Abasebenzisi be-Apple babala ingxenye enkulu yemali engenayo yeselula , futhi ukuziphatha kwabo kokuthenga okuphindaphindiwe kusekela ukusabalala kwesiteshi. Ngokusekelwe kudatha yemboni ye-e-commerce kanye nabahlaziyi abazimele, kuqinisekisiwe ukuthi inani lempilo yamakhasimende kanye nomphumela we-ecosystem kuchaza ukuthi kungani i-Apple ihola inzuzo eningi ngesabelo semakethe esincane.
Ngokusho kombiko we-e-commerce we-Demac Media , abasebenzisi be-Apple bakhiqiza iningi lemali engenayo yenkampani ngocingo, ngo-97%, kuyilapho ukuzibandakanya kwamakhasimende abuyayo kuyisihluthulelo sokukhula nokuheha amakhasimende amasha.
Iphesenti labathengi ngedivayisi yeselula liveza ukuthi abasebenzisi be-iPhone bafinyelela ku-59%, kuyilapho abasebenzisi be-iPad bemi ku-22%, kuyilapho amanye amadivayisi ebalelwa ku-19%.
Imali engenayo yeselula nedatha ebalulekile ngedivayisi
Lo mbiko omusha we-Ecommerce ucabangela ulwazi oluvela kwikota yesibili yonyaka, uhlaziya idatha evela kubathengisi abangu-45 abangamakhasimende e-Demac Media , okuhlanganisa amazinga okuguqulwa ngedivayisi, isiteshi, kanye nokutholwa. Imikhuba emihle ye-SEO ku-Ecommerce iyaqhubeka nokukhiqiza imiphumela emihle, ikhiqiza ithrafikhi ephilayo kakhulu.
Izinjini zokusesha ezifana ne-Google sezibe yithuluzi elibalulekile kubathengi, abenza ucwaningo ngaphambi kokuthenga. Ngokusho kombiko, lesi yisici okungekho mthengisi okufanele angasinaki . Ukusesha okungokwemvelo kudala iningi lethrafikhi, njengoba abasebenzisi abangu-39% bethola abathengisi ngale ndlela, kuyilapho umthombo wesibili ngobukhulu wethrafikhi, ukusesha okuqondile, ubalwa u-17%.
Inkundla yezokuxhumana, ukutholwa, kanye nomthelela wayo kufaneli
Uma kwenzeka ithrafikhi ekhiqizwa yizinkundla zokuxhumana, i-Facebook, i-Pinterest, ne-Instagram zihlangene zibanga u-93% wethrafikhi. I-Facebook yodwa ibambe isabelo esikhulu kunazo zonke, ngo-68% wethrafikhi, kuyilapho i-Pinterest ne -Instagram zikhiqize u-13% no-12% wethrafikhi yezinkundla zokuxhumana, ngokulandelana. Ikhwalithi yokuchofoza kanye nenhloso yokuthenga kuvame ukuba phezulu uma kunobudlelwano bangaphambilini nomkhiqizo.
Indlela Yokuthenga Nokubuyisela: Kungani kubalulekile ukuhambela kwesibili
Iphuzu elibalulekile okufanele liqashelwe izinga lokuguqulwa, elikhuphuke lafika ku-97% phakathi kokuvakasha kokuqala nokwesibili kwesayithi. Kuhle ukugcizelela ukuthi akuvamile kakhulu ukuthi umsebenzisi athenge ngesikhathi sokuvakasha kwakhe kokuqala kusayithi le-e-commerce, njengoba iningi lisesigabeni sokucwaninga. Ukuvuselela ukumaketha kabusha, ama-imeyili enqola, kanye nokwenza kube ngokwakho phakathi kokuvakasha kubalulekile ukuze kuzuzwe lesi sivinini.
Kuzo zonke izimo, ukuvakasha komthengi kuthatha isilinganiso esingaphansi kwemizuzu emine , okunezela ukubaluleka okukhulu kokuhlangenwe nakho komsebenzisi kusayithi: isivinini sokulayisha, ukuzulazula okulula kweselula, amashidi omkhiqizo aphelele kanye nokukhokha ngaphandle kokungqubuzana kubalulekile ukwandisa ukuguqulwa kulezo zikhathi ezimfushane.
I-Premium, izinzuzo, kanye ne-5G: Okhiye abachaza inzuzo ye-Apple
Abahlaziyi bezimboni bakhombisa ukuthi, yize i-Apple ingahlali ihola ngamayunithi athengiswayo , ibamba ingxenye enenzuzo kakhulu emakethe. Engxenyeni yama-smartphone aphezulu , amamodeli angaphezu komkhawulo othile wentengo kakade abiza ngaphezu kwengxenye yemali engenayo yesigaba ngengxenye encane yokuthengiswa okuphelele, kanti i-Apple ihamba phambili cishe ngezingxenye ezintathu kwezine zaleyo ngxenye, ilandelwe yi-Samsung, enamasheya amancane e-Huawei, i-Xiaomi, i-Honor, ne-Google. Lokhu kuhlanganiswa kuphakamisa intengo yokuthengisa emaphakathi , futhi ngenxa yalokho, izinzuzo.
Imibiko yenzuzo yakamuva ithi cishe u-85% wenzuzo yokusebenza komkhakha weselula kanye no- 45% wemali engenayo yokuthengisa ama-smartphone ivela ku-iPhone , phambili kakhulu kunomkhiqizi wesibili ngobukhulu. Lokhu kuhambisana nephethini yokuthenga ebonwa kwezentengiselwano ze-e: labo abangena ohlelweni lwe-Apple bavame ukuthenga ngokuphindaphindiwe futhi bakhethe amamodeli aphezulu, okuqinisa inani lempilo yabo yonke.
Ukushintshela ku- 5G nakho kube yisisusa. Ezinhlolovo zamazwe ngamazwe, i-Apple ithandwa kakhulu phakathi kwabasebenzisi be-5G emazweni anengeniso ephezulu nephakathi kunalabo abasasebenzisa izizukulwane ezedlule. Ezimakethe ezinengeniso ephezulu, cishe u-42% wabasebenzisi be-5G basebenzisa ama-iPhone uma kuqhathaniswa no-34% we-Samsung, kanti kwezomnotho ezinengeniso ephakathi, ukwamukelwa kwe-iPhone kukhula kakhulu njengoba abantu bethuthela ku-5G.
Ukufuduka kusuka ku-Android kanye nomthelela wenethiwekhi ezizukulwaneni ezincane
Imithombo yobuhlakani bemakethe ikhombisa ukuthi kwikota yesibili yakamuva, kufike ku-17% wabathengi be-iPhone bavela ku-Android, okuyisilinganiso esiphezulu kakhulu emijikelezweni eminingana. Ukuntuleka kokukhishwa okusha kuphela akuchazi lokhu kukhula; inani eliphakanyisiwe kanye nesimiso sezinto eziphilayo liyachaza. Ezimakethe lapho i-iMessage ibusa khona phakathi kwentsha, umphumela webhamuza eliluhlaza owaziwayo uqinisa ukukhetha kwe-iPhone. Kwamanye amazwe, impikiswano ilele ekuthembekeni, ukwesekwa kokuvuselelwa , kanye nokuhlanganiswa nezinsizakalo ezifana ne-Apple TV, Music, kanye ne-iCloud.
Ngaphezu kwalokho, kuma-iPhones ayi-100 athengisiwe, inani elikhulu lama -AirPods nama-Apple Watches nawo ayathengiswa , okwandisa ukusetshenziswa kwemali ngomsebenzisi ngamunye futhi kukhulisa ukuthengwa okuphindaphindiwe. Lokhu kuhambisana kwamapulatifomu amaningi kuchaza ukuthi kungani, ngisho noma kunomncintiswano omkhulu, i-Apple ithengisa futhi yenze imali ngomsebenzisi ngamunye ngempumelelo kakhulu kunesilinganiso semboni.
Ngenxa yakho konke okungenhla, idatha ye-Demac Media ngamandla okubuyiselwa kwemali kanye nocwaningo lwangaphambilini , kanye nokubusa kwe-Apple ezigabeni eziphezulu, kusiza ukuqonda ukuthi kungani abasebenzisi be-iPhone ne-iPad beqhuba ingxenye enkulu kangaka yemali engenayo yeselula nokuthi kungani i-SEO, ezenhlalo, kanye ne-CRO zihlala ziyizikhombisi ezibalulekile zokuthola leso sidingo ngokunembile.