I-ecommerce ibhizinisi elidume kakhulu nelifuna ngenkani kulezi zinsuku. Wonke umuntu uyazi nge-e-commerce nezinzuzo zayo.
Ngaphezu kwalokho, kunezinkundla eziningi zokuklama amawebhusayithi e-e-commerce njengeMagneto, Joomla, Drupal, njalo njalo.
Lawa ngamaqiniso ayi-10 amahle ongawazi nge-e-commerce
Amaqiniso athokozisayo nge-Ecommerce
- Bangaphezu kwama-67% abantu abathanda ukuthenga ngeselula yabo esikhundleni selaptop yabo, nezinye izinhlelo: wonke umuntu uyazi ukusebenzisa iselula futhi asebenzise izinhlelo eziningi.
- Ekuqaleni kuka-2015, ukuthengwa kwe-smartphone kwabalelwa kuma-60% akho konke ukuthengiswa kweselula.
- Inani elikhulu kunawo wonke lokuthenga online emhlabeni livela e-Asia nengxenye neSouth Korea.
- Ukuthengiswa kwezingubo nezesekeli umkhakha okhula ngokushesha kwi-e-commerce.
- Ama-33% akho konke ukuthengiselana okwenziwa emhlabeni wonke avela e-United States.
- Abantu baseCanada abangama-68% nabaseBrithani bathenga umkhiqizo ku-inthanethi ngaphandle kwezwe labo abavela kulo.
- Kulo nyaka (2017), ukuhweba ngamaselula kuzomela ama-24% emakethe yomhlaba ye-e-commerce.
- Ama-95% wabasebenzisi be-Twitter bavakashela amawebhusayithi okuthengisa uma kuqhathaniswa nabanye abasebenzisi be-intanethi - lokhu kusho ukuthi wonke amabhizinisi e-commerce agxila futhi akhiqize abalandeli abaningi ku-Twitter kunabanye.
- I-Ecommerce ibhizinisi elikhulayo elisheshayo - wonke umuntu uyazi, ngoba lisiza amakhasimende ukuthi agcine isikhathi namandla abo.
- Abathengi abaningi bayathanda ukubona umkhiqizo ku-inthanethi kunokuba baye esitolo babone umkhiqizo ngokomzimba.
Imininingwane yokuhweba ngogesi eSpain
Ukuhweba nge-inthanethi kuziphatha ngendlela ehlukile ezweni ngalinye. Amanye amazwe abone intuthuko esheshayo futhi ahamba phambili kunamanye, kanti amanye awakafiki ezingeni labadlali abakhulu. Isibonelo, izitayela ezivela e-United States zivame ukungafinyeleli eSpain iminyaka eminingana, okuvumela abaningi ukuba bahlale phambili futhi basebenzise izitayela ezintsha ngaphambi kokuba zibe yinto evamile.
Kungakho kubaluleke kangaka ukwazi eminye imininingwane kwezentengiselwano nge-elekthronikhi eSpain ukuze wazi izinguquko ezingase zivele.
Njengamanje, iSpain iphakathi kwamazwe aphezulu kwezentengiselwano ze-e-Europe. Lokhu kuyamangalisa impela, ikakhulukazi uma ucabangela ukukhula kwezentengiselwano ze-e-commerce eminyakeni yamuva nje. Abantu abaningi bakhetha ukuthenga ku-inthanethi kunokuya ezitolo ezibonakalayo. Ngaphezu kwalokho, imikhiqizo eminingi etholakala ku-inthanethi yenza kube nokwenzeka ukuthola cishe yonke into (uma kungesiyo yonke into) ngezentengiselwano ze-e-commerce.
Ukuthengwa kwe-inthanethi okwenziwe isikhathi eside
Nakuba abantu abaningi manje sebethola umhlaba we-e-commerce, izinzuzo kanye nokungalungi kwayo, kanye namathuba akunikezayo, iqiniso liwukuthi, ngokusho kwedatha etholakalayo, ama-64% abantu baseSpain base bethenga ku-inthanethi ngaphambi kuka-2012, inani elingangabazeki ukuthi liyakhula kancane kancane. Khumbula ukuthi izingane nentsha ziya ngokuya zijwayelana nobuchwepheshe obusha, okusho ukuthi kubo, isitolo esiku-inthanethi asiyona into entsha, kodwa kunalokho kuyindlela yokuthola abayifunayo ngaphandle kokushiya ikhaya.
Vele, ngaphezulu kwesigamu se-100% kuboniswana ngaphambili ezinkundleni zemibono, kumabhulogi, njll. ngifuna labo bathengi abanayo leyo mikhiqizo ukuze babone ukuthi muhle yini noma kungcono ukudlula kubo. Okufanayo kuya ngegama lomkhiqizo online. Lapho isitolo singaziwa kahle, iningi labantu lisesha i-Intanethi ukuze libuyekezwe, ikakhulukazi uma amanani asinikezayo eshibhile kakhulu ukuba angaba yiqiniso.
Esinye isici esibalulekile okufanele sicatshangelwe uhlobo lwemikhiqizo nezinsizakalo ezithengwa ku-inthanethi. Kuze kube yiminyaka embalwa edlule, ukuhamba, amathikithi, kanye nezokuxhumana kwakuphambili ohlwini; nokho, manje imikhiqizo yokuzilibazisa nokuzijabulisa, ubuchwepheshe, ngisho nezingubo ziyachuma.
Indlela yokukhokha encanyelwayo eSpain
Mayelana nendlela yokukhokha, yize ngo-2014 ukusabalala bekungukusetshenziswa kwe-PayPal, manje izinto sezishintshile. Bayanda abantu abakhetha ikhadi lesikweletu. Kungani kube noshintsho? Kuyaqondakala. Ekuqaleni, i-e-commerce yathathwa njengendlela "yokuqola" kwezinye izimo. Abaningi bebengathembi ukunikela ngemininingwane yomuntu siqu, ingasaphathwa eyokubhanga, nokusetshenziswa kwe-PayPal, lapho bekufanele unikeze khona i-imeyili kuphela, futhi ubuye waba nenkampani okuthi, uma ngemuva kwezinyanga ezimbili ungawutholanga umkhiqizo, bekungowabampofu ikhwalithi noma ayizange ikuqinisekise, ubuyiselwe imali yakho ngaphandle kokukhathazeka nganoma yini enye.
Manje, asinakusho ngqo ukuthi ukusebenzisa ikhadi lasebhange kuphephile, ngoba singathenga futhi singayitholi imikhiqizo, kodwa abasebenzisi bayayisebenzisa kakhulu ekuthengeni kwabo. Ngaphezu kwalokho, kubalulekile ukukhumbula ukuthi izitolo eziningi eziku-inthanethi azinikezi izindlela ezahlukene zokukhokha. Yingakho, lapho bethenga kumasayithi angajwayelekile, abantu bavame ukufuna izibuyekezo ukuze babone ukuthi kukhona yini inketho yokukhokha enohlobo oluthile lokuphepha.
Ukuqhuma "ezinsukwini zesaphulelo"
ICyber Monday, Black Friday, Amazon week ... zizwakala zinjani kuwe? Yimicimbi, kuzwelonke nakwamanye amazwe, lapho kutholakala khona 'okunikezwayo'. Abasebenzisi baya ngokuya bazi ngalezo zikhathi lapho bengathola khona ukuthengiselana okuhle.
Kodwa njengoba isikhangiso senkampani ebomvu edumile sivame ukusho: "Asizona iziwula." Abathengi bahlakaniphe kakhulu, futhi ukuthi nje umkhiqizo uyathengiswa akusho ukuthi bazoshesha ukuwuthenga ngaphandle kokuhlola kuqala ukuthi ushibhile ngempela.
Bakwenza kanjani lokho? Ngamakhasi ezibalo ahlinzeka ngokuvela kwamanani cishe kwanoma yimuphi umkhiqizo. Ngale ndlela, umsebenzisi angabona ukuthi ngabe yini ayifunayo ngalezo zinsuku ezisemqoka iyathengiswa ngempela noma uma intengo inyusiwe izinsuku noma amasonto angaphambilini ukuyibeka kuleyo eyayiyiyo ngaphambi kwalowo mcimbi.
Lokhu kudala ukungakhululeki. Akufani ngenkathi uqala ukuthengisa futhi ubungazi kahle ukuthi ngabe beyehlisile noma abakwenzile ukukhuphula intengo. Kepha manje lezo "zingibe" zabathengisi zingabanjwa, okuthinta idumela lomkhiqizo.
Isiko le-e-commerce liyashintsha
Akugcini nje ngokushintsha. Kuyashintsha. Sekuya ngokuya kuvama ukusebenzisa ifoni ephathekayo esikhundleni sokulinda ukuba sekhompyutheni ukuze uyothenga ku-inthanethi. Amafoni aphathwayo aseyisandiso sabantu. Futhi ukuthenga, manje sekulula, "ngokuchofoza nje," kuyakhanga futhi kusebenza kahle kubathengisi ngoba kuseduze nokuthenga ngokuzumayo.
Isibonelo, ake sithi uhamba emgwaqweni bese ubona umuntu one-headphone. Ubathandile, ubabhekile futhi uthola isitolo. Leso "sidingo" sokuba nabo, noma ngabe awudingi ngempela, senza ukuthengwa ngokushesha, ngaphandle kokulinda ukufika ekhaya, noma ube nekhompyutha ukukwenza. Yilabo kuphela ababheka kanzima kumanani entengo abagcinwayo (kodwa-ke bavame "ukona" kaningi.
Sekudlule iminyaka eminingi kusukela ekuthengisweni kokuqala ku-inthanethi, okwakuyi-albhamu ye-Sting (ikakhulukazi, i-Ten Summoner's Tales), kwalandela i-pizza ye-Pizza Hut. Ochwepheshe babikezela ukuthi i-e-commerce izoshintshela kumaselula. Imithombo yezokuxhumana, amapulatifomu e-e-commerce asetshenzisiwe, kanye neminye imikhuba efanayo nayo ibalulekile ukuyicabangela. Imithombo yezokuxhumana iletha isitolo esiku-inthanethi kubabukeli abaningi, kuyilapho amapulatifomu e-e-commerce asetshenzisiwe ebalulekile ngoba, ngezikhathi zobunzima bezomnotho, abantu abaningi bafuna ukuthengisa noma ukuthengisa izimpahla zabo.