Ukuthengiswa kwe-Cyber ​​​​Friday kulo nyaka e-United States kube ngezinye zezinsuku eziqinile emlandweni wokuthengisa online. I-Amazon ibika ukuthi le mpelasonto ye -Black Friday ibe ngenye yezinsuku ezinamandla kakhulu kuze kube manje; okwamanje, i-eBay ithe akubanga nje kuphela impelasonto yokuthengisa okukhulu, kodwa nezinsuku ezithile ezibalulekile ngaphakathi kwe- Black Friday kanye ne-Cyber ​​​​Monday zaba izinsuku zayo zokuthengisa ezibiza kakhulu emlandweni wayo wonke we-e-commerce, ngisho nokukhombisa ukuthi enye yalezo zinsuku yayiwusuku lwayo oluthengiswa kakhulu emlandweni wayo weminyaka engu-22.
Izibalo zokuthengisa ezinikezwa yi -eBay zivame ukuntuleka kwemininingwane ethile, efana nolwazi olunikezwa yi-Amazon. Esikhundleni sokushicilela izibalo eziqondile, lawa mapulatifomu azikhawulela ekwabelaneni ngezinkomba ezimbalwa eziphawulekayo ukuze kuboniswe ubukhulu bomcimbi, isibonelo: "Ithebhulethi yayithengiswa njalo ngemizuzwana eyi-7" noma "Into ye-Star Wars yayithengiswa njalo ngemizuzwana eyi-6." Nakuba lezi zingezona izinombolo eziphelele, ziyasiza ukubona ngeso lengqondo ijubane lokuthenga phakathi nalezi zinsuku.
Nakuba le datha ithakazelisa kakhulu, ayisikhombisi ulwazi olusebenzayo ngempela kuchwepheshe wezohwebo lwe-e, kodwa ikhuluma ngendlela isayithi eliguquke ngayo phakathi nala mashumi eminyaka: kusukela ekubeni yisayithi elincane lokuthengisa kuya ekuzihlanganiseni njengepulatifomu enkulu yokuthengisa ngentengo eqondile enobukhona bomhlaba wonke, ekwazi ukuncintisana ubuso nobuso nezinye izinkampani ezinkulu zezohwebo lwe-e.
Kusukela ku-portal ye-auction kuya emakethe yentengo ehleliwe
Nakuba i-eBay isaziwa kakhulu njengesayithi lendali, iqiniso langaphakathi leplatifomu lihlukile kakhulu. Le nkampani ngokwayo isho kaningana ukuthi ingxenye encane kuphela yokuthengisa kwayo manje ivela kumodeli yendali: emibikweni edlule, inani lifinyelele cishe ku- 19% ngo-2017 , okuqinisekisa ushintsho olukhulu esu layo lokufakwa ohlwini lwentengo engaguquki.
Lo Msombuluko we-Cyber ​​​​uqinisekisa ukushintshela kwenkampani ekuthengisweni kwentengo engaguquki, ukufakwa ohlwini kochwepheshe , kanye nokuhlanganiswa kwamakhathalogi amakhulu emikhiqizo. Kuphinde kubonise ikhono lenkampani lokuzibeka eceleni kwezinkampani ezinkulu ezifana ne-Amazon ne-Best Buy njengomthombo oyinhloko wokuthengwa kwe-elekthronikhi ku-inthanethi, imfashini, izimpahla zasekhaya, kanye neminye imikhiqizo eminingi yabathengi efunwa kakhulu.
Ukuvela kwe-eBay kuhambisane nomzamo omkhulu wokumaketha . Abahlaziyi bezimboni baqokomisa ukuthi ipulatifomu isebenzise izinhlelo zokuphromotha ezisebenza kahle kakhulu kuzo zonke iziteshi ezahlukene: imikhankaso eku-inthanethi, ithelevishini, kanye nokukhangisa okuphrintiwe , kuhlanganiswe namakhuphoni, ukuthengiswa kwe-flash, kanye nezaphulelo ezikhethekile zezindlela ezithile zokukhokha. Konke lokhu kuqinisa isithombe sayo njengemakethe yesimanje hhayi nje indawo yokuthengisa indali yontanga.
Lokhu kulungiswa kabusha kuhambisane nokukhuthazwa kwezinto ezintsha ngokuthunyelwa okusheshayo kanye nokuhlanganiswa kwabathengisi abangochwepheshe. Ngakho-ke, i-Cyber ​​​​Monday ku-eBay ayisabonwa njengethuba "lokufuna isaphulelo" kuphela ezimpahleni ezisetshenzisiwe, kodwa njengomcimbi omkhulu wokuthengisa ophula amarekhodi wemikhiqizo emisha sha , ofana nowabanye abathengisi abakhulu be-inthanethi.
Indima ye-Amazon, abanye abathengisi, kanye nobukhulu bezipesheli
Izaphulelo ezivame ukuqala nge-Thanksgiving futhi ziqhubeke kuze kube yi- Black Friday zithuthukisa ukuthenga ngamaholide futhi zivula indlela ye -Cyber ​​​​Monday . Amapulatifomu okulandelela amanani afana ne-ChannelAdvisor kanye nezinkampani zokuhlaziya zedijithali ziphawule emikhankasweni eminingana ukuthi ukuthengiswa kwe-inthanethi kwe-eBay kube namandla kakhulu, kuyilapho i-Amazon igcina ukukhula okusheshayo kakhulu phakathi nesizini yokuthenga ngamaholide.
Phakathi nezikhathi eziningi ze-Cyber ​​​​Monday, abahlaziyi babone ukwanda kwamaphesenti okuphindwe kabili kokuthengiswa kwe-inthanethi uma kuqhathaniswa neminyaka edlule, baze babeka amazinga emali engenayo aqopha umlando ngosuku olulodwa. Lokhu kuziphatha kuqinisekisa ukuthi abathengi abasathembeli kuphela kwizaphulelo zasesitolo, kodwa kunalokho baqaphela i-Cyber ​​​​Monday njengosuku olukhulu lokuthenga ku-inthanethi lonyaka, olunenani elikhulu lokuthengiselana okwenziwa ehhovisi noma ekhaya.
Ukuthola okubalulekile okuvela kudatha yemakethe ukuthi ukukhula okunamandla kokuthengiswa kwe-inthanethi ngesikhathi se-Black Friday akuzange kushintshe izibalo ze-Cyber ​​​​Monday. Ochwepheshe bokuthenga ngobuhlakani baveza ukuthi, kunokuba balindele konke ukuthengwa, abathengi basakaza isabelomali sabo emicimbini ehlukene yokuphromotha, besebenzisa okunikezwayo okuthile ezigabeni ezithile ngesikhathi ngasinye.
Kulesi simo, i-eBay izuza kakhulu ngezigaba lapho inganikeza khona abathengisi abahlukahlukene kanye namanani ancintisanayo , kuyilapho i-Amazon iphumelela kakhulu ekuhlanganiseni izinsizakalo zayo zokuthutha kanye nokubhalisa. Kumsebenzisi wokugcina, lokhu kuholela ekucindezelweni okukhulu kokuncintisana, okuvame ukuholela ezaphulelweni ezinamandla kanye nokukhushulwa okunobuciko ngesikhathi se-Cyber ​​​​Monday.
Amadivayisi eselula, i-AI, kanye nezinguquko ekuziphatheni kokuthenga
Esinye isici esithakazelisayo sale mpelasonto yokuthengisa online kube yisilinganiso esikhulayo sokuthengwa okwenziwe kumadivayisi eselula , into eqhubeka nokusheshisa. Ukuhlaziywa okuhlukahlukene kwemboni kubonisa ukuthi ukuthengwa kwakamuva kweCyber ​​​​Monday manje kwenziwa ngama -smartphone namathebulethi , okuphoqa imikhiqizo ukuthi ithuthukise amawebhusayithi ayo kanye nezinqubo zokukhokha izikrini ezincane.
Okwenezela kulo mkhuba indima ebaluleke kakhulu yobuhlakani bokwenziwa ekuhlangenwe nakho kokuthenga. Amathuluzi okukhiqiza i-AI, abasizi ababonakalayo, kanye nezinjini zokusesha ezihlakaniphile zisiza abasebenzisi ukuthola imikhiqizo ethile, ikakhulukazi ezigabeni ezifana ne -elekthronikhi, imidlalo yevidiyo, ubucwebe, kanye nezimonyo . Kubathengisi, lokhu kusho ukulungisa izincazelo, izithombe, namagama angukhiye ukuze avele ezincomweni ezizenzakalelayo.
Amaphethini abathengi nawo abonisa izikhathi eziqondile kakhulu: ezimweni eziningi, inani eliphakeme kakhulu lokuthenga ligxile emahoreni akusihlwa, lapho abasebenzisi benesikhathi esiningi sokuqhathanisa amanani nokubeka ama-oda. Ngalezi zikhathi, amanani okusebenzisa imali ku-inthanethi angafinyelela ezigidini eziningana zamaRandi ngomzuzu emhlabeni jikelele, okudinga ingqalasizinda yobuchwepheshe eqinile evela kumapulatifomu afana ne-eBay.
Kumthengi wokugcina, imicimbi efana ne-Cyber ​​​​Monday imelela ithuba lokufinyelela izaphulelo ezibalulekile kuma-elekthronikhi, imfashini, kanye nezimpahla zasekhaya , kodwa futhi kuyinselele maqondana nokuphathwa kolwazi. Ochwepheshe batusa ukuqapha izinto ezithakaselwayo ngesikhathi sangempela, ukuhlola ngokucophelela idumela lomthengisi , nokusebenzisa izindlela zokukhokha eziphephile , ikakhulukazi lapho uthenga imikhiqizo kubathengisi bamazwe ngamazwe noma ezimakethe ezinabathengisi abaningi abahlukene.
Ngaphandle kwezibalo eziphula amarekhodi kanye nokuncintisana phakathi kwe-eBay, i-Amazon, kanye nabanye abathengisi, i-Cyber ​​​​Monday izisungula njengendawo yokuhlola amasu amasha okumaketha, ubuchwepheshe bokuncoma, kanye namafomethi okunikezwayo . Ukuqonda ukuthi abathengi baziphatha kanjani phakathi nalesi sikhathi kuvumela imikhiqizo nabathengisi ukuthi bathuthukise imikhankaso yabo yesikhathi esizayo futhi balindele kangcono izitayela ze-e-commerce zomhlaba wonke.