Ngaphandle kokuba yindlela ehlukile yokuxhasa ngezimali, i-crowdfunding isebenza futhi njengendlela yokuxhasa ngezimali i-thermometer yemaketheIkuvumela ukuthi uqinisekise ukuthi kukhona yini intshisekelo yangempela eyanele emkhiqizweni noma ensizeni ngaphambi kokutshala imali eningi ekukhiqizweni, ekuthuthweni kwempahla, noma ekukhangiseni. Emikhankasweni eminingi, impumelelo ayilinganiswa nje kuphela ngemali eqoqwe, kodwa futhi nenani labasekeli, ukufinyelela komkhankaso, kanye nomphakathi othuthuka eduze komkhiqizo.
Ngaphakathi kwe-crowdfunding, kunezinhlobo ezahlukene ezisiza ukuqonda kangcono ukuthi kungani ezinye izinkampani ziyisebenzisa kanti ezinye zingayisebenzisi: ukulingana kwabantu abaningilapho abatshalizimali bethola khona amasheya noma amasheya; ukuxoshwaesebenza njengemali mboleko eletha inzalo; kanye imodeli yomvuzo noma yokunikela, lapho abaxhasi bethola imikhiqizo, okuhlangenwe nakho noma ukwaneliseka nje kokusekela umkhankaso.
Kungaziphi izizathu inkampani eyizigidi zamadola isebenzisa amapulatifomu e-Crowfunding?
Kungase kubonakale sengathi amapulatifomu okuxhasa ngemali agcinelwe izinkampani ezintsha kuphela ezinezinsiza ezimbalwa, kodwa ngokwandayo izinkampani zamabhiliyoni amaningi amadola futhi izinkampani ezinkulu ziyawasebenzisa ngendlela efanele. Sizoxoxa ngecala lomunye wabo. Ama-Clorox brand aqhamukayo, okuyinkampani enezigidigidi zamaRandi ekuthengisweni konyaka, okusobala ukuthi akufanele ibe nenkinga yokuxhasa noma yimaphi amaphrojekthi ayo.
Enye ye Imikhiqizo emisha kaClorox, iSoy Vay, ehlotshaniswa neThree Jerks Jerky Uqalise umkhankaso epulatifomu I-Kickstarter (enye yezindawo ezidumile kakhulu zokuxhasa imali ku-inthanethi) ngomkhiqizo wazo obizwa ngokuthi UVeri Veri Teriyaky. Njengoba u-Adam Simons, omunye wabaholi bemikhiqizo esanda kuvela eClorox, echaza engxoxweni, ngokuqinisekile babengayidingi imali; nokho, basebenzise Ipulatifomu ye-Kickstarter ngezinjongo zokumaketha nokufunda.
'' Konke lokhu kusuka I-Kickstarter Kwenzeka ngokwemvelo, lapho sithi kungase kube nomqondo njengendlela yokukhulisa ulwazi ngendlela eyakha ukuxhumana okuqondile phakathi kwethu namakhasimende, okubaluleke kakhulu kithi, futhi njengendlela yokushintsha indlela ejwayelekile yokwethulwa komkhiqizo emakethe.
Lezi zinhlobo zamacala zembula ukuthi izinkampani ezinkulu aziphendukeli ekuxhaseni imali ngenxa yesidingo sezimali, kodwa ngenxa yokuthi izinzuzo ezingabonakaliUkubonakala, impendulo yasekuqaleni, ukwakha umphakathi, noma ngisho nokukhiqiza ukusakazwa kwabezindaba. Ngokungafani nokuqaliswa kwesitolo sendabuko, umkhankaso ukuvumela ukuthi uhlole imiyalezo, amanani, kanye nezici, futhi uthole idatha eqondile kakhulu yokuthi yiziphi izingxenye ezisabela kahle kulesi sipho.
Eminye eminye imikhiqizo emikhulu efana AbakwaSony noGeneral Electric, bathathe izinyathelo ezifana nenkampani yakwaClorox, kusetshenziswa amapulatifomu e-Crowfunding ukwethula imikhiqizo; kepha singazithola sinenkinga ngenxa yokusebenzisa ipulatifomu yizinkampani ezingenaso isidingo sabosomabhizinisi nezinkampani ezincane empeleni Bafuna ukwesekwa ngezimali kulezi zingosi.
Kungase kube nengozi yokuthi lezi zinkampani zizokhiqiza umthelela omubi embonweni wabathengi kwemikhiqizo kulezi zinkundla. Uma umkhiqizo omkhulu ulawula ukunakwa kwabezindaba kanye nokuxhaswa ngezimali, ungabeka phansi amaphrojekthi amancane ancike ngokwezimali kuleyo minikelo ngemuva. Ngesikhathi esifanayo, lapho inkampani yamazwe ngamazwe yehluleka ukuletha imivuzo noma ingakhulumisani ngokusobala, [okungacacile] kuyaphela. ukuthembela ekuxhasweni kwemali kwabantu abaningi ngokuvamile, okuthinta yonke imvelo.
Ukuze kulinganiswe izikali, kusetshenziswe amanye amapulatifomu izindlela zokuhlela Abanye baqokomisa amaphrojekthi anethonya emphakathini, izinhlelo zokudala, noma amabhizinisi amancane, okuvimbela isikhala ukuthi siphathwe yimikhiqizo emikhulu. Nokho, abanye bayaqonda ukuthi ukuvumela izinkampani ukuthi zingene kungadonsela izethameli eziningi, ezizobe sezithola futhi zisekele amaphrojekthi amancane.
Izinzuzo zamasu zokuxhasa ngezimali izinkampani ezithola izigidi zamaRandi
Uma inkampani enkulu inquma ukuqala umkhankaso, ivame ukuphishekela imigomo ethile kakhulu. Enye yezinto ezisobala kakhulu... ukuhlolwa kwemaketheEsikhundleni sokutshala imali ocwaningweni lwendabuko, yethula umkhiqizo ngqo emphakathini womhlaba wonke futhi ilinganise intshisekelo yangempela ngokubhukha nokubuyekezwa. Lokhu kuqinisekiswa kusebenza njengasenkampanini entsha, kodwa ngezinga elikhulu.
Enye inzuzo eyinhloko yi- ukubeka uphawu okushaNgokusebenzisa iziteshi ezihambisana nosomabhizinisi, izinkampani ezinkulu ziyaziqhelelanisa nomfanekiso wenkampani oqinile futhi zizivumelanise nohlelo lwebhizinisi oluqalayo, into ehlonishwa kakhulu yizilaleli ezisencane kanye nemiphakathi yezobuchwepheshe neyokudala. Lo mphumela usuvele ubonwe emikhankasweni yobuchwepheshe, imfashini, amagajethi, kanye nemikhiqizo yabathengi emakethe enkulu eqhutshwa yizinkampani zamazwe ngamazwe.
I-Crowdfunding ikuvumela futhi ukuthi usebenze ne- izingxenye ze-niche okungase kungafaneleki ukwethulwa okugcwele emhlabeni wonke. Umkhiqizo osunguliwe ungahlola umugqa womkhiqizo wokuhlola (isibonelo, izinguqulo ezinobungani nemvelo, izinhlelo ezilinganiselwe, noma ukubambisana nabaklami) ngaphandle kokubeka engcupheni lonke uchungechunge lwawo lokukhiqiza olujwayelekile. Uma indawo engenzi kahle isabela kahle, umkhiqizo ungakhula; uma kungenjalo, ingozi ihlala inqunyelwe emkhankasweni.
Ngaphakathi, izinkampani eziningi zisebenzisa le mikhankaso njenge i-laboratory emishaAmaqembu e-R&D, ukumaketha, kanye nokuthengisa ayasebenzisana ngendlela elula, afunda izindlela zokuqalisa ngokushesha, futhi athola izilinganiso zokuguqulwa ngesikhathi sangempela. Konke lokhu kukhiqiza ulwazi olubalulekile oludluliselwa kwamanye amaphrojekthi, noma ngabe umkhankaso awuyona impumelelo emangalisayo yokuqongelela imali.
Okokugcina, kukhona umphumela wezezimali, yize kungeyona inhloso eyinhloko: ngisho noma inkampani enkulu ingadingi imali, iyafinyelela ukuthengiswa okukhulu kusengaphambiliKunciphisa isitoko sokuqala, kuthuthukisa ukuhamba kwemali okuhlobene nalowo mkhiqizo othize, futhi kunciphisa ingozi yokukhiqiza inani elikhulu ngaphandle kwesidingo esiqinisekisiwe.
Indima yamapulatifomu kanye nokulinganisela namabhizinisi amancane
Ngokombono wamapulatifomu, ukuvumela izinkampani ezibiza izigidigidi zamaRandi ukuthi zingene emakethe kunezinzuzo nezinselele. Ziyasiza. ithrafikhi nodumoZidonsela abasebenzisi abasha okungenzeka abakaze bahlanganyele ekuxhasweni kwemali futhi ziphakamisa izinga lekhwalithi yemikhankaso (amavidiyo akhiqizwe kangcono, amakhophi ayinkimbinkimbi, imivuzo ekhangayo kakhulu).
Kodwa-ke, ukuze imodeli ihlale izinzile futhi ilungile, amapulatifomu kumele anakekele ibhalansi phakathi kwamaphrojekthi amakhulu namancaneAbaningi bakhetha izigaba ezithile zosomabhizinisi, amalebula "ephrojekthi ezimele", noma izigaba zobumbano, ukuze abasebenzisi abafuna ukusekela amabhizinisi amancane ngokuyinhloko bakwazi ukuzithola kalula.
Amabhizinisi amancane, ngokwawo, angafunda okuningi emikhankasweni emikhulu: isakhiwo somvuzoUkucaca kwencazelo yenani, ukusetshenziswa kwamavidiyo akholisayo, ukwakheka kwezinhloso ezandisiwe, kanye nokuhlela ukuxhumana ngesikhathi nangemva komkhankaso konke kubalulekile. Ukuhlaziya ukuthi imikhiqizo emikhulu yenza kanjani kukuvumela ukuthi uthuthukise isu lakho ngaphandle kokudinga isabelomali esikhulu.
Ingabe ukusetshenziswa kwayo yizinkampani ezinkulu kuyasebenza? Isimo semali ekhokhwayoNgaphezu kombuzo wokuthi "konke noma akukho lutho," isihluthulelo siseku ukucaca kanye nenhlosoUma inkampani yamazwe ngamazwe ikhuluma ngokucacile ukuthi ayidingi mali ukuze iphile, ukuthi ifuna ukuqinisekisa umbono noma idale ngokubambisana nomphakathi wayo, futhi ihlangabezana nezikhathi ezibekiwe kanye nemivuzo, ukuba khona kwayo kungacebisa uhlelo lwezemvelo. Uma kukhona ukuntuleka kokwethembeka noma amandla omkhiqizo esetshenziswa kabi ukuze kuqoqwe izinsiza, umphumela uba ophambene nalokho.
Kuzo zombili izinkampani ezintsha kanye nezinkampani ezibiza izigidi zamaRandi, i-crowdfunding iyinhlanganisela yokuxhasa ngezimali, ukumaketha, ucwaningo lwemakethe kanye nokwakha umphakathi; ukuqonda kahle ngayinye yalezi zingqimba yikho okwenza umehluko phakathi komkhankaso owenezela ukwethembana ohlelweni lwezemvelo kanye nalowo oluwubhubhisayo.
