Dala iwebhusayithi bese uyethula Kuyisinyathelo sokuqala kuphela sokusungula ubukhona bedijithali, kodwa akwanele ukuqinisekisa impumelelo. Ukuze iwebhusayithi ikhiqize ithrafikhi, ihlanganyele nezithameli eziqondiwe futhi iguqule izivakashi zibe amakhasimende, kubalulekile ukusebenzisa amasu asebenzayo njengokuthi ukumaketha kokuqukethwe. Nokho, izinkampani eziningi zenza amaphutha angacekela phansi imizamo yazo.
El ukumaketha kokuqukethwe Kuthatha isikhathi, ukuhlela kanye nendlela yamasu ukukhiqiza okuqukethwe okubalulekile lokho ukuheha futhi wakhe ukwethembeka kwabalaleli. Ngezansi, sihlola amaphutha ajwayeleke kakhulu angavimbela isu lakho ukuthi liphumelele kanye nendlela yokuwalungisa.
Amaphutha okumaketha okuqukethwe akuvimbela ukuthi uye phambili
1. Ukuntuleka kwesu elichaziwe
Elinye lamaphutha avame kakhulu ukungabi ne- isu lokumaketha okuqukethwe ihlelwe kahle. Ukuthumela okuqukethwe ngaphandle kwenjongo ecacile noma uhlelo lwesikhathi eside kungenza imizamo yakho ingasebenzi.
Ukuze ugweme lokhu, chaza izinhloso zikakhonkolo futhi kuyalinganiseka kokuqukethwe kwakho, njengokukhiqiza umkhondo, ukwandisa ukubonakala komkhiqizo noma ukuthuthukisa ukuguqulwa. Ngaphezu kwalokho, isungula a ikhalenda lokuhlela enezinsuku, amafomethi nezindikimba ezihambisana nezidingo zababukeli bakho.
2. Ukungahambisani nokushicilelwa
El ukumaketha kokuqukethwe Ayihluleki ngempela ngenxa yekhwalithi yokuqukethwe, kodwa ngenxa yokungaguquki ekushicilelweni kwayo. Uma izethameli zakho zingazi ukuthi zikulindele nini okuqukethwe okusha, kunzima kuzo ukuthi zibe nomkhuba wokukusebenzisa njalo.
Isihluthulelo sokugcina isu elisebenzayo yi- ukubekezelela. Setha imvamisa yokushicilela ongakwazi ukuyigcina (isonto ngalinye, kabili ngeviki, nyanga zonke) futhi unamathele kuyo ukuze uqinise ubudlelwano bakho nezithameli zakho futhi uthuthukise izinga lakho le-SEO.
3. Gxila enanini hhayi izinga
Ukushicilela imiqulu emikhulu yokuqukethwe ngaphandle kokucabangela ikhwalithi yakho kungaba yingozi. I-Google nabasebenzisi bakwazisa okuqukethwe efanele, yakheke kahle futhi iwusizo.
Esikhundleni sokukhiqiza okuqukethwe ngobuningi ngaphandle kwenani, gxila ekudaleni izindatshana zekhwalithi ephezulu, i-infographics, amavidiyo noma ama-podcasts enikeza ngempela ulwazi olubalulekile futhi iphendule ukukhathazeka kwababukeli bakho.
4. Ungaphromothi okuqukethwe
Akwanele ukwakha okuqukethwe, futhi kubalulekile ikhuthaze ukufinyelela izethameli ezifanele. Iphutha elivamile ukucabanga ukuthi abasebenzisi bazothola okuqukethwe ngokwabo.
Sebenzisa amasu afana ukumaketha kwezokuxhumana, imikhankaso yokumaketha nge-imeyili, izikhangiso ezikhokhelwayo nemifelandawonye yamasu ukuze kukhuliswe ukufinyeleleka kokushicilelwe kwakho.
5. Okuqukethwe okuphelelwe yisikhathi
Okuqukethwe okuphelelwe yisikhathi kunciphisa ukwethembeka komkhiqizo wakho. Ukwehluleka ukubuyekeza nokubuyekeza ulwazi kungabangela izethameli zakho zilahlekelwe ukuzethemba ekuhlobaneni kwesayithi lakho.
Yenza ukucwaninga okujwayelekile kokuqukethwe kwakho futhi Buyekeza idatha, izibalo noma izitayela ukugcina ukuhambisana kwayo ngokuhamba kwesikhathi.
6. Ukungazicabangeli izethameli
Elinye lamaphutha amakhulu kakhulu ukudala okuqukethwe ngaphandle kokucabangela izidingo kanye nezintandokazi yezethameli eziqondiwe. Uma okuqukethwe kwakho kungahambisani nezithameli zakho, ngeke kube nomthelela olindelekile.
Cwaninga izethameli zakho, chaza eyakho umthengi persona futhi ivumelanise okuqukethwe nezintshisekelo zakho kanye nezintandokazi zakho. Sebenzisa amathuluzi afana nezinhlolovo, izibalo zenkundla yezokuxhumana, ne-Google Analytics.
7. Ayilungiseleli i-SEO
Uma okuqukethwe kwakho kungenjalo elungiselelwe izinjini zokusesha, uzolahlekelwa yithuba elihle lokuheha ithrafikhi yezinto eziphilayo kuwebhusayithi yakho.
Sebenzisa amagama afanele, bhala izihloko ezikhangayo, lungiselela izincazelo ze-meta futhi ufake izixhumanisi zangaphakathi kwamanye amakhasi esayithi lakho ukuze uthuthukise ukuma kwakho ku-Google.
8. Ukukhohlwa ukulinganisa nokuhlaziya imiphumela
Uma ungakukali ukusebenza kokuqukethwe kwakho, ngeke wazi ukuthi yini esebenzayo nokuthi yini edinga umsebenzi. ukusinda.
Sebenzisa amathuluzi afana ne-Google Analytics namamethrikhi enkundla yezokuxhumana ukuze ugade ithrafikhi, amanani okuguqulwa, nokuzibandakanya komsebenzisi nokuqukethwe kwakho. Lungisa isu lakho ngokusekelwe kudatha oyitholayo.
9. Ukungahlukanisi amafomethi wokuqukethwe
Ukumaketha okuqukethwe akugcini ezihlokweni zebhulogi. Uma usebenzisa ifomethi eyodwa kuphela, ungaba ukuphuthelwa amathuba ukuthwebula izinhlobo ezahlukene zezethameli.
Hlola izinketho ezifana namavidiyo, i-infographics, ama-webinars, ama-podcasts nama-ebooks ukuze uhlukanise isu lakho futhi uvumelane nezintandokazi zamasegimenti ahlukene wabasebenzisi.
10. Ukungafaki ukubiza esenzweni (CTA)
Okuqukethwe kufanele kuqondise abasebenzisi esenzweni esithile, noma ngabe ukubhalisela uhlu lwe-imeyili, ukulanda isisetshenziswa samahhala, noma ukuthenga.
Qiniseka ukuthi uyafaka izingcingo ezisebenzayo esenzweni kukho konke okuqukethwe ukuze kwandiswe ukuguqulwa.
Indlela enamasu futhi eyenziwe kahle ukumaketha kokuqukethwe kungenza umehluko phakathi kwempumelelo nokwehluleka kwebhizinisi lakho eliku-inthanethi. Ukuhlonza nokulungisa lawa maphutha kuzokuvumela ukuthi uthuthukise isu lakho, ukhulise ukubonakala komkhiqizo wakho futhi ukhiqize umthelela omkhulu kuzithameli zakho. Ungawabukeli phansi amandla okuqukethwe okuhleke kahle, okunenjongo.
