo ye-WhatsApp efomini lakho lokuqasha (amakhasi okubhalisa, ama-sweepstake, omazibuthe abaholayo, ama-pop-ups), echaza ngokucacile ukuthi izosetshenziselwani (usekelo, iminikelo, imibuzo, njll.).
- Khiqiza ithrafikhi kusuka ezikhangisweni "Chofoza ku-WhatsApp". ku-Facebook noma ku-Instagram, eqondisa amakhasimende angaba khona ukuthi aqale ingxoxo.
- Kufaka phakathi amakhodi e-WhatsApp QR kumaphosta, ukupakishwa, kanye nemidiya ebonakalayo, ukuze ngokuskena nje, umuntu onentshisekelo akwazi ukuqalisa ingxoxo eqondile.
Imvume ingukhiye: Ungalokothi uthumele imilayezo kubasebenzisi abangabanikanga imvume yabo ecacile yokuthola ukuxhumana kokumaketha, noma inombolo yakho izoba sengcupheni yokuvinjwa.
Amathiphu okukhuthaza abasebenzisi ukuthi baxhumane nawe futhi bakungeze
- Nikeza isikhuthazo (i-ebook, isaphulelo, isifanekiso, okuqukethwe okukhethekile) kulabo abaqala ingxoxo futhi babhale “sawubona” noma baqinisekise ukubhalisa kwabo ohlwini lwakho, okukuvumela ukuthi uhlukanise kalula.
- Hlala uchaza inani elizolethwa isiteshi sakho se-WhatsApp (Ngeke kube izinhlinzeko kuphela, kodwa futhi nokuxazululwa kokungabaza, ukufinyelela ekusekelweni okubalulekile, ukuqaliswa kwezaziso, njll.).
- Yenza ngokuzenzakalelayo inqubo yokwamukela nokubhalisa, icela idatha efanelekile ngokusekelwe emkhakheni wakho (igama, okuthandayo, imikhiqizo oyithandayo, njll.) ukuze wenze ukuxhumana kube ngokwakho.
Inhlangano yokuxhumana kanye nokuhlukaniswa: isisekelo sokukhiqiza
I-WhatsApp Business ikuvumela ukuthi uhlele futhi uhlukanise isisekelo samakhasimende akho usebenzisa amalebula., kubalulekile ukugwema isiphithiphithi futhi uphathe othintana naye ngamunye ngokuya ngephrofayili yakhe kanye nesimo sokuthenga.
- Dala amalebula ngokwezifiso ukuhlukanisa phakathi kwamakhasimende angaba khona (abaholayo), amakhasimende asebenzayo, amakhasimende alandelwayo, amakhasimende akhokhelwayo, ama-oda alindile, njll.
- Lebula futhi ngokomkhiqizo onenzuzo, umthombo wokutholwa noma isigaba sefaneli yokuthengisa, ephindaphinda amathuba okwenza ngokwezifiso nokulandelela.
- Ngamalebula ungakwazi ukusesha ngokushesha izingxoxo, uqalise imikhankaso ehlukene futhi wazi ukuthi umuntu ngamunye ukusiphi isigaba..
Le nhlangano iba ebalulekile njengoba i-database ye-WhatsApp ikhula noma lapho iphethwe ama-ejenti amaningi ngesikhathi esisodwa.
Ikhathalogi yomkhiqizo kanye nekhathalogi yedijithali ku-WhatsApp Business Web
Umsebenzi we Ikhathalogi ku-WhatsApp Business wumbukiso wakho wedijithali engxoxweni. Ikuvumela ukuthi ubonise imikhiqizo noma amasevisi anezithombe, izintengo, izincazelo, nezixhumanisi, okwenza kube lula kumakhasimende ukubuka okunikezwayo ngisho nokuthenga ngaphandle kokushiya ingxoxo.
Indlela yokudala ikhathalogi engenakuphikiswa
- Layisha izithombe zekhwalithi enhle kakhulu kanye nengemuva elingathathi hlangothi elibonisa isitayela somkhiqizo wakho futhi elingadidayo noma elingashintshiwe.
- Dala izincazelo ezicacile nezimfushane, egxile ezinzuzweni, ukusetshenziswa, amanani kanye nendlela yoku-oda.
- Faka izixhumanisi eziqondile esitolo sakho se-inthanethi noma amafomu okukhokha ukusheshisa ukuguqulwa.
- Buyekeza futhi ubuyekeze ikhathalogi njalo lapho amanani, isitoko noma ukukhushulwa kushintsha.
Uma usudaliwe kusuka kudivayisi yakho yeselula, ungakwazi ukuphatha kalula futhi wabelane ngemikhiqizo evela enguqulweni yewebhu, ehlela kahle kakhulu umsebenzi wakho wansuku zonke.
Ikhathalogi igcina imilayezo eminingi futhi isheshisa ukuvalwa kokuthengisa, njengoba ikhasimende libuka umkhiqizo ngaphandle kokusesha izithombe ezihlakazekile noma ukucela ulwazi oluyisisekelo oluphindaphindayo..
Imilayezo ezenzakalelayo, izimpendulo ezisheshayo, nama-chatbots: i-automation ngaphandle kokulahlekelwa ukuthintwa komuntu
I-WhatsApp Business ikuvumela ukuthi ulungiselele izinhlobo ezahlukene zemiyalezo ezenzakalelayo engabambisene nabo ababalulekile enkonzweni yamakhasimende nasekuthengisweni..
- Umlayezo wokwamukela: Ithunyelwe ngokuzenzakalela kumuntu oqala ingxoxo, imazisa ngeshejuli, imbonge ngokusithinta, nokunikeza izinketho eziyisisekelo zemenyu.
- Umlayezo ongekho: Ilungele amahora angemva kwamahora, ikwazisa ukuthi uzonikezwa nini futhi ikunikeza ezinye izindlela okwamanje.
- Aphendule ngokushesha: Dala izifanekiso ezichazwe ngaphambilini zemibuzo evame ukubuzwa (amashejuli, amanani, izindlela zokukhokha, ukuthumela, njll.) futhi uzithumele ngokumane ungeze isileshi nesinqamuleli (isibonelo: /ishejuli).
- Ama-Chatbots noma izimpendulo ezihlakaniphile: Uma ivolumu ikuthethelela, ungakwazi ukuhlanganisa i-chatbot (yangaphandle noma evela ku-CRM yakho) ukuze uxazulule imibuzo eqhubekayo, uhlunge amaklayenti noma wenze izinqubo ezizenzakalelayo (ukuhlela, ukuhlola isitoko, njll.).
Okubalulekile ukuhlanganisa okuzenzakalelayo nokwenza kube ngokwakho: ikhasimende kufanele zizwe sengathi liphathwa njengomuntu, lisebenzisa igama lalo futhi livumelanisa umlayezo esimweni salo esithile..
Sakaza uhlu, amaqembu, nokuhlukaniswa okuthuthukile
Uhlu lokusakaza lwe-WhatsApp luyithuluzi elikahle lokuthumela umlayezo ofanayo koxhumana nabo abambalwa ngasese (bawuthola ngabanye, hhayi njengeqembu)..
- Ungathumela izibuyekezo, iminikelo, izindaba noma izibuyekezo kumakhulu oxhumana nabo abaqondisiwe, ngaphandle kokudalula idatha yabo kwabanye abasebenzisi..
- Oxhumana nabo abalondoloze inombolo yakho kuphela abazothola imilayezo.: Kungakho kubalulekile ukukhuthaza abaqondisi ukuthi bakungeze ebhukwini labo lamakheli ("ngingeze njenge 'My Pepito WhatsApp Store' ukuze uthole okunikezwayo nokunakwa okubalulekile").
- Uhlu lwesegimenti ngezintshisekelo, isiteji sokuthenga, noma ukuziphatha: Ngale ndlela ungathumela imilayezo efanele engu-100% (ayikho into embi njengokukhuphula wonke umuntu ngezenyuso ezenziwe ngendlela engafanele).
Ngakolunye uhlangothi, Amaqembu e-WhatsApp angaba usizo ekudaleni imiphakathi ekhethekile (amaklayenti e-VIP, abafundi, amanxusa, njll.), nakuba ngokwezinjongo zokuthengisa eziqondile ngokuvamile azisebenzi njengokunaka komuntu ngamunye.
Izimo ze-WhatsApp neziteshi: ungazisebenzisa kanjani ukuthengisa (ngaphandle kokuhlasela)
Izimo ze-WhatsApp zisebenza njengezindaba ze-Instagram: zikuvumela ukuthi wabelane ngezithombe, amavidiyo, ukunikezwa kwe-flash, ubufakazi, nezibuyekezo ezisusa ngemva kwamahora angu-24.Kuyindlela engangeneleli yokwazisa bonke oxhumana nabo ngaphandle kokuthumela imilayezo eqondile.
Amathiphu okuzuza okuningi kuwo:
- Shicilela okuqukethwe okubukwayo okumangalisayo (izithombe, imidwebo, amavidiyo) abonisa imikhiqizo yakho, amaphromoshini noma imisebenzi yansuku zonke yebhizinisi lakho.
- Yazisa ngokukhishwa okusha noma izaphulelo ezivezwayo: idala ukuphuthuma futhi ikhuthaza ukusabela okusheshayo ("isaphulelo sika-10% namuhla kuphela, phendula lesi simo futhi ngizosisebenzisa kuwe").
- Thumela ubufakazi obufushane noma ukubuyekezwa kwangempela ukwandisa ukwethenjwa kanye nomphumela wobufakazi bomphakathi.
- Faka amakholi acacile esenzweni (“Phendula kulesi simo ukuze uthole ulwazi olwengeziwe”, “Chofoza kukhathalogi yethu”, “Ngithumele umlayezo ukuze ngigodle”).
Iziteshi ze-WhatsApp (isici esisha) zikuvumela ukuthi udale indawo yokuxhumana yomphakathi lapho abalandeli bengabona okuthunyelwe ngaphandle kokukwazi ukuphendula.Ziwusizo ezikhangisweni, ezindabeni, okuqukethwe okubalulekile, nokwakha ukwethembeka phakathi kwababukeli ababanzi.
Amaphutha ajwayelekile lapho uthengisa nge-WhatsApp Web (nokuthi ungawagwema kanjani)
Amabhizinisi amaningi ahlulekayo ukuthengisa nge-WhatsApp enza amaphutha afanayo. Zibuyekeze futhi uzigweme:
- Xhumana ngaphandle kwemvumeUkubhalela abantu ongabazi noma abantu abangazange banikeze imvume yabo kuholela kuphela emabhuloki nasedumeni elibi. Hlala ucela imvume noma ukhuthaze abasebenzisi ukuthi baqale ukuxhumana.
- Ukuhlukunyezwa kwemiyalezo eminingi (ugaxekile)Ukuthumela okunikezwayo okuvamile, okungahlosiwe akuzuzisi. Yenza kube ngokwakho futhi ulungise okuqukethwe kwakho kuphrofayela ngayinye.
- Phendula ngemva kwesikhathi noma ngokungaguqukiUkhiye ku-WhatsApp ukushesha. Uma uphuza ukuphendula, ikhasimende lizoya emqhudelwaneni. Sebenzisa izimpendulo ezizenzakalelayo ukumboza ukungabikho nezifanekiso ukuze wonge isikhathi.
- Ukuzenzakalela ngokweqile kanye nokuntuleka kokuqapha komuntuIrobhothi lingakwazi ukusingatha izinto eziyisisekelo, kodwa uma kungekho muntu ngemuva kwalo onganikeza ukuqhubeka nokuvalwa, okuhlangenwe nakho kuyaba nzima. Njalo yenza usekelo "lulungele abantu."
- Umlayezo ongenamsebenzi noma ongahambisani nomkhiqizoUlimi, izithombe, nokulethwa kufanele kuhambisane nebhrend yakho. Naka isipelingi, ukucaca, nobuntu. Gwema imilayezo evamile, engacacile, noma engelona ubuntu.
- Ukungabi nalo isu lokuqukethweNgaphandle kokuhlela, uzosuthisa futhi ulahlekelwe amakhasimende.
- Ukusebenzisa izinhlelo zokusebenza ezingekho emthethweniI-WhatsApp ijezisa ukusetshenziswa kwesofthiwe engagunyaziwe. Uma udinga izici ezengeziwe, sebenzisa amathuluzi aqinisekisiwe noma ama-CRM ahambisanayo.
Imilayezo yokuthengisa ye-WhatsApp esebenzayo: isakhiwo nezibonelo
Umlayezo wokuthengisa osebenzayo ku-WhatsApp kufanele ube mfushane, uqonde, inkambiso, egxile enzuzweni futhi ehlale inobizo olucacile esenzweni. Izinyathelo ezine eziyisisekelo:
- Bingelela usebenzisa igama lekhasimendeIsibonelo: “Sawubona, Ana.”
- Memezela injongo futhi wengeze inaniIsibonelo: "Bengifuna ukukwazisa ngentuthuko entsha engicabanga ukuthi ingaba nentshisekelo ebhizinisini lakho."
- Yethula okunikezwayo/umkhiqizo/isixazululo kafushane nangokuphathekayo, egxile enzuzweni.
- Vala nge-CTA ecacile nelula: "Ungathanda ngikuthumelele ulwazi olwengeziwe?" / "Ingabe ngizokugcinela yona?" / "Ingabe uyafuna ukubona ikhathalogi?"
Qaphela imilayezo ejwayelekile, engacacile, noma emide kakhulu: ayisebenzi futhi ingabonwa njengogaxekile.
Isibonelo esibi: "Sawubona, sinezivumelwano ezinhle zawo wonke umuntu. Thatha ithuba manje." Lokho akudali noma iyiphi isibopho..
Isibonelo esihle: "Sawubona, Marta! Ngibone ukuthi ubunentshisekelo kuhlelo lwethu lokuqeqesha ngenyanga edlule. Kuleli sonto kunesaphulelo esikhethekile samakhasimende angaphambili. Ungathanda ukusizakala ngaso?"
Ungasebenza kanjani njengeqembu futhi ulinganise ukuthengisa ku-WhatsApp Web
Uma ibhizinisi lakho likhula noma unabathengisi abambalwa, ungasebenzisa i-WhatsApp Web ukuze ube nama-ejenti amaningi akusiza kumadivayisi ahlukene..
- Sebenzisa isofthiwe ye-CRM ehambisana ne-WhatsApp ukuhlanganisa zonke izingxoxo, ukwaba izingxoxo, ukushiya amanothi, ukubuka umlando, nokuhlinzeka ngokulandelela okuphelele.
- Sungula izimiso zesevisi yangaphakathi ukuze uqinisekise izikhathi zokuphendula ezingaguquki, ikhwalithi yokwelashwa, kanye nomlayezo womkhiqizo ongaguquki..
- Chaza izindima namashifu uma kukhona abaningana benu abakhona, ukuze ugweme ukuphindaphinda..
- Yenza ukuhlola ngezikhathi ezithile, hlaziya amamethrikhi, futhi ulungise isu ngokusekelwe kumpendulo nemiphumela.
Amathuluzi afana ne-HubSpot CRM, Leadsales, namanye akuvumela ukuthi uhlanganise i-WhatsApp Business Web futhi ugcine ukulawula kochwepheshe ngamafuneli enziwe ngokwezifiso, isabelo esizenzakalelayo, imibiko, nokunye okuningi.
Ama-automation athuthukile nezinsiza zangaphandle: khulisa amandla e-WhatsApp (ngaphandle kokulahlekelwa ukulawula)
Ukuhlanganisa iWebhu ye-WhatsApp newebhusayithi yakho, inkundla yezokuxhumana, kanye ne-CRM kubalulekile ukuze kube nesu elisebenzayo le-omnichannel..
- Hlanganisa izinkinobho ze-WhatsApp kuwebhusayithi yakho ukwenza lula ukuthintana kusuka kunoma yiliphi ikhasi.
- Xhuma isiteshi ku-Facebook ne-Instagram ukuze uphendule emithonjeni evela ezikhangisweni noma kumaphrofayela omphakathi..
- Vumelanisa i-WhatsApp ngokubhukha, inhlolovo, inkokhelo, namathuluzi okuphatha izigameko ukuze uthole izinqubo ezizenzakalelayo zokuphela-to-ekupheleni..
Ukuze uthole okuzenzakalelayo okuthuthuke kakhulu, sebenzisa amathuluzi angaphandle agunyaziwe (isb., ama-chatbots anikwe amandla yi-AI, izimpendulo ezihleliwe, izinhlolovo zangemuva kokuthengisa, ukulethwa kokuqukethwe okuhleliwe, njll.), njalo enokulawula komuntu okudingekayo ukuze kugcinwe ikhwalithi.
Amanye amathuluzi anconyiwe:
- I-Sparkcentral: ibeka phakathi imilayezo evela ku-WhatsApp nezinye iziteshi, isekela ngokuzenzakalelayo isebenzisa i-AI.
- I-WhatsAuto: ikuvumela ukuthi uhlele izimpendulo, udale ama-chatbots alula, futhi uphathe imilayezo ezenzakalelayo.
- Ukuhlanza ku-WhatsApp: Susa amafayela e-WhatsApp ngobuningi ukuze wonge isikhala futhi uthuthukise ukuphathwa.
Ngaso sonke isikhathi khetha amathuluzi aqinisekiswe u-WhatsApp ukuze ugweme ukuvinjelwa futhi uqinisekise ukuphepha..
Izimbangela zengqondo kanye namasu okukholisa ukuthengisa okwengeziwe ku-WhatsApp
Impumelelo ekuthengisweni kwe-WhatsApp akuyona nje indaba yobuchwepheshe, kodwa futhi nokusebenzisa amasu okukholisa nokugqugquzela..
- Ukuphuthuma: Inikeza okunikezwayo okukhawulelwe ngesikhathi, izindawo, isitoko noma intengo (“Kuze kube namuhla kusihlwa kuphela”, “2 izindawo ezisele”…).
- Ukushoda: : Igqamisa ukuthi kukhona amayunithi ambalwa noma izindawo ezisele.
- Ukulindela: Memezela okukhishiwe noma izindaba ngaphambi kwanoma ubani omunye.
- Ukuphela: Izinzuzo kuphela kulabo abasohlwini lwakho lwe-WhatsApp.
- ubufakazi bomphakathi: Yabelana ngobufakazi, izindaba zempumelelo, noma izinombolo ezivela kumakhasimende anelisekile.
- Igunya: Qinisa ulwazi lwakho kanye nemiphumela etholwe umkhiqizo wakho.
Lezi zimbangela kufanele zisetshenziswe ngokwethembeka, zivumelane nezithameli zakho, futhi zihlale zinikeza inani langempela (hhayi ukukhohlisa).
Izindlela ezihamba phambili nohlu lokuhlola lokuthengisa okuphrofeshinali nge-WhatsApp Web
- Thola inombolo yebhizinisi futhi usebenzise I-WhatsApp Business.
- Setha iphrofayela yakho, imilayezo ephushwayo, nekhathalogi.
- Thwebula abaholi ngokunikeza inani nezikhuthazo ukuze ubenze baxhumane nawe futhi bakwengeze.
- Hlela futhi uhlukanise oxhumana nabo ngamalebula nohlu.
- Yenza imilayezo yakho ibe ngeyakho futhi uyenze ibe mifushane, icace, futhi igxile ekuzuzeni.
- Phendula ngokushesha (sebenzisa izifanekiso ukonga isikhathi) futhi ulandelele.
- Sebenzisa izimo neziteshi ze-WhatsApp kokuqukethwe okubukwayo, izibuyekezo, nokwethembeka.
- Hlanganisa i-WhatsApp Web newebhusayithi yakho kanye ne-CRM ukuze usebenze ngezinga elikhulu.
- Linganisa imiphumela futhi ulungise isu ngokusekelwe kumpendulo.
Izinkomba ezibalulekile zokuqapha
- Izinga lokuphendula nesikhathi sokuphendula esimaphakathi.
- Ukuholela ekuguqulweni kwezinga lokuthengisa.
- Inombolo yamabhulokhi noma yokuzikhipha ohlwini.
- Ukwaneliseka kwekhasimende (kungalinganiswa ngohlolo olufushane lwangemva kwesevisi).
Ukuphathwa kwama-oda, izehlakalo, nokusekelwa kwangemva kokuthengisa ku-WhatsApp Web
Amandla eWebhu ye-WhatsApp ayigcini ngokuthengisa: ungayisebenzisela ukuphatha ukubhukha, ukubika ukuthunyelwa, ukusingatha izikhalazo, nokuthumela izinhlolovo zokwaneliseka..
- Izaziso ze-oda ngokuzenzakalela, izinguquko zesimo, nokudiliva.
- Nikeza amakhasimende akho inketho yokuxhumana nawe ngokushesha nganoma yiziphi izinkinga.Usekelo olusheshayo nolusebenzayo lwangemva kokuthengisa lwakha ukwethembeka ngaphezu kwanoma yikuphi ukunikezwa okukhethekile.
- Thumela izinhlolovo ngemuva kokuthenga ukuqoqa impendulo kanye nokuthola amathuba okwenza ngcono.
Ukushesha nokuba seduze kwe-WhatsApp kwenza umehluko, ikakhulukazi uma kuphakama izinkinga, ukubuyisela, noma imibuzo yangemuva kokuthengisa.
Izindaba zempumelelo yangempela: imiphumela etholwe yizinkampani ezisebenzisa i-WhatsApp Business Web
Izinkampani ezihamba phambili sezivele zabona ukukhula okubalulekile kokuthengisa nokusebenza kahle ngokwenza ukuthengisa kwazo kube ngochwepheshe nge-WhatsApp Web..
- U-70% wemibuzo yabo uxazululwe ngokuzenzakalelayo nge-chatbotLokhu kukhulula izinsiza zabantu futhi kunikeza impendulo esheshayo ezinkulungwaneni zamakhasimende.
- U-56% wokuxhumana namakhasimende kwenzeka nge-WhatsApp, isusa ezinye iziteshi ezibiza kakhulu nezingasebenzi.
- Amakhasimende angu-55% afake i-oda lawo lokuqala nge-WhatsApp, idlula ukuguqulwa kwamanye amashaneli edijithali.
- 36% ukonga esikhungweni sezingcingo kanye nezindleko zokusekela.
Izikhiye zale mpumelelo: I-automation ehlakaniphile, i-omnichannel, ukwenza kube ngokwakho, nokulawula okuphakathi nendawo nge-CRM.
Amathiphu engeziwe namasu athuthukile okuthengisa njengochwepheshe ku-WhatsApp Web
- Khangisa isiteshi sakho se-WhatsApp kuzo zonke izinkundla (okoqobo nedijithali): iwebhu, amanethiwekhi, ama-invoyisi, imikhiqizo...
- Hlela ikhalenda lokuqukethwe ukuze ugweme ukuphindaphinda imilayezo futhi uhlele okunikezwayo..
- Sebenzisa ukuhlolwa kwe-A/B kwemilayezo ukuze uthuthukise iphimbo lakho: Shintsha ukuhleleka, amagama nesakhiwo futhi ulinganise ukuthi iyiphi inguqulo eguqula okwengeziwe.
- Vula izinhlolovo ezisebenzisanayo ukuze uqonde kangcono amakhasimende akho futhi ulungise okunikezwayo kwakho..
- Hlanganisa i-WhatsApp Web ekuthengiseni kwakho okujwayelekile ukuze uphathe amakhasimende namathuba ukusuka kudeshibhodi eyodwa..
Ngokusebenzisa wonke lawa maqhinga, ukuthengisa nge-WhatsApp Web akubi nje isiteshi esinenzuzo nesiyingozi, kodwa futhi ithuluzi elinamandla lokwethembeka elingakwehlukanisa emqhudelwaneni futhi lihlanganise umkhiqizo wakho ekuphileni kwansuku zonke kwamakhasimende akho.
Ukwenza kahle ukuthengiswa kweWebhu ye-WhatsApp namuhla kungaphezu kokufunda amaqhinga ambalwa: ukuhlanganisa ubuchwepheshe, ukufunda kwengqondo, ukunaka komuntu siqu, kanye nokuhlela kwamasu kuzo zonke izinyathelo zobudlelwano bebhizinisi. Uma usebenzisa zonke lezi zici ezibalulekile, kusukela ekutholeni kuya ekwenziweni okuzenzakalelayo kanye nokwenza kube ngokwakho, ibhizinisi lakho ngeke nje likhulise ukuthengisa kodwa lizongena ngokugcwele enkathini entsha yokumaketha kwengxoxo, lapho ukwethenjwa, isivinini, kanye nokuba seduze kunquma impumelelo. Yenza i-WhatsApp Web ibe umngane obalulekile futhi ubone ukuthi imiphumela yakho nokwaneliseka kwamakhasimende kwanda kanjani.