Ngokusho kwalabo ababhekele uhlelo lokukhokha lweselula IMYMOID, Ama-93% wabasebenzisi be-smartphone baseSpain bangasebenzisa iselula yabo ukuthenga nokukhokha ngqo kusuka ezikhathalogi, izikhangiso noma amamakethe. Lokhu kusho ukuthi, ezinkampanini, ukwenziwa kwezinkokhelo ngocingo kungakhuphula kakhulu i- inzuzo yokukhangisa futhi i ikhathalogi yezitolo.
Ngokuya nge-MYMOID, lokhu indlela yokukhokha kunezinzuzo eziningi, kufaka phakathi ukukwazi thengisa ngezindleko eziphansi zokuqalisa, ukunciphisa izikhathi nokuthuthukisa isithombe senkampani. Bekuzodingeka kuphela faka isixazululo sokukhokha seselula futhi wengeze ikhodi ku-edishini yalawa mafomethi ukuze kwandiswe amashaneli okuthengisa futhi uvumele izinkampani ukuthi zifinyelele inombolo enkulu yamakhasimende angaba khona. Lokhu kuzonciphisa nolayini ezikhungweni ngokunikeza izinketho ezengeziwe ukuze abasebenzisi bathenge.
Umthelela wenkokhelo yeselula ekuziphatheni kwabathengi
Ukwamukelwa kwale ndlela ye inkokhelo ngeselula Ayenzi nje kuphela inqubo yamabhizinisi ibe lula, futhi ihlanganisa izindlela zesimanjemanje ezikhulisa amathuba okukhangisa nawokuphromotha: ikhathalogi ephrintiwe noma yedijithali, izikhangiso ezisebenzisanayo, ukukhangisa kwe-subway, phakathi kokunye. Lawa mafomethi anamandla okudonsa ukunaka kwabasebenzisi ukuze bathenge ezindaweni zabo, ngokuvamile eqhutshwa isinqumo esisheshayo ngenxa yokufinyeleleka kokuqukethwe.
Uma umsebenzisi ekwazi ukuthenga ngaleso sikhathi esikhangisweni, esifana nekhodi ye-QR endaweni yokukhosela yebhasi, umfutho wokuthenga uzosetshenziswa futhi ikhasimende lizozizwa ligculisekile ngokunethezeka kwenqubo. Ngokusho kwe-MYMOID, lezi zixazululo azikhulisi nje kuphela ukuthengisa okungazelelwe, kodwa futhi zidala isipiliyoni esihle kumthengi.
Ukukhula kwe-m-commerce eSpain
Ukukhula kwe-m-commerce (i-mobile commerce) eSpain bekumangalisa eminyakeni yamuva nje. Ngokocwaningo lwakamuva, ngaphezu kuka-70% wokuthengwa kwe-inthanethi ezweni manje kwenziwa ngamadivaysi eselula. Lokhu kunyuka kuphonsele izinkampani inselelo yokuthi zithuthukise amapulatifomu azo eselula, okwenza kubaluleke kakhulu ukuqinisekisa ulwazi olungenazihibe futhi olulula kumakhasimende abo.
Kusukela kumathuluzi afana ne-NFC kuya ezinkokhelweni zokuchofoza kanye, intuthuko yezobuchwepheshe yenza ukukhokha kweselula kube into ebalulekile kuzwelonke le-e-commerce. Ngebhizinisi, lokhu kusho amathuba angenamkhawulo ukufinyelela amakhasimende amasha, ukuthuthukisa ukwethembeka nokwandisa ukuguqulwa.
Izinzuzo zokukhokha ngeselula kwezohwebo nabathengi
Inkokhelo yeselula ihlanganisa izindlela ezingcono kakhulu zendabuko nezedijithali, ukuzuza ukusebenza kahle, ukuvikeleka nokuguquguquka kwazo zombili izinhlangothi:
- Okwabathengi: Inikeza lula ngokugwema imigqa, isiza inqubo yokukhokha futhi iqede isidingo sokuphatha ukheshi noma amakhadi. Ukutholakala kwayo okungu-24/7 kuqinisekisa ukuthi ukuthenga kungenziwa noma nini, noma kuphi.
- Okwamabhizinisi: Khulisa ukuguqulwa futhi uphathe i-inventory ngokuyimpumelelo ngokuhlanganisa idatha yokwenziwe. Ukwengeza, amathuluzi okuhlaziya ahlinzekwa yizinkundla zokukhokha njenge-MYMOID asiza amabhizinisi aqonde kangcono izethameli zawo.
I-CEO ye-MYMOID, u-José María Martín, igqamisa ukuthi izixazululo zokukhokha ngeselula ziklanyelwe ukuhlanganiswa kunoma yikuphi ukugeleza kokukhokha, kungaba nge-SMS, izaziso zohlelo lokusebenza noma amakhodi e-QR. Lokhu kuthuthukisa ukufinyeleleka kwesevisi futhi kukhulisa ukuzethemba kwabathengi.
Izinselelo zezentengiselwano zamaselula kanye nokhiye wokuzinqoba
Ngaphandle kwezinzuzo zako, uhwebo lweselula lubhekene nezinselelo ezithile amabhizinisi okufanele abhekane nazo ukuze andise izinzuzo zakhona:
- Ukuthuthukisa Iselula: Qinisekisa ukuthi amakhasi alayisha ngokushesha (ngaphansi kwamasekhondi angu-3) futhi ayakhanga futhi ayasebenza ezikrinini ezincane. I-athikili ehlobene:Izizathu ezingu-30 Zokuthuthukisa i-eCommerce yakho Yezentengiso Yeselula
- Ezokuphepha: Nikeza ngezindlela zokuqinisekisa eziqinile futhi uthobele izindinganiso zamazwe ngamazwe zokuvikela idatha.
- Ukuhlanganiswa kobuchwepheshe: Sebenzisa izici ezifana ne-augmented reality, ukwenza kube ngokwakho okuthuthukile, nezaziso zohlelo lokusebenza ukuze ucebise ulwazi lokuthenga.
E-Spain, imikhakha efana nemfashini, i-electronics kanye nokudla isebenzise ngokushesha izixazululo zeselula, igqamisa izibonelo ezintsha ezifana ne-Inditex nendlela yayo ye-omnichannel.
Umthelela wamadivayisi eselula kumasu okuthengisa
Ukwanda kokusetshenziswa kwamadivaysi eselula akushintshile nje ezohwebo kuphela, kodwa futhi amasu wokukhangisa kwemikhiqizo. Kusukela ezikhangisweni ezisebenzisanayo kuye kumaphromoshini akhethekile wezinhlelo zokusebenza zeselula, izinkampani zithole izindlela ezintsha zokuxhumana nokugcina abasebenzisi bazo.
Isibonelo, ukusetshenziswa kwamakhodi e-QR akuthuthukisi kuphela ulwazi lomsebenzisi ngokunikeza ulwazi olwengeziwe, kodwa futhi kuvumela izinkampani ukuthi zilinganise ukusebenza kwemikhankaso yazo ngesikhathi sangempela. Ngokufanayo, inhlanganisela zokuxhumana kanye namathuluzi geolocation kusiza imikhankaso yokumaketha eqondiswe kakhulu futhi ephumelelayo.
Indlela yokuthuthukisa ukwamukelwa kwenkokhelo yeselula
Ukuze zihlale zincintisana, izinkampani kufanele zitshale imali ekuthuthukiseni izinhlelo zokusebenza ezinembile nezisebenzayo, kanye nokudala okuhlangenwe nakho komuntu siqu. Ukuqinisekisa ukuhlanganiswa nezinkundla zokukhokha ezivikelekile nezithenjwayo kubalulekile ukuze kunikeze ukwethenjwa kubasebenzisi nokukhuthaza amanani okuguqulwa aphezulu.
Ukuhweba ngomakhalekhukhwini akuyona nje inkambiso edlulayo; Yikusasa lezokuthengisa. Izinkampani ezamukela lezi zixazululo, ezihlale zibeka ikhasimende esikhungweni sesu lazo, zizoba sesimweni esingcono sokuhola le nkambu eshintsha njalo futhi ziphendule ezidingweni ezishintshayo zemakethe.