Cishe abasebenzisi be-inthanethi abayisishiyagalolunye kwabayishumi eFrance balungiselela ukuthenga kwabo ngoKhisimusi ku-inthanethi. Futhi abangaphezu kwamaphesenti angama-70 bagcina bethenga izipho ku-inthanethi. Amakhompyutha aseyithuluzi elithandwa kakhulu lokuthenga ku-inthanethi; noma kunjalo, lokhu kubaluleka okulinganiselwe kuncipha kancane kancane njengoba ama-smartphone namathebulethi ethola ukuvelela enkambisweni yokwenza izinqumo kanye nokuthenga.
Lo mkhuba ukhombisa indlela abathengi baseFrance abahlanganisa ngayo ukulula kwesiteshi sedijithali nokufuna amadili amahle kakhulu, bezama ukulinganisela amanani akhuphukayo nokusetshenziswa okunesibopho, kodwa ngaphandle kokuyeka imikhosi kaKhisimusi.
Indlela abathengi baseFrance abathenga ngayo ku-inthanethi ngoKhisimusi
Lokhu kuboniswa ucwaningo olwenziwe yinhlangano yezohwebo yaseFrance iFevad phakathi kwabasebenzisi be-inthanethi abangu-3,000. Ama-PC asetshenziswa ngamaphesenti angu-65 abaphendulile, ukwehla ngamaphesenti amabili uma kuqhathaniswa no-2016. Okwamanje, ukusetshenziswa kwama-smartphone kukhuphuke ngamaphesenti amathathu kuya kumaphesenti angu-16. Ama-tablet asathandwa kakhulu kunama-smartphone, ngamaphesenti angu-18.
Le datha yembula iqiniso elibalulekile le-e-commerce: yize ikhompyutha isalokhu iyithuluzi eliyinhloko lokuqedela izinkokhelo, ifoni ephathekayo isibe yisizinda sesipiliyoni sokuthenga . Abathengi abaningi baseFrance baqhathanisa amanani, bafuna izibuyekezo, bangeze imikhiqizo enqoleni yabo yokuthenga, futhi bathola izaziso zezipesheli kuma-smartphone abo, bese beqedela ukuthengiselana kwi-PC noma kuthebhulethi yabo uma benesikhathi esiningi nokuthula kwengqondo.
Ngaphezu kwalokho, ukusetshenziswa okwandisiwe kwamafoni namathebulethi kuphoqa izinhlobo nezitolo eziku-inthanethi ukuthi zinikeze amawebhusayithi alungiselelwe ngokuphelele amadivayisi eselula , izinqubo zokukhokha ezilula, izindlela zokukhokha eziguquguqukayo, kanye nezinqubomgomo ezicacile zokubuyisa. Ukulula kokubuyisa kanye nomuzwa wokuphepha ngesikhathi sokukhokha kube yizici ezibalulekile ezinqumweni zabathengi baseFrance mayelana nokuthi bangazithenga kuphi izipho zabo zikaKhisimusi.
Indima yeBlack Friday kanye neCyber Monday ekusetshenzisweni kwemali kaKhisimusi waseFrance
Ucwaningo luphinde lwabonisa ukuthi amaphesenti angama-79 abasebenzisi be-inthanethi baseFrance bazozama ukonga imali ngezaphulelo kanye nokuthengisa nge- Black Friday kanye ne-Cyber Monday . Iningi labathengi lizothenga ku-inthanethi, kanti amaphesenti angama-48 azothenga ezitolo ezingokoqobo. Abathengi baseFrance bahlela ukusebenzisa isilinganiso esingu-€187 isiyonke ekuthengeni kwabo ku-inthanethi phakathi ne-Black Friday kanye ne-Cyber Monday.
Leli cebo lokuletha ezinye izindleko zikaKhisimusi emikhankasweni emikhulu yokuthengisa lifana nalokho okwenzeka kwamanye amazwe aseYurophu: imindeni iyaqaphela ukuthi amanani emikhiqizo ejwayelekile kaKhisimusi avame ukukhuphuka njengoba amaholide esondela, ngakho-ke basebenzisa le micimbi ukuthenga izipho, amathoyizi, izinto zikagesi, noma izingubo kusengaphambili ngamanani angcono. Ngale ndlela, basakaza umthelela wezezimali emavikini amaningana futhi banciphise ingcindezi kwisabelomali somndeni ezinsukwini eziholela kuKhisimusi.
Ngesikhathi esifanayo, abathengi baya ngokuya beqaphela. Nakuba besebenzisa imali, bakwenza lokho ngokuzibamba okubangelwa ukungaqiniseki kwezomnotho kanye nokukhumbula ukwehla kwamandla emali ezigabeni eziningi zemikhiqizo. Emindenini eminingi yaseFrance, njengakwezinye izimakethe, isimo sengqondo sokuqaphela isabelomali siyaqala: abathengi baqhathanisa izitolo eziningi, bafunda izibuyekezo, baqaphe intengo ngeyunithi ngayinye, futhi babeka phambili okunikezwayo okunenzuzo ngempela kunokuthenga ngokuphazima kweso.
Umthelela wamadivayisi eselula ezinqumweni zokuthenga
"Cishe uhhafu wabathengi abasebenzisa i-inthanethi bahlose ukusebenzisa omakhalekhukhwini babo ukuthola kanye / noma ukusizakala ngokuthengisa okulethwe ngalezi zinsuku zokukhangisa," kusho uMarc Lolivier, oyi-CEO yeFevad. "Kithina, lokhu kungubufakazi bokuthi amadivayisi eselula aba yithuluzi elikhulu lokusetshenziswa kwabasebenzisi abaningi."
Lokhu kusetshenziswa kakhulu kwamafoni aphathekayo akugcini nje ekufuneni izaphulelo ngezikhathi ezithile. Ama-Smartphones asephenduke abasizi bokuthenga abahlala njalo : avumela abasebenzisi ukuthi balandelele ama-oda, bathole izexwayiso zokwehla kwentengo, baphathe ukubuyiselwa kwemali, futhi bafunde izibuyekezo ngenkathi beqhathanisa izinketho ezahlukene. Esimweni lapho amanani enyuka khona futhi abathengi abaningi beqinisa isabelomali sabo, isinqumo ngasinye senziwa ngolwazi olwengeziwe kanye nokuthuthukiswa okuncane.
Okuhlangenwe nakho kukhombisa nokuthi impumelelo yesitolo esiku-inthanethi saseFrance ngoKhisimusi ayisaxhomekile kuphela ekubeni nezipesheli eziningi, kodwa ekuhlinzekeni ngokusobala kwamanani, izikhathi zokulethwa ezicacile, kanye nezinqubomgomo zokubuyisa ezilula . Uma isabelomali somndeni sincane, ukubambezeleka kokulethwa noma ukubuyiselwa okuyinkimbinkimbi akuyona nje inkinga, kodwa kuyinkinga yangempela yezezimali.
Isabelomali esimaphakathi kanye nezinto eziza kuqala ukusetshenziswa kwemali zamaFulentshi ngoKhisimusi
Abathengi baseFrance bahlele ukusebenzisa isilinganiso esingu-€278 ekuthengeni kukaKhisimusi , kungakhathaliseki ukuthi kwenziwa ku-inthanethi noma esitolo esingokoqobo. Leli nani lisakazeka ezinhlotsheni eziningana ezibalulekile: ukudla okukhethekile kwakusihlwa kwemikhosi kanye nesidlo sasemini, izipho namathoyizi ezingane nabantu abadala, ukuzijabulisa kanye nokuvakasha, amathikithi elotho, nezinye izinto ezifana nemihlobiso noma izipho ezincane.
Njengakwamanye amazwe aseYurophu, ingxenye enkulu yesabelomali ibekelwe ukudla neziphuzo , okuvame ukubiza kakhulu ngesikhathi samaholide. Imindeni yaseFrance ivame ukugcina amasiko athile okupheka, yize ivame ukulungisa inani noma ikhwalithi yemikhiqizo ethile, ifake izinto ezibiza kakhulu noma inciphise inani lezitsha ukuze igcine ukusetshenziswa kwemali kuphansi ngaphandle kokudela okungenani ukuzitika kukaKhisimusi.
Emkhakheni wokuphana izipho, abathengi bashintshana phakathi kwemikhiqizo ebonakalayo kanye nokuhlangenwe nakho , futhi kukhona ukukhathazeka okukhulayo mayelana nokuphana izipho ngokweqile, ikakhulukazi ezinganeni. Izindleko ezikhulayo zobuchwepheshe, imidlalo yevidiyo, nezinye izinto ezinenani eliphezulu ziholela emindenini eminingi ukuthi ithenge izinto eziningi, ifune ukukhushulwa okuhlukahlukene, noma isebenzise amadili e-Black Friday kanye ne-Cyber Monday ukuze kuncishiswe umthelela wezezimali.
Konke lokhu kuqinisekisa ukuthi abathengi baseFrance bachitha imali eningi ngoKhisimusi, kodwa bakwenza ngendlela ehleliwe, bethembele esiteshini esiku-inthanethi, ukusetshenziswa kakhulu kwamadivayisi eselula kanye nemicimbi emikhulu yesaphulelo ukuze isabelomali sabo siqhubekele phambili ngaphandle kokulahla umoya wemikhosi.